Xsolla, a leading global video game commerce company, introduces significant updates to the Xsolla Partner Network, an advanced affiliate marketing engine designed to connect game developers with content creators. These updates enhance the experience for both developers and creators by introducing new interaction tools, expanded data accessibility, and deeper integrations with the Xsolla Rainmaker platform.

The growing influence of content creators on platforms like YouTube, Twitch, and TikTok has reshaped game marketing strategies. Developers increasingly seek streamlined ways to discover, manage, and measure creator partnerships. The Xsolla Partner Network addresses this demand by providing an all-in-one solution for creating and scaling performance-based campaigns, now with added tools to enhance usability and campaign success.

New Xsolla Partner Network updates significantly benefit developers and creators, enhancing their ability to collaborate effectively and succeed in their goals.

For developers, the platform now offers:

Creators gain access to a comprehensive creator toolkit designed to simplify campaign management and accelerate growth. The redesigned interface provides intuitive tools and features that make managing campaigns, engaging audiences, and enhancing content creation easier. By removing the 50-subscriber minimum threshold, the platform is now accessible to micro creators, enabling them to kickstart their careers.

Additional features for creators include:

With these updates, the Xsolla Partner Network empowers developers and creators to collaborate seamlessly, unlocking new opportunities for success in the evolving landscape of game marketing.

“The Xsolla Partner Network has always been a powerful tool for developers to grow their games and for creators to monetize their passion,” said Chris Hewish, Chief Strategy Officer at Xsolla. “With these new features, we enable seamless collaboration between developers and creators, ensuring both can achieve their goals more effectively.”

QMRA has now been active for nearly a year, and we are proud to have welcomed many members who share our commitment to responsible affiliation. We continue to work towards becoming the leading compliance indicator for international affiliates.

Beyond compliance, we are expanding our efforts into advocacy. For example, in Finland, we have launched lobbying initiatives as the government considers restricting affiliate activities.

Most importantly, several QMRA members are actively seeking advertising licenses from Google and Meta in various jurisdictions. We are pleased to confirm that in Denmark, both platforms have recognized QMRA membership as a decisive factor in granting these licenses. This information has been directly communicated to us by our members.

This is a significant milestone for QMRA. It confirms that our compliance checks and the presence of the QMRA quality mark on an iGaming affiliate website are taken seriously by key industry players. Additionally, we know that in other markets, QMRA membership is already being considered in similar assessments.

We will continue to strengthen our position and expand our influence. Thank you for your continued support in upholding responsible affiliation standards.

Businesses of all sizes active in the igaming affiliate industry are being invited to enter the annual iGB Affiliate Awards which will take place 3 July in parallel with iGB L!VE.

The deadline for submitting nominations is Friday 28 March 2025 with the shortlist expected in early  May.

The Awards, which have become a must-attend celebration of the industry, will be presented at East London’s famous Art Deco Grade II-listed Troxy venue. Paying homage to its musical heritage, including staging performances by Liam Gallagher, Garbage, Morrissey, the Cure and Stereophonics as well as hosting the NME Awards, iGB Affiliate nominees and guests will enjoy an evening of Britpop-themed entertainment as they get to relive the cultural explosion of ‘Cool Britannia’.

Award categories comprise: Best Casino Affiliate, Best Sports Betting Affiliate, Best Bingo Affiliate, Best Poker Affiliate, Best Crypto Affiliate, Best Streaming Affiliate, Marketing Campaign of the Year, Affiliate Employer of the Year and Safer Gambling Initiative of the Year. Best Affiliate Manager, Affiliate Idol aka Lifetime Achievement Award. Best Affiliate Programme, Best Affiliate Network. Best Tech (NEW), Best Affiliate Management Platform (NEW), Best Digital Agency, Rising Star, Best Newcomer, Innovator of the Year and the publicly voted Game of the Year.

Widely regarded as constituting the most transparent and rigorous awards process in the industry, the iGB Affiliate Awards panel of external industry judges have been selected for their expertise on both the igaming affiliate sector and in specialist areas pertaining to individual awards, such as safer gambling.

Before joining the panel, judges are required to sign an NDA to keep all submitted information confidential and the winners’ names secret until the event has taken place. They are also obliged to declare all potential conflicts of interest prior to judging.

Naomi Barton, Global Porfolio Director responsible for iGB Events stated: “The decision to keep the iGB Affiliate Awards in London alongside the relocated iGB L!VE has been welcomed by the industry.

“The opportunity to experience the very best products and services on the iGB L!VE show floor during the day and then to celebrate the fantastic achievements of the igaming affiliate community amongst friends and colleagues at the Awards is a wonderful, once-in-a-year opportunity.”

She added: “Speaking with previous winners, being judged ‘best in class’ at what is the premier recognition platform for businesses of all sizes in the igaming affiliate industry demonstrates to current and future staff that you are a leading company, it helps attract talented employees and is a rich source of pride for the broader team.”