Affiliate Success
Affiliate Interviews: Matan Waysler, Founder of TheBigFreeChiplist.com

And here it is, the first affiliate that is going to fly for free to SiGMA by taking advantage of our great opportunity given to affiliates that share their inspirational stories. You too can get your flight costs covered to attend this huge event called Summit of iGaming, Malta. Beside the free flight, we have to mention that there will be lots of wining, dining and late night parties, and everything will be covered by the organizers, just so you can maximize your stay in Malta. Please consult our recent post to find out how you can benefit of this great opportunity, right here !
But let’s get back to this post. There aren’t many affiliates who decide to move to Bucharest, Romania and start working as an affiliate full time. This is the story of Matan Waysler, super-affiliate and founder of TheBigFreeChiplist.com and CasinosFreak.com.
GAV: First, we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. Could you fill out the short form below so our readers can imagine your profile?
- Name: Matan Waysler
- Age: 29
- Hometown: Israel
- Living in: Bucharest
- Favorite Food: if it went Moo, Meee or oink oink before
- Must Read Book: Haynes series
GAV: Since there are thousands of casino game review websites out there, where do you think TheBigFreeChiplist.com stands now?
Matan: The reason thebigfreechiplist.com reviews stands out is because it is providing the real facts about each game or casino and allowing players to rate and share their own experience with no filters, we never delete comments or players reviews.. even negative reviews that are posted on casinos who we are in close relationship with.. This is the ensure that information we present is real and based on true experiences.
GAV: What are the strong points of TheBigFreeChiplist.com and what makes it stand out from the niche websites?
Matan: The answer to this question should be divided to 3 main points:
- Accurate and updated content
- Exclusive bonuses
- User rewarding
There are many key factors to creating a successful website, such as: Design, SEO, Mobile compatibility and several more.. But I think the most important factor and the strong point of thebigfreechiplist.com is the content, We work hard in making sure we provide the most accurate and updated content we can. Our data team is updating each casino review every month, and upload about 50 new bonuses every day to our Casino Bonus Blog page with full details and restrictions for each bonus, this provides our visitors with high user experience and a reason to come back to our site.
Another strong point for thebigfreechiplist.com is the huge amount of exclusive and high value bonuses we offer, We spend a lot of efforts by requesting casinos to provide us with better and bigger bonuses to our players, our goal is to give our visitors the best deals and bonuses they can find on the web.
And lastly, our user rewarding platform, we’ve built a very complicated and original users platform on thebigfreechiplist.com, which basically reward visitors with every action they make on our site, from posting comments to rating casinos and games, every action a user makes is rewarded with our site’s currency – BFC Coins, once a user has enough BFC Coins he can use them to purchase cool items on our shop, like high quality bonuses or even real money, also he can play and bet with those coins on our own exclusive casino games section – BFC Playground for a chance to win more coins and real money. We created this rewarding system to offer high user experience to our visitors and to give them a reason to come back to thebigfreechiplist.com.
GAV: What were the bumps on your road when you got started and how did you overcome them?
Matan: At the beginning the site was very unsuccessful, for the first 10 months it didn’t bring any traffic, the main reason for that was that it was built very poorly SEO wise and did not offer the same high quality content that it is offering now. Our way to overcome this was to sit down and simply learn and understand what makes a successful site, this includes all topics that I named above, such as: SEO, Design and Coding. There are thousands of guides on the internet for these topics.
GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?
Matan: At the moment TheBigfFeeChipList.com is offering 780 casino reviews, and still counting, we want to include all the online casinos that are available on the web and add them to our review section. At the beginning I was collecting data and writing the content myself, with time we have expanded our operation and now we have inhouse and outsource content writers.
GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?
Matan: First thing is we always verify and check the data with the online casinos directly, which are the first source of the information. Second we try to keep our sites focused on specific topics, thebigfreechiplist.com is mostly focusing on giving out the best bonuses to our players, while CasinosFreak.com is focusing more on casino reviews and casino games guides. This helps us control our data without getting lost.
GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Matan: Yes we are receiving a lot of applications, and accept most them. We are trying to keep on a more closer and less formal relations with our affiliate managers, unfortunately not all as it’s kind of hard to keep it “tight” with over 400 aff managers out there.
[blockquote style=”1″]GAV: What is you opinion overall about affiliate conferences such as SiGMA?
Matan: As many other affiliate conferences, SIGMA is an important event that any “Player” in the industry should attend for. Everyone can get updated with the latest innovations on the market, creating new relations and partnerships and As I mentioned before the major benefit, is to meet up the ppl we’re already working with, to have that chance to get to know them a bit better from the personal point of view.[/blockquote]
GAV: How do you see the future of the gaming industry? For instance, will it become a truly global phenomenon in the near future?
Matan: I think it is currently a global phenomenon, as the popularity of online gambling industry is huge, I believe the future of the gaming industry is in the platform it is taking place at, there is a huge growth of players using their mobile and tablet devices to gamble online, and I think it will keep on growing.
GAV: Can you name one change that you want to see in the casino affiliate ecosystem?
Matan: Transparency, affiliates should have more information about the traffic they direct.
GAV: What advice you would like to offer to the new affiliates who are looking to venture into this great industry?
Matan: Keep your mind on the long run, don’t try to create a product to earn quick money.. Always make sure you are giving the user a joyful and high value experience.
GAV: Who is your favorite celebrity?
Matan: Jim Carrey
GAV: If you would just open your YouTube search bar, what would you search for?
Matan: MJ stuff (both the singer, both the NBA player)
GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?
Matan: Honestly I have not attended to a conference yet, I really hope to attend the next one though!
GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.
Matan: Been in all of Europe by now… I can definitely say I like it more than the west 🙂
GAV: Where you wouldn’t want to travel in Eastern Europe?
Matan: I don’t think there is a place I wouldn’t want to travel at 🙂
GAV: What is your opinion about EEG (Eastern European Gaming – eegaming.org)?
Matan: I think it is absolutely great :), the site is very informative and very well put together (Design wise). Also, it’s good to have a site which is focusing on Eastern European Gaming industry, which not a lot of sites do.
Affiliate Announcements
GreenSpin.bet partners with Affiverse for Affiliate Marketing Services

Globalconvert Limited, the new ownership company representing GreenSpin.bet, today announces its partnership with Affiverse, a multi award-winning affiliate management agency to support the relaunch of their GreenSpin Partners Affiliate program. This collaboration will support the brand to lead future affiliate partnerships and global brand growth. Affiverse experienced agency team will be responsible for the day to day administration and management of the GreenSpin Partners Affiliate program, offering affiliates personalized service and a unique opportunity to convert customers and earn increased revenue.
With the online gambling market thriving and expanding rapidly, this partnership recognizes the importance of robust and strategic affiliate marketing campaigns and partner management to drive customer acquisition across core markets including Australia, Canada, New Zealand, Germany and Austria. Ahead of attending the popular IGBLive Affiliate conference in Amsterdam next week, the program is also announcing an attractive Incentive to get started with a 50% Revenue Share promotion, for affiliates who are joining the program during the Summer Promotion term.
Affiverse, known for its expertise in delivering cutting-edge , data driven affiliate marketing services emerged as the preferred choice for GreenSpin.bet due to their exceptional track record in the gaming industry.
Frixos Constantinides, CEO of Globalconvert Ltd , expressed his excitement about the agency collaboration, stating, “We are thrilled to join forces with Affiverse as our outsourced affiliate marketing agency. Their extensive experience and deep understanding of the online gambling landscape make them an ideal partner for GreenSpin.bet. We are confident that their innovative approach and proven management tactics will significantly contribute to the success of our revitalized affiliate program.”
Affiverse founder Lee-Ann Johnstone, shared her enthusiasm, stating, ” We understand the unique challenges and opportunities in the online gaming industry, and we are dedicated to providing tailor-made solutions for our clients that drive measurable results. We look forward to collaborating closely to help our client achieve their marketing objectives and establish them as a leader in the industry.”
As part of this collaboration, Affiverse will employ its own comprehensive suite of affiliate marketing services to support and leverage existing and new affiliate partners to gain momentum in new markets and support the launch of the brand’s new sportsbook program.
The partnership between these two companies demonstrates the brand’s commitment to building long-term affiliate relationships. With Affiverse’s expertise and GreenSpin.bets’ intuitive and exciting gaming platform, this collaboration is set to elevate the online gambling experience for players worldwide.
Affiliate Program News
Cellxpert Launches Advanced Tagging Feature Empowering Affiliate Managers to Streamline Affiliate partner management

Cellxpert, a leading provider of affiliate tracking and program management solutions, is pleased to announce the release of its innovative tagging feature for system operators. This technical enhancement, known as the “Tag Manager”, was released into the Admin dashboard for affiliate managers today. The new custom tag management function will assist system administrators to efficiently tag and segment their affiliate partners for streamlined organization and improved productivity.
In response to the growing complexity of managing large affiliate programs, Cellxpert has developed this cutting-edge feature to simplify the process of handling and organizing tags associated with affiliates. With the new “Manage Tags” section, affiliate managers can now access a comprehensive overview of tags within the affiliate management interface, offering a seamless experience when searching for affiliate partners or grouping them together in segments based on specific customized tags.
By leveraging this advanced functionality, affiliate managers gain greater control and efficiency in partner management and reporting processes.
Key features and benefits of the “Manage Tags” section now include:
- Simplified Tag Management: The intuitive interface allows affiliate managers to easily create, modify, and hide tags as needed. This streamlines the process of organizing partners based on specific criteria or attributes.
- Customized Tag Creation: Cellxpert enables the creation of custom tags tailored to the unique needs of each affiliate program. Administrators can assign tags to partners based on their performance, industry, geographic location, traffic or campaign type or any other relevant reporting parameters.
- Efficient Partner Search: With tags prominently displayed in the affiliate management section, affiliate managers can quickly locate and filter partners based on specific tags. This feature eliminates the hassle of manually searching through an extensive partner list and enables faster decision-making.
- Enhanced Partner Segmentation: The ability to assign multiple tags to partners allows for more granular segmentation. Affiliate managers can create segments based on specific combinations of tags, facilitating targeted campaigns, personalized communications, and optimized reporting.
“Cellxpert is dedicated to providing industry-leading solutions that empower affiliate managers to optimize their partner management processes,” said Assaf Dor, CEO of Cellxpert. “With the introduction of the ‘Manage Tags’ section, we are excited to deliver a feature that simplifies affiliate program management and offers enhanced control and organization for our valued clients.“
The upgraded tagging feature is now available to all Cellxpert users as part of the platform’s latest update which rolled out today. Existing customers can access the “Manage Tags” section by logging into their Cellxpert account.
Affiliate Success
Fiat & Crypto: King Billy players get the best of both worlds

See how the casino players can deposit in crypto and play in fiat.
Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.
But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto.
What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.
First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.
Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch.
Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”
Well said and well done your Majesty.
For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).
King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.
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