Affiliate Announcements
The Top 10 Benefits For Attending LAC 2017

The London Affiliate Conference 2017 is getting closer and closer by the day, once Christmas and the New Year’s Eve are done it’s only five weeks away. To help make things more easier for you to justify attending, have a look at the top 10 list with benefits for attending the event.
10. LAC is bigger and better and they’ve moved to the Excel
As you already know, the 2017 London Affiliate Conference 2017 will take place at the ExCeL London for the first time ever. This means that the organizers are able to attract even more exhibitors and affiliate programs for you to start a business relationship with and there will be also more delegates for you to network with.
9. Attend the industry’s most recognised and respected affiliate awards ceremony
The iGB Affiliate Awards will take place on Saturday the 11th February 2017 and all attendees of LAC 2017 can get a free ticket. The underlying theme at this year’s awards will be MOMENTUM. Next year’s awards will be focused on what companies have done to maintain and grow their position over the last 12 months and how that separates them from the rest of the crowd. The awards are always an entertaining event with an exciting theme, there really is no better way to celebrate the success and progression of the iGaming affiliate industry.
8. Official hotel: Grange Hotel, Tower Bridge
LAC 2017’s official hotel is the Grange Hotel, Tower Bridge, it’s one of the best five star hotels in London. With a great bar, a great atmosphere and gorgeous rooms, the Grange is the perfect place to stay during your visit to London. You’re sure to be able to have those extra meetings on the days before and after the event in a relaxed and comfortable environment. To book your place at the official hotel, get in touch with our hotel booking partner at [email protected]
7. Super easy journey to the Excel
We know it’s not quite in walking distance, but the journey to the ExCeL is super easy. If you’re staying in London just jump on the DLR (Docklands Light Railway) and it’s a ten-minute ride (and it’s much cheaper than a taxi/cab across London). If you’re flying in, you can fly direct to London City and be at the venue in just a five-minute taxi ride.
6. Everything you could ever want is at the O2 arena (and it’s just an airline ride away)
The LAC 2017 opening night party will take place at Brooklyn Bowl within the O2 Arena, Brooklyn Bowl is a super exciting venue that offers something a little bit different to usual. You can get from the ExCeL to The O2 by taking a 10 minute ride on the Emirates Airline across the docklands. Away from our party, the O2 is a brilliant place for you to treat your team or take out a client for dinner as it also has an extensive catalogue of bars and restaurants.
5. If you’re attending ICE, you can make a week of it! (psst… iGB Affiliate’s are running the affiliate seminar at ICE)
The London Affiliate Conference takes place the day after ICE Totally Gaming. With both events taking place at the ExCeL it is now even easier for you to extend your stay in London to include both events. iGB Affiliates will also be creating the affiliate seminar, looking at Affiliate marketing in the USA, in partnership with Clarion Gaming during ICE.
4. Networking in London is going to be even better in 2017
The networking events at this year’s conference are set to be the most exciting for years. During the opening night party, attendees will be heading to Brooklyn Bowl, a quirky venue in the O2 arena with bowling lanes (yes, the VIP tables will include a private bowling lane). The Saturday night party will be the iGB Affiliate Awards, keep an eye out for an exciting venue and an even more exciting theme.
3. Space at the London Affiliate Conference 2017 is fully booked
iGB Affiliates are delighted to say that all available exhibition space at the 2017 London Affiliate Conference and Financial Partners Expo has been booked in record time. That means you are guaranteed to meet some of the most exciting companies during your visit to London.
2. The conference tracks have been completely revamped to guarantee good content all day long
The organizers are in the process of completely revamping the conference tracks at the London Affiliate Conference 2017. While they can’t give us all of the details right now, make sure you keep your eyes peeled for their full announcement. One thing that we can say is that the changes will make the conference sessions more exciting, more relevant and even more useful to you and your business.
1. The most impressive affiliate attendee numbers in the iGaming affiliate industry
A lot of other events in the iGaming space claim they attract hundreds of affiliates to their shows, while this is impressive there really is only one show that wins when it comes to attracting affiliates. The London Affiliate Conference is set to welcome over 3000 affiliates to the Excel over two days of conferencing. Let’s not beat around the bush, there really is no other event in the iGaming affiliate space that comes close to matching our affiliate numbers.
These are the top 10 benefits of attending the London Affiliate Conference in 2017. You can Book your place at the show by clicking here .
Affiliate Announcements
Soft2Bet launches a new affiliate management system ReferOn

A new, feature-filled affiliate management system powered by the platform provider
Soft2Bet, a top-notch online platform provider has recently announced that it has gone live with top of the art affiliate management system, ReferOn.
This boasts a broad array of affiliate marketing services that are key to the partners they assist. ReferOn’s system has the ability to manage large networks of companies in one comprehensive system. Flexible and adaptable in accordance with the individual needs of each affiliate.
ReferOn offers the most advanced features including an effective rewarding engine which offers rewards at the individual, more customised level, making its management much easier for admin users. It also keeps track of the payments and invoices for all accounts, in a quick and efficient manner. This is also true for the data and statistics that are accumulated.
The affiliate management system offers organised reporting on numerous levels allowing for full control over your data, in addition, you can customize what data you choose to share with your partners. Grouping variations can also be calculated according to brand, company, campaign and even geo levels through ReferOn. Reporting is also made extremely easy and allows for toggled groups and effective date breakdowns. ReferOn also makes use of multiple widgets, filters and statistics at every level which make the data accessible for the admin to explore and make informed decisions.
When using ReferOn, brands can be integrated into the system seamlessly and your support and account management are all under one roof. The system can connect the data points to your data provider. ReferOn dashboards are now clearer and easier to view and access, allowing for much more flexibility for users.
Accounts with multiple affiliate logins within other competitive software enable statistics to be grouped at a ‘master’ level. This makes payments and data management much simpler.
Vladyslav Bondarenaiko, Product Manager at Referon said: “ReferOn‘s highly-advanced features change the way we view affiliates and admin needs through. Seeing as this system is not only for internal usage, this creates an additional revenue stream for the business and allows a more streamlined process of integration and access.”
Affiliate Announcements
Betsson Group Affiliates named sponsor of iGaming Club London ’23

Affpapa, the ultimate iGaming directory connecting affiliates and operators, can today announce that Betsson Group Affiliates has been named a sponsor of its upcoming iGaming Club London ’23 event.
Betsson Group Affiliates, home to industry-leading brands such as Betsson, Betsafe, NordicBet is recognised for combining the finest practices of the dynamic online gaming sector with the foundation of a traditional business-led approach.
The iGaming operator is a “long-time partner” of AffPapa, having developed several connections with affiliates through the AffPapa directory.
The company has now secured the exclusive sponsorship ticket, which in addition to sponsoring the headline event during ICE, also grants the operator access to the AffPapa directory, the companies’ partnership is extended for yet another solid year.
Shakyra Jonsson, Senior Affiliate Operations Manager at Betsson Group Affiliates, stated: “Betsson Group Affiliates are excited to extend their partnership with AffPapa, one of the most exciting new directories within our industry.
“Our experience has been top and the team at AffPapa have been amazing and supportive. We look forward to another great year ahead in collaboration with AffPapa.”
Triston Smook, Head of Affiliates at BGA, added: “iGaming Club was a resounding success in Amsterdam, and we are excited to see what this organisation can deliver in London this year! Networking between top professionals is always at the highest level at this event and is an experience not to be missed.”
Yeva Avagyan, Head of Commercials at AffPapa, commented: “Betsson Group Affiliates has been a long-time AffPapa partner, and we couldn’t be happier to welcome them to iGaming Club London as one of the event’s official sponsors! We’re looking forward to taking this partnership with the BGA team to the next level.”
iGaming Club London is part of a global series of events powered by AffPapa, featuring the biggest figures in iGaming, with the sole objective of building business relationships among participants of the sector.
Exclusive dinner and drinks, with iGaming speed dating designed to help attendees get connected with potential partners quickly. Affiliates, operators, and B2B companies can use this chance to showcase products/services, build relationships and create business opportunities.
Affiliate Announcements
PartnerMatrix inks new affiliate channel deal with AdmiralBet

PartnerMatrix is proud to announce a new partnership with the established Serbian sports betting and casino platform, AdmiralBet.
Together with PartnerMatrix, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging relevant traffic.
AdmiralBet is famous for its rich and modern gaming platform, gaining popularity in the Serbian market with its cutting-edge online sports betting offers. The brand also covers casino verticals while keeping clients active with numerous interesting bonuses and tournaments.
Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market. With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.
“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.”
Milan Djurmez, Head of Online Gaming at AdmiralBet, adds: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.“
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