News
How Will Gambling Affiliates be Affected by Rule Changes in the UK?
As the iGaming market in the UK has grown exponentially since 2010, we’ve also seen associated money-making opportunities emerge in the sector.
For example, the most successful gambling affiliates can earn in excess of £20,000 per month when ranking well for competitive search volume keywords, simply by promoting a particular casino brand through their site.
However, given the recent proposals aimed at safeguarding players in the iGaming market and the wider impact of Brexit on the European gambling industry in the UK, the future for affiliates has become uncertain. But how will they be affected by any rule changes?
Exploring Current Affiliate Restrictions
During the House of Lords Select Committee meeting on the Social and Economic Impact of the Gambling Industry in February, delegates discussed a wide range of measures to help protect vulnerable and underage gamblers.
They also entertained the ambitious proposals by the All-Party Parliamentary Group (APPG) for Gambling Related Harm, which included measures such as a £2 online slots betting cap and a comprehensive review of the licensing criteria imposed on operators.
Another key topic for discussion was the role of affiliates, and more specifically how operators feel about regulating these entities and the way in which they advertise to their customers.
Currently, there is a clear rule which makes operators liable for the actions of their affiliate partners, with this having been in place since the last review of the market in 2018.
This rule created a sense of accountability amongst operators and made them directly responsible for the marketing activity (and breaches) of their affiliates, resulting in a slew of financial sanctions for brands across the board.
This was also part of a wider drive to curb the publication of misleading information on affiliate sites, which could occasionally be utilized to target vulnerable or underage players.
Aside from misleading advertising, this body of rules and wider regulatory framework also covers specific database practice requirements, including the requirement to demonstrate explicit consent for any person who happens to be on an affiliate’s email marketing list.
By attempting to control sponsored iGaming messaging in this way, both the UK regulator and the government caused a considerable splash in the affiliate market.
For example, Sky Bet closed their affiliate program completely after the new rules were imposed, while a host of other market-leading operators listed on mybettingsite.uk ceased to partner with their most inefficient and untrustworthy affiliates.
This also contributed to the significant spike in mergers and acquisitions in the iGaming market during 2018/19, so it should come as no surprise that stakeholders are watchful in the event that new affiliate laws are passed.
So, What Does the Future Hold for iGaming Affiliates?
The main worry here is that the previous measures clearly have not resulted in the level of control and conformity that regulators would like, which is why alternative (and potentially stricter) measures may be under consideration.
In fact, the most logical and likely move would be to see the government (in conjunction with the UK Gambling Commission) attempt to regulate affiliates and their activity directly.
In theory, this could broadly follow the US model, where sports betting affiliates are required to register or license their operations in full before deals can be struck to promote online sportsbooks and iGaming brands.
This would not only potentially result in the formation of a new and standalone regulatory body, but costs may also be introduced to create a barrier to entry for new affiliates and make the practice less profitable for rogue operators.
Just as in 2018/19, any new rule changes could also trigger another wave of mergers and acquisitions.
In this instance, such strategic moves could well help smaller operators to absorb increased operational costs, while enabling larger corporations to strengthen their market share.
On a fundamental level, however, any new rule changes would require operators (and, to a lesser extent, affiliates) to boost their legal representation, in order to help minimize regulatory costs and pay for any external legal support that may be required.
These challenges will be compounded by Brexit, particularly for UK operators who may also be struggling with the increased RGD levy and other regulatory restrictions.
So, all stakeholders will be waiting with bated breath in the coming months, to see which of the new iGaming rules and regulations are likely to impact on the lucrative practice of affiliate marketing.
News
N1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
N1 Partners is proud to announce that N1 Puzzle Promo has been awarded Best Advertising and Marketing Campaign at the European iGaming Awards, recognizing the campaign as one of the most impactful and innovative marketing initiatives in the iGaming industry.
The European iGaming Awards celebrate excellence across the European iGaming industry, honoring companies and projects that demonstrate outstanding performance, creativity, and contribution to the sector.
N1 Puzzle Promo stood out as a large-scale global affiliate marketing campaign that became one of the most visible and performance-driven initiatives in iGaming in 2025. Built around a competitive, leaderboard-based mechanic, the campaign featured a total prize pool of €500,000, with a Robinson R22 helicopter as the ultimate reward. This ambitious concept motivated affiliates worldwide to actively scale traffic and compete for top positions across multiple Tier-1 markets.
The campaign was supported by a strong and continuous online presence throughout the year. N1 Puzzle Promo was actively promoted via leading iGaming media, digital advertising, and social media channels. This ensured consistent 360-degree exposure across all key touchpoints, keeping both existing partners and new affiliates highly engaged. The campaign drove sustained activity across Tier-1 and growth markets, with affiliates increasing their monthly FTD volumes by 150% in 2025 compared to the previous year.
The campaign culminated in a grand final party and winner announcement event in Barcelona, where top-performing partners gathered to celebrate the results together. This transparent and public conclusion reinforced trust, credibility, and community within the affiliate network, transforming months of competition into a shared industry milestone.
“Winning Best Advertising and Marketing Campaign at the European iGaming Awards is a powerful validation of our vision for N1 Puzzle Promo,” said Alexa Bond, Head of Affiliates at N1 Partners. “This wasn’t just a promo, it was a global journey that united partners and drove strong, measurable growth. We’re grateful to our partners and proud to set a new benchmark for affiliate marketing in iGaming.”
This award further strengthens the position of N1 Partners as a team that consistently delivers bold, high-impact marketing solutions and continues to set new benchmarks for affiliate campaigns in the iGaming industry.
Awards
2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026
2RBO Affiliates has been named Affiliate Marketing Campaign of the Year at the 19th edition of the International Gaming Awards (IGA), one of the most respected global events recognizing excellence across the gaming and gambling industry.
The award ceremony took place on January 18, 2026, at the Intercontinental Hotel in Barcelona, welcoming senior leaders and professionals from both online and land-based gaming sectors.
Recognizing innovation and performance in affiliate marketing
The Affiliate Marketing Campaign of the Year category is among the most competitive at the IGA, highlighting affiliate programs that demonstrate outstanding creativity, measurable commercial impact, and strong brand development.
In selecting the winner, the judging panel evaluates campaign execution, audience engagement, scalability, and the ability to drive sustainable growth for both operators and partners.
2RBO Affiliates stood out through its data-driven approach, modern campaign structure, and focus on long-term affiliate value rather than short-term performance spikes.
Commitment to transparency and scalable growth
Commenting on the recognition, Aviv Rosenblit, Head of Affiliates at 2RBO, said:
“We are extremely proud to receive this award from industry peers. It confirms our commitment to innovation, transparency, and delivering sustainable growth for our partners. Our goal has always been to build long-term relationships supported by technology, trust, and measurable results.”
A high-performance affiliate ecosystem
2RBO Affiliates operates a comprehensive affiliate platform supporting several established iGaming brands, including Betinia, Swiper, CampoBet, and ToonieBet.
The program combines:
-
advanced gamification tools
-
flexible commission models
-
real-time performance analytics
-
proactive compliance monitoring
This integrated approach enables affiliates to maximize engagement, improve retention, and optimize revenue across multiple regulated markets.
Strengthening its position in the global affiliate market
The International Gaming Awards, supported by leading industry publication The iGaming Post, are widely regarded as one of the most prestigious charity-driven events in global gaming.
By securing this award, 2RBO Affiliates further reinforces its position as a high-performance affiliate program focused on sustainable partnerships, innovation-led marketing strategies, and long-term value creation.
About 2RBO Affiliates
2RBO Affiliates is a global affiliate program representing premium iGaming brands. The platform is designed to support affiliates through modern gamification mechanics, flexible commercial structures, detailed performance tracking, and strong compliance standards — enabling partners to scale efficiently in competitive markets.
About the International Gaming Awards (IGA)
The International Gaming Awards celebrate excellence across the global gaming industry, bringing together stakeholders from mobile gaming, online casinos, sportsbooks, and land-based operators. In addition to recognizing leadership and innovation, the IGA supports charitable initiatives worldwide.
Conferences
Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona
Gamblers Connect, the award-winning iGaming media and affiliate platform, has revealed that Mondoplay will be the official conference sponsor of its delegation at the upcoming ICE and iGB Affiliate Summit in Barcelona, Spain.
This sponsorship marks a significant collaboration between two innovative forces in the iGaming sector as the industry gathers for its most prestigious annual event. This partnership serves as another prime example of how strategic alliances can amplify impact within the community.
Both Gamblers Connect and Mondoplay share a unified vision of prioritising quality and user experience above all else. This sponsorship perfectly reflects that shared belief and commitment to excellence.
The summit in Barcelona represents a new chapter for the industry, and this partnership ensures Gamblers Connect can connect directly with operators, affiliates, and industry leaders from across the globe with greater resources and presence.
Mondoplay has established itself as a dynamic operator brand known for its comprehensive sportsbook and casino offering. Its platform is built on delivering seamless player experiences, a philosophy that aligns perfectly with the editorial standards of Gamblers Connect.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “By supporting our delegation, Mondoplay is directly investing in independent media coverage and the fostering of transparent industry dialogue. This partnership is more than just a sponsorship agreement. It is a celebration of shared ambition and mutual growth. Together, we can continue to prove that meaningful collaboration and genuine value creation are what truly move the iGaming industry forward.”
-
Conferences2 weeks agoMondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona
-
News1 week agoN1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
-
Awards1 week ago2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026
-
Press Releases5 days ago
N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona

