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Income Access to Sponsor Fourth Annual AffiliateFEST

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Income Access to Sponsor Fourth Annual AffiliateFEST

Event sponsor will also moderate panel on eSports, fantasy, social betting and traditional gaming

 

Income Access, Paysafe Group’s marketing technology and services provider, will again be a sponsoring partner of AffiliateFEST, the annual digital accelerator dedicated to educating iGaming affiliates and sharing insights on digital growth hacking. Now in its fourth year, AffiliateFEST will take place on 19th September 2018 at the Hilton Olympia in London.

Through its sponsorship of AffiliateFEST, Income Access promotes skills development in the affiliate sector by supporting sessions focused on relevant themes, including advertising compliance codes, how mobile can add value to affiliate acquisition strategies and the role of artificial intelligence in the affiliate industry. Partnered with more than 250 iGaming brands across an array of markets, Income Access is a longstanding supporter of strategic evolution within the industry.

Sarafina Wolde Gabriel, Income Access’ Vice President of Strategy, will moderate one of the panel discussions, which will explore emerging trends across several growing sectors within the iGaming industry. E-sports, fantasy, social betting and traditional gaming will all be covered as panelists dissect the psychology of player behaviours, pitfalls and barriers to entry, and more.

This year’s edition of AffiliateFEST will feature 17 expert speakers, the full list of which can be found here.

AffiliateFEST is organised by Affiliate Insider, a company run by veteran affiliate marketer Lee-Ann Johnstone and dedicated to providing the latest affiliate marketing and industry news as well as organising bespoke workshops and skills development programmes to support the continued growth of the affiliate channel.

AffiliateFEST runs alongside the Betting on Sports conference week, which takes place from 18th to 21st September and will host 140 exhibitors, 2,500+ delegates and 200 leading industry speakers. Income Access is sponsoring one of the conference panel discussions – “Reaching the Player – where do affiliates fit in?” – which takes place on 19th September at 12:10 GMT at the Olympia London.

Lee-Ann Johnstone, Founder and CEO of AffiliateINSIDER, said: “AffiliateFEST offers in depth content that is designed to help affiliates grow their business. Our speakers are highly respected experts and everybody in attendance benefits from the depth of content that is shared in the workshop sessions. The personalised networking is invaluable as you really get to connect with brands that are keen to grow. You just don’t get this kind of insight from larger iGaming events and our delegates always leave with a host of ideas, great connections and insight to keep their business growing from strength to strength.”

Sarafina Wolde Gabriel, Vice President of Strategy at Income Access, said: “AffiliateFEST continues to display its commitment to building the affiliate channel through education. We’re proud to be both a sponsor and participant in this important event, which only grows more relevant over time.”

Affiliates who wish to attend but have yet to register, can do so FREE on the event’s registration page.

 

Affiliate Success

SOFTSWISS Affiliate Software Platform Wins at IGA 2025

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SOFTSWISS Affiliate Software Platform Wins at IGA 2025

 

SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.

The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.

Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.

Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.

“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”

Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.

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Affiliate Announcements

QMRA Launches Italian Quality Mark for Affiliates

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QMRA Research - Warning on potential Affiliate Ban in Finland

 

QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.

In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:

    • A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
    • A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
    • Possibility to consult the QMRA team on compliance related questions.

Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.

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Affiliate Success

Casino Guru secures SBC Awards shortlist for Casino Affiliate of the Year

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Casino Guru, the world’s largest and most up-to-date database of online casinos, has landed on the shortlist for SBC Awards 2024 in the Casino Affiliate of the Year category.

Casino Guru, which has processed more than 6,930 casinos, and prides itself on the world’s largest forum community built around informing players, enters a competitive field of 12 contestants all vying for the distinction.

SBC Awards 2024 is due to take place on September 26 at the MEO Arena on the final day of the SBC Summit, celebrating industry-wide achievements. Casino Guru is proud to be shortlisted for this important accolade. The company has worked tirelessly to establish itself at the top of the industry.

In embracing the affiliate business model, Casino Guru has created a groundbreaking and industry-shifting paradigm through the introduction of the Safety Index, a complex algorithm powered by big data, consumer feedback, and a meticulously in-house analyst team that has allowed Casino Guru to not only be the go-to repository for online casinos but also provide players with a credible source of information when it comes to the inherent trustworthiness of each casino brand listed in the constantly-growing database.

In welcoming the nomination, Šimon Vincze, Head of Sustainable & Safer Gambling, said: “I am thrilled to see Casino Guru shortlisted for the category again this year! Our competitors for the winner are recognised companies with a considerable impact on the online gambling affiliate business. The criteria for the winner go beyond our unique approach to affiliation and consider growth in multiple areas. I am convinced that we have much to offer in this sense as well, and I am looking forward to the judge’s conclusion.”

The Safety Index in particular has been a dynamic and living ecosystem that has been evolving on a weekly and monthly basis, registering movements in casinos’ overall ranking based on a comprehensive set of factors, such as complaint resolution, terms and conditions, licensing issues and more.

Having those efforts recognized by the SBC Summit Awards is a huge milestone for the company, which has operated with an unwavering commitment to bringing consumers the best possible choices from a database that easily constitutes the world’s largest.

Casino Guru is a trailblazer in building an affiliate business that is fully consumer-focused and consumer-facing, by offering an uncompromising, verifiable and transparent accreditation process that ultimately benefits consumers and helps match their preferences with the best casino brand.

Casino Guru is looking forward to September 26 and is excited about the opportunity to demonstrate to the panel of judges that the company is committed to raising standards for the way consumers engage with the industry in a manner that protects consumers and distinguishes the best operators and brands on the market, helping drive a sustainable and healthy environment for all.

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