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SEO Wizardry – How gambling affiliates can stay ahead of the new Google Penguin update

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Penguin update

The first Google Penguin update was confirmed on April 24, 2012. It’s role was to algorithmically penalize those websites that were considered to violate Google’s Webmaster Guidelines by being involved in so called “link schemes”. It’s main focus was on those thought or found to be buying links or to acquire them through link farms or networks, whose sole purpose was to boost and increase their Google rankings artificially.

This first Penguin update has changed SEO strategies since it’s introduction by removing those who were thought to be using this kind of techniques or simply pushing them down on the SERP’s!

This update gave birth to a whole new era, where SEO’s had to place a whole lot more accent and time on obtaining those highly desired quality links and to produce highly relevant and unique content that would generate on-page engagement an thus getting those relevant and why not organic backlinks!

The first rumours about a new Penguin Update appeared in 2015, Google’s spokespeople declared that this time it would be a real-time update, meaning that any site caught on operating against Google’s Webmaster guidelines would be downgraded instantly – but there’s no need to panic, the recovery will be made a lot more faster too!

Where are you at?

Two years have past since the last Penguin update, so before you dive into a new plan you might wanna check your current status! It would be wise to have a look at your strong points and your weak points, focusing on how the previous updates may have impacted your link/content strategy!

Your main focus should be on your backlink profile! Where are your links coming from, are they from relevant and authoritative sites and domains, or from spammy sites!?! You should also check what kind of links your domain has, footer or sidebar links or even worse links from comments or forum signature links? Don’t forget to check your anchor text distribution, making sure that you’re not using any money or spammy anchor text’s. Your anchor text’s should be natural and your external links from trusted sites, keeping in mind that your brand or domain name is a perfect and a very natural anchor text too!

Anchor text diversity

In the pre Penguin era, webmasters frequently used their keywords also as anchor texts for backlinks thus achieving higher positions in the SERP’s for the given keywords. This technique as many others in the past became abused leading to a mass scale of penalties from Google!

There is no perfect or exact balance on the diversification of anchor texts, but if you keep your anchors relevant and engaging to the visitors you shouldn’t encounter any problems! And if you like it on the safe side, than here are a few anchor texts that will keep you there:

  • Partially matching or long tail keywords, anchor texts with synonyms, naked URL’s (in all variations), brand names, image links with optimized alt text.

Internal links

Another vital step is to assess your internal link profile and make sure that it’s well structured and relevant for your site but also for the users so that they can browse trough your site easily! Having this done you should be able to offer Google and your users a safe and clear hierarchy!

Quality content

One of the core targets of the Penguin update is to find and penalize sites that use black-hat techniques such as manipulating links. The most effective way in making a penalty free site is to provide Google with quality and highly relevant content thus making sure that your visitors also find the information relevant and engaging and shareable.

Nowadays Google’s algorithm changes switched the focus from the simple and fast ranking techniques to a more user experienced journey where marketers should focus on creating the right content and making this available for all devices, having this done you should easily sail towards that highly desired #1 SERP’s for your website!

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“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup

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November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.

While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.

However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.

“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.

The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.

This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.

In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:

Support those who support us

FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page

As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.

Credentials

FAVBET

Head of Brand – Alexander Tarasov

Brand Manager – Anna Lytvynchuk

Marketing Project Manager – Yanina Baranetska

Creative Producer – Oleksii Marakhovskyi

Digital Content Producer – Iryna Kondratyeva

Creative Lead – Anatoly Simachynskyi

Creative Copywriter – Mykola Bezkrovnyi

Digital Religion

Director – Gleb Feldman

Taktika

Creative Director – Roman Gurbanov

Art Director – Illia Pochkun

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Where to play online casino games in Indiana

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If you are an Indiana resident looking for the best sites to play online casino games, you’ve come to the right place. The best sites to play online casino games in the state offer players more than just slots. They also feature video poker and live dealer games. If you’re in the mood for a little casino action, here are some of the best online casinos in Indiana that you can check out.

Photo by John Schnobrich on Unsplash

Bovada Casino

Bovada Casino offers a variety of payment methods and a wide selection of casino games. Regardless of the method you choose to deposit and withdraw your funds, Bovada will process your transaction as quickly as possible. Its Help Center provides information about common issues and offers ways to get in touch with a live chat agent. Live chat is also available 24 hours a day, but you may experience a longer wait time during busy times.

Some of the best Indiana online casinos offer VIP programs. Players can accrue VIP points for playing certain games and can redeem them for prizes such as cashbacks, hotel stays, and bonuses. Players should also consider safety when choosing a gambling site. A regulated site will be much safer for players.

Bovada Casino has a sterling reputation. It uses reliable casino software providers, like RealTime Gaming and Rival Gaming, and is known for having an active community of players. In addition, it boasts an exceptional VIP program and excellent customer service.

XBet sportsbook

If you want to play real money casino games online, you should choose an operator that is regulated by the state of Indiana. This state is unlike many others in the US in that it does not allow gambling sites operated overseas. You should check with your local police department if you are planning to play in an offshore casino because you could be facing criminal prosecution.

XBet sportsbook is a great choice for Indiana residents. It offers an array of promotions, live table games, and live chat support. You can also find many popular sports and leagues from the US. In fact, the sportsbook is ranked among the top sportsbooks in the country. It has updated and early odds for all major leagues and offers both pre-game and in-play markets.

When choosing a site to play online casino games in Indiana, you should choose a site that offers customer support. It should also offer a contact page for problem gambling organizations. In addition, the site should offer responsible gambling tools like betting limits, timeouts, and reality checks.

Wild Casino

Many online casinos in Indiana offer match deposit bonuses, allowing you to double or even triple your deposit. These bonuses give you more money to spend on your favorite games. Some of these casinos offer match deposit bonuses for new and returning players, too. It doesn’t hurt to try them out before making a deposit.

Some of these online casinos are licensed in Indiana, but they don’t have a physical location. You can still get the authentic casino experience, such as playing live-streamed table games. These games allow you to chat with the croupier while you play. This is a popular option for online casinos in Indiana.

If you’re looking for a site to play online casino games in Indiana, you should consider Wild Casino. Their website has over 250 games available to players from all over the world. You can find popular slots like Wheel of Fortune or other games with five-reels and a bonus wheel. In addition to offering more than 250 games, the site also offers bonus codes that can get you up to $1,000.

Super Slots

Super Slots Casino is a gaming website with a large selection of video slots. Their collection includes games by popular software providers such as Betsoft and Nucleus Gaming. These providers offer games with 3D graphics and character animations that look and feel real. Many of these providers release new games every month, so the Super Slots selection is expected to continue to grow. In addition, the casino has recently added Dragon Gaming as a software provider.

The casino accepts players from most countries, with the exception of New Jersey. In addition to slots, they also offer baccarat, roulette, and blackjack. All three of these games can be played by a live dealer. Moreover, Super Slots accepts deposits and withdrawals in a range of currencies. The casino offers a variety of deposit methods, including cryptocurrencies. In addition to standard bank and credit cards, players can also deposit using bitcoin or Ethereum.

Super Slots offers its players a generous welcome bonus that allows them to get started playing immediately. This deposit bonus is valid for new players only and can be used in both live dealer games and slots. The bonus is subject to a 20k max win cap and must be redeemed within 30 days.

Photo by Ben Lambert on Unsplash

Conclusion

The best online casino in Indiana depends on your preferences. If you’re looking for a large selection of games, you should consider Wild Casino. They offer more than 250 games from popular providers. If you’re looking to play with a live dealer, Super Slots offers blackjack, roulette, and baccarat. You can also find generous bonuses at both casinos. When choosing an online casino in Indiana, make sure to check the licensing and customer support options. You should also check for responsible gambling features like betting limits and timeouts.

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Ten percent of World Cup bets will be with crypto

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One in every 10 dollars bet on the 2022 World Cup will be a cryptocurrency wager, according to new research from CryptoGamblingNews.com and OddsGecko.com.

The leading crypto-focused affiliates conducted an extensive survey of World Cup betting based upon interviews with operators as well as on-chain analysis.

With global wagering on the event likely to exceed 2018’s estimate of $130 billion, total crypto wagers on games in Qatar will total around $18 billion.

Bitcoin will remain the preferred choice among cryptocurrency punters, with around 60 percent of total volume, followed by stablecoin Tether (USDT), which should account for about 30 percent. Other coins likely to see strong betting action during the tournament include Binance Coin (BNB), Tron (TRX) and Cardano (ADA).

A spokesperson said: “Cryptocurrency betting has come a long way over the past four years, and we expect it to account for a significant share of total industry handle throughout the coming month of football. With regulators increasingly looking at ways to incorporate cryptocurrency betting into both existing and new licensing frameworks, this is a trend that’s only going to continue.”

CryptoGamblingNews.com is the leading news portal for the crypto gambling space, featuring daily news and in-depth analysis of the fast-growing sector.

OddsGecko.com is a crypto-focused odds comparison website, allowing bettors to quickly identify the best value option for their wagers.

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