Affiliate Success
iGaming Focus Areas and СРА Selection to Be Discussed at Kyiv iGaming Affiliate Conference

The second Kyiv iGaming Affiliate Conference organized by Smile-Expo will come back to the capital of Ukraine on September 26. Relevant case studies, networking, and afterparty: the conference program will be as efficient and useful as possible.
What issues will be raised by speakers
Kyiv iGaming Affiliate Conference will involve expert speakers: webmasters, affiliates, arbitrage specialists, marketers, and specialized lawyers. Presentations by most of them sparked the great interest of the audience at the previous event. This time, professionals will introduce new presentations and recent case studies of their practice.
- Tatiana Nasonova, CEO at Gambling Pro and an arbitrage expert, will analyze why advertisers and affiliates need to work closely to reach the maximum result. She will talk about core factors in the brand confidence as well as explain how advertisers can offer the best possible conditions to webmasters so that it won’t cost a bundle. At the past event in Kyiv, the speaker revealed how to enhance the conversion of your own offer tenfold. Tatiana is a frequent guest at international events as well as the founder of ‘Tough Arbitrage of St. Petersburg’ and Black Inc public pages.
- Roman Bout, Founder of Quints – a developer of affiliate program software, will illustrate how operators can seamlessly shift from Revenue Share to CPA and stress the importance of the registration to deposit conversion when selecting the СРА model. Besides, the speaker will mention special features of player behaviors and traffic analysis. At the first Kyiv iGaming Affiliate Conference, Roman shared examples of the high-quality support increasing online casino revenues and gave use cases of reducing the customer attrition by 50%.
- Viacheslav Ustimenko, CEO at LAWBOOT and an expert in legal consulting of IT, fintech, and gambling companies, will tell attendees about the legal difference in gambling, games of skill, and loot box projects as well as examine pros and cons of work with them. Moreover, conference guests will discover all about the banking compliance in 2019 from the expert: what has changed since 2018, what should be taken into account, what is already inefficient in comparison with the last year. At the previous conference, Viacheslav clarified where to register a company for the affiliate program and why the GDPR was a significant aspect for iGaming company operations.
“LP and LLP partnerships are no longer legal solutions. If you need a reliable banking account, change LP for Hong Kong,” the expert stated.
For the first time, Kyiv iGaming Affiliate Conference will engage Vitaliy Stetsenko, a speaker at top conferences and events dedicated to arbitrage, CPA, and online marketing, and the founder of Initium Group (the holding company includes RichAdvert traffic arbitrage school). As an entrepreneur and infopreneur, he frequently provides the audience with interesting arbitrage best practices. At Kyiv’s second event, Vitaliy will present workable strategies for mobile traffic arbitrage and examples of efficient creatives and advertising campaigns.
Panel discussion
The conference will feature a panel discussion allowing influencers to talk about prospects of such areas as casinos, betting, and esports. They will highlight what to emphasize this year and how to find the necessary balance between the above-mentioned sectors. The discussion will be moderated by Levon Nikoghosyan from PartnerMatrix.
Target audience
If you are an operator, a developer, a webmaster, an arbitrage specialist, an affiliate, or a SEO expert, the major affiliate marketing event is a crucial point in your schedule.
Networking and afterparty
Kyiv iGaming Affiliate Conference means not only beneficial presentations and case studies. Event guests will also be able to take part in fruitful networking and obtain new partners for cooperation as well as for business promotion and growth.
The afterparty will be available to owners of VIP tickets, sponsors, participants, and speakers. It is the best chance to negotiate on professional issues in a relaxed atmosphere.
Organizer and partners
The conference is organized by Smile-Expo, an international company that has been holding business events on innovations for 13 years. Media Gambling Sponsor of Kyiv iGaming Affiliate Conference will be a business online publication called Login Casino, while Media Sponsor will be YOGONET International Edition.
The event program can be found on the official website of Kyiv iGaming Affiliate Conference.
Affiliate Success
First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.
The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone – and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.
The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.
Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.
“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!
“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.
“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”
Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.
“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”
Affiliate Success
SOFTSWISS Affiliate Software Platform Wins at IGA 2025

SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
Affiliate Announcements
QMRA Launches Italian Quality Mark for Affiliates

QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.
In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:
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- A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
- A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
- Possibility to consult the QMRA team on compliance related questions.
Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.
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