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How Vera & John became the market-leading online casino in Japan

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How Vera & John became the market-leading online casino in Japan

 

In most places of the world, gambling and casinos are outlawed. Likewise, under the law and regulation of Japan, gambling is prohibited as well. There is no availability of any physical form of casino or gambling in Japan.

People who live in Japan do look forward to such activities. Most of the population is a hidden fan of gambling or casinos due to the reasons for much better opportunities for earning money despite the fact that various laws prohibit the physical forms of casinos.

But no law bans gambling through online platforms. And due to such cases, Japan is now on the verge of becoming the best market for online casinos. It is also believed that the government of Japan will be turning Osaka city into a casino hub.

It will increase tourism and travel in the country. Which, in turn, will increase the profit and money flow into the country. This step has made online gambling successful and much of this is due to the efforts in recent years of Vera and John.

The main reason due to which the online casino has flourished in Japan is primarily due to the hard work of Vera and John who were one of the first online casino operators to enter the Japanese market.

 

How the Vera & John reputation was built?

Ever since their entrance into Japan, VJ (as they are commonly known in the industry) have been at the center of the online casino world. They built a platform that the local audience could connect with including a character with appeal to the Japanese graphical style, local language and support for the local currency – the Japanese Yen. 

They backed this up with payment and withdrawal methods that the Japanese would also be familiar with and are unique to Japan. And best of all, it didn’t take them long to develop this platform and offer all these services to their customer base. At its heart, Vera & John’s success could be said to be built on their understanding of the local market and creating a platform that speaks to their audience: 

  • Japanese language
  • Currency support
  • Marvelous graphics
  • Good customer support
  • Wide range of transactions. For example, e-wallets, debit, and credit cards. Allowance of international wire transfers, bank transfers, etc.

Not only that, VJ has all the best slot games and live casino options – many of which can’t be found in physical casinos. Plus, it constitutes many different popular video and traditional games.

Welcome offers and strong website user experience

Vera and John also have a generous welcome bonus. These types of welcome offers are now common in the industry and each online casino has its own version as a way of attracting new customers. However upon launch in Japan, VJ sat almost on its own in offering a generous amount of free spins when a customer signs up and deposits on their website. A simple marketing strategy that took advantage of the fact that not many people had seen this type of offer before from an online casino.

One of the other key aspects of Vera & John’s success was their easy withdrawal procedure. This option allows the users to collect their winnings whenever they want. There are no restrictions or long procedures to draw your cash. Unsurprisingly, within the online casino industry this is something that typically frustrates customers when they are unable to withdraw their earnings immediately.

Such initiatives are the reason for Vera & John’s popularity. Their market entry, localisation and timing was all aligned to make their efforts a success to date.

A final word on casino safety

For Japanese casino enthusiasts, they now favor an online environment for many reasons. Partly due to the strict laws and casino regulation around playing games in physical casinos – an online environment offers way more variety. Equally through the recent global pandemic, many online businesses have seen growth and the online casino space is no different, giving players the ability to play their favorite games from the comfort of their own home – online casinos don’t need to close for social distancing or any other virus related measure.

Vera & John have mastered the art of entering into a new market, a new culture and timing it to perfection and the results speak for themselves. Needless to say, competition has increased significantly of late as other casinos have seen the opportunity and appetite of the Japanese players. Only time will tell if Vera & John can stay top of the pile.

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Power affiliate QiH Group rebrands to Quantum to reflect ambitious diversification strategy

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Power affiliate QiH Group rebrands to Quantum to reflect ambitious diversification strategy

The tech powerhouse has a new website, name and branding that are set to take the affiliate marketing company into the next 10 years.

Quantum International Holdings, the affiliate formerly known across the tech, sports, iGaming betting industries as QiH Group has launched its official rebrand to Quantum. With a new-look website, logo and assets, the company has chosen the pared down name to reflect the strategic direction it will be taking, starting in 2026.

Speaking about the change, Quantum CEO Jamie Walters said: “I’m incredibly proud and excited to share the next chapter in our journey: the evolution of QiH into Quantum. For over a decade, QiH has been our foundation, a story of success, growth and innovation in iGaming. But the world – especially digitally – moves fast, and so do we.

“‘Quantum’ was already in our name, so we’ve simplified and streamlined, and it now represents the next version of who we are and where we’re going. A rebrand is about a lot more than a new logo, colours and identity – we’ve also evolved our mindset, ambition and of course, our strategic direction.

Walters continues: “Over the past few months, the Quantum team has worked tirelessly to get to this exciting new stage for our growth. We’re building on everything that has already made QiH Group so brilliant – our talent, creativity, and data-driven approach – and supercharging it to perform on the biggest global stage.

“Our vision is simple: to expand our affiliate marketing roots to become the world’s most-used digital comparison service, delivering simplicity and value to millions of users around the globe.”

Tom Murch, creative director at Quantum, shared: “The rebrand brief was simple: evolution. This wasn’t just about a new identity, it was about building on a decade of growth and turning momentum into acceleration. Quantum is the brave new chapter in our story, a brand, a strategy, a mindset, and a framework for high performance culture at scale and where elite talent can really thrive.”

The story so far

QiH Group was launched in London in 2014 to address a gap in the iGaming affiliate market for smart, digital-first, data-focused affiliate partnerships for iGaming operators.

The company has seen a host of accolades, such as:

  • Moving from 21st to 15th on EGR Global’s Power Affiliates list in 2025

  • Growing from five initial employees to 60 now

  • Hiring an experienced C-suite of talent, including a CFO, CMO and CTO and promoting internally for their COO

  • Building our entire tech team from outsourced to a fully in-house, tech capability, expanding the team from 0 to 14 employees this year

  • Shortlisted for eight major awards in iGaming, from Employer of the Year to Affiliate of the Year

  • Fostering years-long relationships with Tier 1 operators

“2026 and beyond are going to be incredibly exciting times for Quantum, and we’re so pleased to be bringing a new look, simplified name and a honed strategic direction and operational delivery for our clients – and of course, an environment where our talented and ambitious team can thrive,” says Walters.

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Casino Guru wins in Casino Affiliate category at the EGR Operator Awards 2025

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Casino Guru wins in Casino Affiliate category at the EGR Operator Awards 2025

 

Casino Guru is proud to announce that it has won in the “Casino Affiliate” category at the just-concluded EGR Operator Awards 2025. The company was distinguished amongst the world’s leading casino affiliates and crowned with the ultimate accolade.

The awards ceremony was held at the De Vere Grand Connaught Rooms in London on October 22, 2025, and marked the 20th anniversary of the EGR Operator Awards.

Commenting on the award, Matej Novota, Head of Casino Research at Casino Guru, had this to say: “This recognition confirms our commitment to delivering one of the best possible experiences for casino players worldwide. We are grateful to the EGR Operator Awards for this distinction, which reinforces that our work toward a safer and more transparent industry is making a real impact. Casino Guru will continue to guide players toward better and fairer gaming experiences, and we are honored to receive this award.”

Casino Guru has repeatedly delivered one of the most comprehensive services in helping inform player opinion. The website focuses exclusively on reviewing online casinos and bonuses based on criteria that matter to the players, such as fair bonus policies and general terms and conditions, ease of withdrawals, and more.

Casino Guru has also served as a trustworthy mediator in disputes between players and casinos, having returned more than $52m in player funds through the Complaint Resolution Center, and making sure it offers a comprehensive service that goes beyond its meticulous reviewing process.

To help quantify the data points Casino Guru leverages to make decisions about what casinos are worthwhile, the company has developed the bespoke Safety Index metric, which gauges a casino offer based on player-specific preferences, overall fairness, and industry standards, and assigns a rating that players can trust.

This is the latest distinction secured by Casino Guru over the past several months. Casino Guru is also contending in various categories for the SiGMA Central Europe B2C Awards as well as in the AffPapa iGaming Awards LatAm.

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Gamblers Connect Partners with Bazoom to Improve Link-Building Solutions for the iGaming Industry

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Gamblers Connect Partners with Bazoom to Improve Link-Building Solutions for the iGaming Industry

Gamblers Connect, a leading and trusted iGaming Medium & Affiliate website for the iGaming sector, is pleased to announce a new premium partnership with Bazoom, a sophisticated link-building platform.

This strategic alliance is designed to introduce Gamblers Connect’s expansive network to a best-in-class resource capable of addressing one of the most persistent challenges in the highly competitive digital landscape of iGaming: the efficient acquisition of high-quality backlinks.

The iGaming industry, encompassing affiliates, operators, and marketers, operates within one of the world’s most fiercely contested digital ecosystems, where achieving visibility and digital authority is a constant battle.

This collaboration is a direct response to this challenge, spotlighting a solution that moves beyond traditional, manual outreach methods.

Bazoom has successfully streamlined the process by offering an intelligent marketplace where users can efficiently discover, filter, and secure link placements from a vast global network of nearly 100,000 media outlets, utilizing familiar SEO metrics for precision targeting.

A core component of Bazoom’s offering is its integrated content engine, which handles the creation of high-quality, tailored content, included in the price of the link purchase. Operating on a model of transparent, pay-per-link pricing without any mandatory subscriptions, the platform offers a truly scalable solution built for all stakeholders, from solo consultants to major agencies.

The partnership is founded on a shared commitment to excellence, which is encapsulated in the mutual philosophy: “Scale with quality, not noise.”

Gjorgje Ristikj, Founder of Gamblers Connect, commented on the synergy: “Bazoom and Gamblers Connect share the same philosophy, scale with quality, not noise. This is a partnership with a clear direction and shared ambition to empower our community.”

Kristoffer Krog, Head of Global Partnerships at Bazoom, added: “We are very excited to partner up with industry leaders, to align our collaboration and reach new heights together.”

This strategic collaboration underscores a mutual dedication to providing the iGaming community with the tools necessary for sustained digital growth and authority in a transparent and results-driven manner.

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