Connect with us
European Gaming Congress 2024
[cm_ad_changer campaign_id="4"]

Affiliate Announcements

Better Collective signs double acquisition

Published

on

better collecttive double acquisition

Better Collective has completed the acquisitions of CasinoLounge.co.uk and WettPortal.

 

The CasinoLounge.co.uk deal represents the company’s first acquisition in the UK market and Better Collective, which develops digital platforms for betting tips, bookmaker information and online gaming communities, said the move will support its Bettingexpert.com businesses that is already active in the UK.

Better Collective also said the acquisition is mutually beneficial for all parties, as its experience and resources will help develop CasinoLounge.co.uk further as Cashmio focuses on their own Casino business.

Michal Kopec, head of M&A at Better Collective explained: “As an established affiliate, known in the UK market and with UK being a primary market for Better Collective we are happy to expand our portfolio with CasinoLounge.co.uk. We believe this will be a good step in our M&A activity, and that we have found a right moment for the two parties to enter into such an agreement that will see both sides benefit from this contract.

Better Collective also moved to enhance its presence within the German-speaking market by acquiring Austria-based WettPortal. Better Collective said Wettportal sites will now be run through the SportFreunde office in Austria.

Better Collective acquired Hebiva Beteiligungen, owner of affiliate SportFreunde Informationsdienste, in June of this year.

Wettportal is another strong addition to our German-speaking portfolio, further improving our position in this important market,” added Kopec.

It’s an established brand with big potential, which we can now explore further using our existing resources and know-how; we believe we will be able to build on the successful operation and drive the business forward.

 

About Better Collective
Better Collective vision is to empower iGamers through transparency and technology—this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities

Founded in 2004, Better Collective powers a range of gambling sites and products, including the world’s biggest social network for sports betting, bettingexpert.com, which generates more than 125,000 new betting tips per month. The social tipping product brings together and analyses the opinions of over 350,000 users worldwide across 40 different sports. In 2015, bettingexpert.com was named Best Affiliate at the prestigious EGR Operator Awards.

In 2016, Better Collective launched SmartBets, the world’s first customisable odds comparison site, offering in-depth team and match pages for complete overview, in-play odds and full transparency on bookmaker payouts. Better Collective’s portfolio includes more than 1,000 websites and products. This includes DiscoverSlots, the platform that helps users find slots tailored to them, CasinoVerdiener, the go-to place for German casino players, and bettingexpert LIVE, the world’s first in-play tipping app.

Affiliate Announcements

QMRA Launches Italian Quality Mark for Affiliates

Published

on

QMRA Launches Italian Quality Mark for Affiliates

 

QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.

In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:

    • A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
    • A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
    • Possibility to consult the QMRA team on compliance related questions.

Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.

Continue Reading

Affiliate Announcements

Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate

Published

on

Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate

 

As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the international marketing campaign in support of the 2025 edition which will be the first to take place at Fira Gran Via, Barcelona alongside sister show ICE.

Explaining the thinking behind the creative Naomi Barton, iGB Events’ Global Portfolio Director said: “The iGaming industry is continually evolving, and our 2025 campaign invites affiliates to explore new horizons at our exciting new venue, Fira Gran Via in Barcelona.

“iGB Affiliate is the home of the igaming affiliate community, and it enables connection, growth and shared business success for our audience of affiliates, operators and tech vendors. This campaign will drive our community into uncharted territory, sparking a spirit of exploration that embraces emerging markets, innovative strategies, and untapped commercial opportunities. It equips affiliates with the tools and insights needed to adapt, innovate, and conquer new horizons.”

She added: “With our move to Barcelona we’re setting our sights on an incredibly bright future. The additional space at Fira Gran Via, Barcelona, which is among the largest exhibition venues in Europe, will enable iGB Affiliate to achieve its full potential and continue to connect the best affiliates with the best operators and tech vendors.

“The 2025 edition of the show is set to feature a record 250 exhibitors and sponsors, occupying 15,000 sqm of space. The enhanced facilities in Barcelona will empower the affiliate community to forge new igaming connections, build strategic and trusted partnerships, expand their networks, and explore uncharted territories.”

Continue Reading

Affiliate Announcements

Gentoo Media extends partnership with Betsson Group for automated brand protection tool GiG Comply

Published

on

Gentoo Media extends partnership with Betsson Group for automated brand protection tool GiG Comply

 

Gentoo Media is pleased to announce that the partnership with Betsson Group Affiliates (BGA) for GiG Comply has been extended for another year. The agreement marks the fifth consecutive year that Betsson will continue to use Gentoo Media’s automated compliance and brand protection tool, GiG Comply.

The extended partnership between Betsson and GiG Comply, further strengthens the ongoing collaboration between the two companies, ensuring that Betsson continues to uphold the highest standards of regulatory compliance across its extensive brand portfolio. GiG Comply’s comprehensive monitoring tool gives Betsson Group Affiliates the necessary means to ensure that their marketing efforts remain compliant, and meet regulatory demands across various markets.

Rasmus Bank Nielsen, Head of GiG Comply said: “We are thrilled to continue our partnership with Betsson Group, one of the industry’s leading operators. The renewal of our agreement, for a fifth consecutive year, underscores the importance of regulatory compliance and the effectiveness of GiG Comply. We look forward to continuing to support Betsson in maintaining the highest standards of compliance in their marketing efforts”.

Shakyra Jonsson, Senior Affiliate Operations & Events Manager at Betsson Group Affiliates, added:
“We are pleased to extend our partnership with GiG Comply for a fifth consecutive year. As a company committed to maintaining the highest standards of regulatory compliance, it is crucial that we continue using tools like GiG Comply to ensure that our affiliate marketing efforts align with the diverse regulations across the markets we operate in. This partnership reaffirms our dedication to safeguarding our brand while remaining compliant in a rapidly evolving industry.”

Continue Reading
Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Latest News

News1 week ago

How Online Slot Games Have Transformed Social Interaction

The rise of online gaming has dramatically reshaped the landscape of social interaction. What was once a solitary or local...

Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate
Affiliate Announcements3 weeks ago

Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate

  As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the...

Casino Guru takes the top distinction in SBC Awards 2024 Casino Guru takes the top distinction in SBC Awards 2024
Awards3 weeks ago

Casino Guru takes the top distinction in SBC Awards 2024

  Casino Guru has won the SBC Awards 2024 in the “Casino Affiliate of the Year” category, which was contested by...

QMRA Launches Italian Quality Mark for Affiliates QMRA Launches Italian Quality Mark for Affiliates
News4 weeks ago

QMRA Online Certificates launched to boost transparency and trust in the iGaming Industry

  Quality Mark Responsible Affiliates (QMRA), the certification initiative for iGaming affiliate websites, is proud to announce the launch of...

Nigel Leigh Appointed CTO at Footballco from XL Media PLC Nigel Leigh Appointed CTO at Footballco from XL Media PLC
News1 month ago

Nigel Leigh Appointed CTO at Footballco from XL Media PLC

  Hire boots Footballco’s revenue diversification strategy Global football content and media company, Footballco has announced the appointment of Nigel...

Gentoo Media extends partnership with Betsson Group for automated brand protection tool GiG Comply Gentoo Media extends partnership with Betsson Group for automated brand protection tool GiG Comply
Affiliate Announcements1 month ago

Gentoo Media extends partnership with Betsson Group for automated brand protection tool GiG Comply

  Gentoo Media is pleased to announce that the partnership with Betsson Group Affiliates (BGA) for GiG Comply has been...

QiH Group’s first-ever CTO joins the London office, underpinning in-house tech talent QiH Group’s first-ever CTO joins the London office, underpinning in-house tech talent
News1 month ago

QiH Group’s first-ever CTO joins the London office, underpinning in-house tech talent

  Affiliate giant grows from strength to strength as the latest member of the C-suite team joins, bringing international B2B...

Casumo Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider Casumo Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider
News2 months ago

Casumo Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

  Casumo, a multi-award-winning Online Casino and Sportsbook, has renewed its partnership with NetRefer, a leading affiliate marketing platform provider....

Created by John Gold in 2020, BetPokies.org proves its trustworthiness to Aussie readers, providing deep insights about online gambling in Australia Created by John Gold in 2020, BetPokies.org proves its trustworthiness to Aussie readers, providing deep insights about online gambling in Australia
News2 months ago

BetPokies.org — Comprehensive Gambling Guide and Successful Affiliate Product 

  BetPokies is a leading online casino review platform for Aussie gamblers created by experienced gambler John Gold in 2020....

Rightlander Announces Appointment of Sarafina Wolde Gabriel as CEO Rightlander Announces Appointment of Sarafina Wolde Gabriel as CEO
News3 months ago

Rightlander Announces Appointment of Sarafina Wolde Gabriel as CEO

  Rightlander, a leading provider of affiliate compliance and partner monitoring solutions, is pleased to announce the appointment of Sarafina...

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania