Connect with us
No campaign with ID: 4 on the server! Please check if the domain is not blocked on the server.

Affiliate Announcements

Per Hellberg, Catena Media’s new CEO, took take the reins

Published

on

Per Hellberg, Catena Media’s new CEO, took take the reins

As previously announced, Per Hellberg has been appointed as the new CEO of Catena Media plc. Per Hellberg took the reins as CEO of Catena Media yesterday, June 4, replacing Acting CEO, Henrik Persson Ekdahl.

 

In connection with Per Hellberg taking up his position, Henrik Persson Ekdahl will return to being a Board member of Catena Media plc.

I am ready and strongly motivated to take Catena Media’s journey of growth a further step forward. At Catena Media, I will be able to combine my drive, experience, leadership skills, expertise and knowledge of online lead generation.

Per Hellberg, CEO

Per joins Catena Media from digital magazine and application service Readly, where he has been CEO since 2013. Through his holding in Optimizer Invest Ltd., Henrik Persson Ekdahl remains the largest shareholder in Catena Media plc with a 13.4 percent holding as of April 2018.

 

For further information, please contact:  

Per Hellberg, CEO, Catena Media plc
Tel: +46 709 10 74 10, e-mail: [email protected]

Henrik Persson Ekdahl, Acting CEO, Catena Media plc
Tel: +46 706 91 43 43, e-mail: [email protected]

Åsa Hillsten, Head of IR & Communications, Catena Media plc
Tel: +46 700 81 81 17, e-mail: [email protected]

The information was submitted for publication, through the agency of the contact persons set out above, on June 4, 2018, at 08.00 CET. 

 

About Catena Media :

Catena Media provides companies with high-quality online lead generation. Through strong organic growth and strategic acquisitions, Catena Media has, since 2012, established a leading market position with approximately 300 employees in the US, Australia, Japan, Serbia, UK, Sweden and Malta (HQ). Total sales in 2017 reached EUR 67.6 million. The company is listed on Nasdaq Stockholm Mid Cap.

Further information is available at www.catenamedia.com 

Affiliate Announcements

CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

Published

on

CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

 

Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.

The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.

Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.

The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.

The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.

The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.

The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.

The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.

The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.

Continue Reading

Affiliate Announcements

Catena Media readies for online sports betting launch in North Carolina

Published

on

Catena Media readies for online sports betting launch in North Carolina

 

Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when the state opens for licensed sports wagering.

The group’s national brands, led by LegalSportsreport.com, are attracting North Carolina bettors with dedicated content, as is Catena Media’s state-focused NCSharp.com website. Alongside Catena Media’s own brands, the group has also published content in collaboration with media partners including Advance Local, owner of NJ.com and other news websites.

In the countdown to launch day, Catena Media held several top rankings for key organic search terms used by potential bettors to find relevant sports-betting-related content and offers.

Prior to the official go-live, the group has deals in place with five major operators offering sports betting platform access to North Carolinians. The customer agreements in North Carolina consist of a mix of revenue share and cost-per-acquisition (CPA) agreements.

North Carolina, with an adult population of 8.5 million, allows anyone aged 21 and over to place sports bets online.

Ryan Harper, Catena Media Vice President North America, said: “We have had a solid run-up to the launch date and are pleased with our efforts so far. We also expect the March Madness NCAA college basketball tournament later this month to be a big driver of new depositing customers in North Carolina.”

North Carolina expands Catena Media’s operational footprint in North America to 29 state and regional markets.

Continue Reading

Affiliate Announcements

QMRA to enter Belgium, Poland and Estonia: Game Lounge joins immediately with Belgian website, Place2bet as well

Published

on

QMRA to enter Belgium, Poland and Estonia: Game Lounge joins immediately with Belgian website, Place2bet as well

 

QMRA was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following markets initially: The UK, Denmark, Germany, Norway, Sweden, Spain and USA Michigan.

Various websites joined already. Among which Leadstar Media with 4 German websites, BetterWorldCasinos.Com (UK, launching member), Unilead with a Swedish website and the Gaming Innovation Group with websites for three markets (UK, Germany, Sweden).

As of now, QMRA will be active within the following three markets as well: Poland, Estonia and Belgium.

For Belgium, the situation is interesting. All advertising, including affiliation, was initially banned under a Royal Decree. Recently though, the government decided to allow search engine affiliation (https://gamingcommission.be/nl/operatoren/kb-reclame) under the terms of article 10 of the named Royal Decree.

Compliance will be of high importance within the Belgium market. QMRA received applications for this market immediately.

Two new QMRA applicants:

Game Lounge, a well-known and large iGaming affiliate company (over 200 employees), applies with GuideCasino.Be. Place2Bet applies to QMRA as well, with Place2Bet.Be.

Continue Reading
Advertisement

Latest News

Affiliate Success3 hours ago

Slotsjudge Awarded Best Affiliate in CEE at Prague Gaming & Tech Summit 2024

  It has been announced that iGaming entertainment and comparison site Slotsjudge has been awarded Best Affiliate in Central and...

CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies
Affiliate Announcements3 hours ago

CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

  Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with...

Why Crash Casino Games are Legal in Brazil Why Crash Casino Games are Legal in Brazil
News1 day ago

Why Crash Casino Games are Legal in Brazil

  In a recent ENV Media’s insight piece, the mechanics and legal standing of crash games within Brazil’s regulated gaming...

Martyn Hannah, Managing Director of Comparasino, says the direction the government and regulator take with updates to gambling law will determine the long-term success of the market Martyn Hannah, Managing Director of Comparasino, says the direction the government and regulator take with updates to gambling law will determine the long-term success of the market
News2 weeks ago

The UK online casino market is at a crossroads

  Martyn Hannah, Managing Director of Comparasino, says the direction the government and regulator take with updates to gambling law...

Golden Boomerang Awards 2024 Sees Overwhelming Response in First Month with Over 220 Teams Competing — Enter Today! Golden Boomerang Awards 2024 Sees Overwhelming Response in First Month with Over 220 Teams Competing — Enter Today!
News2 weeks ago

Golden Boomerang Awards 2024 Sees Overwhelming Response in First Month with Over 220 Teams Competing — Enter Today!

  Boomerang Partners’ inaugural Golden Boomerang Awards 2024 traffic tournament has captured the attention of the global affiliate marketing community....

Catena Media readies for online sports betting launch in North Carolina Catena Media readies for online sports betting launch in North Carolina
Affiliate Announcements2 weeks ago

Catena Media readies for online sports betting launch in North Carolina

  Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when...

Slotland Affiliates Running $10,000 Affiliate Contest Slotland Affiliates Running $10,000 Affiliate Contest
News2 weeks ago

Slotland Affiliates Running $10,000 Affiliate Contest

  Slotland Entertainment recently launched CryptoWins, a brand-new crypto-only online casino with more than 350 games. This month, Slotland Affiliates...

Catena Media appoints Manuel Stan as new CEO Catena Media appoints Manuel Stan as new CEO
Affiliate Announcements3 weeks ago

Catena Media appoints Manuel Stan as new CEO

  Catena Media’s board of directors today announces the appointment of Manuel Stan as CEO, an experienced business executive in...

We are sure you’ve seen TikTok clips and Instagram Reels of online ‘influencers’ telling you how easy it is to make passive income online or to become rich and famous with simple affiliate marketing, but there is more to it than just posting a few links to ecommerce sites on a website or blog. We are sure you’ve seen TikTok clips and Instagram Reels of online ‘influencers’ telling you how easy it is to make passive income online or to become rich and famous with simple affiliate marketing, but there is more to it than just posting a few links to ecommerce sites on a website or blog.
News3 weeks ago

How to become a successful affiliate in The Netherlands

  We are sure you’ve seen TikTok clips and Instagram Reels of online ‘influencers’ telling you how easy it is...

Golden Boomerang Awards Traffic Tournament Offers Big Rewards for Top Affiliates – Be A Part Of It! Golden Boomerang Awards Traffic Tournament Offers Big Rewards for Top Affiliates – Be A Part Of It!
News4 weeks ago

Golden Boomerang Awards Traffic Tournament Offers Big Rewards for Top Affiliates – Be A Part Of It!

  Boomerang shares product stats and insights revealing significant traffic and engagement boost since the traffic tournament launch just one...

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania