News
Wazdan surprise SiGMA 2017 with a Malta Philharmonic Orchestra Flash Mob
The world has seen Crazy Uptown Funk flash mobs, Thriller flash mobs, and Frozen Grand Central flash mobs. But have you ever seen a National Orchestra flash mob? For the launch of SiGMA, one of Europe’s biggest iGaming events, Wazdan staged a spectacular flash mob with the Malta Philharmonic Orchestra to call attention to Maltese culture for City of Culture Valletta 2018 and Wazdan’s own creativity as a major games producer with products covering slots, table games and video poker as well as launching the world’s-first realtime in-game ‘Volatility Level Control’.
Professional dancers dressed in traditional Maltese costumes helped to make the event even more fun for the packed crowds, igaming people, businesses, government representatives, regulators, affiliates and press. Wazdan have over 100 HTML5 casino games full of innovative, industry-first features licensed in Malta, Curacao and soon the UK.
More than 60 people were involved in the Wazdan flash mob choreographed to the rhythm of Maltese composer
Charles Camilleri’s “Malta Suite Waltz,” and inviting the crowd to join the dance and the wider move towards
European City of Culture 2018 in Malta. The performance was choreographed and produced by Marcus Ward at
Ogilvy Malta.
Wazdan are present with their stand at B138 showcasing the games that are building real traffic, displaying features that include a world-first real-time in-game ‘Volatility Level control’ and seeking partnership opportunities with operators looking to enhance their content offering. Wazdan’s popular portfolio includes titles such as Magic Target Deluxe, Valhalla and Wild Guns. Delegates will also be able to see demos of upcoming titles Los Muertos, Mayan Ritual and Captain Flynt, among others.
Visitors to stand B138 could win one of three wonderful pre-release bottles of Malta’s most exclusive malt whisky
Penderyn, matured in Maltese wine casks, again demonstrating the range of craft skills available in Malta.
Jeremy Fall, Head of Marketing at Wazdan said: “David Mann our Sales Manager had promised a surprise for all the delegates at SiGMA, we are delighted with the response to our flash mob and hope it helps get more publicity for V18 around the world. Delegates can drop into our stand and have a chance to win one of the three wonderful bottles of Limited Edition whisky. It’s a unique “Maltese” whisky and very exclusive. We look forward to welcoming visitors to our stand B138 and to showcasing our games and explaining what they can deliver for operators.”
Affiliate Success
ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026
ReferOn, the next-gen affiliate management platform, has been named on the EGR Europe Awards 2026 shortlist in the “European Corporate Services Supplier” category, recognising the platform’s solutions that help real operators with their operations and growth.
Continuing 2025’s Momentum
The nomination reflects a busy 2025 for ReferOn, one that was highlighted by significant product updates, rapid growth, and an ascent to becoming one of the most recognised affiliate management platforms in the industry.
Going into the new year, the ReferOn team has ambitious plans to accelerate this positive momentum by scaling alongside its growing partner base with advancements to its product vision around clarity, transparency, and ease of use. The EGR Europe Awards 2026 marks a pivotal start to 2026, and an award win demonstrates that the platform’s direction truly resonates with operators and affiliate managers worldwide.
Refie’s Human Impact
Refie, the platform’s human layer, transcends a mere surface-level companion. It hops around dashboards and workflows, providing relevant assistance, such as fixing reward logic, identifying anomalies, and making suggestions to the user.
In 2026, ReferOn plans to enhance Refie’s functionality with advanced platform gamification, engaging users and transforming how affiliate managers interact with their day-to-day operations. These developments will pave the way for personalised, smart intelligence on the platform and set an industry standard for affiliate tech.
Alex Bukin, General Manager, commented on the nomination and plans for 2026, “ReferOn made great strides in the past year, with major product developments, key recruitments, and a rapidly growing partner base. With this growth, our expectations have risen, and we want to establish ourselves as a platform that accelerates affiliate tech across the board. Being nominated for the ‘European Corporate Services Supplier’ category solidifies our ambition and is a meaningful start to our new year. With Refie driving more innovation, we look forward to driving our goal of transparency, clarity, and customer-facing features even further.”
Conferences
Aff.Tech Wraps Strong ICE & iGB Affiliate, Earns AIBC Eurasia Shortlist
Aff.Tech, the affiliate management platform by GR8 Tech, closed out ICE and iGB Affiliate Barcelona 2026 with over 30 meetings—connecting with new prospects, aligning on growth plans with existing partners, and visiting client booths to celebrate their recent wins firsthand.
Market Signals That Match the Roadmap
Across both events, several themes dominated conversations: AI-driven automation across affiliate operations, heightened focus on compliant and transparent tracking, demand for flexible commission structures, and a clear shift from short-term acquisition toward long-term, value-driven partnerships.
For Aff.Tech, the signals validate recent product direction. Updates showcased at ICE—including new fixed-fee commission plans for tighter budget control, a third-party CRM integration API, and redesigned reporting for real-time performance visibility—speak directly to what operators said they need: infrastructure that supports diversified affiliate ecosystems without the operational drag.
“The conversations at ICE confirmed what we’ve been building toward,” said Mariia Shmelova, CEO of Aff.Tech. “The industry is moving away from short-term acquisition thinking. Operators want partnerships they can measure, manage, and grow over time—and they need platforms that make that sustainable at scale. That’s the direction we’re committed to.”
Industry Recognition Follows
Shortly after the event, Aff.Tech was shortlisted for Best Affiliate Software at the AIBC Eurasia Awards 2026—recognition that aligns with the momentum the team is carrying into the rest of the year.
News
N1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
N1 Partners is proud to announce that N1 Puzzle Promo has been awarded Best Advertising and Marketing Campaign at the European iGaming Awards, recognizing the campaign as one of the most impactful and innovative marketing initiatives in the iGaming industry.
The European iGaming Awards celebrate excellence across the European iGaming industry, honoring companies and projects that demonstrate outstanding performance, creativity, and contribution to the sector.
N1 Puzzle Promo stood out as a large-scale global affiliate marketing campaign that became one of the most visible and performance-driven initiatives in iGaming in 2025. Built around a competitive, leaderboard-based mechanic, the campaign featured a total prize pool of €500,000, with a Robinson R22 helicopter as the ultimate reward. This ambitious concept motivated affiliates worldwide to actively scale traffic and compete for top positions across multiple Tier-1 markets.
The campaign was supported by a strong and continuous online presence throughout the year. N1 Puzzle Promo was actively promoted via leading iGaming media, digital advertising, and social media channels. This ensured consistent 360-degree exposure across all key touchpoints, keeping both existing partners and new affiliates highly engaged. The campaign drove sustained activity across Tier-1 and growth markets, with affiliates increasing their monthly FTD volumes by 150% in 2025 compared to the previous year.
The campaign culminated in a grand final party and winner announcement event in Barcelona, where top-performing partners gathered to celebrate the results together. This transparent and public conclusion reinforced trust, credibility, and community within the affiliate network, transforming months of competition into a shared industry milestone.
“Winning Best Advertising and Marketing Campaign at the European iGaming Awards is a powerful validation of our vision for N1 Puzzle Promo,” said Alexa Bond, Head of Affiliates at N1 Partners. “This wasn’t just a promo, it was a global journey that united partners and drove strong, measurable growth. We’re grateful to our partners and proud to set a new benchmark for affiliate marketing in iGaming.”
This award further strengthens the position of N1 Partners as a team that consistently delivers bold, high-impact marketing solutions and continues to set new benchmarks for affiliate campaigns in the iGaming industry.
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News1 week agoN1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
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Awards1 week ago2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026
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Press Releases7 days ago
N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona
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Conferences19 hours agoAff.Tech Wraps Strong ICE & iGB Affiliate, Earns AIBC Eurasia Shortlist
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Affiliate Success19 hours agoReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

