Affiliate Announcements
Campeonbet Launches Affiliate Programme with Income Access
Latin America-focused online sportsbook and casino unveils Income Access-powered programme to support brand’s global expansion
Montreal, QC. 19th February 2018 – Campeonbet, the online sportsbook and casino brand operated by CW Marketing B.V., has launched an affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The Curacao-licensed brand’s new programme, which will be managed using Income Access’ affiliate software, is part of its 2018 strategy to enter new global markets beyond its core focus of South and Central America.
Campeonbet offers pre-match betting on every major global football game and pre-game wagering on basketball, tennis, volleyball and ice hockey as well as eSports such as Dota 2 and Counter-Strike: Global Offensive. The brand also features live sports-betting on thousands of events a week.
Campeonbet boasts a sophisticated online casino with table games and video slots provided by over 20 software providers, including NetEnt, iSoftBet, NextGen Gaming, and Pariplay. Ezugi, BetConstruct, and Evolution-powered live-dealer versions of baccarat, roulette, poker and other tables games are also integral to the brand’s casino offering.
Now accessible in German, French, Swedish, Norwegian and Russian as well as English, Spanish and Portuguese, the brand will enter new global markets in 2018 following relevant regulatory approval. As part of its international expansion, Campeonbet’s new affiliate programme will support its player acquisition in new markets.
The programme is powered by the Income Access platform, which has won the eGR ‘Affiliate Software’ B2B award four times since 2013. The platform will allow Campeonbet’s in-house team of affiliate managers, which has strong experience managing UK iGaming affiliate programmes, to segment affiliate campaigns and target players according to language, country, city and device.
New affiliates joining the programme will enjoy up to 60% revenue share for the first three months promoting the brand. After the promotional period, commissions revert to up to 50% revenue share.
Joshua Light, Affiliate Manager at Campeonbet, said: “Our strategy and mindset at Campeonbet is strongly focused on international expansion, and we consider Income Access as an ideal ally on our journey into new global markets. Supported by the Income Access platform, our marketing department and affiliate team are dedicated to optimising our customer acquisition and retention across all marketing channels, with a strong focus in 2018 on affiliates.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “Affiliate marketing is a tried and tested channel to establish a brand in new markets through long-term customer acquisition. Our software will allow Campeonbet to tailor its affiliate campaigns very specifically to ensure they succeed in whichever market the brand is targeting.”
For more information, contact Campeonbet.
About Campeonbet
Campeonbet is an online gaming platform, offering a full sports betting solution to the globe betting community.
Campeonbet is owned by CW Marketing B.V. registration number 143854 under registered address Dr. M.J.Hugenholtzweg Z/N UTS Gebouw regulated by the Government of the Netherlands Antilles (Curacao).
The Campeonbet team consists of a group of highly qualified iGaming professionals, who have previously worked at UK based operators. They are focused on achieving one goal: To deliver a high-quality gaming experience.
We insist on open, honest and fair relationships with each other, our customers and our business partners. The safe and private environment and the integrity of our products are the fundamental pillars of the Campeonbet.com online gaming experience.
With Live Customer Support Service available 7 days/week, our highly trained and friendly staff will ensure that any queries are dealt with and resolved quickly, politely and efficiently.
Our mission is to provide the best online gambling experience for our players; please, feel free to contact us by chat or email at [email protected] with your comments and/or suggestions.
We offer a variety of secure and easy payment methods for your convenience. In the fast paced, online environment, things are always changing and we are constantly finding ways for improvement.
If there is anything that would make things easier for you, please get in touch.
Enjoy a fast, secure and fun experience at Campeonbet.com.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.
About Paysafe
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,300 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Affiliate Announcements
CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies
Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.
The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.
Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.
The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.
The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.
The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.
The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.
The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.
The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.
Affiliate Announcements
Catena Media readies for online sports betting launch in North Carolina
Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when the state opens for licensed sports wagering.
The group’s national brands, led by LegalSportsreport.com, are attracting North Carolina bettors with dedicated content, as is Catena Media’s state-focused NCSharp.com website. Alongside Catena Media’s own brands, the group has also published content in collaboration with media partners including Advance Local, owner of NJ.com and other news websites.
In the countdown to launch day, Catena Media held several top rankings for key organic search terms used by potential bettors to find relevant sports-betting-related content and offers.
Prior to the official go-live, the group has deals in place with five major operators offering sports betting platform access to North Carolinians. The customer agreements in North Carolina consist of a mix of revenue share and cost-per-acquisition (CPA) agreements.
North Carolina, with an adult population of 8.5 million, allows anyone aged 21 and over to place sports bets online.
Ryan Harper, Catena Media Vice President North America, said: “We have had a solid run-up to the launch date and are pleased with our efforts so far. We also expect the March Madness NCAA college basketball tournament later this month to be a big driver of new depositing customers in North Carolina.”
North Carolina expands Catena Media’s operational footprint in North America to 29 state and regional markets.
Affiliate Announcements
QMRA to enter Belgium, Poland and Estonia: Game Lounge joins immediately with Belgian website, Place2bet as well
QMRA was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following markets initially: The UK, Denmark, Germany, Norway, Sweden, Spain and USA Michigan.
Various websites joined already. Among which Leadstar Media with 4 German websites, BetterWorldCasinos.Com (UK, launching member), Unilead with a Swedish website and the Gaming Innovation Group with websites for three markets (UK, Germany, Sweden).
As of now, QMRA will be active within the following three markets as well: Poland, Estonia and Belgium.
For Belgium, the situation is interesting. All advertising, including affiliation, was initially banned under a Royal Decree. Recently though, the government decided to allow search engine affiliation (https://gamingcommission.be/nl/operatoren/kb-reclame) under the terms of article 10 of the named Royal Decree.
Compliance will be of high importance within the Belgium market. QMRA received applications for this market immediately.
Two new QMRA applicants:
Game Lounge, a well-known and large iGaming affiliate company (over 200 employees), applies with GuideCasino.Be. Place2Bet applies to QMRA as well, with Place2Bet.Be.
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