News

SiGMA 2018 launches in 1 week

Published

7 years ago

November 20, 2018

As a well-established staple on the iGaming calendar, it is unsurprising that the interest from the iGaming industry has been intense. In 1 week time the super-show plans to welcome 12,500 guests, including 400 sponsors and exhibitors and 200 speakers through its doors. To keep pace with demand, the sold-out MFCC floor space has been expanded and an extra day added to the Summit dates – SiGMA will run from the 28^th until the 30^th of November and will be held at the MFCC, Ta’ Qali.

SiGMA will also be bolstered by a glamorous evening on the 27^th – the iGaming Awards will seat a 1000 guests and pay tribute to companies who are shaking up the industry in Malta. Elevating the charitable event is Her Excellency, Marie-Louise Coleiro-Preca, President of Malta and tenor Joseph Calleja, one of the most recognisable faces in the opera world.

Following the black-tie event is a Poker Tournament. Held at the Portomaso Casino, the friendly-competitive event will offer an evening of relaxed networking to delegates looking to unwind before the start of the Summit.

SiGMA Pitch will make a triumphant return, providing a space for innovative young start-ups to gain valuable exposure. Finalists will gain a unique opportunity to win a space on the expo floor, score valuable invites to networking events and reel in potential funding and mentoring from industry veterans.

Since its inception, the flagship show has evolved from a local event capitalising on an untapped niche of opportunity, to a global influencer on the iGaming world stage. If last year’s numbers are any prediction, 2018 is set to smash all previously held records, giving the company’s ambitions plenty of space to play out.

In keeping with the global theme, SiGMA 2018 will host 6 conferences and workshops, several of which will tackle the evolution of the industry from a broader perspective, with highlights including a focus on pan-African regulation and sports gambling in the USA.

Starting on the 28^th of November, the Regulatory Conference will cover important aspects of Malta’s iGaming Act, as well as iGaming Law in a broader sense – including its influence on sister topics, such as AI. The Conference will feature prestigious speakers, such as Heathcliff Farrugia, CEO at the MGA, AI guru, Angelo Dalli, and an introduction from the Honourable Joseph Muscat, Prime Minister of Malta.

The first day of the show will also host a conference for Blockchain, with Mark Suwan, CEO of Blockchip taking the chair. Taking the panels to the next level is a line-up of elite guest speakers. Individuals such as Brock Pierce, an Advisor on Open Data Exchange and Joseph F. Borg, a Partner at WH Partners, will tackle complex issues, such as transparency and the right to be forgotten, blockchain investment and ICO regulation.

The second day of the Summit will see a further two conferences play out, the Conference for Payments, which is hosted by BitBay and the Conference for Affiliates and CMO’s, hosted by InternetVikings.

The Payments Conference also offers a global perspective; from building smoother transactions in Sub-Saharan Africa, to navigating the licensing regime in Scandinavia. Other highlights include a panel on banking the unbanked and a feature on AML and social responsibility.

Chairing the Conference for Affiliates and CMOs is Richard Vikström, Founder at InternetVikings, who will also offer a welcome note and a talk on SEO brand protection. Other interesting topics include Humanism in Technology and a panel discussion on the Italian ban on marketing for gaming.

Kicking off the last day of the conference is the DGaming Conference, which offers an overview of a decentralised gaming industry, as well as creative AI solutions to optimise language. Hosted by DGaming Media, the conference will feature prominent speakers such as John Kamara, Director of Development at Global Gaming Media, and Marc Lesnick, President at Ticonderoga Ventures.

Rounding off the Summit is the final conference of the day – the eSports Conference, chaired by Ivan Filetti, Head of Business Development at Gaming Malta.

The Summit calendar will also provide delegates with plenty of opportunity for networking and entertainment; lavish dinners will feature throughout SiGMA, as well as a Crypto Cruise, and a phenomenal Closing Night event. A decadent Champagne Brunch brings things to a close on the 1^st of December.

There can be no doubt that SiGMA has been a boon to the Maltese economy, operating in tandem with local growth and encouraging business to flourish on the islands. We’re not resting on our laurels however, SiGMA 2018 is all set to carry on this tradition of quality and, as Malta continues to position itself as a haven for industry, can expect to continue outgrowing their limitations.

For speaking and sponsorships opportunities contact [email protected]

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N1 Partners Wins Best Affiliate Program at GamingTECH Awards 2026

Published

10 hours ago

April 2, 2026

Master Editor

N1 Partners won Best Affiliate Program in Central and Eastern Europe at the GamingTECH Awards 2026, presented at the HIPTHER Prague Summit, marking another milestone in its growth and industry recognition.

This achievement highlights the strength of N1 Partners’ affiliate ecosystem and its consistent focus on delivering performance-driven solutions for partners across key markets.

Alexa Bond, Head of Affiliates at N1 Partners, commented:

“This award reflects the work we put into building more than just an affiliate program. We focus on creating a strong, reliable ecosystem where partners can scale with confidence, supported by transparent processes, high-performing products, and a team that understands the realities of the market. It’s great to see this approach recognized at the industry level, and we see it as motivation to keep moving forward.”

N1 Partners continues to stand out through a combination of high-converting brands, flexible partnership models, and a product-driven approach to retention and monetization. With strong Reg2Dep performance in Tier-1 GEOs, tailored offers, and a growing portfolio of casino and sportsbook brands, the company provides partners with reliable tools to scale and maximize revenue.

A key factor behind this recognition is N1 Partners’ focus on performance-driven initiatives that directly support partner growth. One of the latest examples is the N1 SEO Traffic Cup, a flagship affiliate tournament designed for SEO traffic. The campaign challenges partners to compete by driving high-quality traffic, improving their N1 Cup Score, and climbing the leaderboard to unlock premium rewards.

N1 Partners would like to extend our sincere thanks to HIPTHER for this recognition and to all our partners whose trust and collaboration continue to drive our growth. This achievement would not be possible without you.

N1 Partners is a multi-brand affiliate program and direct advertiser. The company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.

News

LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva

Published

2 days ago

March 31, 2026

Master Editor

With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.

Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.

The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.

Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.

During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.

“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.

The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.

News

N1 SEO Traffic Cup: Multiply Your Traffic & Unlock Luxury Rewards

Published

3 days ago

March 30, 2026

Master Editor

The N1 SEO Traffic Cup, the first tournament in the global N1 Traffic Cups series by N1 Partners, is approaching its midpoint, and competition between teams is getting stronger. Participants continue scaling volumes, refining their strategies, and actively adding new brands to boost their N1 Cup Score and secure positions in the reward tiers.

More than 200 teams are still in the game, striving to achieve KPIs to gain participant status and reach the prize levels.

Win Big with N1 Partners

The prize pool of the N1 SEO Traffic Cup is one of the most extensive and flexible in the industry. Participants are grouped into performance-based levels: the more points they earn, the greater the rewards, and each team can choose a prize or cash equivalent from their level.

Level 1 (7,000+ points) – €25,000 per team

VIP experience at the Formula 1 Monaco Grand Prix
Trip to a FIFA World Cup 2026 match in the USA
7 nights in the Maldives with business class flights
Rolex Cosmograph Daytona
BMW S 1000 XR motorbike
Hublot Unico Titanium

Level 2 (3,500–6,999 points) – €15,000 per team

One week of golf at Monte Rei with a private villa stay
Private island getaway in the Seychelles (Four Seasons Desroches Island)
Ducati Monster motorbike
Bottega Veneta travel kit

Level 3 (1,500–3,499 points) – €7,000 per team

Zero-gravity flight (90 minutes)
Custom Luxury ski or snowboard gear set of your choice
Balenciaga Snowboard
Cartier Juste un Clou bracelet
Kronos Massage Chair

Level 4 (500–1,499 points) – €5,000 per team

Apple Vision Pro
MacBook Pro M4
Cartier LOVE ring
Pioneer OPUS-QUAD DJ system
Sonos Arc Ultra home audio system
Dior beauty set

Participant Giveaways

Even if a team doesn’t reach a reward level, the opportunity doesn’t end there. Bringing just 20 FTD on any brand unlocks participant status and access to a separate prize draw, featuring PlayStation 5 Pro, iPhone 17 Pro Max, and exclusive N1 Partners merch.

This means you still have a real chance to win prizes, even with a late start or smaller volumes.

How to increase your chances of winning

The key tournament metric is the N1 Cup Score, calculated as: FTD × brand coefficient.

The coefficient depends on how many brands you run:

1 brand – 1x
2–3 brands – 2x
4+ brands – 5x

This means teams that diversify traffic across multiple products gain a strong strategic advantage and scale results much faster.

Why join the race now

The final stage of the tournament is not just about holding positions. It’s the perfect moment to rethink your strategy, test new approaches, and maximize the value of your current traffic.

Late entry is no longer a limitation. With the right approach to brands and GEOs, teams can quickly scale FTD and break into the reward tiers.

Join the N1 SEO Traffic Cup

Period: March 1 – April 30, 2026

Results announcement: by May 10

Entry: from 20 FTD per brand

N1 Partners means: