Affiliate Announcements
Safaribet Kenya Launches Affiliate Programme with Income Access

Programme for East African online sportsbook with pioneering group-betting product to be powered by Income Access affiliate platform
Safaribet Kenya, a Nairobi-based online sportsbook focusing on the Kenyan market, has launched a new affiliate programme in partnership with Income Access, Paysafe Group’s marketing technology and services provider. Safaribet Kenya, which features an innovative group-betting product, will use Income Access’ affiliate software to optimise programme performance and growth.
Founded in 2016, Safaribet Kenya offers pre-match and live betting on over 3,000 sports markets, including soccer, Formula 1, basketball, American football, baseball, cricket and handball. The brand’s unique group-betting functionality allows customers to wager on events with up to 10 others.
Safaribet Kenya’s launch of a new affiliate programme on the Income Access platform, which has won eGR North America’s ‘Acquisition and Retention Partner of the Year’ award for the last four years straight, will serve to raise brand awareness and customer acquisition. The platform’s Ad Serving tool will allow the operator to target players in geographically diverse and multilingual Kenya down to a town or city level and according to language, among other criteria.
Affiliates promoting the new Safaribet Kenya affiliate programme, which offers a revenue share commission structure, will benefit from the brand’s diverse player promotions. In addition to group-betting, these include weekly jackpots and accumulator bonuses, among other offers.
Safaribet Kenya will add fantasy sports and Keno games to its offering later in Q4 2018, providing affiliates with another compelling reason to promote a diversifying brand.
Imran A. Premji, founder and CEO of Safaribet Kenya, said: “Income Access offers the most sophisticated and robust affiliate platform for sports betting operators. Supported by the company’s software, our new affiliate programme allows gaming affiliates to grow with the Safaribet Kenya brand, as we expand our offering this year and into 2019.”
Tara Wilson, General Manager at Income Access, Paysafe Group, said: “The regulated African sports-betting market, which continues to grow strongly, is an important business focus for our products and services. We’re excited to partner with one of Kenya’s leading operators to support the growth of its brand through the affiliate channel.”
For more information about this partnership, contact Safaribet Kenya.
About Safaribet Kenya:
Safaribet Kenya, is a vibrant, disruptive sports-betting brand in the East African gaming and betting landscape, defined by its signature tagline #THEGAMECHANGER.
With its roots in Kenya, the brand seeks to drive social interactions and develop an emotional connection with its customers. The brand’s consumer-focused outlook is best demonstrated by Safaribet Kenya’s unique “Customer First” products: The Exclusive World Cup Safari Jackpot; “Group betting” – a social betting proprietary creation of Safaribet Kenya; and the introduction of daily fantasy sports and Keno games later in Q4 2018.
Licenced and controlled by the Betting Control and Licensing (BCLB) of Kenya, Safaribet Kenya is a supporter of responsible gambling and offers one of the largest spreads of the sports betting market, supported by state-of-the-art ICT infrastructure and a dedicated customer care program.
About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.
Affiliate Announcements
Experienced execs launch new UK affiliate, YourTopCasino

A team of experienced iGaming executives has launched YourTopCasino, a new UK-facing affiliate brand designed to help players make smarter, safer choices when selecting an online casino.
The founding team – led by Chris Prentice and comprising marketing, retention and design experts – brings more than 30 years of industry experience with them from senior roles at companies including Grace Media, ActiveWin and Betable Group.
The brand enters the market with a fresh perspective, including a focus on responsible gaming, with reviews including detailed assessments of session limits, deposit limits, time-out tools, and self-exclusion options.
“The YourTopCasino team brings together years of experience across all parts of the iGaming value chain, so a move into affiliation was a logical next step,” said Chris Prentice, co-founder and director at YourTopCasino.
“We saw a gap in the market for an affiliate brand that doesn’t just prioritise conversions, but actually helps players engage with online casinos in a healthy and informed way. By building YourTopCasino around trust, transparency, and responsible gaming, we’re creating long-term value for both players and operators.”
In addition to expert reviews, the site offers a growing library of responsible gambling resources.
As the UK market continues to evolve, YourTopCasino’s player-first approach positions it as a timely and forward-thinking addition to the affiliate space.
Affiliate Announcements
XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

Xsolla, a leading global video game commerce company, introduces significant updates to the Xsolla Partner Network, an advanced affiliate marketing engine designed to connect game developers with content creators. These updates enhance the experience for both developers and creators by introducing new interaction tools, expanded data accessibility, and deeper integrations with the Xsolla Rainmaker platform.
The growing influence of content creators on platforms like YouTube, Twitch, and TikTok has reshaped game marketing strategies. Developers increasingly seek streamlined ways to discover, manage, and measure creator partnerships. The Xsolla Partner Network addresses this demand by providing an all-in-one solution for creating and scaling performance-based campaigns, now with added tools to enhance usability and campaign success.
New Xsolla Partner Network updates significantly benefit developers and creators, enhancing their ability to collaborate effectively and succeed in their goals.
For developers, the platform now offers:
- Enhanced search functionality to discover, compare, and invite creators who best align with campaign goals
- Detailed creator profiles with insights such as concurrent viewer metrics, games played, and campaign performance, enabling developers to make informed decisions
- Integration with Xsolla Rainmaker data from Twitch and YouTube Gaming, providing robust analytics like streamer views, follower counts, and game-specific performance data for data-driven decision-making
- Streamlined collaboration tools, including direct distribution of promo codes, tracking links, and game keys
- A flexible revenue share model, allowing developers to set customizable commission rates for creators driving successful transactions
Creators gain access to a comprehensive creator toolkit designed to simplify campaign management and accelerate growth. The redesigned interface provides intuitive tools and features that make managing campaigns, engaging audiences, and enhancing content creation easier. By removing the 50-subscriber minimum threshold, the platform is now accessible to micro creators, enabling them to kickstart their careers.
Additional features for creators include:
- Real-time performance tracking, offering insights into campaign results.
- User-friendly account navigation, simplifying platform usage.
- Opportunities to partner directly with game developers, helping creators grow their audience and monetize their work by driving sales for games and in-game content featured at Xsolla Mall.
- Creator sites at Xsolla Mall enable creators to resell digital content, showcase campaign details, collect donations, and share links to all social media platforms to increase visibility.
- Overlays, providing game-branded promotional graphics and animations for live streams to boost engagement and drive awareness.
- Chatbot is designed to share tracking links and promo codes in real-time chats during gameplay, reward viewers, and engage the community.
With these updates, the Xsolla Partner Network empowers developers and creators to collaborate seamlessly, unlocking new opportunities for success in the evolving landscape of game marketing.
“The Xsolla Partner Network has always been a powerful tool for developers to grow their games and for creators to monetize their passion,” said Chris Hewish, Chief Strategy Officer at Xsolla. “With these new features, we enable seamless collaboration between developers and creators, ensuring both can achieve their goals more effectively.”
Affiliate Announcements
QMRA Recognition by Google & Meta in Denmark – A Milestone for Compliance
QMRA has now been active for nearly a year, and we are proud to have welcomed many members who share our commitment to responsible affiliation. We continue to work towards becoming the leading compliance indicator for international affiliates.
Beyond compliance, we are expanding our efforts into advocacy. For example, in Finland, we have launched lobbying initiatives as the government considers restricting affiliate activities.
Most importantly, several QMRA members are actively seeking advertising licenses from Google and Meta in various jurisdictions. We are pleased to confirm that in Denmark, both platforms have recognized QMRA membership as a decisive factor in granting these licenses. This information has been directly communicated to us by our members.
This is a significant milestone for QMRA. It confirms that our compliance checks and the presence of the QMRA quality mark on an iGaming affiliate website are taken seriously by key industry players. Additionally, we know that in other markets, QMRA membership is already being considered in similar assessments.
We will continue to strengthen our position and expand our influence. Thank you for your continued support in upholding responsible affiliation standards.
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