Affiliate Announcements
Tokipot.com Opens its Affiliate Program Doors with a 45% RS + No Negative Offer

Tokipot.com has announced the official launch of their brand new affiliate partner program via CellXpert today and is offering new affiliates a fantastic welcome incentive of 45 % Revenue Share for their first 3 months. The program also offers no negative carry over on the revenue share.
A “first of its kind’ offering for Esports + Fantasy Sports Enthusiasts
Tokipot.com’s patented game Live Fantasy is the first interactive fantasy esports in the market. The game offers esports fans a chance to use their knowledge of the game to play alongside professional athletes. Its unique feature allows the participants to pick and edit their lineups during a live match while watching the platform’s streaming.
Owned and operated by LOTP Services Ltd, which the Isle of Man regulates, this unique product offers iGaming affiliates the chance to promote something fresh and different to their esports and fantasy betting customers and to who want to enjoy the thrill, engagement, and earn cash prizes while watching a live match.
Karen Yates, a director of LOTP Services Ltd, says, “We’re thrilled to open the door on partnering with affiliates from all over the world who are looking for new and innovative products to offer their player base and communities. Live Fantasy is an innovative product that is available only at Tokipot.com. Along with Pick’Em, the quick pick-n-win betting format on sports and esports, our platform offers a unique product profile to partners who want something different from traditional sports or fantasy betting. Designed to be interactive and compelling, Tokipot is definitely an excellent platform to add to our affiliate partners’ profiles.”
Best-in-class Technologies
Through its mobile-friendly website, players can join multiple contests by choosing various sports and esports tournaments to bet on. Participating in the contests is made easy with a one-click away entry slip and safe, secure payment options to choose from. The affiliate program is run on CellXpert, a leading tracking and reporting platform for iGaming operators. It equips affiliates with a suite of tools to actively promote the product with secure tracking and transparent reporting for player acquisition campaigns.
Attractive Affiliate + Player Promotions
In addition to the 45% Revenue Share offering, the affiliate program also offers a Super Affiliate Incentive for referring new affiliate partners and customisable CPA, CPL, and Hybrid commission models.
For players, Tokipot.com will be offering 2 Euros free credits to experience the platform upon signup and five generous 100% match bonuses for their first-month deposits, up to 100 Euros each. Players can win from the 100,000 Euros contest cash prizes and can be the lucky one to win the Weekly Jackpot. Along with live-chat support and convenient deposit and withdrawal methods, the program is set to offer various rewards for both affiliates and players alike.
Dedicated Affiliate Servicing
Combined with its well-known platform provider, Pragmatic Solutions, and the addition of Cellxpert for the affiliate platform tracking, Tokipot has also enlisted AffiliateINSIDER‘s experienced affiliate management team to handle the day-to-day administration of their affiliate program. Affiliates will receive a dedicated account manager to handle their campaigns and support queries and receive expert guidance from the company’s knowledgeable team, supporting their affiliate promotion efforts worldwide in the appropriate jurisdictions. Appealing to the wide-ranging sports, fantasy, and esports betting market, Tokipot.com will help tailor their acquisition and retention efforts to support affiliate business growth as they look to leverage affiliates as a key role within their marketing strategy for global expansion.
Join the Tokipot Affiliate program today by visiting https://www.tokipot.com/affiliate-program or email: [email protected] to find out more.
Affiliate Announcements
Vahe Khalatyan appointed new PartnerMatrix CEO

PartnerMatrix, an award-winning affiliate software provider in the iGaming industry, is proud to announce the appointment of Vahe Khalatyan, previously PartnerMatrix Chief Technical Officer, as its new CEO.
Since day one, Vahe has played a crucial role in the development and success of PartnerMatrix in the last eight years, proving to be a key asset and leader within the team.
His appointment follows the recent departure of previous CEO and co-founder Levon Nikoghosyan who left the business to pursue his own personal projects.
Vahe Khalatyan, CEO of PartnerMatrix, said: “I am excited to take on this role and lead PartnerMatrix into the future. I have been with the company since day one and have developed a deep understanding of its operations and the market.
“In 2023 we will continue to lead the way in iGaming affiliate marketing and focus on new tools and updates for affiliate security, providing a bespoke approach to every client.”
Ebbe Groes, CEO of EveryMatrix, added: “Vahe takes over the position with a wealth of knowledge about the company and the industry and has some exciting, innovative ideas he will implement in the months to come.
“This is a significant step, both for Vahe and PartnerMatrix, and I’m delighted he has stepped up. This is fully deserved and I’m confident his efforts, ideas, and skills will continue to bring great success to the company and the group.”
PartnerMatrix was awarded Best Affiliate Software at the EGR B2B Awards 2022, demonstrating its commitment to providing the best solutions in the industry. Under Vahe’s leadership, the company will continue to innovate and provide exceptional services to its clients in the iGaming sector.
Affiliate Announcements
iGB Affiliate London opens in style

The 2023 edition of iGB Affiliate London opened today (9th February) with visitors participating in the biggest edition of the show on record.
The annual event is this year occupying a record 11,800 square metres (net) with the demand for space from both new and existing exhibitors underlining iGB Affiliate London’s status as the flagship event for stakeholders and the ‘not to be missed’ business appointment of the year.
Jay Todd of exhibitors APCW described the show as being “..easily the most significant affiliate event of the year offering tremendous value from education to networking.”
Anthony Telesca, of GPWA said the show was “…an absolute must” and constituted the “..most valuable conference for new business and for strengthening existing relationships.”
A total of 31 brands are making their debut appearance on the show floor, with the newcomers drawn from a total of 18-nations comprising Malta (4 first time exhibitors), UK (4), Ukraine (3), Israel (3), Hungary (2), Australia (2), Cyprus (2) and one each from Bulgaria, Denmark, Poland, Japan, Serbia, Switzerland, Singapore, Hong Kong, Greece, Estonia and Portugal.
Naomi Barton, Portfolio Director responsible for iGB Affiliate London, believes the balance between established long-time supporters and businesses which are new to the show represents a compelling proposition for visitors and delegates. She stated: “Alongside the provision of new business strategies, new tactics, new technologies, new thinking and new trends it’s really significant that we can also provide visitors with access to a host of new exhibitors who want to be a part of the iGB Affiliate London show experience.”
She added: “Attracting a community of new exhibitors who represent nearly one in four (23.8%) of the show floor total, has enabled us to grow iGB Affiliate London to the extent that this year’s show occupies three of the halls at ExCeL London for the first time.
“Joining the community at iGB Affiliate London provides an opportunity to engage with over 5,000 affiliates, advertisers, networks and tech suppliers, as well as network with non-gaming affiliates and find out how what works in other sectors can be deployed in gaming.”
Affiliate Announcements
Soft2Bet launches a new affiliate management system ReferOn

A new, feature-filled affiliate management system powered by the platform provider
Soft2Bet, a top-notch online platform provider has recently announced that it has gone live with top of the art affiliate management system, ReferOn.
This boasts a broad array of affiliate marketing services that are key to the partners they assist. ReferOn’s system has the ability to manage large networks of companies in one comprehensive system. Flexible and adaptable in accordance with the individual needs of each affiliate.
ReferOn offers the most advanced features including an effective rewarding engine which offers rewards at the individual, more customised level, making its management much easier for admin users. It also keeps track of the payments and invoices for all accounts, in a quick and efficient manner. This is also true for the data and statistics that are accumulated.
The affiliate management system offers organised reporting on numerous levels allowing for full control over your data, in addition, you can customize what data you choose to share with your partners. Grouping variations can also be calculated according to brand, company, campaign and even geo levels through ReferOn. Reporting is also made extremely easy and allows for toggled groups and effective date breakdowns. ReferOn also makes use of multiple widgets, filters and statistics at every level which make the data accessible for the admin to explore and make informed decisions.
When using ReferOn, brands can be integrated into the system seamlessly and your support and account management are all under one roof. The system can connect the data points to your data provider. ReferOn dashboards are now clearer and easier to view and access, allowing for much more flexibility for users.
Accounts with multiple affiliate logins within other competitive software enable statistics to be grouped at a ‘master’ level. This makes payments and data management much simpler.
Vladyslav Bondarenaiko, Product Manager at Referon said: “ReferOn‘s highly-advanced features change the way we view affiliates and admin needs through. Seeing as this system is not only for internal usage, this creates an additional revenue stream for the business and allows a more streamlined process of integration and access.”
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