Acquisition of Affiliate Summit Heralds Exciting New Chapter for Leading Affiliate Marketing Event Companies Affiliate Summit and iGB Affiliate
Clarion Events the parent company of iGB Affiliate is pleased to announce its acquisition of the Affiliate Summit Corporation, which includes the Affiliate Summit tradeshow and conference, FeedFront Magazine, GeekCast.fm, ReveNews.com, and the annual AffStat industry benchmark reports. Affiliate Summit has been at the forefront of the affiliate marketing industry since their inception in 2003.
Affiliate Summit joins Clarion Events alongside the iGB Affiliate brand to further the vision of both companies to provide a comprehensive events and information platform for the affiliate marketing sector. With the acquisition, Affiliate Summit will continue to deliver the premier affiliate marketing trade-show and conference in the United States, and will now have the opportunity to expand the Affiliate Summit brand internationally.
Additionally, Affiliate Summit Co-Founders, Missy Ward and Shawn Collins with over 20 years’ experience in affiliate marketing, will continue running Affiliate Summit in the capacity of Co-CEOs with the support of their highly regarded team.
“Clarion is widely regarded as a leading event organizer, and we will be harnessing their expertise in order to expand internationally and bring our events to the next level. Becoming part of Clarion will add value to our current brands and provide an opportunity to take new products to emerging markets. Bringing Affiliate Summit and iGaming Business together will deliver enhanced benefits to attendees and exhibitors alike.” said Shawn Collins.
Alex Pratt, Managing Director – iGB Affiliate, Clarion Events said “This is a really exciting acquisition for Clarion, bringing together the biggest affiliate marketing events company with Clarion’s resources, expertise and successful affiliate shows in igaming and finance. Missy and Shawn have established an extremely strong business and we are looking forward to a successful collaboration to improve the US events as well as launch the Affiliate Summit brand internationally.”
Affiliate Summit East, New York Marriott Marquis, July 30th – Aug 1st 2017
Berlin Affiliate Conference, Messe Berlin, Oct 1st – Nov 4TH 2017h
Affiliate Summit West, Paris Las Vegas, Jan 7th-9th 2018
About Affiliate Summit:
Affiliate Summit, started in 2003, is the largest affiliate marketing conference and tradeshow in the world. This three-day conference included an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts. In addition to the conference and tradeshow, Affiliate Summit also publishes FeedFront Magazine, GeekCast.fm, ReveNews.com, and the annual AffStat industry benchmarking reports.
About iGB Affiliate:
iGB Affiliate is the affiliate-facing brand of iGaming Business. It organises the three biggest affiliate events in the industry: LAC, AAC and BAC. Its conferences provide the platform for affiliates to learn from the industry’s best during dedicated conference schedules, and meet affiliate managers from major and rising operators both on the exhibition floor and during well-attended networking events.
The affiliate conferences are the only place you can network with large volumes of affiliates at once. For operators, the conferences are vital to growing their affiliate networks. iGB Affiliate also provides the free iGB Affiliate magazine. With high quality content and strong digital and print followings, it continues to be the only dedicated magazine in the affiliate industry.
About Clarion Events:
Clarion Events can trace its roots back to 1947 and takes great pride in being one of the oldest independent event organizers in the UK. The teams at Clarion create uniquely effective and stimulating environments that can serve as a platform to build businesses and enhance customer relationships and experiences. Clarion is a global events business with a number of events across a range of vertical markets. In the affiliate and retail sector, Clarion Events provides a range of services including the iGB Affiliate series of exhibitions, iGB Affiliate Magazine, InternetRetailing Expo, InternetRetailing Conference , and the Internet Retailing Summit.
AmAff Launches Props.com, A Full Service Media Hub Targeting U.S. Sports Bettors
AmAff, a leading developer of media sites, content, and apps serving the U.S. sports betting and online gambling audiences, has launched Props.com. Props.com provides wall-to-wall coverage of the news, insights, analysis, and trends relevant to the ever-growing population of U.S. sports bettors.
Patrick Everson serves as the Head of Content for Props.com. Everson brings a wealth of experience to the company; he has held various content-focused roles in the gambling space. Most recently, Everson was a Senior Writer for Covers. Prior, he held roles at the Las Vegas Review-Journal, Golfing Las Vegas, and Rebel Nation.
Everson says: “In this rapidly expanding space, what I love most is bringing that sports betting experience straight to you, like you’re on the floor of a Vegas sportsbook with me. Taking you behind the counter to tell you where the action is, why the numbers are moving, and more. The idea is simply this: to provide entertaining and informative content that is actionable — info you can then put to use as a sports betting consumer. With the great team Props has assembled, that’s the goal every day.” Everson is joined by Props.com Managing Editor Matt Jacobs and Associate Managing Editor Spencer Limbach.
AmAff brings together a team of gambling experts with years of diverse experience.
Chris Grove is the founder of AmAff. Grove previously co-founded PlayUSA Media, which grew into the largest legal affiliate network in the U.S. before being acquired by Catena Media in 2017. Grove served as the Acting Director of Catena’s U.S. operations through the conclusion of the transaction in October 2019.
“We’ve assembled a top-tier team at AmAff, and the launch of Props.com marks a major milestone on our path to building the first at-scale affiliate company focused exclusively on the legal U.S. sports betting and online gambling market,” said Grove.
Alec Driscoll oversees AmAff’s operations, bringing years of U.S. gambling experience to the table. Driscoll has worked with numerous high-profile gambling organizations, including sportsbook tech provider FSB, Las Vegas casino operator ACEP, and Red Rock Resorts.
Pearl Gallagher adds a wealth of legal expertise to the AmAff team, bringing experience from the real estate, intellectual property, and gaming sectors. Prior to joining AmAff, Gallagher served as Chief Legal Officer for Geocomply.
Sean Hurley rounds out the AmAff team. Hurley has driven the expansion of gaming operations around the world. Notably, he was DraftKings’ first Head of Sportsbook and spearheaded the company’s New Jersey launch.
The launch of Props.com is one aspect of a multi-stage expansion strategy for AmAff, which also operates BetPrep.com, Wagers.com, and one of the fastest-growing sports betting podcast networks in the U.S., including the shows Props City, Hot Read Hits, Givin’ Props, and Givin’ Futures.
Better Collective acquires Soccernews.nl and Voetbalwedden.net to gain leading position in the Dutch online sports betting market
Global sports betting media group, Better Collective, today announces that it has acquired Soccernews.nl, one of the most visited Dutch online sports media, and Voetbalwedden.net, a well-established Dutch online sports betting community, in separate transactions for total upfront payments of 5.9 mEUR, with maximum deferred and earnout payments of 3.75mEUR.
The two acquisitions form a strategic move that will establish Better Collective with a leading position in the Dutch online sports betting market. It is expected that revenue in Better Collective Netherlands will exceed 3 mEUR in 2022, which will be the first full fiscal year in that market. As a new market, the Netherlands is expected to produce high growth for several years.
A new market for on-line gambling
The Dutch ‘Remote Gambling Act’ will come into effect on October 1, 2021, fully regulating online gambling, which until now has been operated as a state monopoly. With the act, iGaming operators will be given the opportunity to apply for a license to operate in the market and more than 20 operators are expected to be licensed by 2022. According to the international betting and gaming consultancy firm, H2 Gambling Capital, Dutch onshore iGaming is projected to increase from 22% of the country’s total iGaming in 2015 to 81% in 2024. As a result, the Dutch iGaming gross gaming revenue (GGR) for online casino and sports betting combined is expected to reach more than 800 mEUR in 2024, making it the fifth largest iGaming market in Europe.
Together, Soccernews.nl and Voetbalwedden.net attract more than 2.5M monthly visitors. The two media platforms will enable Better Collective to take advantage of the Dutch market opportunity from day one and be well positioned to gain from the expected arrival of larger international sports betting operators in the market in 2022.
Financial targets for 2021 remain unchanged
It is expected that the two acquisitions will have a positive impact on Better Collective’s revenue and earnings for 2021 and onwards. The financial impact in 2021 is however expected to be limited due to the time of incorporation and the time needed for the new Dutch market to establish itself. The financial targets for 2021, therefore, remain unchanged.
Better Collective Netherlands
Better Collective has recently incorporated Better Collective Netherlands B.V and the acquisitions add an experienced team to the Dutch business unit. To manage its Dutch operations, Better Collective has hired Joris Dekkers as Managing Director from August 1, 2021. Dekkers knows Better Collective’s business well as he has supported the company’s preparations for the market opening as an external consultant. He brings a strong background and close to ten years of experience from the iGaming industry, where he has worked on both the media and the operator side.
Jesper Søgaard, Co-Founder & CEO of Better Collective, says:
“We are excited about the regulatory opening of the Dutch iGaming market, welcoming licensed operators and laying the foundation for stronger player protection. The Dutch market has high potential and is expected to grow significantly in the coming years. To be able to capitalize on these opportunities, we are pleased to have added two strong Dutch brands to our portfolio and welcomed Joris Dekkers and a new team to Better Collective. These moves will help us establish a leading position in the Dutch sports betting media landscape.”
Rightlander partners with BetBull
Supplier to help tier one operator improve affiliate compliance
Rightlander.com, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.
Nicole Mitton, Head of Customer Success at Rightlander.com, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”
Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.
Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”
The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.
The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.
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