Latin America-focused online sportsbook and casino unveils Income Access-powered programme to support brand’s global expansion
Montreal, QC. 19th February 2018 – Campeonbet, the online sportsbook and casino brand operated by CW Marketing B.V., has launched an affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The Curacao-licensed brand’s new programme, which will be managed using Income Access’ affiliate software, is part of its 2018 strategy to enter new global markets beyond its core focus of South and Central America.
Campeonbet offers pre-match betting on every major global football game and pre-game wagering on basketball, tennis, volleyball and ice hockey as well as eSports such as Dota 2 and Counter-Strike: Global Offensive. The brand also features live sports-betting on thousands of events a week.
Campeonbet boasts a sophisticated online casino with table games and video slots provided by over 20 software providers, including NetEnt, iSoftBet, NextGen Gaming, and Pariplay. Ezugi, BetConstruct, and Evolution-powered live-dealer versions of baccarat, roulette, poker and other tables games are also integral to the brand’s casino offering.
Now accessible in German, French, Swedish, Norwegian and Russian as well as English, Spanish and Portuguese, the brand will enter new global markets in 2018 following relevant regulatory approval. As part of its international expansion, Campeonbet’s new affiliate programme will support its player acquisition in new markets.
The programme is powered by the Income Access platform, which has won the eGR ‘Affiliate Software’ B2B award four times since 2013. The platform will allow Campeonbet’s in-house team of affiliate managers, which has strong experience managing UK iGaming affiliate programmes, to segment affiliate campaigns and target players according to language, country, city and device.
New affiliates joining the programme will enjoy up to 60% revenue share for the first three months promoting the brand. After the promotional period, commissions revert to up to 50% revenue share.
Joshua Light, Affiliate Manager at Campeonbet, said: “Our strategy and mindset at Campeonbet is strongly focused on international expansion, and we consider Income Access as an ideal ally on our journey into new global markets. Supported by the Income Access platform, our marketing department and affiliate team are dedicated to optimising our customer acquisition and retention across all marketing channels, with a strong focus in 2018 on affiliates.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “Affiliate marketing is a tried and tested channel to establish a brand in new markets through long-term customer acquisition. Our software will allow Campeonbet to tailor its affiliate campaigns very specifically to ensure they succeed in whichever market the brand is targeting.”
For more information, contact Campeonbet.
Campeonbet is an online gaming platform, offering a full sports betting solution to the globe betting community.
Campeonbet is owned by CW Marketing B.V. registration number 143854 under registered address Dr. M.J.Hugenholtzweg Z/N UTS Gebouw regulated by the Government of the Netherlands Antilles (Curacao).
The Campeonbet team consists of a group of highly qualified iGaming professionals, who have previously worked at UK based operators. They are focused on achieving one goal: To deliver a high-quality gaming experience.
We insist on open, honest and fair relationships with each other, our customers and our business partners. The safe and private environment and the integrity of our products are the fundamental pillars of the Campeonbet.com online gaming experience.
With Live Customer Support Service available 7 days/week, our highly trained and friendly staff will ensure that any queries are dealt with and resolved quickly, politely and efficiently.
Our mission is to provide the best online gambling experience for our players; please, feel free to contact us by chat or email at support@Campeonbet.com with your comments and/or suggestions.
We offer a variety of secure and easy payment methods for your convenience. In the fast paced, online environment, things are always changing and we are constantly finding ways for improvement.
If there is anything that would make things easier for you, please get in touch.
Enjoy a fast, secure and fun experience at Campeonbet.com.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
AmAff Launches Props.com, A Full Service Media Hub Targeting U.S. Sports Bettors
AmAff, a leading developer of media sites, content, and apps serving the U.S. sports betting and online gambling audiences, has launched Props.com. Props.com provides wall-to-wall coverage of the news, insights, analysis, and trends relevant to the ever-growing population of U.S. sports bettors.
Patrick Everson serves as the Head of Content for Props.com. Everson brings a wealth of experience to the company; he has held various content-focused roles in the gambling space. Most recently, Everson was a Senior Writer for Covers. Prior, he held roles at the Las Vegas Review-Journal, Golfing Las Vegas, and Rebel Nation.
Everson says: “In this rapidly expanding space, what I love most is bringing that sports betting experience straight to you, like you’re on the floor of a Vegas sportsbook with me. Taking you behind the counter to tell you where the action is, why the numbers are moving, and more. The idea is simply this: to provide entertaining and informative content that is actionable — info you can then put to use as a sports betting consumer. With the great team Props has assembled, that’s the goal every day.” Everson is joined by Props.com Managing Editor Matt Jacobs and Associate Managing Editor Spencer Limbach.
AmAff brings together a team of gambling experts with years of diverse experience.
Chris Grove is the founder of AmAff. Grove previously co-founded PlayUSA Media, which grew into the largest legal affiliate network in the U.S. before being acquired by Catena Media in 2017. Grove served as the Acting Director of Catena’s U.S. operations through the conclusion of the transaction in October 2019.
“We’ve assembled a top-tier team at AmAff, and the launch of Props.com marks a major milestone on our path to building the first at-scale affiliate company focused exclusively on the legal U.S. sports betting and online gambling market,” said Grove.
Alec Driscoll oversees AmAff’s operations, bringing years of U.S. gambling experience to the table. Driscoll has worked with numerous high-profile gambling organizations, including sportsbook tech provider FSB, Las Vegas casino operator ACEP, and Red Rock Resorts.
Pearl Gallagher adds a wealth of legal expertise to the AmAff team, bringing experience from the real estate, intellectual property, and gaming sectors. Prior to joining AmAff, Gallagher served as Chief Legal Officer for Geocomply.
Sean Hurley rounds out the AmAff team. Hurley has driven the expansion of gaming operations around the world. Notably, he was DraftKings’ first Head of Sportsbook and spearheaded the company’s New Jersey launch.
The launch of Props.com is one aspect of a multi-stage expansion strategy for AmAff, which also operates BetPrep.com, Wagers.com, and one of the fastest-growing sports betting podcast networks in the U.S., including the shows Props City, Hot Read Hits, Givin’ Props, and Givin’ Futures.
Better Collective acquires Soccernews.nl and Voetbalwedden.net to gain leading position in the Dutch online sports betting market
Global sports betting media group, Better Collective, today announces that it has acquired Soccernews.nl, one of the most visited Dutch online sports media, and Voetbalwedden.net, a well-established Dutch online sports betting community, in separate transactions for total upfront payments of 5.9 mEUR, with maximum deferred and earnout payments of 3.75mEUR.
The two acquisitions form a strategic move that will establish Better Collective with a leading position in the Dutch online sports betting market. It is expected that revenue in Better Collective Netherlands will exceed 3 mEUR in 2022, which will be the first full fiscal year in that market. As a new market, the Netherlands is expected to produce high growth for several years.
A new market for on-line gambling
The Dutch ‘Remote Gambling Act’ will come into effect on October 1, 2021, fully regulating online gambling, which until now has been operated as a state monopoly. With the act, iGaming operators will be given the opportunity to apply for a license to operate in the market and more than 20 operators are expected to be licensed by 2022. According to the international betting and gaming consultancy firm, H2 Gambling Capital, Dutch onshore iGaming is projected to increase from 22% of the country’s total iGaming in 2015 to 81% in 2024. As a result, the Dutch iGaming gross gaming revenue (GGR) for online casino and sports betting combined is expected to reach more than 800 mEUR in 2024, making it the fifth largest iGaming market in Europe.
Together, Soccernews.nl and Voetbalwedden.net attract more than 2.5M monthly visitors. The two media platforms will enable Better Collective to take advantage of the Dutch market opportunity from day one and be well positioned to gain from the expected arrival of larger international sports betting operators in the market in 2022.
Financial targets for 2021 remain unchanged
It is expected that the two acquisitions will have a positive impact on Better Collective’s revenue and earnings for 2021 and onwards. The financial impact in 2021 is however expected to be limited due to the time of incorporation and the time needed for the new Dutch market to establish itself. The financial targets for 2021, therefore, remain unchanged.
Better Collective Netherlands
Better Collective has recently incorporated Better Collective Netherlands B.V and the acquisitions add an experienced team to the Dutch business unit. To manage its Dutch operations, Better Collective has hired Joris Dekkers as Managing Director from August 1, 2021. Dekkers knows Better Collective’s business well as he has supported the company’s preparations for the market opening as an external consultant. He brings a strong background and close to ten years of experience from the iGaming industry, where he has worked on both the media and the operator side.
Jesper Søgaard, Co-Founder & CEO of Better Collective, says:
“We are excited about the regulatory opening of the Dutch iGaming market, welcoming licensed operators and laying the foundation for stronger player protection. The Dutch market has high potential and is expected to grow significantly in the coming years. To be able to capitalize on these opportunities, we are pleased to have added two strong Dutch brands to our portfolio and welcomed Joris Dekkers and a new team to Better Collective. These moves will help us establish a leading position in the Dutch sports betting media landscape.”
Rightlander partners with BetBull
Supplier to help tier one operator improve affiliate compliance
Rightlander.com, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.
Nicole Mitton, Head of Customer Success at Rightlander.com, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”
Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.
Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”
The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.
The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.
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