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The Right Content to Incorporate into Your Gaming Marketing Plan

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The Right Content to Incorporate into Your Gaming Marketing Plan

No matter what industry you work in, whether it’s gaming, retail, or just about anything else, content marketing is a great way to inform people about your brand. Content marketing works because it offers genuine value to a potential customer.

Just remember that there isn’t one type of content you can share with your followers. Different formats may be ideal for different purposes, and all come with their own best practices. For example, if you focus on an email driven campaign, it’s important to use an email verifier and track metrics. With a social media based strategy, interacting directly with customers is key.

The following are some of the more popular content marketing options. Keep them in mind when designing your next campaign, and decide which are useful for your brand.

 

Blogs

Blogging about topics your customers are interested in helps you establish your company as an authority in the industry. It also ensures customers associate your brand with their interests.

For example, if you’re marketing a new video game, maintaining a gaming blog devoted to industry news lets you develop a community of followers who’ll be more likely to trust you and buy your products. Including the right keywords in posts also boosts your odds of being discovered through relevant Google searches.

 

Email

Despite representing one of the “older” forms of online content marketing, email still delivers extremely strong results. This is true even when a company targets Millennials.

Email promotes brand loyalty by maintaining lines of communication with your followers. Most people who engage with a brand don’t become loyal to it right away. They need to have several positive experiences with the company to reach that stage. Through email marketing, you can sustain the initial interest a potential customer had in your business over a long period of time.

 

Social Media

Social media gives you the chance to reach a larger audience than other marketing channels might otherwise allow. Facebook alone boasts 2.19 billion active monthly users.

Social media is also effective because it allows marketers to engage their customers in conversation. Studies show that Millennials reject traditional advertising methods that single them out or condescend to them. They’d prefer to engage with a brand in a way that involves active participation on both their and the marketer’s part.

With social media, you can join in conversations via hashtags, solicit your customers’ reactions to a recent story in your industry, and interact with them directly when they comment on a post.

 

Video

There are many potential distractions on the internet. That’s why most people don’t finish articles they start reading online.

Video is useful for content marketers because it lets you talk about your product in a spirited and compelling way. For instance, if you wanted to prove to gaming fans that an upcoming release is worth their time, you wouldn’t simply publish a story highlighting its features. Instead, you’d create a dynamic video that demonstrates the gameplay experience.

Using video makes the product more tangible and attractive to a potential customer. On top of that, it grabs their attention and keeps it in a way other forms of content simply can’t.

Experiment with all these types of content to find out what works best for you and your customers. The most effective strategy will likely involve a combination of each. You’ll get the best possible results when you monitor your campaigns, tracking what does and does not work. Doing so also helps you craft stronger content to share with your customers in the future.

 

by: Camille Moore

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Affiliate Success

AEToken Affiliate Platform Wins Blockchain Pitch Competition for Best ICO 2018

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AEToken Affiliate Platform Wins Blockchain Pitch Competition for Best ICO 2018

 

Blockchain based affiliate platform AEToken has won the best ICO pitch competition at the Malta Blockchain Summit. Held at the InterContinental Hotel Malta on November 1 and 2, 2018, the summit is a marquee event in the ICO/Blockchain sector, playing host to over 8,000 delegates and a speaker list that includes the Who’s Who of the Crypto industry including the Winklevoss twins and John McAfee. The highlight of the summit, the ICO pitch contest saw 19 blockchain startups in a head to head battle for two cheques, each worth 25,000€.

Eventually a panel of judges, led by Investor Mark Hamade, judged AEToken (represented by CEO Vadim Fedotov) the best ICO pitch for its unique platform, which is designed to address shortcomings limiting the affiliate marketing industry.

The industry has long struggled with systemic problems including lack of enforceable contracts, fraud (traffic size verification/traffic value skimming), slow payments for services performed, and high minimum payouts. Now, for the first time, using blockchain and smart contract technology, AEToken ensures affiliate deals are secured through smart contract, payments are instant, fees are lower, and scalability is a non-issue.

Founded by Vadim Fedotov, Gene Hoffman and Jason Fernandes, AEToken has a particularly stellar team of advisors including 2017 Ycombinator partner Marcus Segal, Eman Pulis (Founder, SIGMA Conference), iGaming expert Michael Caselli, Walter Komarek (Forbesfone) and Dr. Evan Luthra of Almora Crypto Investment Group.

 

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Affiliate Success

AffiliateINSIDER delivers practical skills to complement ‘on the job’ training

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AffiliateINSIDER delivers practical skills to complement ‘on the job’ training

 

The launch of the bespoke Affiliate Manager Coaching Academy from AffiliateINSIDER means that affiliate managers in the iGaming sector now have an opportunity to access over two decades of affiliate marketing strategies, tactics and expertise.

Founded by Lee-Ann Johnstone, the CEO of news, training and events business AffiliateINSIDER , this new academy aids skills development for affiliate managers and graduates entering the digital marketplace.

Delivered in exclusive training venues to provide bespoke and tailored classes, it is built around proven strategies for helping affiliate programmes grow. Only up to a maximum of 10 delegates are permitted to enable significant 1 on 1 time within an intense learning schedule.

The advanced one-day program is tailored according to a pre-course questionnaire designed to customise content delivery to the delegates in the room. It is then backed up with a 90-day action plan from the tactics learnt on the day and includes a 30-minute personal Skype coaching call, while a detailed workbook and course notes are available to take away.

Johnstone commented: “ The affiliate coaching academy is an extension of the strategy and skills I’ve learnt working in this industry for almost two decades. It’s about helping promoting best practice and continued skills development coupled with a practical implementation of affiliate marketing techniques.”

She continued: “Our course content gives candidates the skills they need to grow their affiliate programme reach, negotiate the right commercials and build successful affiliate relationships.

“Affiliate marketing is an exciting constantly changing digital medium, but one that has predominantly been led by on the job training, which means skills are passed down and can become dated. It’s therefore vital that we create content and course structures that promote skills development and digital learnings for affiliate managers to remain at the top of their game!”

Rasmus Sojmark is the founder and CEO of SBC , a leading news and events company for the sports betting industry that joined forces with Johnstone in November of last year to launch the AffiliateINSIDER.

Sojmark added: “The Affiliate Coaching Academy is a natural extension of the AffiliateINSIDER ethos to promote skills development and knowledge sharing in the affiliate space. For this reason, launching this exclusive academy made sense on so many levels.

“Our clients and partners can now benefit from tailor made learning opportunities and access a level of skills development not offered anywhere else. Lee-Ann has a vast amount of experience working across a wide range of industries, which is what makes this opportunity so unique.

“We are very excited to offer this service to both individuals and companies who wish to grow their affiliate business and improve their affiliate partnerships .”

For more information about the course content and booking dates, please contact AffiliateINSIDER sales team: sales@affiliateinsider.com 

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Affiliate Announcements

Meet the first four speakers of Kyiv iGaming Affiliate Conference!

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Meet the first four speakers of Kyiv iGaming Affiliate Conference!

Speakers of Kyiv iGaming Affiliate Conference: discussion of gaming affiliate programs and traffic in Russian and foreign networks

On November 15, Kyiv will host iGaming Affiliate Conference. The industry representatives will discuss the latest gambling and affiliate marketing trends as well as take an opportunity to establish new business partnership within the networking area. Meet the speakers of the event that have already confirmed attendance. They are e-business professionals and world-class experts on affiliate marketing.

The event will gather representatives of iGaming business and affiliate marketing. The platform consists of a conference, an exhibition, and a networking area. It will take place at Vsi. Svoi D12 (12 Desatinna St.), a popular center of cultural and business life in the city’s old town section.

Conference: space for expert’s presentations addressing affiliate marketing and iGaming.

Exhibition: a venue for iGaming representatives from across the globe. The companies will present software and hardware products.

Networking: business representatives will enjoy the enjoyable atmosphere with a VIP zone available to special guests.

 

Conference speakers and their presentations

iGaming is a highly competitive niche, which has to be taken into account while developing marketing strategies. Vladimir Luchaninov, Head of Acquisitions at Firelink Media, will tell about the pitfalls of eSports affiliate programs and provide the criteria of affiliate program choosing. He will also touch upon the challenges of risk assessment as well as advise on how to reach the highest profit from an affiliate program.

Kostiantyn Novofastovsky, Head of ClickFrog, will also cover the peculiarities of gaming websites. In his presentation titled ‘Buying traffic in gambling. How to avoid bots’, the speaker will feature the popular resources and compare CPM banners with ClickUnder.

Dmitry Petrenko, Head of SEO at Edu-cash.com Ukraine, will dwell on promotion in foreign networks. The speaker took part in website promotion to top positions in the U.S., Canada, Germany, Austria, and the CIS. He will reveal the secrets of leadership on foreign competitive websites emphasizing on grey promotion and organic traffic.

Myroslav Liaskovez, Founder at LeadMarketing and an author of the online course ‘Facebook Without the Fluff’, will shed light on traffic arbitrage techniques in social networks. The attendees will have a chance to find out about the frequent mistakes made by beginning arbitrage managers and effective advertising strategies for Facebook.

 

New speakers are coming soon! Visit the website Kyiv iGaming Affiliate Conference to follow the announcements.

Register to keep up with the trends of gambling affiliate marketing.

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