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Affiliate Announcements

The Top 10 Benefits For Attending LAC 2017

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The London Affiliate Conference 2017 is getting closer and closer by the day, once Christmas and the New Year’s Eve are done it’s only five weeks away. To help make things more easier for you to justify attending, have a look at the top 10 list with benefits for attending the event.

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10. LAC is bigger and better and they’ve moved to the Excel 

As you already know, the 2017 London Affiliate Conference 2017 will take place at the ExCeL London for the first time ever. This means that the organizers are able to attract even more exhibitors and affiliate programs for you to start a business relationship with and there will be also more delegates for you to network with.

Excel London

 

 

 

 

 

 

 

 

 

9.  Attend the industry’s most recognised and respected affiliate awards ceremony

The iGB Affiliate Awards will take place on Saturday the 11th February 2017 and all attendees of LAC 2017 can get a free ticket. The underlying theme at this year’s awards will be MOMENTUM. Next year’s awards will be focused on what companies have done to maintain and grow their position over the last 12 months and how that separates them from the rest of the crowd. The awards are always an entertaining event with an exciting theme, there really is no better way to celebrate the success and progression of the iGaming affiliate industry.

iGB Affiliate Awards

 

 

 

 

 

 

 

 

8. Official hotel: Grange Hotel, Tower Bridge

LAC 2017’s official hotel is the Grange Hotel, Tower Bridge, it’s one of the best five star hotels in London. With a great bar, a great atmosphere and gorgeous rooms, the Grange is the perfect place to stay during your visit to London. You’re sure to be able to have those extra meetings on the days before and after the event in a relaxed and comfortable environment. To book your place at the official hotel, get in touch with our hotel booking partner at [email protected].

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7. Super easy journey to the Excel 

We know it’s not quite in walking distance, but the journey to the ExCeL is super easy. If you’re staying in London just jump on the DLR (Docklands Light Railway) and it’s a ten-minute ride (and it’s much cheaper than a taxi/cab across London). If you’re flying in, you can fly direct to London City and be at the venue in just a five-minute taxi ride.

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6. Everything you could ever want is at the O2 arena (and it’s just an airline ride away)

The LAC 2017 opening night party will take place at Brooklyn Bowl within the O2 Arena, Brooklyn Bowl is a super exciting venue that offers something a little bit different to usual. You can get from the ExCeL to The O2 by taking a 10 minute ride on the Emirates Airline across the docklands. Away from our party, the O2 is a brilliant place for you to treat your team or take out a client for dinner as it also has an extensive catalogue of bars and restaurants.

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5. If you’re attending ICE, you can make a week of it! (psst… iGB Affiliate’s are running the affiliate seminar at ICE)

The London Affiliate Conference takes place the day after ICE Totally Gaming. With both events taking place at the ExCeL it is now even easier for you to extend your stay in London to include both events. iGB Affiliates will also be creating the affiliate seminar, looking at Affiliate marketing in the USA, in partnership with Clarion Gaming during ICE.

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4. Networking in London is going to be even better in 2017

The networking events at this year’s conference are set to be the most exciting for years. During the opening night party, attendees will be heading to Brooklyn Bowl, a quirky venue in the O2 arena with bowling lanes (yes, the VIP tables will include a private bowling lane). The Saturday night party will be the iGB Affiliate Awards, keep an eye out for an exciting venue and an even more exciting theme.

Brooklyn Bowl London

 

 

 

 

 

 

 

 

 

3. Space at the London Affiliate Conference 2017 is fully booked

iGB Affiliates are delighted to say that all available exhibition space at the 2017 London Affiliate Conference and Financial Partners Expo has been booked in record time. That means you are guaranteed to meet some of the most exciting companies during your visit to London.

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2. The conference tracks have been  completely revamped to guarantee good content all day long

The organizers are in the process of completely revamping the conference tracks at the London Affiliate Conference 2017. While they can’t give us all of the details right now, make sure you keep your eyes peeled for their full announcement. One thing that we can say is that the changes will make the conference sessions more exciting, more relevant and even more useful to you and your business.

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1. The most impressive affiliate attendee numbers  in the iGaming affiliate industry

A lot of other events in the iGaming space claim they attract hundreds of affiliates to their shows, while this is impressive there really is only one show that wins when it comes to attracting  affiliates. The London Affiliate Conference is set to welcome over 3000 affiliates to the Excel over two days of conferencing. Let’s not beat around the bush, there really is no other event in the iGaming affiliate space that comes close to matching our affiliate numbers.

 

These are the top 10 benefits of attending the London Affiliate Conference in 2017. You can Book your place at the show by clicking here .

 

 

Affiliate Announcements

WA.Technology Launches WA.Affiliates

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WA.Technology Launches WA.Affiliates

 

WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations. 

WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.

Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.

Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.

Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”

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Affiliate Announcements

CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

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CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

 

Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.

The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.

Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.

The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.

The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.

The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.

The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.

The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.

The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.

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Affiliate Announcements

Catena Media readies for online sports betting launch in North Carolina

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Catena Media readies for online sports betting launch in North Carolina

 

Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when the state opens for licensed sports wagering.

The group’s national brands, led by LegalSportsreport.com, are attracting North Carolina bettors with dedicated content, as is Catena Media’s state-focused NCSharp.com website. Alongside Catena Media’s own brands, the group has also published content in collaboration with media partners including Advance Local, owner of NJ.com and other news websites.

In the countdown to launch day, Catena Media held several top rankings for key organic search terms used by potential bettors to find relevant sports-betting-related content and offers.

Prior to the official go-live, the group has deals in place with five major operators offering sports betting platform access to North Carolinians. The customer agreements in North Carolina consist of a mix of revenue share and cost-per-acquisition (CPA) agreements.

North Carolina, with an adult population of 8.5 million, allows anyone aged 21 and over to place sports bets online.

Ryan Harper, Catena Media Vice President North America, said: “We have had a solid run-up to the launch date and are pleased with our efforts so far. We also expect the March Madness NCAA college basketball tournament later this month to be a big driver of new depositing customers in North Carolina.”

North Carolina expands Catena Media’s operational footprint in North America to 29 state and regional markets.

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