Press Releases
Intertops celebrates 25 years since online gambling first
A milestone in gambling and ecommerce history took place 25 years ago this month when Intertops became the first company ever to accept an online bet.
The Austria-based operator’s brand new Intertops website handled a $50 wager, placed by a Finnish punter, on Tottenham Hotspur to beat Hereford United in an FA Cup fourth round tie on January 17, 1996.
At odds of just 1.04, the Premier League side’s 5-1 demolition of their lower-league opponents meant the punter profited by just $2, but it was a game-changing day for the betting industry, which until that day had been restricted to in-person and telephone wagering.
That $50 wager was the first of billions placed in the intervening quarter of a century, during which time Intertops has remained at the forefront of online betting. In 2000, the operator, responding to the growing potential of cell phones, launched the first-ever mobile betting site, and two years later introduced live betting.
In the years since 1996 Intertops has expanded beyond sports, with the creation of Intertops Casino in 1998 and the launch of Intertops Poker in 2003, thus always ensuring that its valued players can enjoy a full range of online gaming entertainment.
Intertops marks a quarter of a century of online betting by this year launching its new, redesigned in-play Sportsbook.
“We remain proud of our unique place in gambling history,” an Intertops spokesperson commented. “Gambling in one form or another had been around for millennia, yet Intertops brought it into the digital world in January 1996 thanks to our foresight and pioneering spirit, which remains the same today.
“In the years since that historic day, we have striven to stay at the head of the gambling sector, offering entertainment to millions of players each year through our comprehensive Sportsbook, Poker and Casino platforms.
“We will always be the first, but the introduction of our new Sportsbook will also ensure that we remain the best.”
Intertops was actually established in London back in 1983, and initially offered bookmaking services to players in Germany through a combination of telephone interactions and cash sent through the post.
It relocated to Austria almost a decade later to avoid British postal delays, but even in 1992 the World Wide Web was still more than a year away from common usage. Pizza Hut is considered to be the first company to complete an online transaction through the sale of a large pepperoni pizza in 1994, and it was Intertops that soon after took gambling into cyberspace.
“After all the years of success in the past, we remain committed to the future and providing players with the games they love to play,” the Intertops spokesperson added. “Here’s to 25 more years of a fun in a safe gaming environment.”
Affiliate Announcements
3 New Websites Approved by QMRA
QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.
QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).
QMRA is available for the following markets:
Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia
Various well known international affiliate companies joined QMRA already:
- Game Lounge, Gaming Innovation Group and Leadstar Media
Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.
The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:
https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/
We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!
Affiliate Announcements
WA.Technology Launches WA.Affiliates
WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations.
WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.
Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.
Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.
Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”
News
Affiliate Roulette Introduces Affiliate Brain AI – A Comprehensive AI Tool Suite for Affiliate Marketers
New Platform Streamlines Content Creation, Social Media Management, and Performance Optimization
Affiliate Roulette, a leading provider of iGaming affiliate networking, announced the launch of Affiliate Brain AI, an advanced AI tool suite designed to assist affiliates and affiliate managers in enhancing their marketing efforts. This platform offers 60 AI-powered tools to simplify various aspects of affiliate marketing, including content creation, social media strategies, and performance analysis.
Affiliate Brain AI aims to address the challenges faced by affiliates in the dynamic digital marketing landscape. Having been trained specifically for affiliation, this platform enables affiliates to generate high-quality content, visuals, and social media posts efficiently. From AI-driven article assistants and adaptive content capabilities to intelligent writing tools and code generators, Affiliate Brain AI equips affiliates with the resources they need to create compelling, brand-consistent content tailored to their target audiences.
“We are excited to introduce Affiliate Brain AI, a practical solution that addresses the evolving needs of affiliate marketers,” said Edward of Affiliate Roulette. “Our platform utilizes AI technology to provide affiliates with a comprehensive toolkit that streamlines their operations, enhances productivity, and drives better results across all aspects of their affiliate marketing efforts.”
Key features of Affiliate Brain AI include:
Content Creation Tools:
· AI Article Wizard: Simplify content creation with a guided template for generating keywords, titles, outlines, and more.
· Brand Voice Integration: Maintain consistent brand identity across all content by integrating your brand’s voice and style.
· Intelligent Writing Assistant: Generate high-quality text content with an intuitive interface and robust editing capabilities.
· Custom AI Models: Create tailor-made AI models for generating content that aligns with your unique affiliate marketing needs.
Visual and Multimedia Tools:
· AI Video Enhancements: Transform static images into engaging, motion-based affiliate promotion videos.
· AI Image Generator: Create stunning visuals and graphics in seconds with advanced AI image generation capabilities.
· AI Voiceover: Convert text into natural-sounding audio with customizable voices and languages.
Coding and Development Tools:
· AI Code Generator: Accelerate coding processes and bring projects to life more efficiently with AI-generated code.
· AI Web Chat: Analyze web page content and generate relevant information or responses based on the provided URL.
Social Media and Marketing Tools:
· Social Media Post Generators: Access post, caption, and hashtag generators for platforms like Facebook, Instagram, YouTube, and Twitter.
· Email and Newsletter Generators: Automate the creation of emails, newsletters, and other affiliate marketing communications.
· SEO Optimization Tools: Improve search engine visibility with AI-generated meta descriptions, titles, and keyword-optimized content.
Productivity and Efficiency Tools:
· AI Speech-to-Text: Transcribe audio recordings into text format with high accuracy.
· File Analyzer: Extract key insights or generate summaries from documents like PDFs, Word files, and CSVs.
· Advanced Dashboard: Track data, manage documents, and monitor time saved with a centralized control panel.
Affiliate Brain AI also offers tools specifically tailored for social media management, such as post generators, caption creators, and hashtag optimizers for platforms like Facebook, Instagram, YouTube, and Twitter.
With its flexible pricing model, including a free plan with unlimited word tokens for active Affiliate Roulette users, Affiliate Brain AI is accessible to affiliates of all levels, enabling them to optimize their marketing strategies and drive better results in the competitive digital landscape.
Affiliate Roulette is a networking platform that offers a free iGaming affiliate directory to make it easy for operators to find affiliates. Affiliates and operators can create a company profile, find new customers, and grow their reputation in the iGaming industry. And now with Affiliate Brain AI, Affiliate Roulette is the only platform that provides a full arsenal of tools and networking site to ensure their success.
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