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Betsafe Sponsors Two Kenyan Football Teams for Three Seasons

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Betsafe Sponsors Two Kenyan Football Teams for Three Seasons

 

Not many people can say that they have looked towards Kenya for betting opportunities, although now could be the time for that to change. You see, two Kenyan football teams have had their sponsorship taken over by the Betsafe online sportsbook.

It was on Wednesday, June 17 that Betsafe made the announcement of its new sponsorship deals with Gor Mahia and AFC Leopards, both of which play in the Kenyan Premier League. Operating as an offshoot of the Betsson AB brand, Betsafe’s unison with the two football teams will run for three seasons, beginning with the 2020-21 campaign ahead.

As part of those deals, the Betsafe logo will appear on the kits of both teams, and together, they are worth a combined 95 million Kenyan shillings (£722,000) per season. The lion’s share of that will go to the reigning league champions – Gor Mahia. But how did such a deal come about? Well, it all took place under Betsafe’s recently launched Kenyan offshoot – Bet High Kenya.

The country’s local media spoke with Tom Bwana, who operates as the Public Relations and Partner Manager for Bet High. He said that Betsafe would be launching its own operations in Kenya soon, and that the top priority for Bet High is Kenyan football. There is a number of top betting sites in Kenya that are already active, as the industry is growing considerably there. So, while seeking one out isn’t such a problem, once Betsafe’s Kenyan offshoot becomes fully active, there will be another alternative for bettors to utilise.

Long-Term Financial Support” Celebrated

Both of the Kenyan football teams who have secured the sponsorship deal with Betsafe took it upon themselves to celebrate the fact that everything had become official. Chairman of Gor Mahia, Ambrose Rachier said that he was happy to see his club now has “long-term financial support from a strong and safe partner”, while the Chairman of AFC Leopards, Dan Shikanda spoke of the security that the unison brings to the team.

It was the local betting operator SportPesa that sponsored both football clubs prior to Betsafe taking over. However, the Kenyan-Bulgarian brand (which also sponsored English Premier League club Everton) closed down its business last year following a bust up with the government regarding back-tax claims. This saw all of its local sports sponsorships cancelled in August of 2019, which marked the second occasion such an event took place. The “uncertainty” of the regulatory climate was blamed for this move.

That move was what left both of the Kenyan football teams without any sort of financial life support. According to some sources, Gor Mahia hasn’t paid any of its football players for the past five months due to this, so the sponsorship deal with Betsafe will come as a welcome and almost life-saving moment for the club.

It’s a shame, as Kenya had one of the most prosperous betting markets in Africa up until the government redefined how betting licences were handed out and how its operators were taxed. SportPesa wasn’t the only brand to pull out of the market within Kenya once this occurred, as another big name in Betin closed its Kenyan operations, too.

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LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva

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With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.

Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.

The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.

Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.

During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.

“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.

The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.

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N1 SEO Traffic Cup: Multiply Your Traffic & Unlock Luxury Rewards

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The N1 SEO Traffic Cup, the first tournament in the global N1 Traffic Cups series by N1 Partners, is approaching its midpoint, and competition between teams is getting stronger. Participants continue scaling volumes, refining their strategies, and actively adding new brands to boost their N1 Cup Score and secure positions in the reward tiers.

More than 200 teams are still in the game, striving to achieve KPIs to gain participant status and reach the prize levels.

Win Big with N1 Partners

The prize pool of the N1 SEO Traffic Cup is one of the most extensive and flexible in the industry. Participants are grouped into performance-based levels: the more points they earn, the greater the rewards, and each team can choose a prize or cash equivalent from their level.

Level 1 (7,000+ points) – €25,000 per team

  • VIP experience at the Formula 1 Monaco Grand Prix
  • Trip to a FIFA World Cup 2026 match in the USA
  • 7 nights in the Maldives with business class flights
  • Rolex Cosmograph Daytona
  • BMW S 1000 XR motorbike
  • Hublot Unico Titanium

Level 2 (3,500–6,999 points) – €15,000 per team

  • One week of golf at Monte Rei with a private villa stay
  • Private island getaway in the Seychelles (Four Seasons Desroches Island)
  • Ducati Monster motorbike
  • Bottega Veneta travel kit

Level 3 (1,500–3,499 points) – €7,000 per team

  • Zero-gravity flight (90 minutes)
  • Custom Luxury ski or snowboard gear set of your choice
  • Balenciaga Snowboard
  • Cartier Juste un Clou bracelet
  • Kronos Massage Chair

Level 4 (500–1,499 points) – €5,000 per team

  • Apple Vision Pro
  • MacBook Pro M4
  • Cartier LOVE ring
  • Pioneer OPUS-QUAD DJ system
  • Sonos Arc Ultra home audio system
  • Dior beauty set

Participant Giveaways

Even if a team doesn’t reach a reward level, the opportunity doesn’t end there. Bringing just 20 FTD on any brand unlocks participant status and access to a separate prize draw, featuring PlayStation 5 Pro, iPhone 17 Pro Max, and exclusive N1 Partners merch.

This means you still have a real chance to win prizes, even with a late start or smaller volumes.

How to increase your chances of winning

The key tournament metric is the N1 Cup Score, calculated as: FTD × brand coefficient.

The coefficient depends on how many brands you run:

  • 1 brand – 1x
  • 2–3 brands – 2x
  • 4+ brands – 5x

This means teams that diversify traffic across multiple products gain a strong strategic advantage and scale results much faster.

Why join the race now

The final stage of the tournament is not just about holding positions. It’s the perfect moment to rethink your strategy, test new approaches, and maximize the value of your current traffic.

Late entry is no longer a limitation. With the right approach to brands and GEOs, teams can quickly scale FTD and break into the reward tiers.

Join the N1 SEO Traffic Cup

Period: March 1 – April 30, 2026

Results announcement: by May 10

Entry: from 20 FTD per brand

N1 Partners means:

  • 14+ casino and sportsbook brands with up to 70% Reg2Dep
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 45% + NNCO for top partners

Be number one with N1.

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Meet N1 Partners at Conversion Conf in Warsaw

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N1 Partners is heading to Conversion Conf Warsaw 2026, one of the key gatherings for affiliate marketing professionals, taking place on April 1–2 in Warsaw. The event will bring together top affiliates, advertisers, and industry experts, creating the perfect environment for networking, deal-making, and sharing insights.

At Conversion Conf, the N1 Partners team is focused on what matters most: building strong partnerships, discussing high-converting traffic opportunities, and closing deals that scale. Whether you’re looking for exclusive offers, fresh GEO insights, or reliable long-term collaboration, this is where conversations turn into results.

As an active sponsor of the event, N1 Partners is also enhancing the on-site experience for attendees. At this hot and dynamic conference, you’ll be able to stay refreshed with branded water bottles, keeping you energized throughout the day. And if you’re looking to step away from the buzz, the N1 branded PSP zone offers a space to relax, recharge, and enjoy a more laid-back atmosphere while staying connected to the community.

What to expect from N1 Partners

A special focus this time is the N1 SEO Traffic Cup — our exclusive competition for SEO affiliates. At the event, attendees can connect directly with the team,and explore the best strategies for their traffic  to climb the leaderboard and maximize results.

At Conversion Conf, N1 Partners is all about what actually drives results:

  • high-quality traffic partnerships
  • exclusive deals for Tier-1 GEOs
  • insights into top-performing funnels and conversion drivers

Book a Meeting with Our Affiliate Managers

To make the most of Conversion Conf Warsaw, book a meeting with N1 Partners in advance and discuss partnership opportunities directly on-site.

  • Vlad – Affiliate Team Lead
  • Shirin – Affiliate Manager
  • Victoria – Sokolenko, Affiliate Manager
  • Aleksandr – Affiliate Manager
  • Artem – Affiliate Manager

Why meet N1 Partners

Conversion Conf Warsaw is the right place to explore:

  • 14+ casino and sportsbook brands with Reg2Dep up to 70%
  • Top deals across 10+ Tier-1 GEOs
  • CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models

If you’re attending Conversion Conf, don’t miss the chance to meet N1 Partners in person.

Let’s talk traffic, deals, and growth.

Be number one with N1 Partners.

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