Affiliate Success
Affiliate Interviews: Matan Waysler, Founder of TheBigFreeChiplist.com
And here it is, the first affiliate that is going to fly for free to SiGMA by taking advantage of our great opportunity given to affiliates that share their inspirational stories. You too can get your flight costs covered to attend this huge event called Summit of iGaming, Malta. Beside the free flight, we have to mention that there will be lots of wining, dining and late night parties, and everything will be covered by the organizers, just so you can maximize your stay in Malta. Please consult our recent post to find out how you can benefit of this great opportunity, right here !
But let’s get back to this post. There aren’t many affiliates who decide to move to Bucharest, Romania and start working as an affiliate full time. This is the story of Matan Waysler, super-affiliate and founder of TheBigFreeChiplist.com and CasinosFreak.com.
GAV: First, we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. Could you fill out the short form below so our readers can imagine your profile?
- Name: Matan Waysler
- Age: 29
- Hometown: Israel
- Living in: Bucharest
- Favorite Food: if it went Moo, Meee or oink oink before
- Must Read Book: Haynes series
GAV: Since there are thousands of casino game review websites out there, where do you think TheBigFreeChiplist.com stands now?
Matan: The reason thebigfreechiplist.com reviews stands out is because it is providing the real facts about each game or casino and allowing players to rate and share their own experience with no filters, we never delete comments or players reviews.. even negative reviews that are posted on casinos who we are in close relationship with.. This is the ensure that information we present is real and based on true experiences.
GAV: What are the strong points of TheBigFreeChiplist.com and what makes it stand out from the niche websites?
Matan: The answer to this question should be divided to 3 main points:
- Accurate and updated content
- Exclusive bonuses
- User rewarding
There are many key factors to creating a successful website, such as: Design, SEO, Mobile compatibility and several more.. But I think the most important factor and the strong point of thebigfreechiplist.com is the content, We work hard in making sure we provide the most accurate and updated content we can. Our data team is updating each casino review every month, and upload about 50 new bonuses every day to our Casino Bonus Blog page with full details and restrictions for each bonus, this provides our visitors with high user experience and a reason to come back to our site.
Another strong point for thebigfreechiplist.com is the huge amount of exclusive and high value bonuses we offer, We spend a lot of efforts by requesting casinos to provide us with better and bigger bonuses to our players, our goal is to give our visitors the best deals and bonuses they can find on the web.
And lastly, our user rewarding platform, we’ve built a very complicated and original users platform on thebigfreechiplist.com, which basically reward visitors with every action they make on our site, from posting comments to rating casinos and games, every action a user makes is rewarded with our site’s currency – BFC Coins, once a user has enough BFC Coins he can use them to purchase cool items on our shop, like high quality bonuses or even real money, also he can play and bet with those coins on our own exclusive casino games section – BFC Playground for a chance to win more coins and real money. We created this rewarding system to offer high user experience to our visitors and to give them a reason to come back to thebigfreechiplist.com.
GAV: What were the bumps on your road when you got started and how did you overcome them?
Matan: At the beginning the site was very unsuccessful, for the first 10 months it didn’t bring any traffic, the main reason for that was that it was built very poorly SEO wise and did not offer the same high quality content that it is offering now. Our way to overcome this was to sit down and simply learn and understand what makes a successful site, this includes all topics that I named above, such as: SEO, Design and Coding. There are thousands of guides on the internet for these topics.
GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?
Matan: At the moment TheBigfFeeChipList.com is offering 780 casino reviews, and still counting, we want to include all the online casinos that are available on the web and add them to our review section. At the beginning I was collecting data and writing the content myself, with time we have expanded our operation and now we have inhouse and outsource content writers.
GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?
Matan: First thing is we always verify and check the data with the online casinos directly, which are the first source of the information. Second we try to keep our sites focused on specific topics, thebigfreechiplist.com is mostly focusing on giving out the best bonuses to our players, while CasinosFreak.com is focusing more on casino reviews and casino games guides. This helps us control our data without getting lost.
GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Matan: Yes we are receiving a lot of applications, and accept most them. We are trying to keep on a more closer and less formal relations with our affiliate managers, unfortunately not all as it’s kind of hard to keep it “tight” with over 400 aff managers out there.
[blockquote style=”1″]GAV: What is you opinion overall about affiliate conferences such as SiGMA?
Matan: As many other affiliate conferences, SIGMA is an important event that any “Player” in the industry should attend for. Everyone can get updated with the latest innovations on the market, creating new relations and partnerships and As I mentioned before the major benefit, is to meet up the ppl we’re already working with, to have that chance to get to know them a bit better from the personal point of view.[/blockquote]
GAV: How do you see the future of the gaming industry? For instance, will it become a truly global phenomenon in the near future?
Matan: I think it is currently a global phenomenon, as the popularity of online gambling industry is huge, I believe the future of the gaming industry is in the platform it is taking place at, there is a huge growth of players using their mobile and tablet devices to gamble online, and I think it will keep on growing.
GAV: Can you name one change that you want to see in the casino affiliate ecosystem?
Matan: Transparency, affiliates should have more information about the traffic they direct.
GAV: What advice you would like to offer to the new affiliates who are looking to venture into this great industry?
Matan: Keep your mind on the long run, don’t try to create a product to earn quick money.. Always make sure you are giving the user a joyful and high value experience.
GAV: Who is your favorite celebrity?
Matan: Jim Carrey
GAV: If you would just open your YouTube search bar, what would you search for?
Matan: MJ stuff (both the singer, both the NBA player)
GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?
Matan: Honestly I have not attended to a conference yet, I really hope to attend the next one though!
GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.
Matan: Been in all of Europe by now… I can definitely say I like it more than the west 🙂
GAV: Where you wouldn’t want to travel in Eastern Europe?
Matan: I don’t think there is a place I wouldn’t want to travel at 🙂
GAV: What is your opinion about EEG (Eastern European Gaming – eegaming.org)?
Matan: I think it is absolutely great :), the site is very informative and very well put together (Design wise). Also, it’s good to have a site which is focusing on Eastern European Gaming industry, which not a lot of sites do.
Affiliate Success
ReferOn Wins “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026
ReferOn has been named the Best Affiliate Management Platform at the prestigious iGB Affiliate Awards 2026, marking another major milestone in the company’s growth. Announced live at iGB LIVE, the recognition follows a year of relentless product innovation, customer growth, and a continued focus on simplifying affiliate operations.
Turning Complexity into Clarity
Managing high-volume affiliate programs requires processing millions of data points every day. ReferOn was built to eliminate that complexity through automation, real-time insights, and streamlined workflows.
This year also marked the introduction of Refie, ReferOn’s integrated UX layer. Instead of forcing affiliate managers to navigate complex backend data, Refie turns raw operational data into clear, actionable insights. From onboarding to daily performance tracking, it helps teams spend less time on administration and more time driving strategic growth.
Alex Bukin, CEO of ReferOn, commented: “Winning the iGB Affiliate Award is a remarkable achievement for our entire team. As affiliate programs grow, so does the complexity behind them. From day one, our ambition has been to remove that complexity, so operators can focus on growth instead of operational friction. This recognition reinforces our belief that great B2B technology should be simpler, more intuitive, easier to work with, and built around the people who use it”.
Having secured major industry awards over the past 18 months, — including ‘Affiliate System of the Year’ at AffPapa and ‘Best Affiliate Software’ at SiGMA — ReferOn looks ahead with a roadmap that remains focused on making affiliate management even more intelligent, transparent, and effortless. Our upcoming developments will continue to simplify complex workflows, expand AI-powered assistance, and provide operators with even greater visibility and control over their affiliate operations.
Affiliate Success
Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026
Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026.
The award was presented on 2 July during iGB L!VE London, where the iGB Affiliate Awards celebrated the affiliates, programmes, networks, suppliers and individuals helping to drive the iGaming sector forward.
iGB Affiliate described first-time contestant Kongebonus as a “Norwegian local hero”, noting that the platform claimed the award in a close race and ended Gambling.com Group’s two-year reign in the highly competitive category. Independent judges praised Kongebonus’ “super smart” approach, highlighting its combination of innovation, engaged player community, and strong editorial presence across Google News and the media.
The recognition reflects Kongebonus’ focus on detailed operator testing, transparent casino reviews, community-led content and player protection. The platform tests casinos with its own money before reviewing them, publishes its full methodology and continues to invest in responsible gambling resources, including practical guidance and support signposting for players.
David Nilsen, Editor-in-Chief at Kongebonus, said: “Winning Best Casino Affiliate at the iGB Affiliate Awards is a huge moment for Kongebonus and for everyone who has helped build the platform. To be recognised in a category alongside some of the biggest and most respected names in the affiliate industry is something we are incredibly proud of.
“I’ve spent more than ten years on the inside of this industry, and I’ve seen how big the gap can be between what a casino promises and what the player is actually left with. Closing that gap is the whole reason we test the way we do.
“What this award tells us is that being the most trusted guide matters more than being the biggest one, and that’s the only thing we’ve ever set out to build.”
Affiliate Success
ReferOn Shortlisted for Two EGR B2B Awards 2026 Following Record Platform Growth
ReferOn, the data-driven affiliate management platform, has been shortlisted in two categories at the EGR B2B Awards 2026: “Affiliate Software Supplier” and “Full Service Platform of the Year (under 5 years)”.
These nominations reflect ReferOn’s rapid evolution from a fast-growing platform into a mature affiliate management solution trusted by operators seeking greater scalability, automation, and operational control.
Solving Affiliate Management Complexity at Scale
Over the past year, ReferOn has focused on solving one of the industry’s most persistent challenges: managing affiliate programmes efficiently at scale. By automating key affiliate management processes and transforming fragmented data into actionable insights, the platform enables operators to scale partner programs more efficiently while maintaining full visibility and control.
Turning Data Into Faster Decisions
As platform capabilities expand, Refie serves as an intelligent UX layer that makes complex data instantly understandable. By translating backend logic into intuitive visual guidance, it helps users move faster, make better decisions, and spend less time navigating reports.
By translating technical precision into intuitive visual feedback, Refie eliminates the need to dig through dense reports, guiding users toward real-time performance and faster decision-making. It moves beyond simple functionality; it’s about giving teams their time back by making complex data instantly readable.
Alex Bukin, CEO at ReferOn, commented: “These nominations reflect the momentum behind ReferOn’s evolution into an award-winning platform built for operators who refuse to compromise between sophistication and usability. We’re proud of how far we’ve come, but even more excited about the opportunities ahead.”
The winners will be announced at the EGR B2B Awards ceremony, taking place on June 3 at City Central, HAC, in London.
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