News
Startup Pitch at SiGMA this November
This November, SiGMA will have the pleasure of hosting Malta’s largest gaming exhibition and 2017 takes the cake as the biggest one yet. Eleven conferences and a large sold out floor plan are bringing a multitude of people this year so expect a crowd at the Malta Fairs and Conventions Centre from the 22nd-25th of November. Main executives and exhibitors showcasing here will include of Mr. Green, Blexr, Bet365, William Hill, Better Collective, Poker Stars, Catena Media, Malta Gaming Authority, Cherry, Microgaming, XLMedia, Ladbrokes, and many, many more.
Amongst the lavish networking dinners and appealing conferences that will be taking place throughout the week, an exciting startup pitch will be drawing eyes and attention for the second year in a row. After a successful first run in 2016, SiGMA’17 is coming back with sixty startups and several investors all under one roof. All sixty startups will be awarded with a booth at SiGMA, invitations to networking events, SiGMA PR, free office space to use at SiGMA’s Gaming Hub, as well as free consultancy and potential leads from leading industry veterans. However, only ten of these innovative startups will have the chance to present their pitch to a panel of investors. In a Dragon’s Den-like environment, each startup will have three minutes to present their project. Following the pitch, a Q&A session will allow the investors and the audience to get involved.
Of the investors, Morten Klein Founder and Chairman of Klein Group will be sharing his intelligence as “one of the 50 most significant people in the world within the gambling industry.” Klein Group consists of a group of companies with different investments within the iGaming industry, e-commerce, real estate and venture companies.
Another significant mind, present at the Startup Pitch will be Carla Maree Vella, CEO/COO of Optimizer Invest. With ten years of experience in online marketing and five years in iGaming, Vella’s entrepreneurial drive serves her well and her opinion will be strongly valued on the investor panel.
Another businesswoman on the panel of investors will be American entrepreneur, Julie Meyer. Meyer is the Founder and CEO of Ariadne Capital as well as Managing Partner at the Ariadne Capital Entrepreneurs (ACE) Fund, Ariadne Ecosystem Economics™ Fund and the Founder of EntrepreneurCountry.
In addition, we will have the pleasure of seeing innovator, Mark Blandford, considered by many to be one of the founders of the developed online gaming industry. Blandford was the owner of a betting shop chain when the Internet began proving its potential. In 1998, he launched his first interactive betting service from Alderney and was one of the first to see the significance and growth potential in online gaming.
Entrepreneur, Robin Reed, has a real heart for startups and will take a place on the investor panel at SiGMA this year. Together with Frode Fagerli, Reed founded Gaming Innovation Group (GIG) in 2008. As a rapidly growing technology business, the Group offers cutting-edge Cloud based services and Performance Marketing through its three B2B products.
Another investor, Simon Collins, is Founder of both Gaming Realms and Cashcade Ltd. and will be scrutinizing the startups at this year’s lineup. Gaming Realms is a bingo based consumer preposition, which publishes and licenses next-generation mobile gaming content. Similarly, Cashcade Ltd is an online bingo focused gaming business.
Roger Walker, a Partner with Partis Solutions, provides direct support to board execs and corporate development teams from some of the largest gaming industry operators and investors and will be offering his support to the lucky ten startups this year. Walker’s clients range from publically listed £multi-billion operators and B2B suppliers, investment banks, private equity/venture capital houses to smaller private firms and early stage entrepreneurial start-ups.
Industry expert, Ory Weihs will have a seat on the panel as one of the investors analyzing the startups at SiGMA. As one of the Founders and the CEO of XLMedia Group, he is responsible for business development and strategy, focusing on technical abilities and expanding the Group’s reach.
Rickard Vikström, Founder and Chairman of Polarbear Group, works with sales and product development and will also be critiquing in this year’s Startup Pitch. Vikström is no stranger to starting a company as he has founded and sold several in the last decade. He will be a strong force in the panel of investors this year.
There is still time to get your foot in the door if you wish to attend. For more information on the show or to book your tickets, please log in to www.maltaigamingsummit.com or send an email to [email protected].
Affiliate Success
Casino Guru secures SiGMA Central Europe B2C Awards’ Best Affiliate 2025 distinction
Casino Guru has won the “Best Affiliate 2025” category at the SiGMA Central Europe B2C Awards, distinguishing the company’s efforts in delivering the best online casino database and guiding players to the safest casinos of their choice.
Via Tuscolana hosted the ceremony on Tuesday, November 4, in Rome, Italy, distinguishing a number of companies, among which was Casino Guru, which secured the landmark accolade for itself.
Commenting on the win, Casino Guru’s Head of Casino Research, Matej Novota, said: “Winning the Best Affiliate 2025 award at the SiGMA Central Europe B2C Awards is a meaningful milestone for us as we approach the end of the year. At Casino Guru, we are honored to be recognized in this category. Our mission has always been to build the world’s most comprehensive online casino database and to offer impartial insights that empower players to make informed decisions. This award strengthens our resolve to continue serving as a trusted bridge between players and operators, while upholding the highest standards of integrity, transparency, and fairness in everything we do.”
Casino Guru has been awarded for its unflagging commitment to providing players with the most reliable up-to-date information about casinos and bonuses.
At its core, Casino Guru is committed to making the gambling industry safer and promoting best practices in Responsible Gaming. The company plays an active role in shaping these standards, drawing on its extensive experience, expertise, and firmly held values of fairness, integrity, and transparency.
Platforms such as the Global Self-Exclusion Initiative and Casino Guru Academy have been created to foster a better understanding of Responsible Gambling and how players and industry professionals can leverage it to their benefit.
Notably, the Casino Guru Awards have become a trend-setter in actively encouraging change on the part of industry stakeholders, and distinguishing deserving individuals and companies across numerous categories, such as Rising Star in Responsible Gambling, Most Impactful Social Responsibility Initiative, Fairest Bonus Policy, Industry Culture Shaper, and more.
Casino Guru has worked tirelessly, developing the world’s most complicated ranking system, the Safety Index, which carefully examines each casino’s offer, focusing on criteria favored by players, and issues an objective score that is also regularly updated.
Besides the Safety Index, Casino Guru has launched and maintains a world-beating independent adjudication service, the Complaint Resolution Center, which has returned more than $50m to players, including closing cases that involved more than $1m disputed by a single player.
Casino Guru is proud to receive the latest accolade from the SiGMA Central Europe B2C Awards, celebrating the company’s commitment to making gambling safer and better for everyone out there.
Conferences
Palms Bet Takes Center Stage as General Sponsor of the EEGS Affiliate Conference
The Eastern European Gaming Summit (EEGS) is proud to announce Palms Bet as the General Sponsor of this year’s Affiliate Conference, taking place alongside EEGS 2025 – where innovation, regulation, and strategic collaboration converge.
As one of Bulgaria’s leading gaming and entertainment brands, Palms Bet has played a pivotal role in shaping the local and regional iGaming landscape. Its continued investment in digital innovation and affiliate partnerships reflects a deep commitment to responsible growth and industry excellence.
The Affiliate Conference at EEGS will gather affiliate leaders, operators, digital marketers, and regulators to explore the evolving landscape of player acquisition, data-driven marketing, and compliance in regulated markets.
Through its support, Palms Bet reinforces the mission of EEGS — to create a dynamic space for learning, networking, and advancing the future of the gaming and affiliate ecosystem across Europe.
🎯 Save the date:
🗓️ 26 November 2025
📍 Inter Expo Center, Sofia
Join us for an inspiring edition of EEGS and the Affiliate Conference, powered by Palms Bet!
Let’s shape the future of iGaming together – where innovation meets collaboration, and affiliates lead the way!
News
N1 Partners at SiGMA Central Europe 2025 Results: A Key Pit Stop on the Road to the Helicopter
N1 Partners turned its presence at SiGMA Central Europe 2025 into a full-throttle hub for business and networking — reconnecting with partners, solidifying collaborations, and expanding shared strategies at N1 Partners’ booth. The event became another major milestone in the journey toward the grand finale of the flagship N1 Puzzle Promo campaign.
This stop followed London and Lisbon earlier in the year, where each event revealed a new chapter of the promo’s story. London introduced the branded iconic double-decker Wealth Bus activation, Lisbon added the “Surfing on the Waves to Success” experience, and Rome brought an Italian racing-spirit pit-stop concept, fueling the next pace of the competition.
“Our road to the N1 Puzzle Promo final in Barcelona is made up of many milestones, the brightest of which are London, Lisbon, and now Rome,” says Alexa Bond, Head of Affiliates at N1 Partners. “Each point isn’t just an event. It’s where we meet partners in person, plan new steps together, and keep moving forward. Rome felt like a ‘pit stop’ in the best sense – a moment to refuel, check the direction, and continue the race toward the helicopter.”
A Booth That Never Stopped Moving
The N1 Partners stand became one of the most vibrant spots of the exhibition floor, drawing continuous attention from attendees and media alike.
- 500+ productive meetings were held with major affiliates and key iGaming players.
- 600+ portions of gelato were served — a crowd favorite symbolizing the Italian touch.
- 200+ N1-branded merch packs were handed out, quickly becoming recognizable visuals across the venue.
- 300+ participants took part in the HeliRun Challenge, the bespoke mechanical time-trial maze where accuracy, speed, and focus count.
- 250+ took part in the LEGO Ferrari giveaway, with the lucky winner describing their prize as “an everyday reminder of how competition keeps you moving.”
The booth aesthetic took inspiration from Italian racing culture – not flashy but clear, focused, and energetic, reflecting the push toward the finish line of the campaign.
Spotlight and Media Presence
Throughout SiGMA Central Europe, N1 Partners engaged in multiple media interviews and appearances across leading affiliate-industry platforms and podcasts. Discussions focused on the evolution of affiliate marketing, the mechanics behind N1 Puzzle Promo, and how tailored offers and transparency continue to reshape the multi-brand affiliate model.
Next Stop: Barcelona 2026 — The Grand Finale
The journey continues to Barcelona, where during iGB/ICE Europe 2026 N1 Partners will host the grand finale celebration of the N1 Puzzle Promo.
- Grand prize for winners – a Robinson R22 Beta II helicopter.
- Premium gifts for the top 10 winners: Porsche eBike Sport, Cartier Santos Medium watch, MacBook Pro, Leica Q2, Apple Vision Pro, and more.
- Exclusive prize draw for ceremony guests.
- Full entertainment show with top artists and a headliner.
“We look forward to celebrating with our partners who’ve been part of this journey. It’s our shared moment to enjoy,” said the N1 Partners team.
Join the Race
Want to accelerate your affiliate performance? Join N1 Partners and become a driver in the race to win.
Visit n1.partners for details.
About N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, uniting 14+ casino and betting brands.
Operating across 10+ Tier-1 GEOs, the company delivers high-conversion traffic and flexible terms for partners worldwide. With Reg2Dep rates of up to 70% and a trusted network of 10,000+ affiliates, N1 Partners offers competitive deals for top partners — CPA up to €700 and RevShare up to 45% — ensuring that partners always stay ahead in the game.
Be number one with N1!
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