Affiliate Success
Income Access to Sponsor Fourth Annual AffiliateFEST
Event sponsor will also moderate panel on eSports, fantasy, social betting and traditional gaming
Income Access, Paysafe Group’s marketing technology and services provider, will again be a sponsoring partner of AffiliateFEST, the annual digital accelerator dedicated to educating iGaming affiliates and sharing insights on digital growth hacking. Now in its fourth year, AffiliateFEST will take place on 19th September 2018 at the Hilton Olympia in London.
Through its sponsorship of AffiliateFEST, Income Access promotes skills development in the affiliate sector by supporting sessions focused on relevant themes, including advertising compliance codes, how mobile can add value to affiliate acquisition strategies and the role of artificial intelligence in the affiliate industry. Partnered with more than 250 iGaming brands across an array of markets, Income Access is a longstanding supporter of strategic evolution within the industry.
Sarafina Wolde Gabriel, Income Access’ Vice President of Strategy, will moderate one of the panel discussions, which will explore emerging trends across several growing sectors within the iGaming industry. E-sports, fantasy, social betting and traditional gaming will all be covered as panelists dissect the psychology of player behaviours, pitfalls and barriers to entry, and more.
This year’s edition of AffiliateFEST will feature 17 expert speakers, the full list of which can be found here.
AffiliateFEST is organised by Affiliate Insider, a company run by veteran affiliate marketer Lee-Ann Johnstone and dedicated to providing the latest affiliate marketing and industry news as well as organising bespoke workshops and skills development programmes to support the continued growth of the affiliate channel.
AffiliateFEST runs alongside the Betting on Sports conference week, which takes place from 18th to 21st September and will host 140 exhibitors, 2,500+ delegates and 200 leading industry speakers. Income Access is sponsoring one of the conference panel discussions – “Reaching the Player – where do affiliates fit in?” – which takes place on 19th September at 12:10 GMT at the Olympia London.
Lee-Ann Johnstone, Founder and CEO of AffiliateINSIDER, said: “AffiliateFEST offers in depth content that is designed to help affiliates grow their business. Our speakers are highly respected experts and everybody in attendance benefits from the depth of content that is shared in the workshop sessions. The personalised networking is invaluable as you really get to connect with brands that are keen to grow. You just don’t get this kind of insight from larger iGaming events and our delegates always leave with a host of ideas, great connections and insight to keep their business growing from strength to strength.”
Sarafina Wolde Gabriel, Vice President of Strategy at Income Access, said: “AffiliateFEST continues to display its commitment to building the affiliate channel through education. We’re proud to be both a sponsor and participant in this important event, which only grows more relevant over time.”
Affiliates who wish to attend but have yet to register, can do so FREE on the event’s registration page.
Affiliate Announcements
QMRA Launches Italian Quality Mark for Affiliates
QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.
In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:
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- A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
- A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
- Possibility to consult the QMRA team on compliance related questions.
Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.
Affiliate Success
Casino Guru secures SBC Awards shortlist for Casino Affiliate of the Year
Casino Guru, the world’s largest and most up-to-date database of online casinos, has landed on the shortlist for SBC Awards 2024 in the Casino Affiliate of the Year category.
Casino Guru, which has processed more than 6,930 casinos, and prides itself on the world’s largest forum community built around informing players, enters a competitive field of 12 contestants all vying for the distinction.
SBC Awards 2024 is due to take place on September 26 at the MEO Arena on the final day of the SBC Summit, celebrating industry-wide achievements. Casino Guru is proud to be shortlisted for this important accolade. The company has worked tirelessly to establish itself at the top of the industry.
In embracing the affiliate business model, Casino Guru has created a groundbreaking and industry-shifting paradigm through the introduction of the Safety Index, a complex algorithm powered by big data, consumer feedback, and a meticulously in-house analyst team that has allowed Casino Guru to not only be the go-to repository for online casinos but also provide players with a credible source of information when it comes to the inherent trustworthiness of each casino brand listed in the constantly-growing database.
In welcoming the nomination, Šimon Vincze, Head of Sustainable & Safer Gambling, said: “I am thrilled to see Casino Guru shortlisted for the category again this year! Our competitors for the winner are recognised companies with a considerable impact on the online gambling affiliate business. The criteria for the winner go beyond our unique approach to affiliation and consider growth in multiple areas. I am convinced that we have much to offer in this sense as well, and I am looking forward to the judge’s conclusion.”
The Safety Index in particular has been a dynamic and living ecosystem that has been evolving on a weekly and monthly basis, registering movements in casinos’ overall ranking based on a comprehensive set of factors, such as complaint resolution, terms and conditions, licensing issues and more.
Having those efforts recognized by the SBC Summit Awards is a huge milestone for the company, which has operated with an unwavering commitment to bringing consumers the best possible choices from a database that easily constitutes the world’s largest.
Casino Guru is a trailblazer in building an affiliate business that is fully consumer-focused and consumer-facing, by offering an uncompromising, verifiable and transparent accreditation process that ultimately benefits consumers and helps match their preferences with the best casino brand.
Casino Guru is looking forward to September 26 and is excited about the opportunity to demonstrate to the panel of judges that the company is committed to raising standards for the way consumers engage with the industry in a manner that protects consumers and distinguishes the best operators and brands on the market, helping drive a sustainable and healthy environment for all.
Affiliate Success
ReferOn Nominated for “Acquisition and Retention Partner” at SBC Awards 2024
ReferOn, a state-of-the-art affiliate management platform, announces its nomination in the Acquisition & Retention Partner category at the prestigious SBC Awards 2024.
The inclusion in this category highlights ReferOn’s efforts to create and develop a targeted product for the needs of the iGaming industry, recognizing the team’s innovative approach and notable results in the field of affiliate marketing.
ReferOn’s nomination as an Acquisition & Retention Partner confirms that the affiliate management platform has proven its effectiveness and understanding of customer needs, as noted by the judging committee. Designed with years of iGaming experience its team, ReferOn caters to the specific needs of affiliates and managers, offering a flexible and scalable solution for managing large networks of companies in one comprehensive hub.
Alexia Gauci, B2B Sales Manager of ReferOn, commented on the nomination: “Being mentioned in the ‘Acquisition and Retention Partner’ category at the SBC Awards 2024 means a lot for our team. We are providing innovative solutions that meet the evolving needs of iGaming professionals. We’re continuously enhancing the platform’s capabilities so our clients can solve the issues they are facing & achieve business goals.”
ReferOn brings reporting capabilities, robust back-office functions, and unique reward mechanics, all designed to simplify administration and enhance data control. With features like Sub-Affiliation and Independent Deal Calculations (IDC), ReferOn offers transparency and flexibility, helping users with tracking key metrics easily for quick data-driven decisions.
In addition to its technical improvements, ReferOn started educational initiatives & received good feedback from the audience. The team already conducted two free seminars, “ReferOn Insights” for Operators and Affiliates to provide valuable knowledge and strategies for maximizing affiliate marketing success.
The ReferOn team will be exhibiting at SBC Summit 2024 in Lisbon and will showcase its latest developments and offerings at booth F430 from 24-26 September. Visitors will be able to ask ReferOn representatives questions and learn more about the platform’s advanced features and innovations.