News
Startup Pitch at SiGMA this November
This November, SiGMA will have the pleasure of hosting Malta’s largest gaming exhibition and 2017 takes the cake as the biggest one yet. Eleven conferences and a large sold out floor plan are bringing a multitude of people this year so expect a crowd at the Malta Fairs and Conventions Centre from the 22nd-25th of November. Main executives and exhibitors showcasing here will include of Mr. Green, Blexr, Bet365, William Hill, Better Collective, Poker Stars, Catena Media, Malta Gaming Authority, Cherry, Microgaming, XLMedia, Ladbrokes, and many, many more.
Amongst the lavish networking dinners and appealing conferences that will be taking place throughout the week, an exciting startup pitch will be drawing eyes and attention for the second year in a row. After a successful first run in 2016, SiGMA’17 is coming back with sixty startups and several investors all under one roof. All sixty startups will be awarded with a booth at SiGMA, invitations to networking events, SiGMA PR, free office space to use at SiGMA’s Gaming Hub, as well as free consultancy and potential leads from leading industry veterans. However, only ten of these innovative startups will have the chance to present their pitch to a panel of investors. In a Dragon’s Den-like environment, each startup will have three minutes to present their project. Following the pitch, a Q&A session will allow the investors and the audience to get involved.
Of the investors, Morten Klein Founder and Chairman of Klein Group will be sharing his intelligence as “one of the 50 most significant people in the world within the gambling industry.” Klein Group consists of a group of companies with different investments within the iGaming industry, e-commerce, real estate and venture companies.
Another significant mind, present at the Startup Pitch will be Carla Maree Vella, CEO/COO of Optimizer Invest. With ten years of experience in online marketing and five years in iGaming, Vella’s entrepreneurial drive serves her well and her opinion will be strongly valued on the investor panel.
Another businesswoman on the panel of investors will be American entrepreneur, Julie Meyer. Meyer is the Founder and CEO of Ariadne Capital as well as Managing Partner at the Ariadne Capital Entrepreneurs (ACE) Fund, Ariadne Ecosystem Economics™ Fund and the Founder of EntrepreneurCountry.
In addition, we will have the pleasure of seeing innovator, Mark Blandford, considered by many to be one of the founders of the developed online gaming industry. Blandford was the owner of a betting shop chain when the Internet began proving its potential. In 1998, he launched his first interactive betting service from Alderney and was one of the first to see the significance and growth potential in online gaming.
Entrepreneur, Robin Reed, has a real heart for startups and will take a place on the investor panel at SiGMA this year. Together with Frode Fagerli, Reed founded Gaming Innovation Group (GIG) in 2008. As a rapidly growing technology business, the Group offers cutting-edge Cloud based services and Performance Marketing through its three B2B products.
Another investor, Simon Collins, is Founder of both Gaming Realms and Cashcade Ltd. and will be scrutinizing the startups at this year’s lineup. Gaming Realms is a bingo based consumer preposition, which publishes and licenses next-generation mobile gaming content. Similarly, Cashcade Ltd is an online bingo focused gaming business.
Roger Walker, a Partner with Partis Solutions, provides direct support to board execs and corporate development teams from some of the largest gaming industry operators and investors and will be offering his support to the lucky ten startups this year. Walker’s clients range from publically listed £multi-billion operators and B2B suppliers, investment banks, private equity/venture capital houses to smaller private firms and early stage entrepreneurial start-ups.
Industry expert, Ory Weihs will have a seat on the panel as one of the investors analyzing the startups at SiGMA. As one of the Founders and the CEO of XLMedia Group, he is responsible for business development and strategy, focusing on technical abilities and expanding the Group’s reach.
Rickard Vikström, Founder and Chairman of Polarbear Group, works with sales and product development and will also be critiquing in this year’s Startup Pitch. Vikström is no stranger to starting a company as he has founded and sold several in the last decade. He will be a strong force in the panel of investors this year.
There is still time to get your foot in the door if you wish to attend. For more information on the show or to book your tickets, please log in to www.maltaigamingsummit.com or send an email to [email protected].
News
N1 Sport Promo: Earn More with Sports Traffic
With less than two weeks remaining until N1 Sport Promo by N1 Partners comes to an end, the biggest sporting events of July are still ahead: the decisive matches of the FIFA World Cup 2026, the Wimbledon Final, the Formula 1 Belgian Grand Prix, and the closing stages of the Tour de France.
During this period, every additional FTD not only increases your overall payout but also boosts your CPA rate.
- SEO & PPC — +€50 CPA for every 10 FTDs, with no cap on CPA increases.
- Facebook, In-App, UAC, ASO, Email & SMS — +€10 CPA for every 30 FTDs, up to +€100 above your base CPA.
The full promotion terms are available via the link below.
The N1 Partners affiliate team has shared practical recommendations to help affiliates make the most of the final stage of the promotion.
Strengthen Campaigns That Already Deliver Results
The final weeks of N1 Sport Promo are the best time to increase the volume of successful campaigns and take full advantage of the promotion’s progressive CPA mechanics.
Focus on traffic sources and creatives that are already delivering consistent results. Their growth can be supported by expanding into additional GEOs, regularly refreshing creatives, keeping offers up to date, and reacting quickly to major sporting events.
Even a moderate increase in high-quality traffic can significantly improve your final payout: the more FTDs you generate before the promotion ends, the higher your CPA rate becomes.
Speed Is a Competitive Advantage
The strongest results typically come from campaigns launched ahead of key matches and kept relevant throughout the tournament. Preparing campaigns before kickoff and responding quickly to shifts in audience interest helps affiliates capitalize on peaks in sports traffic and generate more high-quality FTDs.
Mobile users deserve particular attention during this period, as a significant share of the audience engages with sports content while matches are taking place.
Player Activity Peaks in the Final Hours Before Kickoff
During major sporting events, many users register just a few hours before a match begins. That’s why timely creative updates and a strong focus on the tournament’s most anticipated fixtures are essential for maintaining campaign performance.
Key Sporting Events Before the Promo Ends
The sports calendar remains packed over the coming weeks:
- July 9 — France vs Morocco (FIFA World Cup 2026 Quarter-final);
- July 10 — Spain vs Belgium (FIFA World Cup 2026 Quarter-final);
- July 11 — Norway vs England (FIFA World Cup 2026 Quarter-final);
- July 14–15 — FIFA World Cup 2026 Semi-finals;
- July 19 — FIFA World Cup 2026 Final;
- July 12 — Wimbledon Final;
- July 19 — Formula 1 Belgian Grand Prix;
- Through July 26 — Closing stages of the Tour de France.
Each of these events traditionally drives spikes in search demand, social media engagement, and player interest. As a rule, the best-performing campaigns are those that are already delivering results. The final weeks of the promotion are the ideal time to strengthen them through continuous, data-driven optimization.
Looking for even more scaling opportunities? The N1 Partners team has also prepared a comprehensive July guide featuring the month’s biggest sporting events and practical recommendations to help affiliates plan campaigns more effectively and drive additional Tier-1 traffic.
If you haven’t joined N1 Sport Promo yet, contact your affiliate manager or reach out to LeadGen Chris and make the most of the final weeks of the promotion.
Why choose N1 Partners?
- 14+ casino and sportsbook brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
News
LEONBET and Simon Msuva Continue the Journey with a Nationwide Media Tour Following The Msuva Story
Following the release of The Msuva Story documentary, LEONBET and its brand ambassador, Simon Msuva, are continuing the campaign with a nationwide media tour to share the footballer’s inspiring journey and encourage young Tanzanians to pursue their dreams with determination and confidence.
The media tour saw Msuva visit leading radio stations across Tanzania, where he discussed his football journey, the challenges he overcame, and the message behind the documentary. Through these conversations, LEONBET and Msuva encouraged young Tanzanians to believe in their ambitions, work hard, and never give up on their dreams.
The documentary chronicles Msuva’s rise from a young football enthusiast to one of Tanzania’s most recognisable professional players, highlighting the determination, discipline, and resilience that shaped his career.
“As someone who started with a dream, I want young people to know that every challenge can become an opportunity if you keep believing in yourself,” said Simon Msuva. “I hope my story inspires the next generation to pursue their goals with confidence and determination.”
As part of the campaign, LEONBET and Msuva also hosted a special community football event featuring local teams Taifa King (Temeke) and Wekewa FC (Kinondoni). Held at Mwembe Yanga Grounds, the friendly match brought together football, entertainment, and community engagement, with Simon Msuva attending as the guest of honour and meeting young fans throughout the day.
The initiative reflects LEONBET’s ongoing commitment to supporting sports development and creating opportunities that inspire young talent across Tanzania. Beyond sponsoring professional athletes and sporting initiatives, the company continues to invest in projects that strengthen local communities and promote positive role models.
Through The Msuva Story and the accompanying media tour, LEONBET and Simon Msuva hope to remind young Tanzanians of one simple message:
“Every dream is possible if you believe.”
Affiliate Success
ReferOn Wins “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026
ReferOn has been named the Best Affiliate Management Platform at the prestigious iGB Affiliate Awards 2026, marking another major milestone in the company’s growth. Announced live at iGB LIVE, the recognition follows a year of relentless product innovation, customer growth, and a continued focus on simplifying affiliate operations.
Turning Complexity into Clarity
Managing high-volume affiliate programs requires processing millions of data points every day. ReferOn was built to eliminate that complexity through automation, real-time insights, and streamlined workflows.
This year also marked the introduction of Refie, ReferOn’s integrated UX layer. Instead of forcing affiliate managers to navigate complex backend data, Refie turns raw operational data into clear, actionable insights. From onboarding to daily performance tracking, it helps teams spend less time on administration and more time driving strategic growth.
Alex Bukin, CEO of ReferOn, commented: “Winning the iGB Affiliate Award is a remarkable achievement for our entire team. As affiliate programs grow, so does the complexity behind them. From day one, our ambition has been to remove that complexity, so operators can focus on growth instead of operational friction. This recognition reinforces our belief that great B2B technology should be simpler, more intuitive, easier to work with, and built around the people who use it”.
Having secured major industry awards over the past 18 months, — including ‘Affiliate System of the Year’ at AffPapa and ‘Best Affiliate Software’ at SiGMA — ReferOn looks ahead with a roadmap that remains focused on making affiliate management even more intelligent, transparent, and effortless. Our upcoming developments will continue to simplify complex workflows, expand AI-powered assistance, and provide operators with even greater visibility and control over their affiliate operations.
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