Affiliate Announcements
Fable Media enters Danish affiliate gambling market with Casinobutler.dk
Fable Media, an international iGaming company, has completed a significant move to expand its reach by entering the Danish affiliate market with a new brand called casinobutler.dk.
Casinobutler.dk is the latest addition to the ranks of other highly successful affiliate sites within the vast Fable Media portfolio. However, whilst most of the other brands operate within the UK remote gambling industry, casinobutler.dk is the latest foray into intensifying the Fable Media presence in the Scandinavian markets.
It is evident that the team, which envisioned and built the brand, had tried to create a user experience that’s friendly, entertaining, yet highly informative too. The visitors of this new site are greeted by a mascot – a cartoon monster butler– that guides them to casino reviews, game reviews as well as a blog filled with handy information about what’s new in iGaming and which casino promotions are the hottest ones right now. Furthermore, the site follows strict rules and regulations when it comes to promoting socially responsible gambling, cooperating with Gambling Therapy and others.
“Casinobutler.dk is a highly welcome addition to our roster of affiliate sites. Despite having a solid standing in the UK market, being a relatively young business means that we’re always on the look-out for opportunities to expand our reach. Thus, entering the Danish market, which is our home market after all, simply made sense. Launching casinobutler.dk also means that we’re increasing the overall brand recognition in the region, giving Fable Media a further boost towards becoming one of the fastest growing iGaming businesses in Europe.” – said Frederik Falbe-Hansen, the CEO of Fable Media.
Fable Media started operations merely three years ago, but it has already achieved great success. Since the business operates on both sides of the divide and runs affiliate sites and casino brands, they are perfectly positioned to deliver the best affiliate site user experience.
About Fable Media
Fable Media is a global affiliate business with its headquarters in Copenhagen, Denmark. To thrive in the fast-paced industry that is online and mobile gambling, Fable Media takes a two-pronged approach, operating multiple affiliate sites and a highly successful affiliate program too.
First, the affiliate websites are diverse, contemporary and extremely effective in achieving results. Through innovative content marketing and SEO optimisation, Fable Media is able to get brands to stand out in the crowd and refer high quality traffic. Second, the affiliate program called Fable Affiliates is an exclusive platform, where Fable Media staff work with affiliate partners to generate leads and boost traffic to our top-notch casino and bingo brands.
Affiliate Announcements
QMRA Launches Italian Quality Mark for Affiliates
QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.
In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:
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- A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
- A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
- Possibility to consult the QMRA team on compliance related questions.
Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.
Affiliate Announcements
Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate
As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the international marketing campaign in support of the 2025 edition which will be the first to take place at Fira Gran Via, Barcelona alongside sister show ICE.
Explaining the thinking behind the creative Naomi Barton, iGB Events’ Global Portfolio Director said: “The iGaming industry is continually evolving, and our 2025 campaign invites affiliates to explore new horizons at our exciting new venue, Fira Gran Via in Barcelona.
“iGB Affiliate is the home of the igaming affiliate community, and it enables connection, growth and shared business success for our audience of affiliates, operators and tech vendors. This campaign will drive our community into uncharted territory, sparking a spirit of exploration that embraces emerging markets, innovative strategies, and untapped commercial opportunities. It equips affiliates with the tools and insights needed to adapt, innovate, and conquer new horizons.”
She added: “With our move to Barcelona we’re setting our sights on an incredibly bright future. The additional space at Fira Gran Via, Barcelona, which is among the largest exhibition venues in Europe, will enable iGB Affiliate to achieve its full potential and continue to connect the best affiliates with the best operators and tech vendors.
“The 2025 edition of the show is set to feature a record 250 exhibitors and sponsors, occupying 15,000 sqm of space. The enhanced facilities in Barcelona will empower the affiliate community to forge new igaming connections, build strategic and trusted partnerships, expand their networks, and explore uncharted territories.”
Affiliate Announcements
Gentoo Media extends partnership with Betsson Group for automated brand protection tool GiG Comply
Gentoo Media is pleased to announce that the partnership with Betsson Group Affiliates (BGA) for GiG Comply has been extended for another year. The agreement marks the fifth consecutive year that Betsson will continue to use Gentoo Media’s automated compliance and brand protection tool, GiG Comply.
The extended partnership between Betsson and GiG Comply, further strengthens the ongoing collaboration between the two companies, ensuring that Betsson continues to uphold the highest standards of regulatory compliance across its extensive brand portfolio. GiG Comply’s comprehensive monitoring tool gives Betsson Group Affiliates the necessary means to ensure that their marketing efforts remain compliant, and meet regulatory demands across various markets.
Rasmus Bank Nielsen, Head of GiG Comply said: “We are thrilled to continue our partnership with Betsson Group, one of the industry’s leading operators. The renewal of our agreement, for a fifth consecutive year, underscores the importance of regulatory compliance and the effectiveness of GiG Comply. We look forward to continuing to support Betsson in maintaining the highest standards of compliance in their marketing efforts”.
Shakyra Jonsson, Senior Affiliate Operations & Events Manager at Betsson Group Affiliates, added:
“We are pleased to extend our partnership with GiG Comply for a fifth consecutive year. As a company committed to maintaining the highest standards of regulatory compliance, it is crucial that we continue using tools like GiG Comply to ensure that our affiliate marketing efforts align with the diverse regulations across the markets we operate in. This partnership reaffirms our dedication to safeguarding our brand while remaining compliant in a rapidly evolving industry.”