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Online poker: the biggest winner during the coronavirus pandemic
The gambling industry has experienced both extremes during the coronavirus pandemic. On one side, land-based casinos and sportsbooks have been hit extremely hard.
The effects of lockdowns, quarantines, travel restrictions and social distancing measures have meant casinos have been forced to close for more than three months – and the financial consequences have been devastating. From Las Vegas to New Jersey, London to Macau – casinos all around the world are posting all-time low revenues.
Similarly, the lockdown of the vast majority of professional sport has seen sportsbooks grind to a halt, with sports betting companies in the United Kingdom and Europe experiencing slumps between 40 and 60 percent since March.
While the return of sport has helped the sector rebound to an extent, the cancellation of Euro 2020 and the Tokyo Olympics have presented other challenges as such major, international events are prime opportunities for sportsbook companies to attract new customers.
However, while land-based casinos and sportsbooks have felt the full force of the Covid-19 outbreak, other areas of the gambling world have thrived.
Online gambling in the United States, the United Kingdom, and mainland Europe has seen a record surge in the past few months as the very reasons that have damaged land-based casinos – such as lockdowns and social distancing – have directly benefited online operations.
For instance, New Jersey recorded record revenues in May for online casino betting, as companies, like BetAmerica, who offers this service profiting from the lockdown. Meanwhile The Stars Group in the UK reported a 92 percent increase in revenue the same month compared to 12 months ago.
While slots and gambling games have seen a major rise during the past few months, the big winner has been online poker.
Three of the four states in the US with legal online poker operations have reported a huge spike in revenues, while the fourth – Nevada – has not released the figures, but one can safely assume that they, too, have experienced an increase.
New Jersey saw online poker revenue jump from $1.57 million in April 2019 to $5.2m 12 months later, while Pennsylvania enjoyed 68 percent and Delaware 48 percent increases when comparing the same two months.
The trends are similar in Europe. In France, for example, online poker revenue is up 44.1 percent compared to the same month last year while UK-based gambling giant 888 has seen its share price surge.
Of all the online gambling games, poker has been uniquely placed to benefit from the current situation.
As friends and family members have been kept apart, poker has been a popular means of socializing. It explains the increased popularity of Poker Stars’ Private Home Games and the rush of competitors to launch similar services.
“It’s only natural. People are stuck at home, they’re bored and even though there are more live poker options starting right now, people are just hesitant to jump right back in because of the health risk implications,” said professional poker player Danielle Andersen.
Then there has been the move online for prestigious professional events which would otherwise have been cancelled or postponed.
It was announced in June that the World Series of Poker – which had been scheduled to take place from May 26 to July 15 at the Rio Convention Center in Las Vegas – would be held online throughout July through to the first week of September.
By taking the 2020 WSOP online, it has also increased the size of the player pool, allowing players from outside the United States to compete for WSOP bracelets.
While poker great Daniel Negreanu said the move online was a “classic case of making the best of it”, it has still allowed professional poker to continue – a luxury many other sports and competitions do not have.
Meanwhile, professional poker’s other flagship event, PokerStars Players No Limit Hold’em Championship, has been canceled.
Aware of the surge in popularity of online poker during these unprecedented times, operators have poured greater investment, marketing, and technology into their poker operations, which will only benefit the game in the long term and help attract and retain more customers.
As life gradually returns to normal, online poker will naturally see a relative decline in interest as millions of people are no longer confined to their homes and professional players are once again able to attend live events.
But what this pandemic has shown is that poker has not only been able to survive under such trying circumstances but has thrived.
N1 Partners has just launched a new campaign for its flagship brand – N1 Bet. Until the end of November partners can boost their payouts by up to +7% when driving traffic to two key Tier-1 GEOs: Australia and Germany.
Promo period: October 16 – November 30
Promo GEOs: Australia (AU), Germany (DE)
Traffic sources: FB, In-App, UAC, Email, SMS, SEO, PPC, ASO, and more.
* How it works: the more FTDs your players bring, the higher your bonus to your CPA.
- 500–899 FTDs → +5% payout on CPA
- 900+ FTDs → +7% payout on CPA
* Results for Australia and Germany are combined, as well as all accounts of one participating team within the affiliate network.
Why is it worth focusing on Australia and Germany with N1 Partners?
- 🇩🇪 Germany (DE) brings steady, high-quality traffic with strong evening activity and players who prefer dynamic slot mechanics.
- 🇦🇺 Australia (AU) delivers solid conversion on slot-focused content and a loyal base of engaged users.
Joining this promo also boosts your progress in the N1 Puzzle Promo, the massive campaign featuring luxury prizes and the ultimate reward: a Robinson R22 Beta II helicopter. The more traffic you send to N1 Bet, the closer you are to the leaderboard’s top!
N1 Bet is a part of a top iGaming affiliate program and one of N1 Partners strongest and most consistent brands, that offers solid conversion, flexible promos, and smart analytics to help affiliates earn more. With an updated design and an optimized retention funnel, the brand performs equally well across online affiliate programs (slots & live) and sports betting segments.
Work with a brand that delivers – and get the most out of every lead!
For questions or personal assistance, reach out to your Affiliate Manager or our LeadGen Manager Christina via the contacts below:
[email protected]
LinkedIn
Telegram
Be number one with N1!
Crypto-first operator BetGoat has joined forces with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to launch and expand its affiliate programme with speed and precision.
BetGoat has quickly established itself as a next-generation casino and sportsbook, combining a crypto-only payments model with a sleek, mobile-first platform. The brand caters to players across Asia, including Singapore, Malaysia, Thailand, Indonesia, and Vietnam, offering extensive coverage of global and regional sports alongside a dynamic casino portfolio.
From Premier League football and NBA basketball to UFC, esports, and Formula 1, BetGoat delivers thousands of live events each month. Odds are updated in real time, while in-play markets give players the ability to act on every moment of the action. This focus on immediacy and responsiveness reflects the operator’s commitment to delivering a seamless betting experience.
Beyond sports, BetGoat’s casino and live dealer catalogue features leading providers such as Pragmatic Play, Evolution, and NetEnt. The operator processes deposits and withdrawals exclusively in digital currencies, including Bitcoin, Ethereum, and Tether, with rapid turnaround times and no fiat restrictions, ensuring both efficiency and transparency for players.
Licensed by the Anjouan Gaming Board, BetGoat places a strong emphasis on responsible play. Its platform integrates a wide range of tools that allow customers to set deposit, wager, and session limits, take timeout periods, or opt for self-exclusion, supported by a 24/7 service team. This combination of crypto-driven innovation and player protection reflects BetGoat’s commitment to long-term sustainability.
Affiliate marketing is central to BetGoat’s growth strategy. By selecting NetRefer, the operator gains access to performance insights and flexible reporting that allow it to adapt quickly in fast-moving markets. With the support of CoPilot AI, ASR 1.0 API, and the newly released Report Builder, affiliates benefit from actionable, data-driven intelligence that drives measurable results.
Crucially, BetGoat also utilises NetRefer’s Data Ingestion API, a robust solution that delivers 99.5% availability, standardised inputs, and frequent data updates. The API reduces delays and manual work by correcting errors automatically, ensuring affiliates receive accurate reporting and rewards with greater speed and consistency. For a fast-scaling crypto operator, this level of reliability and precision is essential.
Marky Chan, Affiliate Manager at BetGoat, said: “Our experience with NetRefer has been outstanding. We chose the platform for its strong reputation, reliable tracking, and scalability, all essential for managing BetGoat’s growing affiliate network. The onboarding process was smooth and well-supported, with clear guidance from the team. We particularly value the powerful reporting and commission management tools, which make tracking and optimising performance effortless. NetRefer is a reliable, user-friendly, and responsive partner, and we highly recommend it to any business looking to manage and grow their affiliate programme effectively.”
Amanda Camenzuli, Manager of NetRefer’s Account Management team, commented: “We’re excited to welcome BetGoat to the NetRefer family. By embracing the Data Ingestion API, they’re setting their affiliate programme up for success with accurate, standardised data and fewer operational hurdles. We look forward to supporting their growth and helping them reach ambitious new milestones.”
This partnership brings together BetGoat’s innovative, crypto-first vision with NetRefer’s 20 years of affiliate marketing expertise. Together, the companies will deliver an affiliate programme built on transparency, performance, and sustainable growth.
InOut Games, the studio behind the viral hit Chicken Road, is taking the next big step by entering the slot market with the release of Chicken Royal. Inspired by the iconic crash game that captured millions of players worldwide, the new release brings the beloved chicken into a brand-new format designed to engage both operators and players.
This marks the company’s first slot release, expanding InOut Games’ portfolio beyond crash mechanics and reinforcing its commitment to innovation in online entertainment.
“Chicken Road became a global sensation because of its simplicity, thrill, and universal appeal. With Chicken Royal, we’re transforming that same DNA into a slot experience that’s fresh, dynamic, and full of potential. We are confident this launch will not only resonate with players but also open new earning opportunities for affiliates and partners,” said Vladislav Snak, CEO of InOut Games.
Beyond the launch, InOut Games has ambitious plans for ongoing promotion and brand support around Chicken Royal, ensuring strong visibility across global markets. For affiliates and webmasters, the slot represents a new avenue to drive engagement and revenue, backed by the company’s proven track record of creating games that go viral.
You can reach out to the InOut team for integration inquiries by clicking onto this link.
About InOut Games
INOUT Games is a licensed B2B provider specializing in the development of high-quality gaming solutions for online casinos. With a diverse portfolio of 34 games, the company focuses on delivering unique and engaging player experiences tailored to meet the needs of operators. Its approach combines innovative game design, robust technical support, and comprehensive platform integration to ensure optimal performance and user satisfaction. Each game is designed with both players and operators in mind, featuring short betting cycles, high retention, and high LTV (Lifetime Value), delivering commercial success for operators.
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