News
BettingGods partners with 24Dogs

Maltese owned brand BettingGods.com are “delighted and honoured” to go into business with a 24Dogs.com, a UK company owned brand that is bringing an end to the practice of closing the accounts of punters who become too successful.
Darren Moore, director of Betting Gods Malta Ltd, says its new strategic partnership with UK based E-Tote Ltd – owner of greyhound betting site 24Dogs.com – also has the scope to raise the profile of greyhound racing for generations to come.
Betting Gods has been providing professional betting tips on Greyhound racing since 2015 and other sports since early 2014.
Mr Moore says his company’s new partnership with 24Dogs, a UK Gambling Commission licensed sportsbook operator, which was founded in 2001, comes at a time when a positive shift in the betting industry is taking place.
He believes this shift will bring about more openness and fairness to customers, putting punters on a par with bookies in terms of their potential for higher returns on their bets.
“Punters are becoming increasingly fed up of being restricted by how much they can stake or win online,” said Moore.
“Year upon year bookies are reporting multi-million pound profits, but the average punter who dares to win more than he or she loses has their accounts closed or restricted.
“We’re delighted and honoured to partner with 24Dogs, who state they will never limit customers other than in accordance with responsible gambling practices.
“It is a clear sign and positive shift in the betting industry. We hope that other companies can learn from this openness and willingness to be fair to all customers.”
Describing the new partnership with 24Dogs as a positive step forward for greyhound racing, the Betting Gods boss added: “It is also great for the industry of greyhound racing.
“The dedicated betting platform of 24Dogs has the scope to drastically raise the profile of the sport for current and future generations.”
Moore believes the approach of 24Dogs in not imposing limits or restrictions on the amount punters can win, except in accordance with responsible gambling guidelines, is a real breath of fresh air.
Both Betting Gods and 24Dogs are dedicated to “improving the betting experience” of gamblers looking to make gains from greyhound racing.
The 24Dogs.com site has recently undergone a dramatic overhaul of its website and branding, which it hopes will enhances its customers’ online experience.
The 24Dogs.com website boasts live streaming of greyhound races throughout the week, with racing fans able to reclaim the cost of a £5 day pass to view the races against bets.
When it was formed in 2001, 24Dogs.com was one of the first online licensed betting websites, and today, it remains the UK’s only Greyhound racing Tote betting site.
The Betting Gods website, at www.bettinggods.com, boasts a membership of at least 94,000 punters, who receive free and paid tips and previews from professional tipsters every day.
Horse racing, boxing, tennis, golf and football betting tips are also amongst the sports its tipsters advise punters on.
Both websites have excellent readability and a smart, clear and responsive interface, making it easy for all punters to navigate their way through the pages they require.
The 24Dogs.com site makes it easy to identify the tracks you want to make your selections from and place a bet within seconds once you are signed up.
24Dogs and the tracks have an equally supporting role working together to help promote the industry with their on line presence
Chris Aldworth, Operations Manager at 24Dogs says: “Our punters have gained massive value over the years by betting on the tracks totes with us. Teaming up with Betting Gods is a perfect partnership as we want our punters to win. Betting Gods is an extremely exciting opportunity for us to help our customers maximize their profits, they have an extremely professional and honest approach and we are looking forward to a long successful partnership.”
Conferences
New Sponsorship Opportunities Announced for the EEGS Affiliate Conference

The EEGS Affiliate Conference, now in its 4th edition, is pleased to announce the launch of new sponsorship opportunities. As the region’s only event dedicated exclusively to affiliates, this conference serves as a vital platform for industry professionals, brands, and affiliates to network, share insights, and drive growth.
Part of the prestigious Eastern European Gaming Summit (EEGS), the Affiliate Conference will take place in Sofia, Bulgaria, on the 25th of November. This event continues to grow as an essential opportunity for those seeking to expand their presence and influence within the affiliate marketing ecosystem.
The new sponsorship packages are thoughtfully designed to provide maximum visibility, targeted exposure, and valuable engagement opportunities for partners looking to connect with a focused and dynamic audience.
Bronze Sponsorship
Silver Sponsorship
Gold Sponsorship
Platinum Sponsorship
Fun Mirror Sponsorship
For more information, please click HERE or visit EEGS website https://eegamingsummit.com/
If you have any questions or would like to discuss customized opportunities, reach out to the organizers at [email protected]
The EEGS Affiliate Conference eagerly anticipates welcoming new partners and making this 4th edition in Sofia the most successful yet.
Affiliate Program News
Let’sBet Partners with NetRefer for its Affiliate Marketing Platform

Emerging US sportsbook operator Let’sBet has partnered with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to support the launch and long-term growth of its affiliate programme.
Headquartered in Maryland, USA, Let’sBet is a dynamic new entrant to the regulated US betting market. Built with a player-first mindset, the operator delivers a seamless sports betting experience across all major US and international events – including the NBA, UFC, UEFA Euro Cup and Formula 1– via a mobile-optimised platform designed for both desktop and on-the-go bettors. The brand also offers extensive live and in-play betting options, keeping users engaged in real time.
New players are welcomed with a 100% deposit bonus, and frequent bettors can look forward to being handpicked for the Let’sBet VIP Club – a tiered programme offering access to personal account managers, dedicated promotions, express payouts, and exclusive VIP events such as race days and hospitality experiences.
Licensed by the Maryland State Lottery and Gaming Control Agency and operated jointly by Veterans Services Corporation and Bee-Fee Limited, Let’sBet is committed to delivering a secure, compliant, and intuitive betting environment. Its infrastructure is monitored 24/7 by a dedicated Information Security team, with robust measures in place to protect data and ensure safe, frictionless transactions.
Let’sBet also maintains a strong commitment to Responsible Gambling. Its platform is equipped with a comprehensive suite of player protection tools, including deposit, wager, loss, session, and single-bet limits; timeout periods; and voluntary self-exclusion through Maryland’s state-run programme. These tools are supported by a customer service team trained to guide users toward healthy betting behaviours.
Marcin Doszczeczko, Director of Sports Betting Operations at Let’sBet, commented: “Choosing NetRefer as our affiliate platform provider was a natural step in building Let’sBet into a standout name in the US sports betting market. Their technology gives us the clarity and scalability we need to launch a high-impact programme from day one. It brings together everything we need to grow a successful affiliate operation – clear reporting through ASR 1.0 API and smart, actionable insights from NetRefer CoPilot AI. Just as we’ve built Let’sBet around trust, service, and user experience, we see those same values reflected in NetRefer’s platform and team. We’re excited to grow this partnership together.”
Amanda Camenzuli, Manager of NetRefer’s Account Management team, added: “We’re thrilled to welcome Let’sBet to NetRefer. They’re an operator that blends innovation with a strong sense of player responsibility, they’re exactly the kind of forward-thinking company we’re proud to support. With a growing footprint in the US market, Let’sBet will benefit from our platform’s ability to deliver real-time insights, data clarity, and the flexibility needed to scale sustainably – while also strengthening NetRefer’s presence in this key region.”
This collaboration marks a significant step forward for both companies, combining the momentum of Let’sBet in the US market with NetRefer’s 20 years of experience in affiliate marketing technology. Together, they aim to build a programme defined by transparency, performance, and long-term growth.
Affiliate Success
Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards

Casino Guru is proud to announce that it has won the Safer Gambling Initiative of the Year at the iGB Affiliate Awards 2025, for a third consecutive year.
The distinction further highlights the company’s commitment to building a sustainable future for the gambling industry, not only through its dedication to providing players with the most complete, real-time-updated database of online casinos curated by trained experts, but also through its efforts to influence business standards and responsible practices across the sector.
As a leader in informed play, Casino Guru has dedicated a significant portion of its time and efforts to building a casino database that uses safer gambling as one of its core metrics for assessing a brand’s reliability, sustainability, and treatment of customers.
Casino Guru’s Head of Sustainable and Safer Gambling, Šimon Vincze, was excited to share his appreciation for the award: “As someone closely involved in responsible gambling and safer play at Casino Guru, I can say this award is a true testament to our work. We’ve worked tirelessly to leverage our market position to produce tangible outcomes in terms of awareness and impact of safer gambling practices, player complaints, and the availability of blocking software. We are a trailblazer in safer gambling among affiliates, but collaboration with other like-minded companies has enabled us to stay at the forefront.”
Casino Guru could not be prouder of this moment, which once again reinforces the company’s leadership in helping to set safer gambling standards industry-wide.
Daniela Sliva, Public Relations and Creative Projects Director, commented on the distinction: “Winning the Safer Gambling Initiative of the Year for a third consecutive time was an emotional moment and a well-deserved one. Casino Guru has worked tirelessly to establish itself as a leader in promoting sustainable and responsible play. We truly believe we are setting new standards for responsible gambling, not just within the affiliate space, but across the wider industry. Our company ethos places safer gambling at the heart of everything we do, from our Complaint Resolution Center to the Safety Index, and especially through initiatives like the Casino Guru Awards, which further reinforce this commitment.”
Among the achievements that Casino Guru has to be proud of are the Casino Guru Awards, which have established clear competitive guidelines for safer and responsible gambling and distinguish companies that adhere to the Casino Guru’s ethical guidelines and best practices.
Furthermore, Casino Guru established the Gamtegrity platform, which reunites all of the company’s safer gambling projects in one place.
Among Casino Guru’s notable achievements are the Casino Guru Academy, which offers upskilling programs with a focus on responsible gambling, the Global Self-Exclusion Standards Initiative, an active list of partners with some of the leaders in the responsible gambling space, including Mindway AI, and much more.
“An industry-wide commitment to responsible gambling is not only possible: it’s within reach. Casino Guru’s achievement at the iGB Affiliate Awards 2025 is yet another reason for us to double down on our efforts and work even harder to make this vision a reality,” Silva concluded.
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