Acquisition of Affiliate Summit Heralds Exciting New Chapter for Leading Affiliate Marketing Event Companies Affiliate Summit and iGB Affiliate
Clarion Events the parent company of iGB Affiliate is pleased to announce its acquisition of the Affiliate Summit Corporation, which includes the Affiliate Summit tradeshow and conference, FeedFront Magazine, GeekCast.fm, ReveNews.com, and the annual AffStat industry benchmark reports. Affiliate Summit has been at the forefront of the affiliate marketing industry since their inception in 2003.
Affiliate Summit joins Clarion Events alongside the iGB Affiliate brand to further the vision of both companies to provide a comprehensive events and information platform for the affiliate marketing sector. With the acquisition, Affiliate Summit will continue to deliver the premier affiliate marketing trade-show and conference in the United States, and will now have the opportunity to expand the Affiliate Summit brand internationally.
Additionally, Affiliate Summit Co-Founders, Missy Ward and Shawn Collins with over 20 years’ experience in affiliate marketing, will continue running Affiliate Summit in the capacity of Co-CEOs with the support of their highly regarded team.
“Clarion is widely regarded as a leading event organizer, and we will be harnessing their expertise in order to expand internationally and bring our events to the next level. Becoming part of Clarion will add value to our current brands and provide an opportunity to take new products to emerging markets. Bringing Affiliate Summit and iGaming Business together will deliver enhanced benefits to attendees and exhibitors alike.” said Shawn Collins.
Alex Pratt, Managing Director – iGB Affiliate, Clarion Events said “This is a really exciting acquisition for Clarion, bringing together the biggest affiliate marketing events company with Clarion’s resources, expertise and successful affiliate shows in igaming and finance. Missy and Shawn have established an extremely strong business and we are looking forward to a successful collaboration to improve the US events as well as launch the Affiliate Summit brand internationally.”
Affiliate Summit East, New York Marriott Marquis, July 30th – Aug 1st 2017
Berlin Affiliate Conference, Messe Berlin, Oct 1st – Nov 4TH 2017h
Affiliate Summit West, Paris Las Vegas, Jan 7th-9th 2018
About Affiliate Summit:
Affiliate Summit, started in 2003, is the largest affiliate marketing conference and tradeshow in the world. This three-day conference included an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts. In addition to the conference and tradeshow, Affiliate Summit also publishes FeedFront Magazine, GeekCast.fm, ReveNews.com, and the annual AffStat industry benchmarking reports.
About iGB Affiliate:
iGB Affiliate is the affiliate-facing brand of iGaming Business. It organises the three biggest affiliate events in the industry: LAC, AAC and BAC. Its conferences provide the platform for affiliates to learn from the industry’s best during dedicated conference schedules, and meet affiliate managers from major and rising operators both on the exhibition floor and during well-attended networking events.
The affiliate conferences are the only place you can network with large volumes of affiliates at once. For operators, the conferences are vital to growing their affiliate networks. iGB Affiliate also provides the free iGB Affiliate magazine. With high quality content and strong digital and print followings, it continues to be the only dedicated magazine in the affiliate industry.
About Clarion Events:
Clarion Events can trace its roots back to 1947 and takes great pride in being one of the oldest independent event organizers in the UK. The teams at Clarion create uniquely effective and stimulating environments that can serve as a platform to build businesses and enhance customer relationships and experiences. Clarion is a global events business with a number of events across a range of vertical markets. In the affiliate and retail sector, Clarion Events provides a range of services including the iGB Affiliate series of exhibitions, iGB Affiliate Magazine, InternetRetailing Expo, InternetRetailing Conference , and the Internet Retailing Summit.
Tipico U.S. Partners with Income Access for Affiliate Program
Soon to launch New Jersey-facing sportsbook to leverage Income Access’ platform and affiliate management services
Tipico U.S., a division of Tipico Group, one of the largest European sports book operators, today announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. The partnership will see Tipico U.S. unveil a new affiliate program in New Jersey for its imminently launching sports betting and iGaming brand, which will be managed by Income Access’ team of affiliate marketing experts, while leveraging the company’s technology solution.
Tipico Group, which possesses nearly 15 years of online and retail sports betting experience in Europe, is one of the few operators to use proprietary technology to power its gaming products. Regulated by the New Jersey Division of Gaming Enforcement (DGE), Tipico U.S. will officially unveil its new gaming brand to sports enthusiasts within the state in 2020.
Supporting affiliates with their acquisition and retention efforts is Income Access’ affiliate software, which features comprehensive tracking and reporting tools. As the upcoming Tipico U.S. program will also be managed by the company’s in-house affiliate management team, the brand will benefit from expert knowledge in affiliate recruitment, outreach, maintenance, payments and more.
The launch of the Tipico U.S. affiliate program will enable affiliates to develop and monitor digital marketing campaigns for the international sports gaming and entertainment company. Aiming to engage with active sports bettors, Tipico U.S. is a brand for players who want cutting-edge sports betting experiences. At launch, Tipico will offer simple enrollments via their mobile app, web and desktop platforms, as well as competitive player promotions.
Adrian Vella, Managing Director, U.S. Business at Tipico, said: “We’re thrilled to partner with Income Access and look forward to the great work the company will be able to produce for our team. As part of our U.S. expansion, we’ve made sure Tipico is aligned with the best in the business, particularly those with deep experience in the regulated New Jersey market.”
Keith Gormley, Head of U.S. Marketing at Tipico, added: “This partnership will serve as a key piece in our marketing strategy for both our upcoming launch in New Jersey and our expansion into other regulated markets in the U.S. Through our collaboration, we’re anticipating driving high-quality players into the Tipico sports betting product.”
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “Sports affiliates will soon be able to promote Tipico, a well-known brand in the gaming industry, thanks to our partnership. Both our platform and management services will help affiliates establish a presence in New Jersey, while also encouraging overall program growth.”
The Lottery Office Launches Affiliate Programme with Income Access
The Lottery Office, Australia’s premier online lottery operator, has announced the launch of its new lottery affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The agreement will see the iLottery brand, which is regulated by the Northern Territory Government of Australia, leverage Income Access’ comprehensive affiliate marketing software to optimise programme growth and increase affiliate partnerships in Australia.
An established brand with over 16 years of experience in the global lottery industry, The Lottery Office employs a unique business model, whereby Australian players are provided with a matching ticket, at the lottery of their choice, for major lotteries across the globe once a ticket is purchased locally. The company’s portfolio includes seven of the world’s biggest lottery brands such as EuroMillions®, EuroJackpot® and US Powerball®.
Part of the Global Players Network Pty Ltd, The Lottery Office is also one of a select group of online lottery operators that are licensed by the Northern Territory Government of Australia to sell tickets to Australians, allowing customers to benefit from international lottery draws.
The integration with Income Access’ award-winning reporting and tracking technology will grant The Lottery Office and its affiliates access to key data and tools that can be leveraged towards their combined digital marketing efforts to maximise overall revenue growth. Furthermore, the platform features state-of-the-art ad targeting capabilities based on geo-location, time of day, device, browser and other criteria.
Qualified partners will benefit from the brand’s in-house affiliate team with the long-standing history and experience required to acquire and retain high-value iLottery players. In addition, affiliates will be compensated through competitive revenue commission schemes.
Jaclyn Wood, CEO at The Lottery Office, said: “The combination of Income Access’ leading affiliate software and dedicated affiliates, who will play an integral role in our advancement, gives us a powerful marketing advantage while aligning with our strategic growth plans.”
Tara Wilson, SVP and General Manager at Paysafe’s Income Access, said: “We’re thrilled to be partnering with a company like The Lottery Office, which has such a strong presence in the Australian online lottery market, in support of its affiliate programme launch. Through our software platform, we will provide essential marketing tools to support both the growth of its affiliate channel, as well as the brand’s overall exposure in Australia’s expanding iLottery market.”
BonusFinder.com granted Responsible Affiliates in Gambling (RAiG) membership
Cements company’s commitment to social responsibility in UK gaming affiliate sector
BonusFinder.com has been granted membership of the Responsible Affiliates in Gambling (RAiG) body in recognition of its commitment to responsible gaming and player safety.
RAiG’s mission is to raise standards in the UK affiliate sector around responsible gaming, to foster wider initiatives to promote social responsibility and help to create a safer gambling environment for consumers.
Before being granted its membership, BonusFinder.com successfully completed a third-party social responsibility audit, ensuring it fulfils the association’s entry criteria as well as being compliant with a range of existing statutory and non-statutory regulations.
As a member of the RAiG, BonusFinder.com has agreed to uphold the Code of Conduct set by the association around social responsibility, business ethics and regulatory compliance.
The association was founded in 2019 with founding members including Better Collective, Oddschecker, and the Racing Post.
Fintan Costello, Managing Director, BonusFinder.com, said: “Ever since we started the business a year ago we have been firmly committed to ensuring the highest levels of compliance and licensing, with player safety our number one priority.
“Being granted a membership to RAiG further cements this pledge and we look forward to working together with the association and its members to share knowledge and experience and to ensure that best practices and standards are upheld in the affiliate industry.”
Clive Hawkswood, Chairman of RAiG, said: “We are thrilled to welcome BonusFinder as a member as we continue our work to promote the socially responsible marketing of gambling products.
“Our members want to go beyond what’s required and recognise the role that affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.”
BonusFinder.com was founded in 2019 with a simple goal to allow people to “play with more” at their favourite casino or sportsbook and operates in several European markets and holds affiliate licences in five US states.
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