News
Game Lounge acquires Slottracker.com
The Affiliate Company Game Lounge, a subsidiary of Cherry AB (publ) – STO: CHER-B.ST – has acquired the site Slottracker.com and its unique solution in order to give all casino players a better overview and control of their gaming. The seller is US company, Innovative Game Solutions Partnership, and the two founders Thomas Starkie and Brett Lawson. The purchase consideration amounts to EUR 1 million, of which EUR 200,000 is to be paid 12 months after the acquisition. An additional purchase consideration of EUR 300,000 will be paid if the seller achieves certain objectives over a two-year period.
Slottracker.com is a site that can follow the player in every bet he or she makes in casino games. By choosing Slot Tracker, players are able to have their information saved about what games are played and bets made, as well as winnings and bonuses paid. This allows the player to follow the development and analyze which casino works best, based on their specific requirements and gaming methodology. The players who have so far recorded their stats in Excel, or in other ways, can now use Slot Tracker to have that control and instead focus more on the game.
Jonas Cederholm, CEO of Game Lounge, says: “The purchase of Slot Tracker complements Game Lounge’s already strong offering in order to help players find the right casino or other online games. We look forward to working with the people who built Slot Tracker to be able to develop new features that allow each player to gain more control over their gaming. Among other things, we want to offer solutions that can warn players who risk losing control of their gaming. With Slot Tracker we can combine these goals, and I think we are the only ones in the market with this smart solution.”
Anders Holmgren, CEO of Cherry AB, says: “Game Lounge is continuing to expand its business. Slot Tracker makes it even clearer that the company’s solutions give players access to information that provides an overview, so that players can choose a game more easily based on their own criteria. With the different service levels, players can choose more complete statistics, different extensions, and comparisons between their results and those of others – called Community Statistics. With Slot Tracker, we complement Cherry’s value chain and I look forward to the new features we will launch in 2018.”
Slot Tracker is currently available in a free version and in two pay versions. The program currently works with WMS, NetEnt, MicroGaming, Thunderkick, Novomatic, NextGen Gaming, Nyx, IGT, Play ‘n’ Go, Big Time Gaming, Elk, Quickspin, Red Tiger, Mercury, SGI and Yggdrasil.
Game Lounge is part of Cherry’s Online Marketing business area (previously Performance-Based Marketing) and reported revenue of MSEK 44.6 for Q3 2017, with an EBITDA margin of 75 percent. The company has built up a strong organization focusing on organic growth and high profitability.
For further information, please contact:
Jonas Cederholm, President, Game Lounge, tel. +356 99170863, [email protected]
Anders Holmgren, CEO: +46 708 607 534, [email protected]
Anders Antonsson, IR & Communications: +46 709 994 970, [email protected]
Cherry in Brief
Cherry is a Swedish innovating and fast-growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast growing and profitable businesses within the gaming and casino industry. Today, Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,100 people and has about 6,900 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.
Conferences
Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The Idol: Black is Back, a unique series of events including amazing deals, giveaways, and our stunning Asian Euphoria party where dark luxury fuses with Asian artistry.
A new era is dawning at Parimatch and we want to celebrate it with you in style!
Once again Parimatch’s stand E20 will be the epicenter of iGB Affiliate Barcelona, an annual highlight of the iGaming industry at the iconic city’s famous Fira Gran Via.
We’re confident that Parimatch’s stand will be the talk of the conference. Here’s what you can look forward to:
- Fantastic deals: The latest updates and exclusive offers you can’t miss
- Giveaways where you’ll have the chance to win unique prizes
- Our Hall of Fame: Become part of Parimatch’s history
But wait, there’s more. As Parimatch embarks on a new era we are inviting over 500 partners and brand friends to our immersive Asian Euphoria party at a stunning location in the center of Barcelona where you will experience:
- The party headliner – world-famous DJ Steve Aoki
- The very best in performance art that Barcelona has to offer
- The world of Asian luxury merging with American pop culture
Don’t miss out! Be sure to join us to witness Parimatch set new standards at booth E20 at iGB Affiliate, Barcelona, January 20-23. And don’t stop there – join the Asian Euphoria party on January 21 and see us set a new trend for the entire industry!
iGB
iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate
Delegates attending next week’s iGB Affiliate Barcelona will have access to a programme of 14 business critical insight sessions delivered by a 40 strong assembly of industry thought leaders and experts in their respective fields.
The 2025 Program comprises sessions entitled: Affiliate Rundown L!VE: The 2024 Trends That Will Define 2025, Video Killed the Text-based Star: Platforms & Formats for Engaging the Next Generation, Navigating the Road Ahead, New Localisation Strategies to Secure a Slice of the Latin America and Africa Pies, Parasite SEO in iGaming: A Winning Formula to Dominate Search Engines or a Risky Gamble?, Growing Pains: Scaling Operations for Accelerating Affiliate Growth, Plugging Into a Fast Growing Vertical: Sweepstakes, Mastering PPC in iGaming Affiliate Marketing: A Data-Driven Blueprint for Paid Media Success, Market Insights: Unlocking the Next Big Opportunity in Asia and the Middle East, Crack the Code to Viral Success: The Ultimate Guide to a Million Views & Building a Robust Multi-Stream Influencer Business Model, Finding Your Next Role in a Time of Flux: The Inner Workings of Affiliate Recruiters, Masterclass: Reddit 101, Trust and Transparency: What Does a Win-Win Affiliate Data Share Look Like? and Business Without Borders: Boost Your Affiliate Game with International SEO.
The industry-leading line-up assembled by the iGB Affiliate organising team includes Michael Caselli, Non-Executive Chairman – Clarion Gaming, Corey Padveen, Partner – T2 Marketing International and Editor-at-Large, iGB Affiliate, Caleb Dykema, Co-founder & CEO – Vault Sports, Jamison Selby, CEO – Rubystone, Martin Calvert, Marketing Director – ICS-digital, Miruna Pandele, Head of Acquisition – Affiliates Bay, Jonas Warrer, CEO – Gentoo Media, Ben Cove, Chief Marketing Officer – Logifuture, Luis Portela de Carvalho, Partner – Lektou Advogados, Sasha Boerma, Commercial Director for Africa – Split The Pot, Dragan Berak, Head of SEO (AskGamblers and CasinoMeister) – Gentoo Media, Jamie Walters, CEO & Cofounder – QiH, Lee-Ann Johnstone, Founder – Affiverse, Rosi Bremec, COO – Game Lounge, Seth Schorr, CEO – Fifth Street Gaming , Simon Pilkington, Managing Director – Best Betting Media, Stephen Carter, Head of Affiliate Content – Clarion Gaming, and Alex Windsor, CMO – GameTime Digital.
Looking ahead to the first edition of iGB Affiliate to be held in Barcelona, Naomi Barton, Global Portfolio Director, iGB Events said: “I am incredibly passionate about delivering an exceptional and holistic experience on behalf of all of our customers. The Conference Program is an essential part of our pledge to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem. The Program has been curated in consultation with our customers in order the key topics impacting their business and is being delivered by industry experts. It is a key part of the iGB Affiliate experience.”
iGB Affiliate 2025 will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
Affiliate Announcements
Statutory levy affiliate reaction
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
-
iGB1 week ago
iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate
-
Conferences7 days ago
Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
-
Affiliate Announcements6 days ago
RavenTrack unites with StatsPlug to launch innovative affiliate tool
-
Affiliate Success18 hours ago
SOFTSWISS Affiliate Software Platform Wins at IGA 2025