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Affiliate Insider has signed a new client deal with up and coming UK retail betting operator BetSid

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Affiliate Insider has signed a new client deal with up and coming UK retail betting operator BetSid, part of the Rigby Group. Under the terms of the agreement, Affiliate Insider will manage and promote the strategic launch of BetSid’s affiliate programme.

 

Founded by Lancashire entrepreneur Simon Rigby in 2013, the BetSid brand has evolved from a supplementary service at Deepdale stadium to become an innovative operator of eight high street betting shops across Blackpool, Preston and Chorley. The firm also offers telebetting services and has launched their full online betting platform with trusted platform provider FSB Tech.

Working with Affiliate Insider, which combined has more than two decades of experience building digital strategy and managing affiliate programmes, BetSid will accelerate the growth of its business and take its market-leading betting services to a national audience. Affiliate Insider has a strong track record of supplying affiliate management services in the iGaming sector and offers brands a broad range of options to launch programmes alongside a trusted network of technology suppliers and affiliate partners.

BetSid will also enjoy the added benefit of brand exposure at Affiliate Insider’s Bootcamp conferences such as AffiliateFEST, and affiliate manager training with vital PR & News feature support on the Affiliate Insider Content Hub to help promote its brand reach to key affiliates, who drive the acquisition of new customers.

Lee-Ann Johnstone, CEO of Affiliate Insider, welcomed the new deal, saying: “We are thrilled to be working with BetSid to help launch its new online betting and casino platform in the UK. Our affiliate team specialises in working with innovative start up brands to help differentiate the competitive landscape and bring new offers for affiliates to promote. We look forward to helping Betsid’s marketing team expand its affiliate reach and make new connections to help its business grow.”

 

Paul Kirkby, Managing Director of BetSid, noted: “We chose to work with Affiliate Insider to map the launch of our affiliate programme and create our strategy. Their experienced team has all the right connections to facilitate the expedited launch of our online brand. They have literally saved us months of time to get our programme strategy in place with the right plan, incentive and technology providers. Their advice has been invaluable in helping us benchmark Betsid in a competitive environment ensuring we get the best value for our investment in the affiliate channel.”

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Rightlander partners with Awin to accelerate growth into new markets

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Rightlander partners with Awin to accelerate growth into new markets

 

Affiliate and advertising compliance experts, Rightlander.com have announced an overall product enhancement to support their growth into new markets including affiliate Networks and Platforms, Digital Agencies, Forex, Telecommunications and Utilities.

The move follows Rightlander’s experience and success in the iGaming vertical, where a number of parallels can be drawn between customer challenges, marketing regulations and partner guidelines.  These include the need for honest marketing as well as customer acquisition channels that marketing partners derive traffic from, such as websites, social media, search engines and email.

The new portal has been developed with input from leading brands in their sector such as Awin to help clients effectively review and rectify marketing infractions detected by Rightlander.

Alex Parmar-Yee, UK Strategy Lead at Awin, said “ We chose to work with Rightlander to enhance our ability to carry out publisher audits based on the requirements of individual advertisers. It was important to have a partner who was able to accommodate the wide variety of needs from our clients relating to areas such as content accuracy, offer intelligence and exposure monitoring. The tools provided have allowed our client teams to carry out important housekeeping more efficiently, so that even more focus can be dedicated to strategy and account management.”

New solutions have also been introduced to help save clients time, reduce risk and grow their partnership programs with confidence. These include Screen, which allows clients to evaluate the online content of new affiliate applicants as part of their suitability checks, and Verify that helps clients to ensure that their promotions are live on authorised sites and linking to the correct landing pages.

This is in addition to Rightlander’s core solutions that help clients to Discover undisclosed content and continuously Monitor partners for accurate and compliant marketing worldwide.

Rightlander’s new modular portal allows clients to segment and prioritise results by business objective and marketing channel (websites, social media, PPC ads, video streaming, Telegram and email) and offers a comprehensive list of API integrations to deliver data to a client’s systems.

The solution offers targeted scanning by frequency (daily, weekly, monthly) and compliance issue (e.g. required T&Cs or prohibited text) per URL along with cutting edge technology to reduce false positives, minimise time spent checking infractions and streamline the remediation process.

Ian Sims, founder of Rightlander.com, said “Having the opportunity to fine-tune our product with such a high profile partner has been fantastic. The evolving nature of affiliate marketing and the emergence of influencers, coupled with an ever-increasing array of regulations and advertising marketing guidelines in different consumer verticals has heaped a huge compliance workload on marketing teams.

“Awin put Rightlander through a 6 month trial period before selecting us as their marketing compliance partner and we’re delighted that our monitoring software has saved them so much time and helped them to resolve so many more compliance issues.”

 

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SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING

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SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING

 

Scott Thomas TV personality, podcaster, the managing director of The Social PR, and co-founder of Food4Thoughts, has recently joined forces with Casino Guru to promote responsible gambling and raise awareness around safer gambling initiatives.

The successful British entrepreneur, social media influencer, and TV personality, Thomas opened up on his podcast, Mancs on the Mic, with brothers Adam and Ryan Thomas, about his personal struggles with gambling addiction at the age of 21, a period which he described as a really dark time. “I was gambling away student loans. I was borrowing money off friends, I would even wait outside the casino in the morning for it to reopen … I was constantly trying to chase whatever I lost,” confessed Thomas during a series of videos created for the campaign.

Overwhelmed with the amount of feedback he’s received after discussing the issue for the first time, Thomas and Casino Guru, the world’s largest online casino database and an established gambling authority, have collaborated on a problem gambling awareness campaign.

Casino Guru has been working towards better and safer gambling for years. Pushing online operators to become fairer and more responsible, solving thousands of complaints of players who feel deceived by an online casino, and providing honest reviews of over 4,400 online casinos are just some of the examples of that.

This mission is also reflected in many responsible gambling projects and initiatives they launched to date, including the Global Self-Exclusion Initiative and the Casino Guru Academy. However, Casino Guru has recognized that it’s getting increasingly harder to spread awareness of problem and responsible gambling and reach the desired target group: despite providing a plethora of high-quality content related to responsible gambling, the younger population simply doesn’t read it.

According to Statista, 39% of Britons aged 25 to 34 gambled in 2020. What’s more, around 25% of Britons in the same age category have reported to engage in some form of online gambling within the four weeks prior to being surveyed. In other words, one in four Britons in this age bracket are playing in online casinos. And since this is the generation that can most effectively be targeted through social media, Casino Guru‘s collaboration with Scott Thomas was a natural next step.

The campaign ran on Instagram, which gave it a big potential to reach large audiences, since Thomas’s Instagram account currently has close to 1 million followers. Both parties ultimately hope to help not only current and future people at risk of problem gambling, but also friends and family members of someone exhibiting problem gambling behaviour.

“I was in a mess at the time, and it massively affected me and my family,” Thomas confessed in one of the videos. “I’ve teamed up with Casino Guru to try and raise some awareness around this subject because clearly there’s a lot of people out there who are still struggling,” he added. “Even if it helped just one person, this Casino Guru awareness campaign has done its job. Because I wish I had a video like this when I was going through my struggles.”

Apart from Thomas’s personal story of gambling addiction, the series of videos tackles topics such as how to know if someone has a gambling problem, how to gamble responsibly, or how to approach someone who has a gambling problem.

As Daniela Kianicová, Public & External Relations Lead at Casino Guru, explains, “This awareness campaign is the first of its kind – it marks the first time that a company operating in the gambling industry uses the power of a mainstream influencer to communicate the risks of problem gambling to young adults – and we’re very proud to have the honours.”

With gambling becoming more and more accessible and widespread, it is vital that the risks of problem gambling as well as responsible gambling principles are communicated to as many players as possible. And because different generations consume content in different ways, finding new and creative alternatives to reach audiences of all ages is paramount to success of such campaigns.

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The 5th AskGamblers Awards Winners Are Here!

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The 5th AskGamblers Awards Winners Are Here!

 

After several months of anticipation, on a magical night on 16 June we finally revealed the names of winners in the 5th AskGamblers Awards.

Drum Roll, Please!

After more than three months of anticipation and wholehearted support from our players, we finally know the names of the winners of the 5th AskGamblers Awards! The race was tight throughout the process, but the names you helped us choose genuinely deserve to be the next laureates of one of iGaming’s most prestigious accolades.

Without further ado, here are the winners in the fifth edition of AskGamblers Awards:

  • Best Casino – SlotWolf Casino
  • Best New Casino – iWild Casino
  • Best New Slot – Bigger Bass Bonanza Slot
  • Best Software Provider – Relax Gaming
  • Players’ Choice Casino – Tsars Casino
  • Best Affiliate Partner – 888 Affiliates
  • Best Affiliate Manager – Elena Shokarovska – OMG Affiliates

We congratulate all our awarded partners and thank everyone who participated in this year’s AskGamblers Awards, including our players and partners.

The full list of winners in their respective categories can be found on the dedicated winners’ page.

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