Affiliate Announcements
New affiliate monitoring tool to revolutionize affiliate marketing
With compliance issues running rampant throughout the gambling affiliate industry, Wag.io has set out to change the online gambling affiliate space forever.
Affiliate managers in the online gambling space continue to struggle with compliance, with many companies coming up short over the past 12 months.
With many brands restructuring their affiliate programs including Jackpotjoy, Paddy Power/ Betfair and 888 there is a significant shift in the space. Ladbrokes, for example, has implemented stricter oversight of affiliates after the CMA contacted the company about misleading bonuses and offers.
Other companies have taken an entirely different approach, realising that running an affiliate marketing program is too much of a risk. Sky Betting & Gaming (SB&G) terminated its popular “Affiliate Hub” run affiliate program as of October 2, 2017, citing “growing regulatory concerns.”
Led by CEO Roo Wright, Wag.io is set to change the way the online gambling affiliate space works for the betterment of both operators and affiliates. Here’s what he had to say about the current state of the industry:
“It’s a shame to see so many brands, big and small, running into issues regarding affiliate compliance. Even worse, it’s never good to see once popular affiliate programs closing down due to an inability to monitor affiliate activity.”
Wag.io uses Artificial Intelligence to power its bespoke web application, affiliate managers can use the application to watch over affiliates promotional content including text and banner promotions, and identify potential issues with compliance and brand guidelines for the operator’s brands.
“Wag.io is constantly on the lookout on behalf of brands,” added Wright. “If everything checks out with your affiliates, there’s nothing to worry about. However, if a problem is spotted, the affiliate manager receives an alert through the application interface.”
Wag.io helps affiliate managers with the four key job responsibilities: manage, find, watch, and report.
The manage functionality in the Wag.io application acts as a fully featured CRM. The CRM enables an affiliate manager to add affiliates, look at the assets of an affiliate including their best ranking web pages and then build deals that can be sent to the affiliate for their acceptance. All communications including emails and tasks that focus around an affiliate are all stored for easy access and a record of communications giving you a complete paper trail.
Wag.io was designed to maximise affiliate manager efficiency, boost profits, and dramatically reduce the need to manually track affiliate compliance.
With this tool on their side, affiliate managers can work more effectively and achieve greater results, all the while keeping a steady eye on affiliate compliance.
Click Profits Ltd the company behind Wag.io launches the product in November and is currently taking meeting requests for demos at both BAC and SIGMA in the same month.
For more information on the company and the way the technology works, you can visit Wag.io online.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Affiliate Announcements
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.
This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.
Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.
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