Connect with us
No campaign with ID: 4 on the server! Please check if the domain is not blocked on the server.

Affiliate Compliance

Genting partners Rightlander

Published

on

Genting partners Rightlander

Genting Group has become the latest tier one operator to partner with affiliate landing page tracker, Rightlander, as it looks to improve affiliate compliance and  strengthen its responsible gambling measures.

Rightlander’s technology scans affiliate websites, simultaneously building a list of locations where an operator’s brand is mentioned or linked to while also searching for certain events and conditions defined by the operator.

These can be inclusive or exclusive and specific to the individual operator. The technology also captures images and the content of anchor text used to link to the operator’s brands and creates a variety of custom reports and alerts for the operator

This will help Genting discover affiliate websites linking to its brands that they are currently unaware of, allowing it to ensure the affiliates sending traffic to its sites are acting responsibly.

Rightlander also allows operators to set automatic “compliance violation events” that notify these whenever they occur on any of the websites linking to their brands.

By using Rightlander, Genting can demonstrate to the UK Gambling Commission and other regulators that it is doing all it can to ensure the affiliates sending traffic to its websites are acting responsibly.

Ian Sims, founder of Rightlander, said: “Compliance is a key consideration for operators now and moving forwards. The Rightlander platform makes this process easy and efficient, and ensures operators can be confident that the affiliates they are working with are fully compliant with the rules and regulations they must adhere to.

Robert Wakeham, head of affiliates at Genting, said: “We take compliance very seriously. This has allowed us to improve our monitoring process, and to significantly boost compliance as a result.”

The partnership with Genting comes shortly after Rightlander striking similar deals with the likes of LeoVegas and GVC, as well as with ALEA for its SlotsMillion and LadyLucks brands, the bgo Group for its roster of online casino sites and the Kindred Group.

Affiliate Compliance

AFFILIATE QUALITY MARK LAUNCHED FOR 6 REGULATED MARKETS

Published

on

AFFILIATE QUALITY MARK LAUNCHED FOR 6 REGULATED MARKETS

 

At XY Legal Solutions, founder of the Dutch ‘Keurmerk Verantwoorde Affiliates (KVA)’ (https://kva.nl/), we have decided to launch the Quality Mark Responsible Affiliates (QMRA, https://qmra.eu/) for 6 regulated markets:

Spain, Norway, The United Kingdom, Denmark, Germany and Sweden.

The procedure works as follows: the affiliate applies (per website) through our contact form, after which the QMRA Team will review the website. QMRA has Compliance Codes per market on which the reviews will be based. These QMRA Compliance Codes are a distillation of the law in the named markets, relevant for affiliates. The yearly fee for QMRA membership per website is set at 695,- Euro’s (VAT excluded), 595,- when a company offers three or more websites.

The decision to launch this new Quality Mark stems from the tremendous success of KVA. The Dutch situation has demonstrated the need for an affiliate quality mark. No country has a quality mark like KVA. We now aim to change that.

Compliance demands for iGaming are growing for all regulated markets. For affiliates, it is becoming more and more important to show they are able to keep up with compliance standards. A quality mark helps affiliates demonstrate to operators that they are trustworthy. Next to that, the QMRA compliance procedures will help the affiliate to understand relevant legislation.

Launching websites are: CasinoHawks.Com (Game Lounge) and BetterWorldCasinos.Com (Coherentes)

Continue Reading

Affiliate Announcements

bet365 Strengthens Responsible Gambling Stance with Renewed Rightlander Partnership

Published

on

bet365 Strengthens Responsible Gambling Stance with Renewed Rightlander Partnership

 

bet365 has announced the extension of their partnership contract with Rightlander, the foremost provider of innovative affiliate compliance solutions.

The agreement underscores bet365’s sustained dedication to promoting responsible gambling and ensuring the highest level of affiliate compliance. Since the partnership began, Rightlander’s cutting-edge compliance tools have been instrumental in assisting bet365 to maintain ethical advertising standards and abide by the strict regulatory landscape.

“We are excited to renew our contract with Rightlander,” said a spokesperson from bet365. “Their comprehensive compliance solution has become an integral part of our affiliate program. The extended partnership reinforces our commitment to responsible gambling and our dedication to providing a secure and fair environment for all our customers.”

The Rightlander platform offers a host of advanced features, and the technology is designed to facilitate compliance with evolving gambling regulations, a fundamental aspect of bet365’s operations.

Rightlander’s Head of Customer Success, Nicole Mitton, expressed her enthusiasm about the ongoing partnership, stating, “We’re delighted to extend our relationship with bet365. This renewed agreement is a testament to the effectiveness of our compliance solutions, and we look forward to continuing to help bet365 promote responsible gambling and adhere to regulatory requirements.”

The extended contract is expected to further strengthen the robust compliance infrastructure at bet365 and drive innovation in affiliate compliance within the online gambling industry. This strategic partnership will continue to provide an example for industry standards of affiliate compliance, further solidifying the companies’ shared commitment to promoting responsible gambling practices.

Continue Reading

Affiliate Compliance

SLOTS TEMPLE GETS LICENSED IN UK, FREE SLOTS SITE NOW OFFERING CASH PRIZES

Published

on

SLOTS TEMPLE GETS LICENSED IN UK, FREE SLOTS SITE NOW OFFERING CASH PRIZES

 

Slots Temple is first affiliate to win UKGC licensing, allowing it to offer real-money prizes for slots tournaments

Free online slots platform Slots Temple has become the first affiliate site to be awarded a UK Gambling Commission licence. That’s good news for slots fans. It means the company can now legally give out cash prizes for winners of its free-to-play tournaments.

Slots Temple offers free casino games and tournaments to players over the age of 18, where they can compete against others to get to the top of the leaderboard and win prizes.
The platform hosts more than 10,000 slots from some of the world’s best casino games studios, including Push Gaming, Relax Gaming ReelPlay and 4ThePlayer. The difference is, Slots Temple does not take any stake money. All its slots are completely free to play, no catch.

Instead, the company generates affiliate revenues when players sign up to real-money online casinos by clicking through banner advertising, although there is no obligation to do so.
Until now, Slots Temple has been unable to offer real-money prizes, just merchandise. But now, players can play their favourite slots while competing to win cash prizes of up to £5,000.
As well as cash prizes, Slots Temple will be launching a range of new tournament formats. These include Turbo Tournaments, which run for a short time only, and Risk Tournaments, where players are given a fixed balance and can adjust their bet size on each spin.

Currently, tournaments run daily, as well as weekly and monthly, so there’s plenty of opportunity to win those points and work your way up the leaderboard.

Fraser Linkleter, Director at Slots Temple said: “It’s always great to achieve an industry first, and we’re proud to be the first affiliate site to receive UKGC licensing. Licensees are held to high regulatory standards, and we believe this demonstrates our long-held commitment to social responsibility. But above all, the licence adds excitement and value for our users, who get to compete for cash while paying nothing up front. And what’s not to like about that?”

Continue Reading
Advertisement

Latest News

Boomerang at SiGMA Eurasia and Affiliate World - Strategic Presence at Key Industry Events in Dubai Boomerang at SiGMA Eurasia and Affiliate World - Strategic Presence at Key Industry Events in Dubai
Conferences3 days ago

Boomerang at SiGMA Eurasia and Affiliate World – Strategic Presence at Key Industry Events in Dubai

  Boomerang visits SiGMA Eurasia and Affiliate World in Dubai in just one dynamic week. Remaining flexible and responsive, Boomerang...

ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider
Affiliate Success6 days ago

ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider

  ReferOn, a state-of-the-art affiliate program management system, was recognized alongside MioMedia affiliate program by the reputable Gambling Insider publication...

News2 weeks ago

The last London edition of the ICE Exhibition: Sends employees are sharing insights from the event

ICE is the global conference, home to 600+ international brands that provide access to financial products, gaming tech solutions, and...

Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024 Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024
Affiliate Success2 weeks ago

Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024

  Checkd Group and William Hill took home the top prize in the Marketing Campaign of the Year category at...

Richard Dennys Appointed as New CEO of Game Lounge Richard Dennys Appointed as New CEO of Game Lounge
News2 weeks ago

Richard Dennys Appointed as New CEO of Game Lounge

  Richard Dennys is Game Lounge’s new CEO, effective from February 2024. His seamless transition to the role will maintain...

ReferOn Reports Record Growth and Innovation in Affiliate Marketing Sector ReferOn Reports Record Growth and Innovation in Affiliate Marketing Sector
Affiliate Success4 weeks ago

ReferOn Reports Record Growth and Innovation in Affiliate Marketing Sector

  ReferOn, a state-of-the-art affiliate management platform, has wrapped its data insights for 2023. Its first 10 months of operation...

Casino Guru and AffPapa join forces to launch a new course on iGaming affiliate management Casino Guru and AffPapa join forces to launch a new course on iGaming affiliate management
Affiliate Announcements1 month ago

Casino Guru and AffPapa join forces to launch a new course on iGaming affiliate management

  Casino Guru, the leading information source and online casino database, has recently joined forces with AffPapa, the ultimate iGaming...

PartnerMatrix revolutionises affiliate marketing data analysis with DeepCI integration PartnerMatrix revolutionises affiliate marketing data analysis with DeepCI integration
Affiliate Success1 month ago

PartnerMatrix revolutionises affiliate marketing data analysis with DeepCI integration

  PartnerMatrix has integrated DeepCI’s game-changing analytical tools within its interface enabling customers to instantly optimise and boost campaigns, operations...

News1 month ago

The Gold Standard in Affiliate Programs: How Partners 1xBet Dominates the iGaming Market

  Are you an affiliate marketer, webmaster, or blogger looking to monetize your audience and traffic in a most profitable...

AFFILIATE QUALITY MARK LAUNCHED FOR 6 REGULATED MARKETS AFFILIATE QUALITY MARK LAUNCHED FOR 6 REGULATED MARKETS
Affiliate Compliance1 month ago

AFFILIATE QUALITY MARK LAUNCHED FOR 6 REGULATED MARKETS

  At XY Legal Solutions, founder of the Dutch ‘Keurmerk Verantwoorde Affiliates (KVA)’ (https://kva.nl/), we have decided to launch the...

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania