News
Good Game Limited offloads esports news site

The affiliate company behind Bojoko.com sells Eurheilu.com to Esports Media Solutions for an undisclosed sum
Good Game Limited, the online casino affiliate organisation behind popular comparison site Bojoko.com, has sold its esports news asset Eurheilu.com for an undisclosed sum.
The site has been purchased by Esports Media Solutions and will allow Good Game to reinvest and fully focus on driving growth in Bojoko.
Eurheilu.com was launched in early 2016 and is updated daily with news, features, interviews, streams and guides about the thriving esports industry.
It has proved particularly popular among enthusiasts in Finland and other Nordic countries as esports continues to grow rapidly across the region.
Aleksi Halsas, co-founder of Esports Media Solutions, said: “Our Eurheilu.com acquisition supports our strategy in Finland well and we are extremely excited about the opportunities it presents us.”
The sale of Eurheilu.com comes a little over a year after Good Game sold its network of Finnish online casino comparison sites to XLMedia for a total consideration of €15 million.
Good Game now operators just one site, Bojoko.com, which is being positioned as the Trip Advisor of the online casino world.
Bojoko, which was launched in 2017, allows operators and suppliers to upload their own listings with players able to leave their own ratings and reviews.
It has proved a hugely popular concept with operators, suppliers and players alike, with more than 320 casinos and suppliers listed to date.
Joonas Karhu, chief business officer at Good Game Limited, said: “We have spent the past few years building Eurheilu.com into a popular and thriving esports information site and community.
“But as we continue to invest more time and resources into establishing Bojoko as the most popular online casino comparison site in the UK and beyond, the time was right to sell the brand.
“We are thrilled that Esports Media Solutions will be running the site moving forwards as their passion and expertise will take it to the next level.”
Awards
Blask wins Best Tech at iGB Affiliate Awards 2025

Blask, the data-driven analytics ecosystem transforming iGaming oversight, has been named ‘Best Tech’ at the prestigious iGB Affiliate Awards 2025 in London.
The win underscores the platform’s transition from a promising startup into an industry mainstay.
Launched publicly in May 2024, Blask has already secured two major accolades: SiGMA Asia Startup Pitch 2024 and Startup of the Year at the Starlet Awards, making this the third milestone in its brief yet impressive journey.
“Winning this award proves that Blask has outgrown its startup roots and become a data-first iGaming institution,” said Max Tesla, CEO and co‑founder. “We’re continuing to build out the platform, and with the recent launch of Blask Games, we now offer Game Visibility Rank across casino titles. No guesswork, just transparent, repeatable insights.”
Blask is now used by some of the biggest operators, affiliates and suppliers in the iGaming industry, providing real-time, data-driven market intelligence as well as a competitive edge in more than 60 markets worldwide.
The platform is regularly updated with new features and functionality.
Last month Blask Games was added, giving operators, affiliates, and analysts access to granular intelligence around game placement within casino lobbies.
Conferences
EEGS Affiliate Conference Returns – Celebrating Its Fourth Edition as a Key Industry Milestone in Eastern Europe

Building on the success of previous years, the EEGS Affiliate Conference is set to host its fourth edition, reaffirming its position as the leading event dedicated to affiliates, affiliate managers, and industry partners in Eastern Europe.
The conference will take place on 25th November in Sofia, Bulgaria, as a key accompanying event to the Eastern European Gaming Summit (EEGS). It provides a premier platform for affiliates to connect, share insights, and drive growth within the rapidly evolving gaming and entertainment sectors.
Since its launch, the EEGS Affiliate Conference has attracted over 150 top-tier affiliates, affiliate managers, and industry stakeholders from across Europe. It serves as a vital hub for networking, strategic partnerships, and the exchange of innovative ideas, enabling attendees to maximize their success in a competitive market.
The upcoming edition promises to be even more impactful, featuring engaging panel discussions, expert-led presentations, and exclusive networking opportunities tailored specifically for the affiliate community. The event will culminate in a lively networking party, offering attendees a relaxed environment to forge new collaborations and strengthen existing relationships.
As the only dedicated affiliate conference in Eastern Europe, this event offers unparalleled visibility for brands and affiliates seeking to expand their reach, share best practices, and stay ahead of industry trends.
EEGS also offers premium sponsorship opportunities designed to elevate brand presence and maximize exposure. Interested parties are encouraged to stay tuned for sponsorship details or contact the organizers directly at [email protected].
Mark your calendars for the upcoming EEGS Affiliate Conference in Sofia, Bulgaria, and seize the opportunity to connect with industry leaders, share insights, and explore new avenues for growth and innovation. The program and registration details will be announced soon. More updates will be shared shortly!
Affiliate Announcements
Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.
What Sets It Apart?
Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.
From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates, 630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.
See It First at iGB L!VE
Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.
Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.
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