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Better Collective signs double acquisition

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better collecttive double acquisition

Better Collective has completed the acquisitions of CasinoLounge.co.uk and WettPortal.

 

The CasinoLounge.co.uk deal represents the company’s first acquisition in the UK market and Better Collective, which develops digital platforms for betting tips, bookmaker information and online gaming communities, said the move will support its Bettingexpert.com businesses that is already active in the UK.

Better Collective also said the acquisition is mutually beneficial for all parties, as its experience and resources will help develop CasinoLounge.co.uk further as Cashmio focuses on their own Casino business.

Michal Kopec, head of M&A at Better Collective explained: “As an established affiliate, known in the UK market and with UK being a primary market for Better Collective we are happy to expand our portfolio with CasinoLounge.co.uk. We believe this will be a good step in our M&A activity, and that we have found a right moment for the two parties to enter into such an agreement that will see both sides benefit from this contract.

Better Collective also moved to enhance its presence within the German-speaking market by acquiring Austria-based WettPortal. Better Collective said Wettportal sites will now be run through the SportFreunde office in Austria.

Better Collective acquired Hebiva Beteiligungen, owner of affiliate SportFreunde Informationsdienste, in June of this year.

Wettportal is another strong addition to our German-speaking portfolio, further improving our position in this important market,” added Kopec.

It’s an established brand with big potential, which we can now explore further using our existing resources and know-how; we believe we will be able to build on the successful operation and drive the business forward.

 

About Better Collective
Better Collective vision is to empower iGamers through transparency and technology—this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities

Founded in 2004, Better Collective powers a range of gambling sites and products, including the world’s biggest social network for sports betting, bettingexpert.com, which generates more than 125,000 new betting tips per month. The social tipping product brings together and analyses the opinions of over 350,000 users worldwide across 40 different sports. In 2015, bettingexpert.com was named Best Affiliate at the prestigious EGR Operator Awards.

In 2016, Better Collective launched SmartBets, the world’s first customisable odds comparison site, offering in-depth team and match pages for complete overview, in-play odds and full transparency on bookmaker payouts. Better Collective’s portfolio includes more than 1,000 websites and products. This includes DiscoverSlots, the platform that helps users find slots tailored to them, CasinoVerdiener, the go-to place for German casino players, and bettingexpert LIVE, the world’s first in-play tipping app.

Affiliate Announcements

Statutory levy affiliate reaction

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Statutory levy affiliate reaction

 

Below the latest reaction from QiH Group CEO Jamie Walters on the UK government’s statutory levy announcement:
Jamie Walters, CEO of QiH Group, comments: “While levies and taxes can sometimes be viewed as a burden, the truth is that most responsible gambling companies have already been making this contribution to research and harm-prevention as they see it as sensible and worthwhile. All that is happening now is a switch from voluntary to mandatory, and the rate is not punitively high.

“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”

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Affiliate Announcements

Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results

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Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results

 

Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:

  • Instant Updates: up-to-date product and promotional information
  • Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
  • Streamlined Research: brand and product information in an instant
  • Quality Content: resources to produce consistent, on-brand promotional content

Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.

iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.

Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”

Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”

MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.

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Affiliate Announcements

Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino

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Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino

 

Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.

This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.

Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.

“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”

Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”

Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”

This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.

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