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Startup Pitch at SiGMA this November

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Startup Pitch at SiGMA this November

This November, SiGMA will have the pleasure of hosting Malta’s largest gaming exhibition and 2017 takes the cake as the biggest one yet. Eleven conferences and a large sold out floor plan are bringing a multitude of people this year so expect a crowd at the Malta Fairs and Conventions Centre from the 22nd-25th of November. Main executives and exhibitors showcasing here will include of Mr. Green, Blexr, Bet365, William Hill, Better Collective, Poker Stars, Catena Media, Malta Gaming Authority, Cherry, Microgaming, XLMedia, Ladbrokes, and many, many more.

Amongst the lavish networking dinners and appealing conferences that will be taking place throughout the week, an exciting startup pitch will be drawing eyes and attention for the second year in a row. After a successful first run in 2016, SiGMA’17 is coming back with sixty startups and several investors all under one roof. All sixty startups will be awarded with a booth at SiGMA, invitations to networking events, SiGMA PR, free office space to use at SiGMA’s Gaming Hub, as well as free consultancy and potential leads from leading industry veterans. However, only ten of these innovative startups will have the chance to present their pitch to a panel of investors. In a Dragon’s Den-like environment, each startup will have three minutes to present their project. Following the pitch, a Q&A session will allow the investors and the audience to get involved.

Of the investors, Morten Klein Founder and Chairman of Klein Group will be sharing his intelligence as “one of the 50 most significant people in the world within the gambling industry.” Klein Group consists of a group of companies with different investments within the iGaming industry, e-commerce, real estate and venture companies.

Another significant mind, present at the Startup Pitch will be Carla Maree Vella, CEO/COO of Optimizer Invest. With ten years of experience in online marketing and five years in iGaming, Vella’s entrepreneurial drive serves her well and her opinion will be strongly valued on the investor panel.

Another businesswoman on the panel of investors will be American entrepreneur, Julie Meyer. Meyer is the Founder and CEO of Ariadne Capital as well as Managing Partner at the Ariadne Capital Entrepreneurs (ACE) Fund, Ariadne Ecosystem Economics™ Fund and the Founder of EntrepreneurCountry.

In addition, we will have the pleasure of seeing innovator, Mark Blandford, considered by many to be one of the founders of the developed online gaming industry. Blandford was the owner of a betting shop chain when the Internet began proving its potential. In 1998, he launched his first interactive betting service from Alderney and was one of the first to see the significance and growth potential in online gaming.

Entrepreneur, Robin Reed, has a real heart for startups and will take a place on the investor panel at SiGMA this year. Together with Frode Fagerli, Reed founded Gaming Innovation Group (GIG) in 2008. As a rapidly growing technology business, the Group offers cutting-edge Cloud based services and Performance Marketing through its three B2B products.

Another investor, Simon Collins, is Founder of both Gaming Realms and Cashcade Ltd. and will be scrutinizing the startups at this year’s lineup. Gaming Realms is a bingo based consumer preposition, which publishes and licenses next-generation mobile gaming content. Similarly, Cashcade Ltd is an online bingo focused gaming business.

Roger Walker, a Partner with Partis Solutions, provides direct support to board execs and corporate development teams from some of the largest gaming industry operators and investors and will be offering his support to the lucky ten startups this year. Walker’s clients range from publically listed £multi-billion operators and B2B suppliers, investment banks, private equity/venture capital houses to smaller private firms and early stage entrepreneurial start-ups.

Industry expert, Ory Weihs will have a seat on the panel as one of the investors analyzing the startups at SiGMA. As one of the Founders and the CEO of XLMedia Group, he is responsible for business development and strategy, focusing on technical abilities and expanding the Group’s reach.

Rickard Vikström, Founder and Chairman of Polarbear Group, works with sales and product development and will also be critiquing in this year’s Startup Pitch. Vikström is no stranger to starting a company as he has founded and sold several in the last decade. He will be a strong force in the panel of investors this year.

There is still time to get your foot in the door if you wish to attend. For more information on the show or to book your tickets, please log in to www.maltaigamingsummit.com or send an email to [email protected].

News

N1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards

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N1 Partners is proud to announce that N1 Puzzle Promo has been awarded Best Advertising and Marketing Campaign at the European iGaming Awards, recognizing the campaign as one of the most impactful and innovative marketing initiatives in the iGaming industry.

The European iGaming Awards celebrate excellence across the European iGaming industry, honoring companies and projects that demonstrate outstanding performance, creativity, and contribution to the sector. 

N1 Puzzle Promo stood out as a large-scale global affiliate marketing campaign that became one of the most visible and performance-driven initiatives in iGaming in 2025. Built around a competitive, leaderboard-based mechanic, the campaign featured a total prize pool of €500,000, with a Robinson R22 helicopter as the ultimate reward. This ambitious concept motivated affiliates worldwide to actively scale traffic and compete for top positions across multiple Tier-1 markets.

The campaign was supported by a strong and continuous online presence throughout the year. N1 Puzzle Promo was actively promoted via leading iGaming media, digital advertising, and social media channels. This ensured consistent 360-degree exposure across all key touchpoints, keeping both existing partners and new affiliates highly engaged. The campaign drove sustained activity across Tier-1 and growth markets, with affiliates increasing their monthly FTD volumes by 150% in 2025 compared to the previous year.

The campaign culminated in a grand final party and winner announcement event in Barcelona, where top-performing partners gathered to celebrate the results together. This transparent and public conclusion reinforced trust, credibility, and community within the affiliate network, transforming months of competition into a shared industry milestone.

“Winning Best Advertising and Marketing Campaign at the European iGaming Awards is a powerful validation of our vision for N1 Puzzle Promo,” said Alexa Bond, Head of Affiliates at N1 Partners. “This wasn’t just a promo, it was a global journey that united partners and drove strong, measurable growth. We’re grateful to our partners and proud to set a new benchmark for affiliate marketing in iGaming.”

This award further strengthens the position of N1 Partners as a team that consistently delivers bold, high-impact marketing solutions and continues to set new benchmarks for affiliate campaigns in the iGaming industry.

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Awards

2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026

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2RBO Affiliates has been named Affiliate Marketing Campaign of the Year at the 19th edition of the International Gaming Awards (IGA), one of the most respected global events recognizing excellence across the gaming and gambling industry.

The award ceremony took place on January 18, 2026, at the Intercontinental Hotel in Barcelona, welcoming senior leaders and professionals from both online and land-based gaming sectors.

Recognizing innovation and performance in affiliate marketing

The Affiliate Marketing Campaign of the Year category is among the most competitive at the IGA, highlighting affiliate programs that demonstrate outstanding creativity, measurable commercial impact, and strong brand development.

In selecting the winner, the judging panel evaluates campaign execution, audience engagement, scalability, and the ability to drive sustainable growth for both operators and partners.

2RBO Affiliates stood out through its data-driven approach, modern campaign structure, and focus on long-term affiliate value rather than short-term performance spikes.

Commitment to transparency and scalable growth

Commenting on the recognition, Aviv Rosenblit, Head of Affiliates at 2RBO, said:

“We are extremely proud to receive this award from industry peers. It confirms our commitment to innovation, transparency, and delivering sustainable growth for our partners. Our goal has always been to build long-term relationships supported by technology, trust, and measurable results.”

A high-performance affiliate ecosystem

2RBO Affiliates operates a comprehensive affiliate platform supporting several established iGaming brands, including Betinia, Swiper, CampoBet, and ToonieBet.

The program combines:

  • advanced gamification tools

  • flexible commission models

  • real-time performance analytics

  • proactive compliance monitoring

This integrated approach enables affiliates to maximize engagement, improve retention, and optimize revenue across multiple regulated markets.

Strengthening its position in the global affiliate market

The International Gaming Awards, supported by leading industry publication The iGaming Post, are widely regarded as one of the most prestigious charity-driven events in global gaming.

By securing this award, 2RBO Affiliates further reinforces its position as a high-performance affiliate program focused on sustainable partnerships, innovation-led marketing strategies, and long-term value creation.

About 2RBO Affiliates

2RBO Affiliates is a global affiliate program representing premium iGaming brands. The platform is designed to support affiliates through modern gamification mechanics, flexible commercial structures, detailed performance tracking, and strong compliance standards — enabling partners to scale efficiently in competitive markets.

About the International Gaming Awards (IGA)

The International Gaming Awards celebrate excellence across the global gaming industry, bringing together stakeholders from mobile gaming, online casinos, sportsbooks, and land-based operators. In addition to recognizing leadership and innovation, the IGA supports charitable initiatives worldwide.

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Conferences

Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona

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Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona

Gamblers Connect, the award-winning iGaming media and affiliate platform, has revealed that Mondoplay will be the official conference sponsor of its delegation at the upcoming ICE and iGB Affiliate Summit in Barcelona, Spain.

This sponsorship marks a significant collaboration between two innovative forces in the iGaming sector as the industry gathers for its most prestigious annual event. This partnership serves as another prime example of how strategic alliances can amplify impact within the community.

Both Gamblers Connect and Mondoplay share a unified vision of prioritising quality and user experience above all else. This sponsorship perfectly reflects that shared belief and commitment to excellence.

The summit in Barcelona represents a new chapter for the industry, and this partnership ensures Gamblers Connect can connect directly with operators, affiliates, and industry leaders from across the globe with greater resources and presence.

Mondoplay has established itself as a dynamic operator brand known for its comprehensive sportsbook and casino offering. Its platform is built on delivering seamless player experiences, a philosophy that aligns perfectly with the editorial standards of Gamblers Connect.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “By supporting our delegation, Mondoplay is directly investing in independent media coverage and the fostering of transparent industry dialogue. This partnership is more than just a sponsorship agreement. It is a celebration of shared ambition and mutual growth. Together, we can continue to prove that meaningful collaboration and genuine value creation are what truly move the iGaming industry forward.”

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