News
Glitnor acquires affiliate powerhouse KaFe Rocks

Fast-growing igaming operator and games developer makes major play in the lead generation space
Glitnor Group, the fast-growing igaming operator and games provider, has acquired affiliate powerhouse KaFe Rocks Ltd for an undisclosed sum.
The acquisition spearheads Glitnor’s move into the lead generation space and will add to the long-term growth of the business.
As part of the takeover, KaFe Rocks Co-founder Feda Mecan will join the Glitnor board of directors# while CEO Simon Pilkington will join the Glitnor Group executive management team. The day-to-day management of KaFe Rocks will continue in its current format.
KaFe Rocks is a leading iGaming affiliate, with multiple Power Affiliate top 10 rankings and is also based in Malta, with a successful global portfolio of assets, diversified over 10+ markets, with its user-centric flagship brands time2play.com, and USCasinos.com focused heavily within the US market, alongside their own previous acquisition and key asset Online-slot.co.uk.
The acquisition complements Glitnor Group’s B2C business which currently includes online casino brands Lucky Casino and Gambola. The company is also making waves with its B2B business through its fast-growing casino content supplier, Swintt.
Founded by the creators of Maria Casino and Vera&John, Glitnor Group strives to be the most entrepreneurial business group in the iGaming industry.
The acquisition of KaFe Rocks helps progress that ambition and allows the company to drive further forward into lead generation.
Glitnor Group CEO, David Flynn, said: “Glitnor is not shy about its ambitions to become a leading igaming group and the acquisition of KaFe Rocks and our move into the lead generation space is evidence of this.
“In KaFe Rocks we have an established business being run by an incredibly talented team that owns and operates a network of successful, reputable affiliate assets that will drive growth for the wider group.
“I look forward to working closely with Simon, Feda and the entire KaFe Rocks team of 170 Rocketeers as we further expand Glitnor Group’s Total Addressable Market across the iGaming and Sportsbook value-chain, offering reputable iGaming products and services around the world.”
KaFe Rocks CEO, Simon Pilkington, added: “I’ve been hugely impressed with the leadership team at Glitnor and am massively excited for what the future holds for both KaFe Rocks and the Glitnor Group.
“Since initial talks began, it’s been clear that both companies share a vision for growth, but that they also value the people driving it and believe in developing a culture where people can thrive.
“The trust that they are showing in us to continue being KaFe Rocks is gratefully received and I’m extremely driven to deliver the results that will help the new group achieve its goals.”
Co-founder and Chairman of KaFe Rocks, Tim Tepass, also added: “At the heart of KaFe Rocks’ success is its people; for us as the owners of KaFe Rocks it’s been imperative that we look to accelerate growth through finding the right people to work with going forwards, and in David and his fantastic team at Glitnor Group we are adamant we’ve found just that.
In Glitnor Group, we know that the future of KaFe Rocks and its Rocketeers is in great hands, and I look forward to being able to lend our experience and desire to help drive Glitnor forward to a level of growth that we fully believe in and support.
We have a shared belief in creating products that are for the user, and I know that together, Glitnor will build on its already impressive progress.”
News
FAVBET apps receive ‘Lite Mode’ for slower networks

The newly revealed ‘Lite Mode’ setting is now available in both the FAVBET’s Android and iOS apps and lets users have quality gaming experience on weaker connections.
The company said that the new mode allows its apps to be used even with minimal internet connectivity during the massive blackouts or power outages.
“We have thoroughly reviewed traffic consumption, turned off everything that wasn’t important for gaming, optimized app performance, and reduced the number of autoloads. That is, we only left the things you need to continue to comfortably use the app and enjoy the game,” the company said in a statement.
‘Lite Mode’ can be activated in the user settings. Once it’s on, the app will not automatically download advertising images and game covers, and will limit the frequency of updates to reduce traffic. That said, the app’s functionality will remain unchanged. Users are also advised to switch to a dark theme for additional charge savings.
According to FAVBET, they continue to work on improving the apps and optimizing the ‘Lite Mode’ for better user experience and comfort.
Affiliate Success
Fiat & Crypto: King Billy players get the best of both worlds

See how the casino players can deposit in crypto and play in fiat.
Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.
But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto.
What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.
First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.
Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch.
Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”
Well said and well done your Majesty.
For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).
King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.
London Affiliate Conference
Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations

The 2023 edition of iGB Affiliate London has broken all records with more attendees travelling from more countries than at any time in the event’s history. The number of unique show visitors attending iGB Affiliate London ’23 totaled 5,763 a 40% uplift on the April 2022 edition (4,116) and 19% ahead of 2020 (4,844) which was the last edition of iGB Affiliate London to take place prior to Covid. The number of visitor days which measures return visits, stands at 7,176.
The brand’s impressive international credentials were once again in evidence with visitors travelling to London from 101 nations – the first time that iGB Affiliate London has broken through the symbolic ‘three figures’ for international representation.
With every show metric in positive territory Portfolio Director Naomi Barton expressed her thanks to the entire iGB Affiliate community for its support and for helping to make the 2023 edition so successful. She stated: “We’ve worked in partnership with colleagues active in the iGaming Affiliate sector to deliver an event that provides what the industry requires across all fronts.
“Our focus was to deliver on our pledge to provide delegates with access to new business strategies, new thinking, new trends, new technologies and new content, in the process keeping the iGB Affiliate London proposition fresh and compelling.”
“This edition of iGB Affiliate London was physically the largest on record and the continued demand for space from both new and existing exhibitors underlines the fact that iGB Affiliate London is regarded by our stakeholders -who are based throughout the world – as being their flagship event.”
“Significantly 24% of attendees were making their first appearance at iGB Affiliate London with 1 in 10 affiliate visitors new to gambling. The ability to bring new people into the igaming affiliate space represents an important attribute of the brand.”
Away from the exhibition show floor a total of 450 sector professionals attended the prestigious iGB Affiliate Awards which recognized the ‘best of the best’ across 19 categories. Better Collective Co-founders, Jesper Søaard (CEO) and Christian Kirk Rasmussen (COO) were awarded with the blue riband ‘Affiliate Idol – Lifetime Achievement Award’ for their successful contributions to the industry.
On receiving the Award Jesper Søgaard, Co-founder and CEO said: “I speak for Christian too, when I say that it is an incredibly humbling feeling to not only have been considered but chosen to receive the Affiliate Idol Award. Christian and I may have laid the foundation for something great but without our dedicated colleagues, Better Collective would not be where it is today. I am very honoured but also trust that with our vision to become the Leading Digital Sports Media Group, ‘the best has yet to come’.”
The Affiliate Awards sponsors comprised V.Partners (Stage Sponsor), Safe Affiliates Programs (Photobooth), YGAM (Safer Gambling) and Trueplay (NFT).
-
News5 years ago
Paddy Power departs the Italian market
-
Affiliate Success2 years ago
Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards
-
News6 years ago
Use of Social Media for Online Gambling Affiliates
-
Affiliate Announcements4 years ago
How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference
-
Affiliate Success6 years ago
Affiliate Interviews: CasinoDaddy (Mathias, Anton, and Erik Joelsson)
-
News4 years ago
Casino Games for Real Money – Choosing One to Play
-
News5 years ago
Henrik Persson Ekdahl announces sale of stake in Catena Media
-
Affiliate Success6 years ago
Exclusive Interview with Christoph C. Cemper Founder & CEO of LinkResearchTools and Link Detox