Affiliate Announcements
Better Collective’s API partnership with Matchbook marks unique industry first Operator/Affiliate collaboration

January 31, 2018 – Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, is partnering with Matchbook to bring their bettingexpert.com Tipster API onto the popular betting exchange.
Including bettingexpert.com’s Tips API on Matchbook means users gain access to vast quantities of trusted and up-to-date tips on Matchbook’s active markets. Users can now seek advice and view new opportunities before placing their bets. Additionally, this feature offers filters such as Tipster ROI’s, providing users with an objective view of the highest quality tipsters and tips that are being posted by the international tipster community on bettingexpert.com.
From the side of Better Collective, this is seen as a revolutionary step for the role of the affiliate in the igaming industry. The ability to host their trusted tips on an operator platform is a proof point for the value that affiliates can provide. As a trusted third-party for tips, the bettingexpert.com brand name, which represents honest and transparent tips, is a source for unbiased information that promotes educated and researched bets.
This defining aspect of bettingexpert.com tips is something that can’t be earnestly replicated independently by operators due to the nature of their own business models. This industry-first partnership exhibits how the collaboration between operators and affiliates can create value for all stakeholders involved.
Jesper Søgaard, Founder and CEO of Better Collective: “We are excited about our partnership with Matchbook, and proud that our continuous technical innovation can contribute to redefining the evolving role of the affiliate. We hope that this is just one of many more steps that demonstrate the value of the affiliate in our industry.
“A collaboration like this would not be possible without the amazing community of tipsters on bettingexpert.com. We are truly grateful for their engagement, and are happy that their expert knowledge and advice are now extending onto other platforms–helping educate more punters and giving them more confidence in their betting.”
Neil Campbell, CMO at Matchbook: “We couldn’t be more pleased to partner with Better Collective. They’ve created a strong community through bettingexpert.com and with this first-of-its-kind partnership, we’re able to extend this value to our customers.
“Matchbook is always looking for new and innovative ways to deliver value to its customers, and we believe hosting bettingexpert.com tips conveniently on our platform will give them a competitive advantage.”
About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology—this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities
Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the home of tips from expert tipsters and in depth betting theory, SmartBets, the odds comparison platform made personal, and BetBehind, the automated betting platform powered by tips from bettingexpert.com.
About Matchbook
Matchbook is a peer-to-peer betting exchange designed for smart bettors who want more value. Offering high-limit markets and low commissions, Matchbook returns maximum value to bettors, providing a competitive advantage over betting with a bookmaker.
Committed to improving each individual’s betting experience, Matchbook helps bettors make smarter, more informed bets by providing educational tools such as Matchbook Insights, the Matchbook Betting Podcast and the Matchbook Traders Conference.
Matchbook is licensed and regulated by the Alderney Gambling Control Commission and the UK Gambling Commission. More information is available at www.Matchbook.com
Affiliate Announcements
Affiliate Leaders Summit Grows 40% as Global Operators and Affiliates Flock to Lisbon

Following a successful run, the Affiliate Leaders Summit will make its return to the Feira Internacional de Lisboa (FIL) this September, now expanded to a three-day format and featuring the debut of the Affiliate Leaders Awards.
Taking place from 16–18 September, the Affiliate Leaders Summit runs alongside SBC Summit as a focused, standalone platform for affiliates, affiliate managers, and enabling suppliers. It also delivers a more targeted networking and learning experience, with a dedicated content stage and curated audience of 8,000 operator representatives and 3,500 affiliates.
Affiliate Leaders Summit delegates will also enjoy full access to wider SBC Summit features, including evening socials, the main expo floor, and Super Stage keynotes from leading voices such as Gary Vaynerchuk.
Rasmus Sojmark, Founder and CEO of SBC, said: “Last year’s launch of the Affiliate Leaders Summit was a big milestone for us. The response was incredible, but we knew we could do even more. That’s why this year, we’re giving it the time it deserves; three full days to ensure attendees can take in everything this event has to offer.
“We’re also introducing the Affiliate Leaders Awards, which I’m personally very excited about. Affiliates play a vital role in this industry, and it’s time we had a platform that truly celebrates their work alongside the operator programmes and suppliers who help make it all happen.”
A 40% expansion of the 2025 show floor also underscores the event’s rising influence, following 2024’s debut that earned standout NPS ratings—79 from affiliates and 68 from operators. This year’s exhibitor list is stacked with leaders of the field, including Catena Media, Clever Advertising, Evoke, Flashscore, Kaizen Gaming, Medier, Megapari, Novibet, and Shake, offering attendees direct access to key players across the affiliate and operator landscape.
On the conference side of things, the Affiliate Leaders Stage at this year’s summit delivers a powerful three-day journey through the evolution of affiliate marketing, starting with the martech tools redefining performance and partnerships, moving into audience-focused strategies that tap into community-driven SEO and smarter collaboration, and culminating in a forward-looking exploration of AI, diversification beyond Google, and the future role of affiliate managers.
With debates, CEO insights, hands-on workshops, and panels tackling everything from automation and CRM to content authenticity and deal transparency, this stage arms attendees with the ideas, tools, and strategies needed to thrive in a rapidly shifting digital landscape.
The conference sessions will bring together some of the biggest names in affiliate marketing, including Jonathan Edelshaim (CEO, Natural Intelligence), Elaine Gardiner-Ruddock (Managing Director, TAG Media), Peter Gunni (CEO, Traffic Lab), Filip Komljenovic (Head of Sales, Sofascore), Deb Lee (Director of AI & Data Operations, CILA, Entain), Andre Machado (CCO, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), and Johan Styren (CEO & Co-founder, Dilanti Media).
Those joining the Affiliate Leaders Summit will benefit not only from the tailored content on the dedicated stage and Super Stage but also from the addition of the Global Markets and Emerging Markets stages. With affiliates and operators among the most curious about cross-border growth, these new stages provide an ideal opportunity to explore regional strategies and understand new audiences.
Affiliate and operator attendees can expect the VIP treatment at the Affiliate Leaders Summit, with complimentary access to the event’s premium evening networking lineup. That includes the high-energy Opening Party with Joel Corry and Imanbek, and the return of INFINITY Lisbon, featuring electrifying performances from Alok and Timmy Trumpet.
Sojmark added: “The Affiliate Leaders Summit is designed to make networking and easier by giving you a dedicated space to connect. But the hospitality doesn’t stop there. You’re part of the full SBC Summit experience. With access to all six stages, complimentary food and drinks at the Food Festival, and the freedom to explore every area of the event, you’re welcome to engage as widely as you like. The Affiliate Leaders Summit simply helps you focus your efforts where they matter most.”
Affiliate Announcements
ReferOn Launches Three Powerful New Features for Smarter Affiliate Management

ReferOn, the next-gen affiliate management system, has introduced three major features aimed at making affiliate operations faster, smoother and more scalable than ever.
The latest updates, including Async task tracking, affiliate-controlled postbacks and bulk payment generation, reflect ReferOn’s ongoing commitment to removing friction and empowering users with practical and efficient tools.
- Async Tasks: Say goodbye to frozen screens, slow loading and laggy sessions. The new system handles background-heavy processes such as bulk payments asynchronously (and with real-time tracking). This ensures smoother overall performance where users can monitor complex actions without overloading their session.
- Affiliate-Controlled Postbacks: Affiliates can now manage their own postback setup directly in the platform (when enabled by their manager). No more tickets, long email threads or tedious back-and-forth communication. Campaigns go live faster and everyone moves more efficiently and with less delay.
- Bulk Payment Generation: One of the more repetitive recurring workflows for users just became radically more efficient (and easy). Users can now generate payments for multiple partners in bulk with just a few clicks, freeing up time for higher-impact work.
Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the new features, “At ReferOn, we design for scale, efficiency and performance. These new features are more than simple improvements, they represent the foundations of a more autonomous, convenient and resilient system. We’re about empowering both operators and affiliates, and we’ve done that by providing self-service and streamlined tools to keep control in their hands. The ReferOn team continues to deliver on our promise of user empowerment without complexity.”
Affiliate Announcements
Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.
What Sets It Apart?
Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.
From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates, 630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.
See It First at iGB L!VE
Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.
Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.
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