News
Betsafe Sponsors Two Kenyan Football Teams for Three Seasons
Not many people can say that they have looked towards Kenya for betting opportunities, although now could be the time for that to change. You see, two Kenyan football teams have had their sponsorship taken over by the Betsafe online sportsbook.
It was on Wednesday, June 17 that Betsafe made the announcement of its new sponsorship deals with Gor Mahia and AFC Leopards, both of which play in the Kenyan Premier League. Operating as an offshoot of the Betsson AB brand, Betsafe’s unison with the two football teams will run for three seasons, beginning with the 2020-21 campaign ahead.
As part of those deals, the Betsafe logo will appear on the kits of both teams, and together, they are worth a combined 95 million Kenyan shillings (£722,000) per season. The lion’s share of that will go to the reigning league champions – Gor Mahia. But how did such a deal come about? Well, it all took place under Betsafe’s recently launched Kenyan offshoot – Bet High Kenya.
The country’s local media spoke with Tom Bwana, who operates as the Public Relations and Partner Manager for Bet High. He said that Betsafe would be launching its own operations in Kenya soon, and that the top priority for Bet High is Kenyan football. There is a number of top betting sites in Kenya that are already active, as the industry is growing considerably there. So, while seeking one out isn’t such a problem, once Betsafe’s Kenyan offshoot becomes fully active, there will be another alternative for bettors to utilise.
“Long-Term Financial Support” Celebrated
Both of the Kenyan football teams who have secured the sponsorship deal with Betsafe took it upon themselves to celebrate the fact that everything had become official. Chairman of Gor Mahia, Ambrose Rachier said that he was happy to see his club now has “long-term financial support from a strong and safe partner”, while the Chairman of AFC Leopards, Dan Shikanda spoke of the security that the unison brings to the team.
It was the local betting operator SportPesa that sponsored both football clubs prior to Betsafe taking over. However, the Kenyan-Bulgarian brand (which also sponsored English Premier League club Everton) closed down its business last year following a bust up with the government regarding back-tax claims. This saw all of its local sports sponsorships cancelled in August of 2019, which marked the second occasion such an event took place. The “uncertainty” of the regulatory climate was blamed for this move.
That move was what left both of the Kenyan football teams without any sort of financial life support. According to some sources, Gor Mahia hasn’t paid any of its football players for the past five months due to this, so the sponsorship deal with Betsafe will come as a welcome and almost life-saving moment for the club.
It’s a shame, as Kenya had one of the most prosperous betting markets in Africa up until the government redefined how betting licences were handed out and how its operators were taxed. SportPesa wasn’t the only brand to pull out of the market within Kenya once this occurred, as another big name in Betin closed its Kenyan operations, too.
N1 SEO Traffic Cup – the first tournament in the N1 Traffic Cups series by N1 Partners is gaining momentum. Throughout 2026, N1 Partners’ affiliates can expect a full-scale competitive roadmap: from individual cups to a global championship. The traffic tournament series will expand opportunities for teams focused on systematic performance growth and scaling their results.
The season kicks off with the N1 SEO Traffic Cup is an exclusive tournament for SEO teams featuring a level-based system and brand coefficients. Drive SEO traffic to N1 Partners’ casino and betting brands, earn points, and level up in the tournament – because the higher your Level, the better the prizes!
Current N1 Partners affiliates already driving SEO traffic to brands within the portfolio are automatically enrolled and registered in the tournament – for full registration details, please contact your account manager.
New partners should register via the following link: https://n1.partners/traffic-cups
Tournament period: March 1 – April 30, 2026
Results: May 10, 2026
Participation requirement: generate at least 20 FTDs per product during the tournament period to be included in the list of participants.
Tournament Mechanics 👇🏼
- The N1 SEO Traffic Cup features a level-based system where rewards depend on your N1 Cup Score – the total number of points earned.
- The more brands you work with, the higher the coefficient – and the higher your final N1 Cup Score.
- N1 Cup Score = FTD × Brand Coefficient
- 1 point = 1 FTD
More brands – higher results 👇🏼
The number of brands affects the coefficient as follows: https://bit.ly/n1seotrafficcup_launch_europeangaming
- 1 active brand: coefficient 1x
- 2–3 brands: coefficient 2x
- 4–5 or more brands: coefficient 5x
Prizes & Rewards 👇🏼
There are 4 prize levels in total. Each team that earns the required number of points and reaches Level 1, 2, 3, or 4 will be able to choose a prize from the corresponding prize pool or receive its cash equivalent:
Level 1: 7,000+ points – €25,000 per team
Level 2: 3,500–6,999 points – €15,000 per team
Level 3: 1,500–3,499 points – €7,000 per team
Level 4: 500–1,499 points – €5,000 per team
Among the prizes: trips to the world’s top sporting events – from Formula 1 in Monaco to the 2026 FIFA World Cup matches in the USA, a zero-gravity flight experience, an all-inclusive dream vacation in the Maldives, BMW and Ducati bikes, Apple gadgets, Cartier jewelry, Rolex watches, and much more.
Attention: multiple teams can qualify within each level. This means your final result depends solely on your own performance – the volume of traffic generated and the number of brands you work with. Each team receives the reward assigned to its respective prize level.
Even if you don’t hit a prize level, you’re still in the game – three bonus prizes will be raffled: an iPhone, a PlayStation 5 Pro, and exclusive merch.
“N1 SEO Traffic Cup is not just a tournament, but a systematic growth tool for SEO teams. We set out to create a mechanic that rewards not only volume, but also a strategic approach to working with brands. The level-based system and brand coefficients allow partners to directly influence their results and scale them consciously. In 2026, we are focusing on performance, transparency, and long-term partnerships – and this tournament marks a new chapter in N1 Partners’ large-scale promotional strategy,” – Alexa Bond, Head of Affiliates at N1 Partners.
Tournament details and registration are available via the link: https://bit.ly/n1seotrafficcup_launch_europeangaming
N1 SEO Traffic Cup – only performance wins the game!
N1 SEO Traffic Cup – the first tournament in the N1 Traffic Cups series by N1 Partners is gaining momentum. Throughout 2026, N1 Partners’ affiliates can expect a full-scale competitive roadmap: from individual cups to a global championship. The traffic tournament series will expand opportunities for teams focused on systematic performance growth and scaling their results.
The season kicks off with the N1 SEO Traffic Cup is an exclusive tournament for SEO teams featuring a level-based system and brand coefficients. Drive SEO traffic to N1 Partners’ casino and betting brands, earn points, and level up in the tournament – because the higher your Level, the better the prizes!
Current N1 Partners affiliates already driving SEO traffic to brands within the portfolio are automatically enrolled and registered in the tournament – for full registration details, please contact your account manager.
New partners should register via the following link: https://n1.partners/traffic-cups
Tournament period: March 1 – April 30, 2026
Results: May 10, 2026
Participation requirement: generate at least 20 FTDs per product during the tournament period to be included in the list of participants.
Tournament Mechanics 👇🏼
- The N1 SEO Traffic Cup features a level-based system where rewards depend on your N1 Cup Score – the total number of points earned.
- The more brands you work with, the higher the coefficient – and the higher your final N1 Cup Score.
- N1 Cup Score = FTD × Brand Coefficient
- 1 point = 1 FTD
More brands – higher results 👇🏼
The number of brands affects the coefficient as follows: https://bit.ly/n1seotrafficcup_launch_europeangaming
- 1 active brand: coefficient 1x
- 2–3 brands: coefficient 2x
- 4–5 or more brands: coefficient 5x
Prizes & Rewards 👇🏼
There are 4 prize levels in total. Each team that earns the required number of points and reaches Level 1, 2, 3, or 4 will be able to choose a prize from the corresponding prize pool or receive its cash equivalent:
Level 1: 7,000+ points – €25,000 per team
Level 2: 3,500–6,999 points – €15,000 per team
Level 3: 1,500–3,499 points – €7,000 per team
Level 4: 500–1,499 points – €5,000 per team
Among the prizes: trips to the world’s top sporting events – from Formula 1 in Monaco to the 2026 FIFA World Cup matches in the USA, a zero-gravity flight experience, an all-inclusive dream vacation in the Maldives, BMW and Ducati bikes, Apple gadgets, Cartier jewelry, Rolex watches, and much more.
Attention: multiple teams can qualify within each level. This means your final result depends solely on your own performance – the volume of traffic generated and the number of brands you work with. Each team receives the reward assigned to its respective prize level.
Even if you don’t hit a prize level, you’re still in the game – three bonus prizes will be raffled: an iPhone, a PlayStation 5 Pro, and exclusive merch.
“N1 SEO Traffic Cup is not just a tournament, but a systematic growth tool for SEO teams. We set out to create a mechanic that rewards not only volume, but also a strategic approach to working with brands. The level-based system and brand coefficients allow partners to directly influence their results and scale them consciously. In 2026, we are focusing on performance, transparency, and long-term partnerships – and this tournament marks a new chapter in N1 Partners’ large-scale promotional strategy,” – Alexa Bond, Head of Affiliates at N1 Partners.
Tournament details and registration are available via the link: https://bit.ly/n1seotrafficcup_launch_europeangaming
N1 SEO Traffic Cup – only performance wins the game!
Spanish online casino operator Tiki Taka Play has partnered with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to power and manage its affiliate programme as the brand continues to grow its presence in Spain’s regulated online gaming market.
First launched in early 2025, Tiki Taka Play marked a significant step in the digital expansion of Grupo Tiki Taka Games, a national company with more than 50 years of experience in the land-based gaming sector. Originally established as a family-run gaming machine business, the group has grown into a recognised operator within Spain’s leisure and entertainment industry, with operations spanning gaming halls, betting venues, and amusement activities.
With Tiki Taka Play, the group extends that experience into the digital environment. The platform has been developed to bring the standards of its land-based operations online, offering players a structured and reliable gaming experience built around accessibility, trust, and long-term engagement.
The operator’s online catalogue includes a wide selection of slots alongside classic table games such as blackjack and roulette, as well as immersive live casino experiences. This curated offering allows Tiki Taka Play to cater to a broad spectrum of player preferences while maintaining a professional and consistent gameplay environment.
Operating within Spain’s regulated gaming framework, Tiki Taka Play holds the relevant licences granted by the Dirección General de Ordenación del Juego (DGOJ). Compliance, transparency, and responsible gaming therefore, sit at the centre of the operator’s approach, reinforcing the standards that have guided Grupo Tiki Taka Games throughout its decades-long presence in the industry.
Affiliate marketing forms a central pillar of Tiki Taka Play’s growth strategy as the brand establishes its presence in the competitive Spanish online gaming market. By selecting NetRefer, the operator gains access to a platform designed to deliver performance clarity, reliable tracking, and efficient partner management. Through NetRefer’s API technology, Tiki Taka Play benefits from seamless data transfer and real-time integration, allowing the operator to manage affiliate data accurately while maintaining operational efficiency across its programme.
Beyond these integrations, NetRefer’s broader ecosystem provides additional capabilities designed to support affiliate programme performance at scale. Solutions such as NetRefer BI Analytics enable advanced and customisable reporting, while NetRefer CoPilot AI enhances access to performance insights and operational knowledge through intelligent, data-driven assistance.
Reflecting on the process of selecting an affiliate platform, Marc De Rueda Colomés, COO of Tiki Taka Play, said, “When preparing the launch of Tiki Taka Play, we spoke with a number of our affiliates to understand which platforms they trusted most. NetRefer consistently stood out as one of the most balanced solutions in terms of service and value. The platform’s reporting and analytics tools are already proving valuable for our team, and the professionalism and dedication shown by the NetRefer team from the beginning of our collaboration have reinforced our confidence in the partnership.”
Greice Bezerra, Regional Acquisitions Specialist at NetRefer, commented, “Tiki Taka Play’s partnership with NetRefer represents an exciting step in the digital evolution of Grupo Tiki Taka Games. We’re proud to support their team with reliable technology and flexible integrations that provide the transparency, performance insights, and operational confidence needed to build and scale a successful affiliate programme in the competitive Spanish online gaming market.”
As Tiki Taka Play continues to expand its presence in Spain’s regulated online gaming market, the partnership with NetRefer provides the technology and operational foundation needed to support the growth of its affiliate programme. With greater performance visibility, advanced reporting capabilities, and scalable affiliate infrastructure, the operator is well-positioned to strengthen its partner network and drive sustainable digital growth.
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N1 SEO Traffic Cup – the first tournament in the N1 Traffic Cups series by N1 Partners is gaining momentum....
Join N1 SEO Traffic Cup by N1 Partners Only Performance Wins the Game
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