Name: Nina Sparv
Hometown: Vasa (Finland)
Living in: Andorra
Favorite Food: Seafood, I guess I´m not allowed to answer wine here, am I?
Profession/Job title: CMO & Co-founder at Epicorns
GAV: Hello Nina, first of all tell us and our readers as well a little bit about yourself, we want to know who Nina really is? How did your career start in the industry? Since when are you active at Nya Casinon?
NS: I`m born in Vasa, a small city in the west coast of Finland. It´s a two-language city, so I actually speak Swedish with my family instead of Finnish. An interesting fact that many people might not know about Finland. I kind of ended up in the industry pretty randomly, I was tired of Finland and I was searching for some new adventures. In the same moment, my previous boss in Finland asked me if I would be interested into moving to Cyprus. He had a friend that was working as a CEO for a gambling company that needed a copywriter for both Swedish and Finnish content so he thought I might fit, since I also happen to love playing slots. I had no experience in the industry, but I liked it a lot from the very beginning. After working as a copywriter / content manager for one year, I got promoted to Business Manager, where after I was responsible for the business development of 3 separate casino brands in several different markets. The company was fairly small, so it was great that they gave everyone so much responsibility, since I learned a lot during the 1,5 years as a Business Manager. Without that experience, I wouldn’t probably be where I am today. Many people say you shouldn´t mix work and personal life, I couldn´t quite live up to that, since that´s exactly what happened in Cyprus, I met my soul partner Jaume at work. We moved together and after a while we got tired of Cyprus and moved to Andorra to set up our own affiliate company and online marketing company. It sounds easy and fast, but there was a lot of sweat, tears and endless amount of work before the company first of all, was setup, and second of all, before the sites actually started generating money.
GAV: We know that you’re also active at an international online marketing company, tell us all about it?
NS: Epicorns (our company) was first setup as an online marketing and consultancy company to be able to generate income, that we later could use on investing in our affiliate sites. We have been doing a lot of consultancy and online marketing services during the last year to generate income, such as SEO, web development and content writing. Now that our affiliate sites have started to generate money, we don´t focus much on promoting our online marketing or consultancy services, but it´s always good to have them as a backup plan.
GAV: Since there are thousands of websites and portals in this niche out there, where do you think nya-casinon.org stands now and what is that plus that the other portals don’t have?
NS: First of all, the Swedish market is very competitive, and it´s difficult to compete against all the giant affiliate companies nowadays. That´s also why we´ve decided to focus on a small niche within the market, which is new casinos, where we should be able to reach some of the top positions in Google with the great domain that we have. It´s still a very new website, and it will probably take some time for it to jump higher in the rankings, but we´re working hard with the content and the SEO constantly.
GAV: Next to the swedish market which market do you target?
NS: With nya-casinon.org we naturally only target the Swedish market, but we have in total around 150 websites targeting a lot of different markets. Currently we´re focusing mainly in the Finnish, Swedish and Spanish markets, but we also have websites in Norwegian, German, English, Portuguese, Italian and French.
GAV: How do you see the online casino market/industry at this moment?
NS: I don´t think it´s needed to say, but it´s a very competitive industry, although it´s still a fairly new industry. Every time it´s getting more difficult and it´s taking way longer time to be able to reach high rankings for the websites. There´s new affiliates sites and casinos launched every month, so you must keep up with the speed if you want to be in the game. Before you could basically rank a website with few pages and some blogposts, which nowadays is barely impossible.
GAV: Is it hard for a woman in this industry, which are the advantages and disadvantages?
NS: I don´t see it hard as a woman to be in this industry, we´re obviously not the majority, but there´s a lot of professional women within the Igaming industry. I wouldn’t say being as a woman is any different from being as a man in the industry, neither do I have any advantages or disadvantages to mention.
GAV: In your opinion what are the strong points of nya-casinon.org and what makes it stand out from the other niche websites?
NS: Since I write most of the content myself, I would say unique content and up to date blogposts for the users about the latest promotions and news.
GAV: We have browsed your website and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you?
NS: I try to write as much as I can myself, but since we have already a lot of websites in both Swedish and Finnish, it´s difficult to keep up with everything. Last year I was writing for all the websites, but now there´s too much work in other parts of the websites to be done. The blogposts and news I always write myself, but for the rest of the new content I have 3 freelance content writers helping me out, one in Sweden and two in Finland.
GAV: How about the online marketing and SEO of your website, how many team members do you have, let us in on a new trend that you guys are following?
NS: In the marketing and SEO, we´re in total 3 people, and we try to divide the workload by markets or countries, where I usually work with the Swedish and Finnish markets. I would lie If I say that we have some awesome new trend that we´re following, it would sound cool though. Our main target right now is to keep on doing what we´re doing, and keep growing the sites with great content and good links.
GAV: How do you manage to keep all the website fresh and relevant, when a lot of fluffy and nonsense appear on the Internet non-stop?
NS: Since I write most of the blogposts and news myself, it´s not that difficult. I check the news within the industry daily and scrolling through all the available promotions and offers few times a week to be able to write about interesting topics for the users.
GAV: We know for sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You, of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?!
NS: Nowadays it depends a lot, since there´s these huge affiliate companies but also small startups like us, so of course the relationship with the affiliate managers is not the same for both. I prefer to work with affiliate managers that are genuinely interested in our business and in us, not just interested in how many players we can bring in one month. We have a lot of affiliate managers that have helped us, and have been interested in us, from the beginning, although we weren’t able to bring much players. These are the relationships that later have turned into friendships, which I think is a beautiful part of the business.
GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?
NS: After visiting Las Vegas this month, I think that the gambling industry will for sure always exist. It provides a bit of excitement to the everyday life for a lot of people. Gambling is already very popular in many places all around the world, so I´m sure it will at some point become a truly global phenomenon. About the online casino business, I think it will become more and more regulated for each year in the countries, but that it will surely always exist.
GAV: How about the swedish market, and the Nordic market, it has seen a huge growth?
NS: Gambling, Poker and Betting is something that have been advertised in the Nordics already for years, so I would say that the Nordics (Finnish people specially) are gamblers by nature. You can´t even step into a food shop without seeing slots and huge lottery jackpots. The “Boom” of the Nordic markets happened already some years back, but there´s constantly entering more and more players due to new younger generations and new innovative marketing campaigns.
GAV: Tell us one change that you want to see in the online casino industry?!
NS: Trust. In countries like Malta, UK and Sweden for example, the casino industry is a normal everyday business. But in many other countries the casino industry is even illegal, although betting and sports is very popular for instance. This is one of the reasons this business is still seen as a bit “dirty” and “not reliable”, although the people like me for example, are doing normal online marketing stuff, just like any other person working in an online focused business.
GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this majestic industry!?
NS: Patience. It will take time, a lot of work and knowledge before you´re able to make a living out of this business on your own.
GAV: How about iGaming or affiliate conferences, do you attend any of them? If so, which one is your favorite and what is your most fun experience? Did you attend the Nordic Affiliate Conference?
NS: I love going to the conferences, I think it´s because I´ve never actually lived in a place where the business is based and where there is a lot of people from the business to talk with, on every day basis, like in Malta for example. The conferences are the only time I have a chance to catch up with friends and colleagues within the business. I would say my favorite conference is the iGB, Berlin Affiliate Conference that I´ve attended a couple of times. This year we haven´t had time to join any conference yet, unfortunately neither the Nordic Affiliate Conference. But we´re heading in September to the Affiliate Grand Slam in Bucharest and in November to SIGMA in Malta.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must improve upon?
NS: I´m pretty sure it will become a gaming hotspot, there´s a lot of potential traffic, but it´s still not very popular.
GAV: Where would you like to travel in Eastern Europe, any favorite country or region?
NS: Oh that´s a difficult question, there´s a lot of cool and beautiful places in Eastern Europe. I would like to travel to Romania and Czech Republic since I haven´t been there before. Now we will visit Bucharest in September since we´re attending the Affiliate Grand Slam conference. If I must pick a favorite country I would pick Poland, although I like Estonia a lot as well.
GAV: Where you wouldn’t want to travel in Eastern Europe 🙂 ?
NS: Travelling and exploring new places is awesome, so it would be wrong if I said I didn´t want to travel to some specific place.
GAV: How about a favorite celebrity or a mentor, do you have one?
NS: I have a lot of favorite celebrities, mostly YouTube stars, especially Pewdiepie and a famous Spanish youtuber: AuronPlay. I also like the Spanish president Rajoy, he´s just too funny with his comments that doesn’t make much sense most of the times.
I also have to mention Jaume (my better half) here, since he has been a very big influencer and mentor in my life since the first day we met.
GAV: Tell us your opinion about the Gambling Affiliate Voice?
NS: It´s a good and important iGaming magazine, since I like to keep up to date what´s happening within the business I try to check the website few times a week. There´s a great variety of different news and updates which I usually find very interesting and worth reading.
GAV: Nina, thank you for the interview, if you have any news to share just let us know! We wish you guys all the best!
If you would like to suggest subjects for future affiliate interviews, send your suggestions to: [email protected]
Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award
Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London
Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.
Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.
Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.
Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.
Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.
Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”
Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”
Crash course for becoming a master in Casino Affiliate Marketing
Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also getting popular, known as online casino affiliate websites. A casino affiliate works alongside an online casino in promoting their business in return for a commission. In some cases, they may have experience operating an online casino. They provide all the details regarding gambling activities and other relevant information about a gambling site. So, the players can be well aware before taking any action. In this article, we will be discussing the basics, tips, and tricks of becoming an affiliate (casino affiliate).
Casino affiliates act as a mediator between the casinos and players. The casino affiliates get a tracking link for tracking the players who play or register in the casino. The affiliate program ensures to pay a business partner for bringing the players to the casino. Joining an affiliate program is simple as it does not require any sign-up charges. You are only required to have a website, to promote the various brand of online casinos by setting up banners and other related advertisements. Once the visitors click on the ad, affiliates start earning money. There are some essential factors to consider before joining an affiliate program.
- You must be sure that you are entering into a partnership with a reliable and reputed casino.
- Ensure that the number of commissions is processed timely in a safe environment.
Features of a casino affiliate
Sometimes it becomes difficult to spot casino affiliates and casino websites. Here are a few features that are applicable for casino affiliates only:
- Generally, casino affiliates have the same type of imagery and similar language to attract players.
- Affiliate websites do not have game catalogs like casino websites rather they provide reviews of online casino games and certain free demo games.
- Casino affiliates usually promote multiple casino brands with various logos, advertisements, and offers.
- The main goal of casino affiliates is to get players and sign them up for one of their casino partners.
Payment arrangements for Casino Affiliates
In terms of payments, there are two models that are very popular for paying affiliates.
- The first one is the revenue sharing model that ensures payment to a casino affiliate as a percentage of profit earned from the traffic generated by the affiliate in a month. In this case, the higher traffic is equal to the higher payment.
- The other model is CPA or cost per acquisition model. Here, payment is based on the users’ The online casinos pay the affiliates based on — whether a player signs up for a casino account or signs up and makes the first deposit. But in both the models, the income is based on performance.
Some casino operators provide only one payment option, while others can offer more than two. Before joining an affiliate program, an affiliate should understand certain restrictions, terms, and conditions to keep away adverse effects.
How to Become a Casino Affiliate
Casino brands always want customers from all over the world, and that is why they use casino affiliates to improve their prospective reach. It can be advantageous for the casinos to start in a country where a particular casino brand is not well-known. Various live casino sites are attractive to brands that seek information on their operations. After signing up for the affiliate program and getting an affiliate link, you need to get down to work. The affiliate creates content in different forms, such as text links, banners, and more.
Casino affiliates employ a wide range of interactive online platforms. They provide offers for attracting and retaining customers. But it is very important to do a thorough background or profile check before joining an affiliate program to understand whether the casino is reliable or a fly-by-night operation. If everything checks out, it is a potentially lucrative business to be involved in.
OMG Affiliates won the Rising Star at iGB Affiliate 2022
OMG Affiliates, a program developed by Vita Media Group, has won the Rising Star Award at the iGB Affiliate 2022!
The award night took place last night (April 13th, 2022) at the Troxy theater in London.
This is the first award for OMG Affiliates where one of the industry’s finest award organizations, iGB Affiliate, has crowned the team for its performance and achievements. The OMG Affiliates was shortlisted in one more category, Best Affiliate Program.
This is also the first award for Vita Media Group as a company and is a solidifying proof of the quality of the different products and business verticals developed under Vita Media Group. As a total summary of the award night, iGB shortlisted Vita Media Group in the Best Casino Affiliate category as well.
After a year where Vita Media Group grew the OMG Affiliates vertical through strategic acquisitions of the rewarded Trada Casino and Greenplay, a casino formerly owned by Codere, the plan for the future holds optimistic plans.
Through this achievement, Vita Media Group continues to expand as a one-stop solution to growth in iGaming.
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