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The BettingGods.com Spring Festival – Post Analysis

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BettingGods.com Spring Festival

The inaugural BettingGods.com Spring Festival took place on Tuesday 23 May at Nottingham Racecourse and, as hopefully a good time was had by all, we thought we’d take a look back at the day’s horse racing action.

Personal thanks are passed to all members who attended, industry friends, tipsters who attended and especially everyone from Nottingham Racecourse who was involved in making this an amazing, successful day for all involved.

Special guests included Peter Philipson of BettingRant, Dan Flanagan of Honest Betting Reviews, Conall McCable of SBCNews, Adrian White of SiGMA and Karl Dukes of Media Hut.

2.00 The BettingGods.com Quentin Franks Racing EBF Novice Stakes
It was no surprise that the Richard Fahey trained newcomer Panophobia was sent-off favourite, but he and fellow newcomers Master Grey and Macho Guest ran very green throughout the race, whilst the once raced Global Exceed and Zain Flash failed to build on their initial runs. That wasn’t the case for Green Power though who, despite finishing last but one on his debut, stepped-up to land a late gamble as he held on from another horse that was well-backed late on, Raydiance. The two pulled 9-lengths clear of the third.

The winning prize was presented by Betting Gods Ltd founder and director, Darren Moore.

2.30 The BettingGods.com Master Racing Tipster Handicap
Father McKenzie was punted into 3/1 having been available at double those odds in the early-price markets, whilst the steady early gamble on Seaview also rewarded each-way money as they respectively finished third and second. However, both of them succumbed to a powerful finish by the unexposed Fantasy Keeper who, despite there being little money around for him, made it back-to-back wins in the race for trainer Mick Appleby.

The organizers were delighted to see their special guest, Dan Flanagan of Honest Betting Reviews present the winning prize.

3.00 The BettingGods.com Value Racing Tips Handicap
Favourite Coeur de Lion had an obvious chance returning to the flat having had a productive winter over hurdles. Many people’s idea of the banker of the meeting, he duly landed odds of even-money as he sauntered to an easy 3-length win from stablemate McCools gold, giving great satisfaction to Rob of Value Racing Tips who had not only tipped and backed the selection but also awarded it Best Turned Out before the race too.

3.30 The BettingGods.com Sports Guru British EBF Fillies’ Handicap
The betting-market was all over the place throughout the day but an early gamble on Harebell, that had seen her cut to 4/1 was landed, despite the fact she drifted back out to 7/1 on course after a sustained gamble on the eventually unplaced favourite Marilyn.

The winning prize was presented by Anthony of The Sports Guru and The Football Guru.

4.00 The BettingGods.com Free Racing Tips British EBF Maiden Stakes
The off-course and on-course markets were again polarized as Sporting Times was very popular in the early markets, but was uneasy on course before finishing fourth. Meanwhile, Stararchitecture drifted out to 8/1 in the morning, but was backed into 9/2 to land some each-way money in third. There was also plenty of on-course money for the runner-up Maratha, however it was an easy win for 9/1 chance Envoy in the end, who had obviously improved for being gelded since finishing out of the frame on his first two starts.

4.30 The BettingGods.com Big Race Bookie Busters Classified Stakes
There was little confidence behind favourite Al Nafoorah after several Ed Dunlop trained runners had already run below expectations earlier in the afternoon. However, there was also little confidence behind anything else, although Musikel landed each-way support from 12/1 into 8/1, and those two filled the places behind Dragon’s Voice who was making his turf debut after three unsuccessful runs on the all-weather.

The winning prize was presented by Mike of Premier Greyhound Tips and Boxing Betting Tipster.

5.00 The BettingGods.com Free Betting Tips Handicap
The last race was a long time to wait for the Betting Gods nap-of-the-day, but at least it obliged at odds of 2/1 having been recommended at 5/2 earlier in the day. It was a case of only just though as he got up to win by a neck from Borough Boy, to make it 3 wins from 3 visits to Nottingham for inform trainer Robert Cowell.

Best turned our was judged by our guest, Jamie Lakin. The winning prize was presented by Julie Moore, a member of the Betting Gods support team.

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FAVBET partners with BETER Live in major boost to its live casino offering

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FAVBET partners with BETER Live in major boost to its live casino offering

 

BETER Live’s suite of premium games is now available to all of FAVBET’s users in Ukraine, Croatia, and Romania

Ukraine’s leading iGaming operator FAVBET and BETER Live, the live casino division of the betting content and data provider BETER, has announced a long-term partnership to expand FAVBET’s live casino experience.

From now on, BETER Live will provide FAVBET with a portfolio of authentic and interactive live casino titles in markets across its 3 markets of operation. This includes more than 20+ games and variations covering Roulette, Blackjack, Gravity Blackjack, Gravity Roulette and Ukrainian Roulette.

Game presenters have been trained to the highest possible standards and also know how to provide an engaging player experience, chatting with players throughout their time at the table.

FAVBET has recently launched a UA Roulette table, powered by BETER Live, which has been tailored to meet the specific preferences of Ukrainian players. The new localised game has already found a response among players, showing a near 40% higher conversion rate and 4x more organic traffic compared to the provider’s regular roulette.

“Being a trailblazer in the Ukrainian online casino scene, FAVBET is constantly looking for new and exciting ways to engage our players while offering them the best possible experience. We are happy to have added BETER Live’s games to our portfolio and be able to provide a fully localised experience to our players and stand out from competition. We now look forward to working closely with BETER Live to continue to enhance our live casino offering and have many great products and updates in the pipeline,” commented FAVBET.

Anna Vikmane, Director of BETER Live, said: “We are delighted to share the news of another successful partnership between BETER Live and a leading operator, FAVBET. It is one of the most recognised brands in the Ukrainian market and one that players trust.  Localisation is key to FAVBET’s success, and we have been able to work with the operator to ensure our content delivers a localised player experience. Shortly after we launched our first games and FAVBET could see they were a big hit with its customers, we rolled out Ukrainian Roulette — the operator’s first step towards a dedicated offering for the market.” 

 

About FAVBET:

FAVBET is an international iGaming company founded in 1999 in Ukraine. Operating under international and regional licences in Ukraine, Croatia, Romania and Malta, it is currently offering top-notch sportsbook and online casino experience for more than 3 million registered users.

 

About BETER Live: 

BETER Live is a B2B full cycle provider that delivers next-gen services of live casino games. BETER Live is the part of betting content and data provider BETER, whose product verticals cover fast sports, esports and live casino solutions.

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Better Collective acquires Danish sports media Tipsbladet.dk

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Better Collective acquires Danish sports media Tipsbladet.dk

 

Digital sports media group Better Collective strengthens its position in Denmark through the strategic acquisition of Tipsbladet.dk, one of the leading soccer media in the country producing prime content for Danish sports fans.

For 75 years Tipsbladet has been a trusted sports media in Denmark covering sports news from across the world. Over time, the media has developed from publishing a printed magazine to now developing and distributing prime soccer content across digital channels. From October 2nd 2023, Tipsbladet.dk becomes part of the digital sports media group, Better Collective, headquartered in Denmark. Better Collective acquires Tipsbladet.dk for 6.5 mEUR.

Jesper Søgaard, Co-founder & CEO of Better Collective, says: “I am very proud that we have acquired Tipsbladet that for 75 years has been a go-to sports media for many Danes that want to engage with prime soccer content. The acquisition fits perfectly with our vision to become the leading digital sports media group and our strategy to acquire strong media brands with a loyal audience. I look very much forward to welcoming the dedicated editorial team at Tipsbladet to the Better Collective group and I am convinced that together we can further elevate the content that for years has excited so many Danish sports fans. ”

Founded in 1948, Tipsbladet is the oldest soccer magazine across the Nordics. Since 2000, the digital edition, www.tipsbladet.dk has developed into one of the leading digital sources for soccer related content such as news, articles, match previews, betting tips, videos and analysis with a monthly audience of around 6.8 million visits and more than 110 thousand followers across Facebook, X/Twitter, Instagram and TikTok.

Henrik Stegger Nielsen, former owner of Tipsbladet, says: “Since 2007, when I acquired Tipsbladet, I have worked hard to make it a healthy and sustainable business. I have succeeded, and I could hardly imagine a better buyer for Tipsbladet than Better Collective. I know that they will both take good care of Tipsbladet and, with their ambitions and competencies, develop it even further,”

Henrik Stegger Nielsen joins Better Collective together with all current employees at Tipsbladet.

Allan Olsen, Editor in Chief at Tipsbladet, says: “For Tipsbladet and its employees, this is a fantastic event. Even though we have experienced lots of growth and great numbers on the bottom line in an otherwise pressured media world, there is no doubt that Better Collective can help push Tipsbladet’s growth even further. We will continue to deliver strong football stories, but with Better Collective behind us, we can really make the content live on many more platforms and reach a wider audience.”

Highlighted synergies

  • Acquiring leading national sports media with a strong brand is an important pillar in Better Collective’s global strategy. Acquiring Tipsbladet.dk enables the Group to increase its presence in Denmark to further leverage its position as a key partner for advertisers in the market.
  • The editorial team at Tipsbladet creates a strong foundation to grow media products on all relevant platforms.
  • Better Collective will leverage its leading tech and search engine optimization (SEO) expertise in order to grow the audience.
  • Better Collective will invest in the development and growth of Tipsbladet.dk.

Esben Skou Vinther, VP of Europe at Better Collective, says: ”As a trusted sports media, Tipsbladet and its employees have built a unique position in the Danish sports market and is a media that will supplement our Danish media portfolio in a great way. We intend to invest in the development of Tipsbladet.dk to further strengthen the content across digital channels. In doing so, Tipsbladet will become an even more attractive advertisement partner for businesses that aim to activate their brand in a relevant and engaging sports context”.

Transaction details
The total purchase price will be 6.5 mEUR on a cash and debt free basis paid in three installments and will be financed with cash. Better Collective estimates that the post synergy 2024 EBITDA multiple will be below 5x. The 2023 financial targets remain unchanged following the acquisition.

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Super Affiliate, betting.bet, Celebrates Brand-defining Re-launch

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Super Affiliate, betting.bet, Celebrates Brand-defining Re-launch

 

Online super affiliate betting.bet has enhanced its flagship brand by unveiling an improved design complemented by new functionalities.

The new website, created by the brand’s proprietors Kontempry Ltd, will aid the brand’s global expansion efforts as it moves from being a UK-centric brand to a “truly global” business.

The design was unveiled last week as part of the company’s re-launch event. Users can now utilise betting.bet to search for the most recent offers from licenced operators worldwide, including brands in Europe, Asia, Africa, the Middle East and so on. This has been made possible through the procurement of gambling licences in multiple jurisdictions and the formation of numerous strategic affiliate alliances.

With live odds feeds, bet calculators, a vast selection of offers, and support functions, betting.bet is now a resource that all punters can utilise. What’s more, betting.bet has forged working relationships with some of the world’s most recognisable brands, resulting in enhanced offers for platform users.

Steve Jones, a spokesperson for the brand, comments:

“We are pleased to offer our consumers a more dynamic service with significant enhancements to offer management, usability, brand diversity, and service reviews. Inevitably, this will enable our users to make more informed decisions when signing up with our esteemed partners. This new design also honours the numerous high-profile sponsorship agreements we’ve signed recently.

I would like to thank the team for their extraordinary commitment to the release of the most recent version of betting.bet. This will enable us to engage with new partners and exponentially expand our player offerings.”

Abigail Moses, the Head of Marketing for betting.bet and the broader Kontempry Ltd. group, explains:

“We are thrilled to introduce the all-new betting.bet to our rapidly expanding community of users and partners. As the brand transitioned from a UK-facing utility to a global comparison portal, a more global-focused design became necessary. It is always challenging to design and market a product that will resonate with audiences in multiple locations. The new version of our website precisely reflects who we are as a disruptive growth company, supporting our global expansion and bolstering our European presence.”

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