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SEO Wizardry – How gambling affiliates can stay ahead of the new Google Penguin update

The first Google Penguin update was confirmed on April 24, 2012. It’s role was to algorithmically penalize those websites that were considered to violate Google’s Webmaster Guidelines by being involved in so called “link schemes”. It’s main focus was on those thought or found to be buying links or to acquire them through link farms or networks, whose sole purpose was to boost and increase their Google rankings artificially.
This first Penguin update has changed SEO strategies since it’s introduction by removing those who were thought to be using this kind of techniques or simply pushing them down on the SERP’s!
This update gave birth to a whole new era, where SEO’s had to place a whole lot more accent and time on obtaining those highly desired quality links and to produce highly relevant and unique content that would generate on-page engagement an thus getting those relevant and why not organic backlinks!
The first rumours about a new Penguin Update appeared in 2015, Google’s spokespeople declared that this time it would be a real-time update, meaning that any site caught on operating against Google’s Webmaster guidelines would be downgraded instantly – but there’s no need to panic, the recovery will be made a lot more faster too!
Where are you at?
Two years have past since the last Penguin update, so before you dive into a new plan you might wanna check your current status! It would be wise to have a look at your strong points and your weak points, focusing on how the previous updates may have impacted your link/content strategy!
Your main focus should be on your backlink profile! Where are your links coming from, are they from relevant and authoritative sites and domains, or from spammy sites!?! You should also check what kind of links your domain has, footer or sidebar links or even worse links from comments or forum signature links? Don’t forget to check your anchor text distribution, making sure that you’re not using any money or spammy anchor text’s. Your anchor text’s should be natural and your external links from trusted sites, keeping in mind that your brand or domain name is a perfect and a very natural anchor text too!
Anchor text diversity
In the pre Penguin era, webmasters frequently used their keywords also as anchor texts for backlinks thus achieving higher positions in the SERP’s for the given keywords. This technique as many others in the past became abused leading to a mass scale of penalties from Google!
There is no perfect or exact balance on the diversification of anchor texts, but if you keep your anchors relevant and engaging to the visitors you shouldn’t encounter any problems! And if you like it on the safe side, than here are a few anchor texts that will keep you there:
- Partially matching or long tail keywords, anchor texts with synonyms, naked URL’s (in all variations), brand names, image links with optimized alt text.
Internal links
Another vital step is to assess your internal link profile and make sure that it’s well structured and relevant for your site but also for the users so that they can browse trough your site easily! Having this done you should be able to offer Google and your users a safe and clear hierarchy!
Quality content
One of the core targets of the Penguin update is to find and penalize sites that use black-hat techniques such as manipulating links. The most effective way in making a penalty free site is to provide Google with quality and highly relevant content thus making sure that your visitors also find the information relevant and engaging and shareable.
Nowadays Google’s algorithm changes switched the focus from the simple and fast ranking techniques to a more user experienced journey where marketers should focus on creating the right content and making this available for all devices, having this done you should easily sail towards that highly desired #1 SERP’s for your website!
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Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025

Gurhan Kiziloz, the strategic force behind Nexus International, is accelerating his presence in the online gaming sector, leading the company’s rapid expansion. Under Nexus International, two brands—MegaPosta and Lanistar—sit at the core of its growth strategy.
While Lanistar continues to develop, it is MegaPosta that has already established itself as a major revenue driver. In 2024, MegaPosta generated $400 million, marking a significant milestone in Kiziloz’s aggressive scaling efforts.
With further expansion planned, projections indicate that revenue could climb to $1.54 billion in 2025. As he continues to push into new markets, Kiziloz’s ability to navigate regulatory challenges and capitalize on high-growth sectors will determine whether Nexus can meet its ambitious targets.
A major step in this expansion involves securing a Brazilian gaming license and granting Nexus International access to one of the largest regulated betting markets globally. Meeting Brazil’s strict financial and operational compliance standards was a key requirement—an effort that Kiziloz personally oversaw as part of his mission to establish the company in fully regulated spaces.
With this approval, Nexus International is now authorized to operate and expand within Brazil, a market that has intensified regulations to curb unlicensed operators.
Kiziloz’s Strategy for Growing Nexus International
Kiziloz has ventured into multiple industries, with his entry into online gaming reflecting a deliberate move to leverage emerging regulatory shifts. Before entering this sector, he developed Lanistar as a fintech company, but under his leadership, it has evolved into an online gaming enterprise. This shift aligns with his broader approach to reshaping and scaling business models in response to market trends.
His direct involvement has fueled Nexus International’s expansion across Latin America. Megaposta has already gained traction in several countries, and with the Brazilian gaming license, Kiziloz has positioned the company for further growth. He has played a key role in negotiating strategic partnerships, ensuring regulatory compliance, and setting a competitive direction against well-established gaming firms.
However, his strategy comes with obstacles. Brazil enforces strict regulations covering advertising, taxation, and consumer protection. Any compliance lapses could result in financial penalties or even the loss of the company’s operating license. Kiziloz now faces the challenge of ensuring Nexus International adheres to all legal requirements while navigating an increasingly competitive marketplace.
How Kiziloz Aims to Scale Nexus International
Under Kiziloz’s direction, Nexus International is targeting regions where legal online gaming is expanding. Megaposta has already established a foothold in Latin America, and the new Brazilian license enables the company to operate openly, unlike unlicensed competitors facing regulatory constraints.
Lanistar’s transformation from fintech to gaming was a calculated move by Kiziloz, allowing Nexus International to strengthen its position in sports betting and online casinos. By managing two platforms under one umbrella, Kiziloz diversifies revenue streams and broadens market reach.
Brazil’s updated gaming regulations have created a competitive environment where only licensed operators can legally offer betting services. By securing Nexus International’s place in this regulated market, Kiziloz ensures the company can advertise, collaborate with local businesses, and scale its user base without the uncertainties associated with unlicensed operations. However, increased compliance costs and operational restrictions remain challenges.
Revenue Goals & Industry Challenges
Kiziloz aims to drive Nexus International’s revenue to $1.45 billion through market expansion and higher user engagement. His approach focuses on attracting new users and increasing participation in sports betting and casino games, two of the most lucrative segments in online gaming.
Yet, the industry presents multiple challenges. Regulatory frameworks remain fluid, with governments frequently revising tax policies, imposing new restrictions, or tightening compliance requirements. Any legal adjustments in Brazil could directly impact Nexus International’s profitability.
Additionally, Nexus International faces competition from established gaming brands with strong customer loyalty and extensive marketing resources. To stay competitive, the company must prioritize user retention, introduce exclusive offerings, and deploy strategic marketing campaigns—all while complying with strict regulations.
Cybersecurity is another pressing concern. Online gaming platforms are often targeted by fraud and cyberattacks. To safeguard user data and maintain trust, Kiziloz must ensure Nexus International heavily invests in security infrastructure. Any security breach could lead to financial losses and reputational harm.
Where Kiziloz is Taking Nexus International Next
Beyond Brazil, Kiziloz is exploring opportunities to expand Nexus International into additional regulated markets.
Securing new licenses is a complex, time-intensive endeavor requiring compliance with diverse tax regulations, advertising laws, and consumer protection policies. Kiziloz must oversee negotiations, obtain regulatory approvals, and implement tailored marketing strategies to facilitate smooth market entry.
While the Brazilian license has laid the groundwork for expansion, Nexus International’s long-term success hinges on Kiziloz’s ability to tackle industry challenges. Ensuring compliance, mitigating risks, and competing against major gaming operators will be critical in sustaining growth. His strategies in regulation, marketing, and technological investment will ultimately shape Nexus International’s trajectory in the coming years.
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Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment

Raketech has been informed that Ulrik Bengtsson has accepted a role as full-time CEO of an international company. Ulrik has consequently informed the Board that this new role will eventually require him to step down from Chairman and Board member, but Ulrik remains available for re-election at Raketech’s AGM in May and is committed to stay on up until July 30th to assisting Raketech in the transition period. The nomination committee has started the process of finding a new board member, who may also assume the role of Non-Executive Chair. A further update will be provided in due course.
The Company appreciates this is an opportunity for Ulrik and thanks him for his contribution and dedication to the Raketech board since joining in May 2021.
“Stepping back into a full-time CEO role feels like the right professional move for me, and the opportunity I have been presented with is compelling. I am confident that the entire Raketech board and executive team remain dedicated to strengthening the balance sheet and shaping an exciting strategy that I expect will be unveiled to investors in the coming months. I firmly believe Raketech has the potential to be a key player in the global iGaming ecosystem, both now and in the future, and that the company is well-positioned to generate substantial returns for all shareholders over time.”
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Amusnet Joins Forces with Prominent Affiliate Chipy

Amusnet announces its partnership with Chipy, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration will focus on delivering in-depth reviews of the casino provider’s extensive selection of top-notch casino titles to its large-scale of worldwide users.
“Joining forces with one of the most valuable affiliate platforms in the industry brings new opportunities to expand our reach and enhance the visibility of our games,” said Lillya Chatalbasheva, Chief Marketing and Commercial Officer at Amusnet. “We are excited to work with Chipy to showcase our innovative casino titles, especially our standout Coin Gobbler game, and can’t wait to bring even more engaging content to elevate the player experience.”
“I believe that partnering with Amusnet willadd significant value to our content, providing access to high-quality gaming content from a casino provider that is internationally recognized,” said Bogdan Romedea, PR Specialist at Chipy. “This collaboration aligns perfectly with our mission to enhance the player experience and expand our vibrant community.”
Chipy.com provides a comprehensive database of over 2,000 online casinos, exclusive bonuses, and the latest gambling insights. Its mission focuses on maintaining up-to-date information, delivering genuine user reviews, and offering a customizable experience with advanced search filters. Beyond listings, the platform showcases games from top software providers and features over 15,000 games.
As we embark on this exciting partnership, we encourage gaming enthusiasts to explore the comprehensive reviews available on Chipy’s platform. With the spotlight on Coin Gobbler and other exciting Amusnet products, this collaboration promises to elevate the gaming experience and drive engagement in the online casino community. Stay tuned for more updates!
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