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Relationships between Regulators, Operators and Affiliates Storming the iGaming and Financial Industries discussed at Prague Gaming Summit 3

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Operators and Affiliates Storming the iGaming and Financial Industries discussed at Prague Gaming Summit 3

The third edition of Prague Gaming Summit, held on the 12 of March 2019 at Vienna House Andel’s Prague, will open with a thought-provoking and energizing panel discussion of operators, service providers, affiliates and expert lawyers. The experts of the panel will present a case study about the Affiliate-Operator relations and how it has been influenced by the regulators choices in 2019 and beyond.

Tal Itzhak Ron (Chairman & CEO at Tal Ron, Drihem & Co., Law Firm), along with a panel of industry experts will dissect the topic and answer a burning question of the industry, the Affiliate-Operator relations can be strained at times, so what should each party look for in a partnership in order to make sure it runs smoothly?

Find out what operators look for in a trustworthy affiliate, and discuss how we can all play a part in improving industry relations across the board. In this exclusive session affiliates, operators, lawyers and regulators discuss topics storming the industry.

  • As the compliance in the UK and Malta tightens – how do operators and affiliates embrace these changes?
  • Are players looking for other markets due to these compliance requirements?
  • As initiatives like trustly “Pay N Play” disrupts the way players open account –  what is the future of player acquisition and how can such initiatives propagate the tightened UK market?
  • As key personnel shift between the Malta Gaming Authority and Malta Financial Services Authority – can blockchain technology and cryptocurrency be the future basis for the iGaming industry?
  • What is the current M&A landscape for operators and affiliates?
  • How are the relationships between operators and white hat affiliates evolving as affiliates programs trim their affiliate partners? Are the big networks, which work on contracts with operators going to totally change the affiliate industry landscape?
  • What would the affiliate world look like a year from now with all the regulatory changes and the US opening for business?

The panel members will be:

  • Assaf Stieglitz (President, Odds1x2 Holdings)
  • Amir Mikay (Co-founder, TrafficLightMedia)
  • Yoav Dotan (Co-Founder, Affiliate Cruise and Genesis Global)
  • Stephanie Attias (Global Head of Regulation, Tal Ron, Drihem & Co.)

Don’t miss out on this exciting opportunity to engage on the subject of operator and affiliate relations at Prague Gaming Summit 3! You can Register here or View the Agenda

Whether you are a new to the industry or a veteran, Prague Gaming Summit offers the opportunity to learn something new and be part of a group at the forefront of gambling industry in the Czech Republic, Slovakia, Poland, Austria, Switzerland, Germany and Liechtenstein.

The Summit will approach all regulatory and compliance related aspects of the mentioned markets and will also highlight some trending topics such as the relationships between Regulators, Operators – Affiliates, MasterCard’s new requirements for Online Merchants (CFD, FX, Gaming, Crypto), understanding millennials (with emphasis on eSports, Daily Fantasy Sports an Virtual Sports), outsourcing for gaming companies, IT security, AML, KYC, CSR.

Several topics will also focus on the use of AI in sports betting industry related Big Data and in Responsible Gambling.

The program will also include a very important IMGL MasterClass that will aim to sharing the latest insights by the International Masters of Gaming Law experts about advertisement banning.

Full details about the event can be found on the official event website: www.praguegamingsummit.com

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Lapalingo the latest exhibitor to sign up for AffiliateCon Sofia 2019

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Lapalingo the latest exhibitor to sign up for AffiliateCon Sofia 2019

 

Lapalingo has joined the list of first-class exhibitors to have signed up for AffliateCon Sofia 2019.

On Wednesday 15 and Thursday 16 May, Lapalingo will be at the Sofia Event Center to showcase its leading casino affiliate programme, giving affiliates the opportunity to network with a world-renowned brand.

In adding its name to the line-up of reputable attendees, Lapalingo joins the likes of Kindred Group, Genesis Affiliates and 7StarsPartners, as the AffiliateCon Sofia floor plan takes further shape.

Sara Nemzer, Lapalingo COO, said: “Lapalingo is excited to attend AffiliateCon Sofia and we’re looking forward to this event, where we will have proper time for each of our valued partners and we can mingle in the beautiful Sofia.”

As well as first-class exhibitors, AffiliateCon Sofia also has an impressive list of speakers lined up, with Google Industry Manager Yiannis Kranitis confirmed as part of the line-up.

AffiliateCon Sofia promises to be an even bigger and better event than 2018’s successful show.

Two full days of educational speeches will be intertwined with lively entertainment and an evening party with special guests to complete the experience.

Click here to book your tickets and network with the best affiliates Europe has to offer this summer.

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How to Keep Online Casinos Users Interested: Advice from Christina Thakor-Rankin

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How to Keep Online Casinos Users Interested: Advice from Christina Thakor-Rankin

 

According to the Conversion portal, the gambling market increased by €4.3 billion in 2018, and its volume would grow by €3.9 billion in 2019. It means that the industry competition will become even higher. Therefore, it is quite important for online casino owners not only to attract new gambler, but also to retain the current ones. Well, what methods are the most efficient in this regard?

 

Tools for Retaining Online Casino Clients
The high-return gambling industry allures new companies interested in the expansion of their audience to the market. To attract and retain customers, online casino owners develop comprehensive marketing strategies allowing to fulfill players’ demands. One widens a range of casino offers, provides maximum transparency of transactions and access security, as well as adds new ways of withdrawals and major loyalty programs.

There are several efficient and, most significantly, legal tools that help to engage clients and encourage them to return to the resource again and again.

Christina Thakor-Rankin, a Leading Gaming Advisor at 1710 Gaming Ltd. and expert in betting, gaming, and gambling industries with 25 years of experience, has shared her opinion of how gambling online resources can retain steady clients.

Christina Thakor-Rankin will become a speaker at the Prague iGaming Affiliate Conference – event about affiliate marketing in online gambling by the company Smile-Expo, which will take place in the Czech Republic on April 18. The conference will gather top marketers, gambling sphere experts, affiite programs representatives and online casinos operators.

Special Offers, bonuses and loyalty programs

Appealing special offers include non-deposit games, registration bonuses, and cashback in case of losing. Such prizes and bonuses should be optimized for both new clients and regular visitors. Also, it is important to remember about loyalty programs with well-defined rules.

Christina Thakor-Rankin believes that exclusive customer specific deals and offers, and loyalty programs that offer a proper reward are the most efficient tools to retain online casino customers.
“We now live in a world where customers are always looking for the next thing. Being aware of this means we can stay a step ahead by making sure that we keep developing what we do.”

The reason for exclusive customer specific deals and offers is simply to mirror what customers get from other digital service and product providers, believes Christina. According to the expert, it refers to recommendations based upon historic activity, and it works for casinos and gambling sites.

Loyalty programs which really do reward regular customers with something meaningful are also important. Christina explains that it could be points which can be converted to cash or rewards in the form of gifts.

“For example, one of the casinos I use sends a small box of chocolates or a voucher on St Valentines’ Day or my birthday. Another one rewards regular logins with random free cash, spins or gift drops.”

However, expert shares that she probably wouldn’t advocate traditional deposit bonuses, as regulators are starting to take action on this and it’s a little bit boring.

Constant Product Expansion

The more diverse and high-quality games the platform provides, the more players the resource will get.

The specialist is sure that the first thing to attract players is always product, as if a product is no good, clients won’t stay.

“As an industry we’ve struggled with the next generation of players (the Millennials), and logic says that if we miss them, we will probably miss the next generation as well unless we start doing something about it now.”

Christina says that the problem seems to be that the new generation which has grown up in a fully interactive world does not seem to be so interested in a two-dimensional casino game. So, there has been some experimentation with VR and skill-based gambling to look at how we bridge the gap, but it should still be better developed.

“Until we get there, I think that more successful casinos will provide as much as possible to offer something for everyone and tailor products accordingly.”

Here the expert explains that some types of slots work better in different parts of the world, for example, fairy tale games work well in Europe but mean nothing to customers in emerging markets. At the same time, virtual sports are taking off in West Africa, but connectivity and cost of data mean it hasn’t gone online yet.

Push Notifications, Spam and Black SEO

Push notifications, special emails for registered clients, can inspire players for action and offer to place a bet.

Here, Christina believes that spam and black SEO are not as efficient as they used to be. She explains that customers are now far more aware of the tactics used by digital companies to push themselves up the rankings or get their products and services in front of them.

“It is not important if it is white hat or black hat, and improved spam filters help to ensure that even legitimate emails end up being blocked.”

The specialist says, it is only a matter of time before regulators step in, further reducing the effectiveness of traditional affiliate tactics.

“We also need to be aware that traditional SEO is now slowly but surely being superseded by voice – what used to be Google is fast becoming Alexa or Siri and this poses some interesting challenges but also some very interesting opportunities for new forms of affiliate activity.”

Artificial Intelligence and Big Data Analytics in Online Casinos

Talking about AI and big data, Christina mentions that knowledge is power.

“The more we know about our customers, the better we understand their behavior, their motivation, their preferences, so, the better we can serve them.”

AI and data science have already started to take on the role of an “affiliate” on some websites, explains the expert, talking about recommendations for purchases, products or content based upon customers’ activity.

Christina believes data science and machine learning are just taking the principles of customer segmentation and CRM and automating them on a bigger scale. “What will be key is how applications interface and interact with customers,” says Christina.

Role of Affiliate Marketing

“Affiliates as we think of them in the world of gambling are really a child of the internet,” explains Christina.

According to the expert, currently, we’ve gone from internet to mobile, voice and virtual and projected reality. There was also a huge shift in regulation: an open internet market has become more restricted. Christina says that keeping in mind the need to limit exposure to gaming content until age has been verified and a new generation whose interest in casino is lower than previous generations, we see that life for online casino affiliates gets much harder.

“That does not mean they don’t have a role to play – the question will be whether the role is that of an affiliate or of an advocate and influencer.”

At the Prague iGaming Affiliate Conference, Christina Thakor-Rankin will deliver a presentation on the topic: From Affiliate to Influencer – engaging the iGeneration.

Learn more about affiliate marketing from the experts.
Use the promo code SAVE30 and get 30% discount. The amount of tickets is limited.
Details about the event and registration are on the website.

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Google Manager joins illustrious speaker list for AffiliateCon Sofia 2019

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Google Manager joins illustrious speaker list for AffiliateCon Sofia 2019

 

Google Industry Manager Yiannis Kranitis has been confirmed as a speaker for AffiliateCon Sofia 2019.

Joining Google in 2009, Kranitis boasts more than seven years experience in the gaming industry, consulting companies in their acquisition efforts and digital strategies.

Prior to joining the SEO giant, Kranitis worked on the agency side, meaning AffiliateCon Sofia attendees can tap into his multi-layered wealth of industry knowledge.

Topics he will cover include trends and competitive insights from international markets in a must-see presentation for members of the affiliate sector.

AffiliateCon Founder Julian Perry said: “SEO strategies are vital to the survival and success of affiliates and we are delighted to have a search engine specialist like Yiannis at our show this year.

“Yiannis joins an already stellar line-up of AffiliateCon SEO speakers and his time at Google should offer an array of unmissable insights.”

AffiliateCon Sofia will offer two full days of educational speeches intertwined with lively entertainment and an evening party. The show will be held at the Sofia Event Center on Wednesday 15 and Thursday 16 May.

AffiliateCon Sofia will also be hosting an SEO Mega Panel on both mornings of the show, where four expert speakers have signed up: Stanislav Dimitrov, Gennadiy Vorobyov, Lyubomir Popov and Nikola Minkov.

Other speakers include Mustard Digital Founder Allan Turner and UltraPlay’s Dragomir Ivanov, with the stage set for an even bigger and better event than 2018’s unforgettable show.

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