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How to Work with Affiliate Programs, Drive Mobile Traffic, Target Africa, and What Is the Role of Blockchain in All These Things? Results of Kyiv iGaming Affiliate Conference 2019

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Kyiv iGaming Affiliate Conference results

 

On September 26, the long-awaited Kyiv iGaming Affiliate Conference 2019 by Smile-Expo took place, the event dedicated to affiliate marketing in the gambling business. The second event outmatched the first in terms of the volume and quality of practical information, the scope of exhibition area, and the general atmosphere of dedicated networking.

About reports

The conference was moderated by the co-founder of Papa Karlo CPA network Konstantin Karpalov, who organized breaks full of humor between the informative reports.

The first to speak was the Chief Marketing and PR Officer of Alfaleads Roman Manuylov. He told the audience how affiliate programs usually worked with advertisers and why it did not bring traffic, and gave recommendations on how to improve the situation.

СМО of TruePlay Lyudmila Krivko shared the details and advantages of the first blockchain-based affiliate program, noting that the distinctive feature of TruePlay was the protection of affiliates against shaving. Besides, Lyudmila offered everyone to take part in the contest that allowed getting 100% RevShare from attracted customers.

The report of CMO Parimatch Africa Dmitry Belianin provoked huge interest, as he focused on the promising African market. Dmitry shared analytic data that showed remarkable demand for the gambling segment in the region alongside the small competition. The speaker mentioned that the market was a gold mine for affiliates and webmasters in case of cooperation with a strong brand.

Head of mobile at the international marketing agency Digital Choo (DC) Maxim Kirienko reviewed the case study of Parimatch. Having experience of work with this upscale customer, the speaker told how to drive traffic to mobile betting apps correctly. Maxim paid attention to the difference between the betting and gambling niches in terms of traffic acquisition, struggle against unfair webmasters and frauds.

The owner of Clicklead.ru affiliate network Anton Voystrikov continued the theme of mobile traffic. He talked about categories of CPA apps focusing on gambling and betting apps. Anton specified strategies of traffic acquisition through apps, their advantages, and related risks.

Founder of Initium Group Vitaliy Stetsenko also contributed to the understanding of the mobile market. In his report, he highlighted the main benefits of apps in lead generation, provided examples of creatives and statistics.

Founder of Quints Roman Bout thoroughly analyzed the CPA model and compared it with the Revenue Share. He noted that CPA traffic was the pain of beginning operators that had to compete with major brands, as it required much effort. Roman noted that only the correct retention strategy could help to cope with the problem and explained how to achieve that.

CEO of LAWBOOT law firm Viacheslav Ustimenko raised the question of loot boxes and skins in video games as gambling elements. The speaker dispelled the widespread myth about the lack of regulation of cryptocurrency settlements and gave recommendations on license acquisition and business registration.

CEO of Gambling.pro Tatiana Nasonova discussed the needs of advertisers, webmasters, and CPA networks, as well as the possibility of their realization. The speaker explained how to come to understanding between parties and build trust relations.

CEO of Endorphina Jan Urbanec looked at the market from the standpoint of game developers. He explained why they appreciated affiliates and what kind of collaboration they expected. Jan especially highlighted the value of content and explained how developers could help webmasters gain it.

Panel discussion

Panel discussion “Casino, betting, esports: finding the right balance” raised a furor among attendees that were leaving questions for speakers during the whole conference and the discussion. As the moderator, CEO of PartnerMatrix Levon Nikoghosyan studied the interests of the audience and made sure that all main themes were covered.  

CEO of Playtini Anton Tlustyy and Head of Acquisitions at Firelink Media Vladimir Luchaninov analyzed the market mainly from the standpoint of content. In their turn, Head of Product Marketing at Adjarabet Giorgi Gvenetadze and СМО of Favbet/Favorit Sport Nik Rudenko assessed the situation in the market from the side of operators. Affiliates and webmasters showed interest in their stance on numerous questions.

Feedbacks of sponsors and exhibitors

The exhibition area of the second Kyiv iGaming Affiliate Conference significantly increased. Ten big industry companies presented products and services.

Among them, you could find gambling operators PokerMatch, Favbet and Favorit Sport, affiliate program TruePlay, online casino developer SoftGamings, international marketing agencies Digital Choo and ZLODEI, aggregator Slotegrator, outsourcing company SupportLAB, developer of affiliate marketing software Quints, and international LPB Bank.

In many respects, the event has been successful due to sponsors that supported it. Organizers express gratitude to:

  • Platinum and Bags Sponsor – international operator PokerMatch;
  • Silver Sponsor – affiliate program TruePlay;
  • Exhibition Area Sponsor – online casino software developer SoftGamings;
  • Badge / Lanyard Sponsor – international marketing agency Digital Choo (DC);
  • Registration Sponsor – international bookmaker FINBET.

The following feedbacks can convey the general atmosphere of the event.

“I liked the event a lot. It means that you were great at attracting visitors and we did our best with the product. Keep moving!” Ruslan Bangert, CEO of PokerMatch. 

“Everything was great, we liked the event. We will participate once again. We wish you good luck in the further development of the event,” Sergey, SoftGamings.

“I like the dynamics of the event. We participated in this conference last year. And we can see how it grows, gets more diversified and convenient for work, offers many interesting speakers. Good job, make it more often,” Eduard Rogov, CMO at Quints.

You can read more about the goings-on in the exhibition area of Kyiv iGaming Affiliate Conference 2019 and find feedbacks of all exhibitors and sponsors in standalone materials that will be soon published on the website of the event.

Kyiv iGaming Affiliate Conference 2020

The second conference outperformed the first one in all respects, which is confirmed by feedbacks of participants, sponsors, and guests of the event. The team of Smile-Expo will do everything possible for the third event to outshine the success of previous events. See you in 2020!

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Steps to Have Strong Blackjack Skills

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Who does not know the game of blackjack? Maybe it is difficult to find such people. No wonder! This iGaming product is among the most playable in the industry of online casinos. The reason is that it is full of excitement and fun. While some gamers believe that blackjack is a game of fortune, other players think about tactics and strategies for playing this amazing game.

It is very important to deal with the fundamentals of this gambling product before diving into it. We prepared some effective steps that will help you to be as close as possible to the winning money prize at blackjack.

Basics is a foundation

General rules of any blackjack including blackjack online game in Australia are the must for players especially if they are the newbies in the iGaming world. They should keep in mind the fact of facing up two cards at every start of this game. Speaking about the dealer it is essential to remember that he also has two cards but one is up, another is down its face. After the player should do one of the options (case in point, Aces splitting).

These are just a few examples of general cases of blackjack. At the first glance they are so simple. But it is a key idea to practice every point of them.

Learn diversity of strategies

There are plenty of strategies for gambling blackjack online including those that were developed for real money online casinos. You can read about such gambling platforms here toponlinecasinoaustralia.com/online-casino-australia-legal-real-money.

We recommend looking through the best blackjack strategies and finding one that will be suitable for your game and needs. Of course, you can add or change something in the strategy of your selection.

Try live games

The games with live dealers are so attractive. You can get an experience of a real casino sitting on your sofa with a glass of cold drink in your hands. Speaking about online blackjack it is about being at the table with the live dealer, taking one of five seats and seeing more cards that were dealt. In addition, you have a perfect chance to learn charts with strategic cases while you are waiting for your next hand.

It is known that the study process will go more rapidly in the online environment with dealers and other players. You will see cards in different positions and in different circumstances. It will improve your game for sure.

Use bonuses

Take into account the programs of bonuses and special promotions that are offered by online casinos. Moreover, these bonuses depend on the term of your playing on the online gambling platform.

So, you can use a welcome bonus that will be presented for registration, bonus coins for the minimum depositing. But before using them, learn carefully all terms and conditions of the website. There you will get essential information about the size of deposits (minimum and maximum), requirements of wagering and other important facts.

Bottom lines

We presented just some of the steps on the way to successful blackjack playing. If you follow all these points and combine them with other information you will create and develop your own way of gambling blackjack online. In addition, we want to say that this game is pretty funny and simple to understand, so you will have no difficulties with the game of blackjack. But play safe and responsible.

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Affiliate Program News

AstroPay expands services with the launch of Global Affiliates Programme

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AstroPay expands services with the launch of Global Affiliates Programme

 

AstroPay, the online payment solution of choice for millions of users worldwide, has launched a flagship global Affiliate Programme to provide revenue generating opportunities to individuals and businesses that want to generate online income and grow their business. The new programme is aimed at increasing AstroPay’s consumer base worldwide, while ensuring that those who are professionally dedicated to affiliate marketing can rely on a solid partner to thrive.

AstroPay launched the programme to enable affiliate partners access to special deals where they can generate income on an ongoing basis for every new user that joins the payment platform. The programme offers up to 20% revenue share commission, as well as dedicated teams and expertise on sales conversion. Affiliate partners will be able to rely on multilingual support and local experts for any of their needs and will also benefit from the AstroPay payment platform/solutions that have been tested and optimised for cross-border payments.

AstroPay will welcome a diverse range of partners including platforms, comparison sites and content creators in the payment industry as well iGaming, forex trading, and many others.

The programme will be available across countries in Asia, Africa, Latin America and Europe where AstroPay is available, and through hundreds of merchants that offer AstroPay as a payment option.

Leonardo Alonso, Head of Affiliates at AstroPay, said: “I am excited to see our new programme go live today. The Affiliate Programme is a new way of doing business with AstroPay. All those who are professionally dedicated to affiliate marketing will be very welcome and we look forward to working together and rewarding partners with a robust partnership that provides added value through an alternative way to continue growing their business.”

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Casino Guru Releases New Tool to Help Players Find Best Casinos

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Casino Guru Releases New Tool to Help Players Find Best Casinos

 

Casino Guru, a global source of information about online casinos and the biggest database of casino websites, is always looking to bring more value to its visitors. The brand-new Casino Selection Helper is a tool that aims to do just that by bringing a new way for players to pinpoint the best online casino based on their specific preferences.

The new tool works by asking players to answer three simple questions about their preferences related to casino bonuses, casino games, and age of the casino they would like to play at – choosing between new sites with modern features and established brands that have been around for quite some time. After answering these questions, they are presented with the best option for them, as well as two runners-up.

Maros Gasparik, Casino Guru’s Head of Content, commented on the new functionality: “Our database contains pretty much all available online casinos, which is a great feat, but it also presents a potential obstacle for some players because of choice overload. With hundreds or even thousands of casinos available to players from certain countries, it can be a haunting task for players to select the best one for them. We are always looking to make this process easier and guide players to the best option quickly and easily, and the new Casino Selection Helper is one of the things we hope can help them choose well and stay away from unscrupulous sites.”

Gasparik also added about the future of the new tool: “In the first stage of the project, we decided to include only three relatively simple questions based on visitor insights, which should be sufficient for most players. There are plans for further improvements of the selection process and additional questions to help players with more specific preferences; however, first we want to see how our visitors like the initial version.”

Apart from fine-tuning the new tool, Casino Guru plans to continue implementing further improvements aimed at optimizing their website, providing more value to its visitors, and helping create a safer and fairer gambling environment. This includes improving their global database of problem gambling help organizations, pioneering the world of responsible gambling tools via their Global Self-Exclusion Initiative, improving the processes in their Complaint Resolution Center so that they can help more mistreated players, and more.

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