News
SiGMA 2018 Launches in 2 Weeks
As a well-established staple on the iGaming calendar, it is unsurprising that the interest from the iGaming industry has been intense. In 2 weeks time the super-show plans to welcome 12,500 guests, including 400 sponsors and exhibitors and 200 speakers through its doors. To keep pace with demand, the sold-out MFCC floor space has been expanded and an extra day added to the Summit dates – SiGMA will run from the 28th until the 30th of November and will be held at the MFCC, Ta’ Qali.
SiGMA will also be bolstered by a glamorous evening on the 27th – the iGaming Awards will seat a 1000 guests and pay tribute to companies who are shaking up the industry in Malta. Elevating the charitable event is Her Excellency, Marie-Louise Coleiro-Preca, President of Malta and tenor Joseph Calleja, one of the most recognisable faces in the opera world.
Following the black-tie event is a Poker Tournament. Held at the Portomaso Casino, the friendly-competitive event will offer an evening of relaxed networking to delegates looking to unwind before the start of the Summit.
SiGMA Pitch will make a triumphant return, providing a space for innovative young start-ups to gain valuable exposure. Finalists will gain a unique opportunity to win a space on the expo floor, score valuable invites to networking events and reel in potential funding and mentoring from industry veterans.
Since its inception, the flagship show has evolved from a local event capitalising on an untapped niche of opportunity, to a global influencer on the iGaming world stage. If last year’s numbers are any prediction, 2018 is set to smash all previously held records, giving the company’s ambitions plenty of space to play out.
In keeping with the global theme, SiGMA 2018 will host 6 conferences and workshops, several of which will tackle the evolution of the industry from a broader perspective, with highlights including a focus on pan-African regulation and sports gambling in the USA.
Starting on the 28th of November, the Regulatory Conference will cover important aspects of Malta’s iGaming Act, as well as iGaming Law in a broader sense – including its influence on sister topics, such as AI. The Conference will feature prestigious speakers, such as Heathcliff Farrugia, CEO at the MGA, AI guru, Angelo Dalli, and an introduction from the Honourable Joseph Muscat, Prime Minister of Malta.
The first day of the show will also host a conference for Blockchain, with Mark Suwan, CEO of Blockchip taking the chair. Taking the panels to the next level is a line-up of elite guest speakers. Individuals such as Brock Pierce, an Advisor on Open Data Exchange and Joseph F. Borg, a Partner at WH Partners, will tackle complex issues, such as transparency and the right to be forgotten, blockchain investment and ICO regulation.
The second day of the Summit will see a further two conferences play out, the Conference for Payments, which is hosted by BitBay and the Conference for Affiliates and CMO’s, hosted by InternetVikings.
The Payments Conference also offers a global perspective; from building smoother transactions in Sub-Saharan Africa, to navigating the licensing regime in Scandinavia. Other highlights include a panel on banking the unbanked and a feature on AML and social responsibility.
Chairing the Conference for Affiliates and CMOs is Richard Vikström, Founder at InternetVikings, who will also offer a welcome note and a talk on SEO brand protection. Other interesting topics include Humanism in Technology and a panel discussion on the Italian ban on marketing for gaming.
Kicking off the last day of the conference is the DGaming Conference, which offers an overview of a decentralised gaming industry, as well as creative AI solutions to optimise language. Hosted by DGaming Media, the conference will feature prominent speakers such as John Kamara, Director of Development at Global Gaming Media, and Marc Lesnick, President at Ticonderoga Ventures.
Rounding off the Summit is the final conference of the day – the eSports Conference, chaired by Ivan Filetti, Head of Business Development at Gaming Malta.
The Summit calendar will also provide delegates with plenty of opportunity for networking and entertainment. A fiercly competitive Hackathon has already drawn interest from developers through a generous $50k prize pool, whilst lavish dinners will feature throughout SiGMA. The Summit will also host a Crypto Cruise, and a phenomenal Closing Night event. A decadent Champagne Brunch brings things to a close on the 1st of December.
There can be no doubt that SiGMA has been a boon to the Maltese economy, operating in tandem with local growth and encouraging business to flourish on the islands. We’re not resting on our laurels however, SiGMA 2018 is all set to carry on this tradition of quality and, as Malta continues to position itself as a haven for industry, can expect to continue outgrowing their limitations.
Last minute tickets are still available. Visit the website to book a pass now.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Compliance
Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities
Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity.
Rightlander, a leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration aims to enhance marketing compliance and risk management for Raven Track clients and help identify untapped advertising opportunities with affiliates across global markets.
The partnership will offer access to Rightlander’s comprehensive suite of innovative marketing compliance solutions, including web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.
RavenTrack’s diverse client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.
Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”
RavenTrack is a leading affiliate tracking platform specialising in providing advanced tracking and analytics solutions to help brands optimise their affiliate marketing programs. Its client base includes prominent brands such as Jumpman Gaming, Betfred, Bet9ja, and Mr. Q, to name a few.
Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.”
“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”
This partnership represents a significant step forward in promoting responsible and compliant marketing practices in the rapidly evolving affiliate marketing industry. By combining RavenTrack’s expertise in affiliate tracking with Rightlander’s advanced compliance tools, the collaboration aims to set new standards for transparency and regulatory adherence in the sector.
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
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