Affiliate Announcements
Fable Media enters Danish affiliate gambling market with Casinobutler.dk
Fable Media, an international iGaming company, has completed a significant move to expand its reach by entering the Danish affiliate market with a new brand called casinobutler.dk.
Casinobutler.dk is the latest addition to the ranks of other highly successful affiliate sites within the vast Fable Media portfolio. However, whilst most of the other brands operate within the UK remote gambling industry, casinobutler.dk is the latest foray into intensifying the Fable Media presence in the Scandinavian markets.
It is evident that the team, which envisioned and built the brand, had tried to create a user experience that’s friendly, entertaining, yet highly informative too. The visitors of this new site are greeted by a mascot – a cartoon monster butler– that guides them to casino reviews, game reviews as well as a blog filled with handy information about what’s new in iGaming and which casino promotions are the hottest ones right now. Furthermore, the site follows strict rules and regulations when it comes to promoting socially responsible gambling, cooperating with Gambling Therapy and others.
“Casinobutler.dk is a highly welcome addition to our roster of affiliate sites. Despite having a solid standing in the UK market, being a relatively young business means that we’re always on the look-out for opportunities to expand our reach. Thus, entering the Danish market, which is our home market after all, simply made sense. Launching casinobutler.dk also means that we’re increasing the overall brand recognition in the region, giving Fable Media a further boost towards becoming one of the fastest growing iGaming businesses in Europe.” – said Frederik Falbe-Hansen, the CEO of Fable Media.
Fable Media started operations merely three years ago, but it has already achieved great success. Since the business operates on both sides of the divide and runs affiliate sites and casino brands, they are perfectly positioned to deliver the best affiliate site user experience.
About Fable Media
Fable Media is a global affiliate business with its headquarters in Copenhagen, Denmark. To thrive in the fast-paced industry that is online and mobile gambling, Fable Media takes a two-pronged approach, operating multiple affiliate sites and a highly successful affiliate program too.
First, the affiliate websites are diverse, contemporary and extremely effective in achieving results. Through innovative content marketing and SEO optimisation, Fable Media is able to get brands to stand out in the crowd and refer high quality traffic. Second, the affiliate program called Fable Affiliates is an exclusive platform, where Fable Media staff work with affiliate partners to generate leads and boost traffic to our top-notch casino and bingo brands.
4ThePlayer is thrilled to announce a new partnership with Slots Launch. This collaboration will allow us to reach more affiliates and, in turn, even more players.
Slots Launch is a trusted and responsible platform for affiliates, providing 4ThePlayer with an excellent space to showcase our demo games to a broader audience.
Affiliates working with Slots Launch will have full access to our demo games, with 34 titles already available and more exciting titles to be added soon.
Henry McLean, Co-founder and Commercial & Marketing Director at 4ThePlayer, shared his excitement: “We’re thrilled to partner with Slots Launch to boost our content and drive more engagement with affiliates. It’s the perfect platform to help our games take off!”
By collaborating with 4ThePlayer, Slots Launch continues to provide affiliates with access to the best demo games on the market. Our innovative games enhance their platform, offering a fresh and engaging experience for players globally.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”
QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.
QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).
QMRA is available for the following markets:
Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia
Various well known international affiliate companies joined QMRA already:
- Game Lounge, Gaming Innovation Group and Leadstar Media
Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.
The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:
https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/
We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!
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