News
Game Lounge acquires Slottracker.com
The Affiliate Company Game Lounge, a subsidiary of Cherry AB (publ) – STO: CHER-B.ST – has acquired the site Slottracker.com and its unique solution in order to give all casino players a better overview and control of their gaming. The seller is US company, Innovative Game Solutions Partnership, and the two founders Thomas Starkie and Brett Lawson. The purchase consideration amounts to EUR 1 million, of which EUR 200,000 is to be paid 12 months after the acquisition. An additional purchase consideration of EUR 300,000 will be paid if the seller achieves certain objectives over a two-year period.
Slottracker.com is a site that can follow the player in every bet he or she makes in casino games. By choosing Slot Tracker, players are able to have their information saved about what games are played and bets made, as well as winnings and bonuses paid. This allows the player to follow the development and analyze which casino works best, based on their specific requirements and gaming methodology. The players who have so far recorded their stats in Excel, or in other ways, can now use Slot Tracker to have that control and instead focus more on the game.
Jonas Cederholm, CEO of Game Lounge, says: “The purchase of Slot Tracker complements Game Lounge’s already strong offering in order to help players find the right casino or other online games. We look forward to working with the people who built Slot Tracker to be able to develop new features that allow each player to gain more control over their gaming. Among other things, we want to offer solutions that can warn players who risk losing control of their gaming. With Slot Tracker we can combine these goals, and I think we are the only ones in the market with this smart solution.”
Anders Holmgren, CEO of Cherry AB, says: “Game Lounge is continuing to expand its business. Slot Tracker makes it even clearer that the company’s solutions give players access to information that provides an overview, so that players can choose a game more easily based on their own criteria. With the different service levels, players can choose more complete statistics, different extensions, and comparisons between their results and those of others – called Community Statistics. With Slot Tracker, we complement Cherry’s value chain and I look forward to the new features we will launch in 2018.”
Slot Tracker is currently available in a free version and in two pay versions. The program currently works with WMS, NetEnt, MicroGaming, Thunderkick, Novomatic, NextGen Gaming, Nyx, IGT, Play ‘n’ Go, Big Time Gaming, Elk, Quickspin, Red Tiger, Mercury, SGI and Yggdrasil.
Game Lounge is part of Cherry’s Online Marketing business area (previously Performance-Based Marketing) and reported revenue of MSEK 44.6 for Q3 2017, with an EBITDA margin of 75 percent. The company has built up a strong organization focusing on organic growth and high profitability.
For further information, please contact:
Jonas Cederholm, President, Game Lounge, tel. +356 99170863, [email protected]
Anders Holmgren, CEO: +46 708 607 534, [email protected]
Anders Antonsson, IR & Communications: +46 709 994 970, [email protected]
Cherry in Brief
Cherry is a Swedish innovating and fast-growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast growing and profitable businesses within the gaming and casino industry. Today, Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,100 people and has about 6,900 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.
Conferences
G GATE CONF 2026 — June 26–27, Tbilisi
G GATE CONF (ggateconf.com) will take place in Tbilisi, Georgia — a multi-vertical affiliate conference bringing together industry professionals from around the world in one venue.
The event will be held at Expo Georgia, the country’s largest event hub, occupying four pavilions as well as the open-air space between them. In 2026, the organizers expect up to 7,000 participants from the CIS, Europe, Asia, and other regions.
When and Where
Dates: June 26–27, 2026
Location: Expo Georgia, Tbilisi, Georgia
Event Scale
G GATE CONF is a two-day event with a rich business and networking program:
- 2 stages featuring industry speakers
- 100+ company and service booths
- 50+ zones and activities for networking, learning, and relaxation
- Open-air zones for informal networking
Some formats are developed exclusively by the G GATE team specifically for the conference and are not repeated at other events.
Who Attends
The audience of G GATE CONF 2026 includes:
- Media buying teams and solo arbitrage specialists
- SEO specialists and agencies
- Company owners and C-level executives
- Advertisers and CPA networks
- Affiliate market service providers: payment solutions, trackers, anti-detect browsers, proxies, creative agencies
Verticals
Main conference verticals: iGaming, White Hat, Crypto & Finance
For the first time at G GATE CONF, the following verticals will be featured: Dating, Adult, mVas, Sweepstakes
Each vertical will have dedicated activities and engagement formats to help participants quickly find relevant contacts and solutions for their needs.
Special Projects and Activities
In 2026, the conference will include 7 special projects, such as:
- PITCH — a startup competition for launching and scaling affiliate industry projects
- G GATE AWARDS — an industry award with a gala dinner honoring companies and market leaders
- Merch Shop, SEO Shop, Match Point, and other interactive formats
Special attention is given to the afterparty, a large-scale evening event featuring headliners and dedicated networking zones, including VIP areas.
Why Attend
G GATE CONF focuses not only on content but also on the density of valuable contacts. The conference brings together multiple verticals and formats in one place, allowing participants to:
- Achieve partnership goals
- Discover new traffic sources and services
- Connect with industry professionals beyond the standard “booth-card” format
Tbilisi was chosen as a convenient meeting point for participants from different countries, and the summer dates allow for a seamless combination of work, leisure, and networking.
Affiliate Announcements
Management Buyout Successfully Completed at ReferOn
ReferOn, an affiliate management platform for the iGaming sector, today revealed the successful conclusion of a management buyout. Former General Manager Alex Bukin purchases the platform, moving the company into its next stage of independent growth. Bukin will take on the position of Chief Executive Officer (CEO) to advance the company.
Assessing the platform’s path three years after its launch, Alex Bukin, CEO of ReferOn remarked: “This is a significant moment for ReferOn and marks the start of a new phase for the company.” The management buyout offers us the long-term perspective needed to consistently enhance the platform. We uphold our dedication to product development, enhancing our solutions for partners, and facilitating ReferOn’s ongoing expansion in significant markets.
The acquisition comes after a significant phase of advancement for the firm. Established on a base of operational effectiveness and scalable technology, ReferOn persists in expanding its footprint throughout the industry. In its initial year, the platform announced 35.7 million clicks, 2.4 million sign-ups, 18,000 affiliates, and 136,000 active trackers. The company’s extensive range of tools enhances flexibility for operators and affiliates, generating momentum that recently led to ReferOn being recognized as the “Best Affiliate Platform” in 2025 and 2026 by key industry players.
This change will not impact daily operations; assistance and current collaborations will continue as normal. As part of its continuous growth strategy, ReferOn is enhancing its product lineup with the introduction of new features, such as Refie, the integrated interface layer of the platform. The platform continually improves user experience and security via dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA), and thorough mobile optimization.
To maintain operational continuity, the current leadership team stays intact, guaranteeing stability as the company moves into its next phase of growth. With Bukin’s appointment as CEO, Vlad Bondarenko has moved from Head of Product to Chief Product Officer, and David Harris, who was previously Operations Lead, has become Chief Operations Officer. As the organization embarks on its next phase, it continues to prioritize equipping operators with top-tier tools and a dedication to providing the future of affiliate management.
News
Sports bettor Kwiff supercharges its affiliate strategy with new RavenTrack partnership
Kwiff, the pioneer of the “supercharged” betting experience, has officially announced the appointment of RavenTrack as its primary affiliate tracking provider. This strategic partnership aims to enhance Kwiff’s affiliate operations through RavenTrack’s advanced platform-as-a-service (PaaS) technology.
By integrating RavenTrack’s sophisticated tracking solutions, Kwiff intends to streamline its affiliate program management, ensuring greater transparency, accuracy, and efficiency for its growing network of partners.
The move comes as Kwiff continues to scale its presence across the UK and international markets, leveraging its unique algorithm that randomly supercharges any bet, regardless of the sport or market.
“From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform, they needed a partner who could genuinely match their ambition and long-term strategic vision. We’re truly grateful that Kwiff chose RavenTrack in what was a highly competitive process, and I’m personally proud to have helped bring the partnership together,” said Kate Scowen, sales and growth manager at RavenTrack.
“The first few months of working together have already been fantastic, and it’s been a real pleasure working with their team. We’re excited for what’s ahead and look forward to building a strong, long-lasting relationship together.”
Jack Milner, campaign manager at Kwiff, commented on the partnership, saying: “RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start, working with their brilliant and incredibly helpful team and I look forward to a long and fruitful partnership together.”
The collaboration aligns with Kwiff’s recent period of rapid expansion. RavenTrack’s reputation for providing high-performance tracking and exceptional customer support was a decisive factor in the selection process. As an industry leader in affiliate tech, RavenTrack will provide Kwiff with the robust infrastructure required to manage complex data sets and optimise ROI for its affiliate channel.
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