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Affiliate Program updates

CasinoBonusesToday.com Relaunches & Rebrands

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CasinoBonusesToday.com has not only relauncheddefapt 1

but fully rebranded as well to become

CasinoBonusesNow.com. The relaunch is focused

around a new design with the user experience as

the focal point. The new site just has a better layout

and simplistic design. The goal of the site remains

the same to give casino players offers that matter

to them and offered by recommended casinos.

“The original CasinoBonusesToday design was a lot of work to launch which lead to the initial success of the website. 3 years later, even more work was put into the new design to take the site to another level amongst the biggest casino portals around. Under the hood the site uses a more efficient php framework along with Redis to improve the site loading speed but there is always more work to do to make the site even faster. Overall the new site has a new framework which will be the template to make improvements, do A/B split testing and push the boundaries of conversion rate optimization.”

John Wright

1

The website was designed by HorseshoeAgency.com and features drastic improvements from the previous site at casinobonusestoday. The sites has a bigger improvement in user experience design where the bonus listings has less detail for users to focus on while the casino reviews are better structured to help users decide which casino to play at. There are more planned added features that will become part of the core USPs of the site which will include a player forum and casino tournaments.

A Better Mobile Experience

More and more casinos and casino portals are2

seeing more mobile traffic so it was only

natural to improve the user experience for

mobile users. The new site takes mobile users

into consideration to make it easier for them to

navigate the site and find relevant casinos for them.

Tougher Criteria for Casino Recommendations

Along with a new design, the site aims to list every online casino that exists and the criteria for getting recommended is tougher. This tougher criteria is meant to help players make better decisions on which casinos to choose. Too many casino portals promote and recommend casinos that have predatory terms and conditions for players. At CasinoBonusesNow (CBN), we relay on the research and player terms and conditions from thepogg.com to truly know how a casino treats their players.

About CasinoBonusesNow

CasinoBonusesNow.com was created not just to focus on casino bonuses but on the retention aspect of bonuses for players as most casino bonus portals focus on new player bonuses. At CasinoBonusesNow, the site will cover any relevant promotion for players and of course focused only for recommended casinos.

Affiliate Program News

Cellxpert Launches Advanced Tagging Feature Empowering Affiliate Managers to Streamline Affiliate partner management

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Cellxpert Launches Advanced Tagging Feature Empowering Affiliate Managers to Streamline Affiliate partner management

 

Cellxpert, a leading provider of affiliate tracking and program management solutions, is pleased to announce the release of its innovative tagging feature for system operators. This technical enhancement, known as the “Tag Manager”, was released into the Admin dashboard for affiliate managers today. The new custom tag management function will assist system administrators to efficiently tag and segment their affiliate partners for streamlined organization and improved productivity.

In response to the growing complexity of managing large affiliate programs, Cellxpert has developed this cutting-edge feature to simplify the process of handling and organizing tags associated with affiliates. With the new “Manage Tags” section, affiliate managers can now access a comprehensive overview of tags within the affiliate management interface, offering a seamless experience when searching for affiliate partners or grouping them together in segments based on specific customized tags.

By leveraging this advanced functionality, affiliate managers gain greater control and efficiency in partner management and reporting processes.

Key features and benefits of the “Manage Tags” section now include:

  1. Simplified Tag Management: The intuitive interface allows affiliate managers to easily create, modify, and hide tags as needed. This streamlines the process of organizing partners based on specific criteria or attributes.
  2. Customized Tag Creation: Cellxpert enables the creation of custom tags tailored to the unique needs of each affiliate program. Administrators can assign tags to partners based on their performance, industry, geographic location, traffic or campaign type or any other relevant reporting parameters.
  3. Efficient Partner Search: With tags prominently displayed in the affiliate management section, affiliate managers can quickly locate and filter partners based on specific tags. This feature eliminates the hassle of manually searching through an extensive partner list and enables faster decision-making.
  4. Enhanced Partner Segmentation: The ability to assign multiple tags to partners allows for more granular segmentation. Affiliate managers can create segments based on specific combinations of tags, facilitating targeted campaigns, personalized communications, and optimized reporting.

Cellxpert is dedicated to providing industry-leading solutions that empower affiliate managers to optimize their partner management processes,” said Assaf Dor, CEO of Cellxpert. “With the introduction of the ‘Manage Tags’ section, we are excited to deliver a feature that simplifies affiliate program management and offers enhanced control and organization for our valued clients.

The upgraded tagging feature is now available to all Cellxpert users as part of the platform’s latest update which rolled out today. Existing customers can access the “Manage Tags” section by logging into their Cellxpert account.

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Affiliate Program News

BetConstruct Expands Its List of Offerings with a New Affiliate Program Management Service

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BetConstruct Expands Its List of Offerings with a New Affiliate Program Management Service

 

BetConstruct launches a new Affiliate Program Management service for all its current and future partners to help them with affiliate marketing and management. 

Affiliate marketing has been gaining popularity in the iGaming industry, and BetConstruct is once again meeting market demands. The service aims to provide iGaming businesses with a complete list of tools and features to manage and optimise their affiliate marketing programs effectively.

One of the main highlights of the service is the coaching and consultation of the partner’s team members through multiple educational materials to maximise the effectiveness of the affiliate program. Additionally, the service offers landing page customisation, link and media creation support, and global configuration setups to accurately convey every business’ brand message and identity.

As for operations directly linked to affiliates and finances, the service includes a commission plan setup based on the target market and aligned with current trends to suggest the best price beneficial both for companies and affiliates. Contribution cost setup is also provided to manage budgets and ensure maximum ROI.

With its multi-faceted design and partner-centric approach, BetConstructs offers an all-in-one Affiliate Management service to cover every aspect of affiliate marketing fully. The service is accurately tailored to every partner’s requirements and is the perfect option for amplifying their ROI and boosting conversions.

BetConstruct constantly follows industry trends and is always ready to come up with new solutions resonating with partner needs and requirements!

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Affiliate Program updates

Affilka by SoftSwiss launches new module for sportsbook

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Affilka by SoftSwiss launches new module for sportsbook

 

Affilka by SoftSwiss recently announced the official launch of its new module designed specifically for sportsbooks. Now the innovative affiliate platform provides its services not only to online casino projects but also to the sports betting industry.

Affilka expanded its functionality by adding an additional Sportsbook module, which may be turned on and off, depending on the availability of a sportsbook within a particular project. The new module includes an upgraded API, which enables raw data collection on multiple player activities within sportsbook solutions from iGaming brands.

In addition to such player activities as Visits, Registrations, First deposits, Deposits, and Cashouts, Affilka now also collects the following data on sports betting activities on a player level: Sportsbook bets, Sportsbook cancelled bets, Sportsbook wins, Sportsbook GGR (gross revenue), Sportsbook bonuses, Sportsbook balance corrections, Sportsbook third party fees, Sportsbook NGR (net revenue).

Anastasia Borovaya, Affilka Product Owner at SoftSwiss, commented: “We’re excited to be launching this new module for the sports betting industry and therefore expanding our services to more exciting new projects. The sports betting industry is developing at an exceptionally rapid pace. More and more of our customers who operate online casinos are expanding by establishing sportsbook solutions. We couldn’t stand aside, therefore we decided to offer our current and future clients a new option that expands opportunities and helps to increase their efficiency.”

Moreover, significant improvements were made to the commission constructor for CPA and RevShare deals within sportsbook projects. In terms of RevShare deals, sportsbook operators can share a percentage of their net revenue with their partners. The percentage of revenue payable to affiliates may be fixed or may be defined by various performance tiers. For example a percent of revenue may depend on the number of FTDs, number of deposits, or sportsbook net revenue tiers. As for CPA deals, an operator may set the rules for player qualification based not only on their deposits but sportsbook bets as well. Hybrid deals are also available and include the same settings as the CPA and RevShare models.

As for postbacks, similar to Casino NGR postback, Affilka added a new postback event – Sportsbook NGR. This postback is sent with Sportsbook NGR amount for each player (for a particular period). In addition to that, the parameters of Sportsbook bets were added to several types of qualifying postbacks.

Affilka is an affiliate marketing platform developed by SoftSwiss. A reliable, safe, and trustworthy tool allowing iGaming operators to manage and analyze their affiliates and their marketing performance. The solution offers automated payouts to affiliates via built-in payment processing methods, an advanced commission constructor, powerful reporting, and in-depth analytics.

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