Press Releases
Casino Guru has revealed the blue paper for its global initiative
Casino Guru has revealed the blue paper for its global initiative to provide gamblers in all jurisdictions with an additional layer of protection through its Global Self-Exclusion System (GSES). Outlined in the company’s blue paper, GSES seeks to create a functioning and reliable way to improve consumer protection online.
GSES will create an opportunity for consumers to exclude privately from online gambling services, thus ensuring that they are not able to gamble in the designated period of the exclusion at any gambling website that is partner to GSES. Casino Guru Sustainable & Safer Gambling Lead Šimon Vincze welcomed the publication of the blue paper and said:
“We are happy to have introduced blue paper to our partners and industry stakeholders, as it outlines the exact functional and technical details of the Global Self-Exclusion System. Discussions are now more concrete than ever before, creating opportunities for tangible collaborations. It is one of the milestones on the roadmap we intend to follow in improving consumer protection.”
Casino Guru seeks to collaborate with prominent gambling operators across jurisdictions who are committed to improving overall player protection and who are willing to join the GSES initiative to provide consumers with an additional possible level of security.
The team behind the initiative has set several priorities, including keeping consumers out of harm’s way, ensuring that any entry logged into the GSES respects the privacy of the consumer, and offering a reliable way for players to block their access to gambling.
Casino Guru’s product takes on the ambitious goal to exceed the reach of other blocking and self-exclusion solutions, such as excluding at a single operator or using other means to limit consumer gambling.
The company seeks to collaborate with stakeholders, who are prepared to protect their consumers across numerous jurisdictions, and seek to establish an independent authority that can preside over GSES that is fully-focused on securing new members and improving the overall effectiveness of the solution.
GSES has accounted for a number of potential complications and challenges . The blue paper has looked into key points such as identifying personal details and handling false positives, ensuring the privacy of the shared information and outlining a roadmap to implement the system. Vincze acknowledged the challenges that remain to be tackled:
“The biggest challenge is probably ensuring widespread implementation of the global scheme among operators and other industry stakeholders. The system is counting on voluntary participation as there probably never will be enforcement by regulators. We know there is a need on players’ side to exclude globally and will on operators’ side to reduce gambling harm. We can achieve widespread implementation with the functional and reliable global system with credible management.”
GSES will activate while a consumer is registering at an online gambling website will rely on API connection between participating gambling companies that automatically check if a person has self-excluded in the past through the system. To bolster privacy, GSES also works to introduce people to the system even if they are not in any need to self-exclude.
GSES banks on a simple integration with partner companies in order to improve effectiveness and have a better level of success with gambling operators. Casino Guru has also presented several examples in its blue paper explaining how GSES will work in practice and how it strives to protect consumers. Vincze noted that the company has met with several stakeholders to begin working on the system.
“We have met with several big players among operators and platform providers on with whom we will continue with our talks of possible implementation. We have also intensified our relations with player protection and RG research organizations to work together on international self-exclusion standards,” he concluded.
Affiliate Announcements
3 New Websites Approved by QMRA
QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.
QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).
QMRA is available for the following markets:
Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia
Various well known international affiliate companies joined QMRA already:
- Game Lounge, Gaming Innovation Group and Leadstar Media
Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.
The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:
https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/
We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!
Affiliate Announcements
WA.Technology Launches WA.Affiliates
WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations.
WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.
Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.
Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.
Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”
News
Affiliate Roulette Introduces Affiliate Brain AI – A Comprehensive AI Tool Suite for Affiliate Marketers
New Platform Streamlines Content Creation, Social Media Management, and Performance Optimization
Affiliate Roulette, a leading provider of iGaming affiliate networking, announced the launch of Affiliate Brain AI, an advanced AI tool suite designed to assist affiliates and affiliate managers in enhancing their marketing efforts. This platform offers 60 AI-powered tools to simplify various aspects of affiliate marketing, including content creation, social media strategies, and performance analysis.
Affiliate Brain AI aims to address the challenges faced by affiliates in the dynamic digital marketing landscape. Having been trained specifically for affiliation, this platform enables affiliates to generate high-quality content, visuals, and social media posts efficiently. From AI-driven article assistants and adaptive content capabilities to intelligent writing tools and code generators, Affiliate Brain AI equips affiliates with the resources they need to create compelling, brand-consistent content tailored to their target audiences.
“We are excited to introduce Affiliate Brain AI, a practical solution that addresses the evolving needs of affiliate marketers,” said Edward of Affiliate Roulette. “Our platform utilizes AI technology to provide affiliates with a comprehensive toolkit that streamlines their operations, enhances productivity, and drives better results across all aspects of their affiliate marketing efforts.”
Key features of Affiliate Brain AI include:
Content Creation Tools:
· AI Article Wizard: Simplify content creation with a guided template for generating keywords, titles, outlines, and more.
· Brand Voice Integration: Maintain consistent brand identity across all content by integrating your brand’s voice and style.
· Intelligent Writing Assistant: Generate high-quality text content with an intuitive interface and robust editing capabilities.
· Custom AI Models: Create tailor-made AI models for generating content that aligns with your unique affiliate marketing needs.
Visual and Multimedia Tools:
· AI Video Enhancements: Transform static images into engaging, motion-based affiliate promotion videos.
· AI Image Generator: Create stunning visuals and graphics in seconds with advanced AI image generation capabilities.
· AI Voiceover: Convert text into natural-sounding audio with customizable voices and languages.
Coding and Development Tools:
· AI Code Generator: Accelerate coding processes and bring projects to life more efficiently with AI-generated code.
· AI Web Chat: Analyze web page content and generate relevant information or responses based on the provided URL.
Social Media and Marketing Tools:
· Social Media Post Generators: Access post, caption, and hashtag generators for platforms like Facebook, Instagram, YouTube, and Twitter.
· Email and Newsletter Generators: Automate the creation of emails, newsletters, and other affiliate marketing communications.
· SEO Optimization Tools: Improve search engine visibility with AI-generated meta descriptions, titles, and keyword-optimized content.
Productivity and Efficiency Tools:
· AI Speech-to-Text: Transcribe audio recordings into text format with high accuracy.
· File Analyzer: Extract key insights or generate summaries from documents like PDFs, Word files, and CSVs.
· Advanced Dashboard: Track data, manage documents, and monitor time saved with a centralized control panel.
Affiliate Brain AI also offers tools specifically tailored for social media management, such as post generators, caption creators, and hashtag optimizers for platforms like Facebook, Instagram, YouTube, and Twitter.
With its flexible pricing model, including a free plan with unlimited word tokens for active Affiliate Roulette users, Affiliate Brain AI is accessible to affiliates of all levels, enabling them to optimize their marketing strategies and drive better results in the competitive digital landscape.
Affiliate Roulette is a networking platform that offers a free iGaming affiliate directory to make it easy for operators to find affiliates. Affiliates and operators can create a company profile, find new customers, and grow their reputation in the iGaming industry. And now with Affiliate Brain AI, Affiliate Roulette is the only platform that provides a full arsenal of tools and networking site to ensure their success.
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