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Affiliate Announcements

Safaribet Kenya Launches Affiliate Programme with Income Access

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Safaribet Kenya Launches Affiliate Programme with Income Access

 

Programme for East African online sportsbook with pioneering group-betting product to be powered by Income Access affiliate platform

 

Safaribet Kenya, a Nairobi-based online sportsbook focusing on the Kenyan market, has launched a new affiliate programme in partnership with Income Access, Paysafe Group’s marketing technology and services provider. Safaribet Kenya, which features an innovative group-betting product, will use Income Access’ affiliate software to optimise programme performance and growth.

Founded in 2016, Safaribet Kenya offers pre-match and live betting on over 3,000 sports markets, including soccer, Formula 1, basketball, American football, baseball, cricket and handball. The brand’s unique group-betting functionality allows customers to wager on events with up to 10 others.

Safaribet Kenya’s launch of a new affiliate programme on the Income Access platform, which has won eGR North America’s ‘Acquisition and Retention Partner of the Year’ award for the last four years straight, will serve to raise brand awareness and customer acquisition. The platform’s Ad Serving tool will allow the operator to target players in geographically diverse and multilingual Kenya down to a town or city level and according to language, among other criteria.

Affiliates promoting the new Safaribet Kenya affiliate programme, which offers a revenue share commission structure, will benefit from the brand’s diverse player promotions. In addition to group-betting, these include weekly jackpots and accumulator bonuses, among other offers.

Safaribet Kenya will add fantasy sports and Keno games to its offering later in Q4 2018, providing affiliates with another compelling reason to promote a diversifying brand.

Imran A. Premji, founder and CEO of Safaribet Kenya, said: “Income Access offers the most sophisticated and robust affiliate platform for sports betting operators. Supported by the company’s software, our new affiliate programme allows gaming affiliates to grow with the Safaribet Kenya brand, as we expand our offering this year and into 2019.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “The regulated African sports-betting market, which continues to grow strongly, is an important business focus for our products and services. We’re excited to partner with one of Kenya’s leading operators to support the growth of its brand through the affiliate channel.”

For more information about this partnership, contact Safaribet Kenya.

 

About Safaribet Kenya:
Safaribet Kenya, is a vibrant, disruptive sports-betting brand in the East African gaming and betting landscape, defined by its signature tagline #THEGAMECHANGER.

With its roots in Kenya, the brand seeks to drive social interactions and develop an emotional connection with its customers. The brand’s consumer-focused outlook is best demonstrated by Safaribet Kenya’s unique “Customer First” products: The Exclusive World Cup Safari Jackpot; “Group betting” – a social betting proprietary creation of Safaribet Kenya; and the introduction of daily fantasy sports and Keno games later in Q4 2018.

Licenced and controlled by the Betting Control and Licensing (BCLB) of Kenya, Safaribet Kenya is a supporter of responsible gambling and offers one of the largest spreads of the sports betting market, supported by state-of-the-art ICT infrastructure and a dedicated customer care program.

About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

Affiliate Announcements

3 New Websites Approved by QMRA

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E2 Communications next one to join Quality Mark Responsible Affiliates

 

QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.

QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).

QMRA is available for the following markets:

Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia

Various well known international affiliate companies joined QMRA already:

  • Game Lounge, Gaming Innovation Group and Leadstar Media

Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.

The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:

https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/

We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!

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Affiliate Announcements

WA.Technology Launches WA.Affiliates

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WA.Technology Launches WA.Affiliates

 

WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations. 

WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.

Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.

Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.

Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”

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Affiliate Announcements

CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

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CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

 

Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.

The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.

Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.

The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.

The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.

The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.

The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.

The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.

The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.

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