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SEO Wizardry – How gambling affiliates can stay ahead of the new Google Penguin update

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Penguin update

The first Google Penguin update was confirmed on April 24, 2012. It’s role was to algorithmically penalize those websites that were considered to violate Google’s Webmaster Guidelines by being involved in so called “link schemes”. It’s main focus was on those thought or found to be buying links or to acquire them through link farms or networks, whose sole purpose was to boost and increase their Google rankings artificially.

This first Penguin update has changed SEO strategies since it’s introduction by removing those who were thought to be using this kind of techniques or simply pushing them down on the SERP’s!

This update gave birth to a whole new era, where SEO’s had to place a whole lot more accent and time on obtaining those highly desired quality links and to produce highly relevant and unique content that would generate on-page engagement an thus getting those relevant and why not organic backlinks!

The first rumours about a new Penguin Update appeared in 2015, Google’s spokespeople declared that this time it would be a real-time update, meaning that any site caught on operating against Google’s Webmaster guidelines would be downgraded instantly – but there’s no need to panic, the recovery will be made a lot more faster too!

Where are you at?

Two years have past since the last Penguin update, so before you dive into a new plan you might wanna check your current status! It would be wise to have a look at your strong points and your weak points, focusing on how the previous updates may have impacted your link/content strategy!

Your main focus should be on your backlink profile! Where are your links coming from, are they from relevant and authoritative sites and domains, or from spammy sites!?! You should also check what kind of links your domain has, footer or sidebar links or even worse links from comments or forum signature links? Don’t forget to check your anchor text distribution, making sure that you’re not using any money or spammy anchor text’s. Your anchor text’s should be natural and your external links from trusted sites, keeping in mind that your brand or domain name is a perfect and a very natural anchor text too!

Anchor text diversity

In the pre Penguin era, webmasters frequently used their keywords also as anchor texts for backlinks thus achieving higher positions in the SERP’s for the given keywords. This technique as many others in the past became abused leading to a mass scale of penalties from Google!

There is no perfect or exact balance on the diversification of anchor texts, but if you keep your anchors relevant and engaging to the visitors you shouldn’t encounter any problems! And if you like it on the safe side, than here are a few anchor texts that will keep you there:

  • Partially matching or long tail keywords, anchor texts with synonyms, naked URL’s (in all variations), brand names, image links with optimized alt text.

Internal links

Another vital step is to assess your internal link profile and make sure that it’s well structured and relevant for your site but also for the users so that they can browse trough your site easily! Having this done you should be able to offer Google and your users a safe and clear hierarchy!

Quality content

One of the core targets of the Penguin update is to find and penalize sites that use black-hat techniques such as manipulating links. The most effective way in making a penalty free site is to provide Google with quality and highly relevant content thus making sure that your visitors also find the information relevant and engaging and shareable.

Nowadays Google’s algorithm changes switched the focus from the simple and fast ranking techniques to a more user experienced journey where marketers should focus on creating the right content and making this available for all devices, having this done you should easily sail towards that highly desired #1 SERP’s for your website!

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QiH Group’s first-ever CTO joins the London office, underpinning in-house tech talent

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QiH Group’s first-ever CTO joins the London office, underpinning in-house tech talent

 

Affiliate giant grows from strength to strength as the latest member of the C-suite team joins, bringing international B2B expertise to the iGaming sector

One of betting and gaming’s best-known power affiliate businesses, QiH Group, has announced the next steps in its ambitious, four-year growth plan: on Monday, the company welcomed Chief Technology Officer Sachin Saxena.

The new CTO is the latest member of the C-suite to head to QiH Group, joining recent appointee David Murphy as CMO – as well as Andrew Lee’s promotion to COO.

The CTO role will oversee technology initiatives, policies and integration with QiH Group’s strategic objectives. In his remit, Saxena will work with the company’s senior leadership, stakeholders, and cross-functional teams to transition previously outsourced functions and platforms to in-house talent.

The tech expert has previously held roles with digital health company Congenica as well as online legal platform Rocket Lawyer and fintech firm Dealogic.

Jamie Walters, QiH Group’s CEO, said that the rapid growth of the company has made hiring the right CTO a priority.

“Working in the affiliate space is as challenging as it is rewarding – mainly because of the fast-paced nature and how competitive our products have to be. Investing in a CTO was the best decision for us now, as our in-house tech talent blossoms and we require next-gen leadership to scale the tech stack quickly. Sachin’s software engineering,  development and leadership experience in the B2B sphere are excellent, and we’re so pleased to welcome him,” says Walters.

Saxena spoke about his move into the iGaming sphere in glowing terms, saying: “Whether it’s software engineering, information science or managing tech talent, I love using my background to benefit a new sector. I’m really excited about the move into betting and gaming, and I know that QiH Group will be the next new challenge for me as I oversee the migration and integration of platforms, as well as building a high-performing team who will enhance the firm’s abilities.”

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Casumo Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

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Casumo Renews its Partnership with NetRefer as its Affiliate Marketing Platform Provider

 

Casumo, a multi-award-winning Online Casino and Sportsbook, has renewed its partnership with NetRefer, a leading affiliate marketing platform provider. The iGaming business is one of the most distinctive online casino and sports betting operators in Europe.

Founded in Sweden in 2012 and headquartered in Malta, Casumo is an innovative and mobile-first online gaming group. Over the years, the company has gone from strength to strength and today offers its products in several highly regulated markets including  Sweden, the United Kingdom, and other emerging markets worldwide. The iGaming company has been with NetRefer since its inception.

Casumo Services Limited hold licences in Malta, the United Kingdom, Sweden, Gibraltar, Ontario, and Spain. These licences are the backbone of their operations and regulate the company to maintain a safe and secure gambling environment.

Numerous features on Casumo’s platform offer players unique betting experiences. Reel Races are daily tournaments that let players compete with each other in real-time slots races for a chance to win cash prizes.

Everything players participate in at Casumo is part of a greater game. As members play their favourite online casino games, they also partake in an in-game adventure,  collecting points and getting rewarded as they level up.

To ensure players can log in fast and easily, Casumo developed their own Casumo App, which supports Fingerprint Login, TouchID, and FaceID. The Spotlight game search lets players look up all their favourite mobile slots while the Quick Launch gives instant access to the last played mobile slot games. Another unique feature allows players to minimise the mobile slot game by pinching the screen.

By creating a user-friendly, highly rewarding, and entertaining experience, Casumo has witnessed great success and growth, and its achievements have not gone unrecognised. Over the years, the iGaming company has won various awards in numerous categories from EGR, ICA, and IGA.

To support their players, they have a team of dedicated ambassadors who work around the clock with customer support. Over 300 employees work for the company in offices across Malta, Barcelona, and Gibraltar.

Casumo has a team of professionals available to assist individuals struggling with gambling issues and a dedicated website called casumocares.com. They help players control their gambling habits and set customised limits.

The Casumo Affiliation Team’s goal is to support their affiliate partners in a personal and helpful manner. They believe trust and transparency are key factors in building sustainable relationships. Affiliates can sign up for the affiliate program to receive their digital affiliate welcome pack.

Ivan Vuckovic, Growth Director at Casumo, expressed the company’s content with their partnership renewal. “NetRefer’s robust platform has provided a solid base for us to develop strong affiliate relationships and scale our business.”

“Casumo understands the importance of transparency with their affiliates to ensure long-term successful relationships,” Dexter Cutajar, CEO at NetRefer, claimed. “We are delighted to continue partnering with Casumo, with whom we share core values and a search for excellence.”

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BetPokies.org — Comprehensive Gambling Guide and Successful Affiliate Product 

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Created by John Gold in 2020, BetPokies.org proves its trustworthiness to Aussie readers, providing deep insights about online gambling in Australia
Created by John Gold in 2020, BetPokies.org proves its trustworthiness to Aussie readers, providing deep insights about online gambling in Australia

 

BetPokies is a leading online casino review platform for Aussie gamblers created by experienced gambler John Gold in 2020. The site is a perfect resource for those keen to dive into the world of online gambling but unsure where to begin or those who have already tried a lot and are looking for an improved experience. 

Thanks to BetPokies’s team of experts, the platform is full of valuable information about different gambling-related topics, from online casino reviews and payment method guides to a unique test that helps indicate the first signs of gambling addiction. All this is to help Aussie readers have the best gambling experience.

Why BetPokies.org Is a Trusted Source?

Back in 2020, John Gold founded the website as a platform where he shared his personal insights about online casinos that he had tried out. Not so long after, BetPokies (owned by ZehrMedia LTD) started gaining popularity among Aussie players, which led John to the idea of expanding the casino review platform into something bigger, which has now become an extensive guide. This allows readers to find all the necessary info on one website without the need to waste time searching for more reliable sources.

Four years after its foundation, BetPokies team consists of experts specializing in different fields: Poppy Bate, a casino review expert, Charles Morey, a payment method expert, Alicia Want, a content expert, Andrew Kiss, a tech expert, and over 10 manual testers. 

John Gold explains the reasoning behind such a choice of team members: “I personally believe that one person cannot be an expert in different fields. That’s why I’ve decided to hire people who have knowledge in different spheres so that our readers can get the most relevant and expert information.”

How BetPokies.org Rates Online Casinos?

Having over 10 years of experience, John Gold knows how hard it is to find honest and unbiased casino reviews. This is one of the reasons he created BetPokies. The team of the platform researches gambling sites thoroughly to find all the important details and even hidden pitfalls. 

  • Poppy Bate, the casino review expert from BetPokies verifies the availability and validity of the license. She gives extra points to those casinos with certifications from eCOGRA and iTechLab, which she personally contacts to learn more information about insights the testing agencies got about each casino site.
  • When it comes to banking, Charles Morey starts his research, he tests the payment methods offered at the gambling website by setting test deposits and withdrawals. His aim is to ensure there are no hidden taxes or other unpleasant surprises. Often, this approach allows BetPokiesto find out about hidden pitfalls other casino review sites do not talk about.
  • Manual testers of betpokies.org gamble at online casinos, ensuring the games are not rogued and that the provided RTP is realistic. 

These are the most essential aspects of online casinos verified by BetPokies. However, they also check customer care, terms and conditions, and site’s usability, and research gambling portals to find other gamblers’ reviews and more. This allows the team of experts to provide informative and helpful online casino reviews to Aussie readers.

How BetPokies Сomplises the Blacklist of Online Casinos

Unfortunately, gambling is not only fun but also risky. The team of BetPokies takes the safety of its readers seriously. John Gold, the website’s editor-in-chief and an experienced gambler, decided to take the responsibility of explaining the risks to himself and created the “Blacklisted Casinos” guide.

“We’ve published dozens of guides and casino reviews on our website, recommending safe and trusted online casinos and mentioning the importance of responsible play and tips for choosing a safe casino in each of them. However, over time, I realized it was not enough. I decided to do in-depth research about rogue and other dangerous sites to gamble to provide our readers with the most necessary information on that matter, saving their personal and banking information, as well as their mental state.”

Each site that made a cooperation offer to BetPokies but didn’t pass the thorough verification of its experts is going to the blacklist. However, John Gold shared his plans for the nearest future about expanding the list: “I release we can’t check and blacklist every dangerous online casino out there. Therefore, we decided to use the help of our readers. Pretty soon, we will create a form where gamblers can share their complaints about a particular gambling site with proof of it being unsafe. Then, Poppy Bate will test the website herself, do more research, and if it turns out dangerous we will put it on our blacklist!”

 

Casino Category Guides from John Gold

For Aussie gamblers not to get confused by the variety of information provided by BetPokies.org, John Gold decided to write extensive casino category guides, such as new online casinos, real money casinos, minimum deposit casinos, and more!

 

There, he features important aspects about each of them, providing all relevant and useful information. There, readers can find different comparison tables, tips on how to choose online casinos of different types, and recommendations regarding how to gamble there. Charles Morey, a financial expert, adds insights about payment methods to choose from when choosing games at every casino. This way, joining efforts, they offer Aussies all-covering guides, which allow them to avoid looking for other sites.

 

Essentially, during the history of its existence, BetPokies.org became an integral part of the Australian online casino review market, offering invaluable and unique insights on online gambling. If you are interested in cooperation with BetPokies, please contact [email protected]

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