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SEO Wizardry – How gambling affiliates can stay ahead of the new Google Penguin update

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Penguin update

The first Google Penguin update was confirmed on April 24, 2012. It’s role was to algorithmically penalize those websites that were considered to violate Google’s Webmaster Guidelines by being involved in so called “link schemes”. It’s main focus was on those thought or found to be buying links or to acquire them through link farms or networks, whose sole purpose was to boost and increase their Google rankings artificially.

This first Penguin update has changed SEO strategies since it’s introduction by removing those who were thought to be using this kind of techniques or simply pushing them down on the SERP’s!

This update gave birth to a whole new era, where SEO’s had to place a whole lot more accent and time on obtaining those highly desired quality links and to produce highly relevant and unique content that would generate on-page engagement an thus getting those relevant and why not organic backlinks!

The first rumours about a new Penguin Update appeared in 2015, Google’s spokespeople declared that this time it would be a real-time update, meaning that any site caught on operating against Google’s Webmaster guidelines would be downgraded instantly – but there’s no need to panic, the recovery will be made a lot more faster too!

Where are you at?

Two years have past since the last Penguin update, so before you dive into a new plan you might wanna check your current status! It would be wise to have a look at your strong points and your weak points, focusing on how the previous updates may have impacted your link/content strategy!

Your main focus should be on your backlink profile! Where are your links coming from, are they from relevant and authoritative sites and domains, or from spammy sites!?! You should also check what kind of links your domain has, footer or sidebar links or even worse links from comments or forum signature links? Don’t forget to check your anchor text distribution, making sure that you’re not using any money or spammy anchor text’s. Your anchor text’s should be natural and your external links from trusted sites, keeping in mind that your brand or domain name is a perfect and a very natural anchor text too!

Anchor text diversity

In the pre Penguin era, webmasters frequently used their keywords also as anchor texts for backlinks thus achieving higher positions in the SERP’s for the given keywords. This technique as many others in the past became abused leading to a mass scale of penalties from Google!

There is no perfect or exact balance on the diversification of anchor texts, but if you keep your anchors relevant and engaging to the visitors you shouldn’t encounter any problems! And if you like it on the safe side, than here are a few anchor texts that will keep you there:

  • Partially matching or long tail keywords, anchor texts with synonyms, naked URL’s (in all variations), brand names, image links with optimized alt text.

Internal links

Another vital step is to assess your internal link profile and make sure that it’s well structured and relevant for your site but also for the users so that they can browse trough your site easily! Having this done you should be able to offer Google and your users a safe and clear hierarchy!

Quality content

One of the core targets of the Penguin update is to find and penalize sites that use black-hat techniques such as manipulating links. The most effective way in making a penalty free site is to provide Google with quality and highly relevant content thus making sure that your visitors also find the information relevant and engaging and shareable.

Nowadays Google’s algorithm changes switched the focus from the simple and fast ranking techniques to a more user experienced journey where marketers should focus on creating the right content and making this available for all devices, having this done you should easily sail towards that highly desired #1 SERP’s for your website!

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QMRA Launches Ontario Quality Mark for Affiliates

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QMRA Launches Ontario Quality Mark for Affiliates

 

QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021. This was a month before the Dutch regulated market opened.

In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Poland and Estonia.

Many affiliates joined since launch, among which Game Lounge, Unilead, Leadstar Media, Applied Digital Media and the Gaming Innovation Group.

The by the AGCO regulated market Ontario (Canada), open to iGaming applications since 2022, is an interesting market for affiliates as well. After weeks of research, QMRA finished the Ontario Compliance Code. Therefore, Ontario iGaming Affiliates are now able to join QMRA!

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Awards

ReferOn has Been Nominated In Two Categories for the EGR B2B Awards

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ReferOn has Been Nominated In Two Categories for the EGR B2B Awards

 

ReferOn, a state-of-the-art affiliate management system, has been recognized in two categories – “Affiliate Software Supplier” and “Software Rising Star” – at the prestigious EGR B2B Awards. The awards ceremony will take place on 13 June 2024 at The Roundhouse in London.

ReferOn receives industry recognition and is regularly shortlisted for reputable awards including the iGB Affiliates, AffPapa, 5 Star iGaming Media, and EGR B2B Awards. The popularity stems from ReferOn’s comprehensive set of tools and services aimed at affiliate management optimization, including transparent reporting, easy access to data, plus functionality for management and reporting.

Alexia Gauci, B2B Sales Manager at ReferOn, commented on the nomination: “The team has worked to make ReferOn the most powerful affiliate management system. We find known challenges in the market, work directly with operators and affiliates, and solve them. The double nomination is an excellent motivation for further development work. We are delighted to be recognized not only by our partners but also by the industry as a whole.”

This year ReferOn also received a nomination for the prestigious AffPapa Awards in the “Affiliate System of the Year” and “Rising Star Provider” categories. ReferOn representatives plan to attend the awards ceremony in Malaga, Spain on May 27. Next, the team will visit Casino Beats in Malta on May 21-23, and on July 16-19, everyone will be able to learn more about the latest technical updates at the ReferOn booth at iGB Amsterdam.

 

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Affiliate Roulette and iGamingAffiliates.IO Forge Powerful Partnership to Empower Affiliates and Simplify Operator Acquisition

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Affiliate Roulette and iGamingAffiliates.IO Forge Powerful Partnership to Empower Affiliates and Simplify Operator Acquisition

 

Affiliate Roulette, the industry’s leading platform for affiliate discovery and collaboration, and iGamingAffiliates.IO, a premier iGaming affiliate management agency, announce a partnership designed to empower affiliates and simplify operator acquisition within the iGaming industry.

Building Trust and Transparency Through Collaboration

Affiliate Roulette, known for its innovative approach to affiliate marketing, fosters a transparent environment where affiliates can showcase their skills and build trust with operators. This aligns perfectly with iGamingAffiliates.IO’s core values, which place a strong emphasis on building long-term, trust-based relationships between affiliates and brands.

A Winning Combination for Affiliates and Operators

This partnership provides a powerful combination of benefits:

  • Enhanced Visibility: Affiliate Roulette showcases iGamingAffiliates.IO to a vast network of operators, increasing their chances of securing lucrative partnerships.
  • Expert Guidance: iGamingAffiliates.IO’s team of experienced professionals offers operators the support and expertise needed to optimize their campaigns and achieve maximum results.
  • Streamlined Operations: iGamingAffiliates.IO handles the complexities of campaign management, allowing operators to focus on their core competencies.

A Future of Collaboration and Growth

This partnership marks a significant step forward for the iGaming affiliate market. By combining Affiliate Roulette’s innovative platform with iGamingAffiliates.IO’s proven expertise, both companies are committed to fostering a thriving industry that benefits all stakeholders.

 

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