Affiliate Announcements
Rightlander Partners with Income Access
Rightlander partners with Income Access to offer clients enhanced monitoring of advertising campaigns
Montreal, QC. 16th April 2018 – Rightlander, a UK-based supplier of monitoring tools and services for advertising campaigns, has partnered with Income Access, Paysafe’s marketing technology and services provider. The deal will see Rightlander’s scanning and monitoring product integrate with Income Access’ award-winning affiliate platform.
With heightened advertising regulations requiring operators to ensure responsible marketing practices, Rightlander offers Income Access clients an automatic site-scanning solution to easily review advertising campaigns and help meet compliance needs. The Rightlander solution will complement Income Access’s robust ad serving and campaign management tool, which has won eGaming Review’s B2B ‘Affiliate Software’ Award four times since 2013.
Designed to significantly reduce the manual checking of affiliate sites, Rightlander’s technology scans and analyses content and links, and provides detailed reports, including both link and brand mentions. Rightlander also locates and reports domains with brand mentions of which operators may be unaware.
The addition of the Rightlander product, with its significant time and cost efficiencies, allows for better monitoring of advertising campaigns. Brands will also benefit from the ability to track, analyse and optimise all aspects of their marketing campaigns while maintaining regulatory standards for its target market(s).
Ian Sims, Director at Rightlander, said: “We are delighted to partner with a brand like Income Access, having worked with them as an affiliate for more than a decade. We feel our combined services will support affiliate programmes to better manage their advertising campaigns and support affiliates to stay compliant.”
Sarafina Wolde Gabriel, Vice President of Strategy at Income Access, said: “Ensuring regulatory compliance and responsible affiliate marketing practices are vitally important focuses for Income Access and the wider iGaming industry. We’re therefore excited to partner with Rightlander, whose product will provide operators with a cutting-edge software, custom-built for affiliate marketing’s future.”
For more information on the Rightlander partnership, contact Income Access.
About Rightlander:
Rightlander was developed to help affiliates and the brands they represent to work together effectively in identifying and managing non-compliant content. The technology scans and analyses affiliate sites, examining text, images and links, and provides reports on where brands are mentioned or linked to.
About Income Access:
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming and financial trading industries, including regulated iGaming, social gaming, land-based casinos as well as online forex and binary options trading. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Affiliate Announcements
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.
This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.
Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.
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