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iGaming Veterans Form New Lead Marketing Company in Malta

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Traffic Puma WiseGambler

Traffic Puma is one of Malta’s newest companies in the affiliate marketing space. Read more about its founders.

Traffic Puma

Traffic Puma Ltd is the name of the new affiliate company that bets on an increase focused on ethical gaming. They want to promote this message to the user, and not just simply focus on bling, flashing lights, bells, and whistles.

We strongly encourage our users to play wisely, and within the limits of their financial situation,” says Ken Larsen – the Norwegian CEO of Traffic Puma. “The industry has had a negative image for some people, and the challenge for our business going forward will be to clean up completely and help players create only positive gaming experiences,” he adds. “Responsible gambling is a positive thing, both for the individual, and the economy as a whole.

That is why they launched their new affiliate site in May 2018, promptly named Wisegambler

Our focus will be on empowering our users to think. We are not here to make money at any cost, and online casinos, Sportsbet sites and review sites that take this seriously will be the winners”, says Larsen.

 

Three Companies

Three companies are behind Traffic Puma, and they all have Scandinavian roots, as is seen in the people behind these companies:

Mikael Strunge from Power Media Group, Dennis Dyhr-Hansen from Matching Visions, and Allan Jensen of Rvnue ApS is behind Traffic Puma. A veteran team of iGaming specialists.

Our main selling point or advantage is the collective experience that we have. We are tapping into a fantastic resource, and we are going to take advantage of this to the max”, says Ken Larsen.

Traffic Puma’s ability to consolidate technology and resources from the existing business ventures of its founders will be our primary advantage,” he adds, and hints to the fact that much of the innovation we see in the gaming industry comes from experienced people who see tendencies and challenges of our industry.”

Affiliate and Lead Marketing

The affiliate marketing and lead marketing businesses are increasing yearly. Which seems incredible given the growth it has already had. But it seems that, just like cryptocurrencies, there is a huge faith in the future.

Given that more and more affiliate companies start focusing on ethics and responsible gambling, perhaps more European countries apart from Malta will open up for online gambling.

In the meantime, the strongest affiliate companies will win. But only those that also has a soft focus on ethics and responsibility.

Affiliate Announcements

Acroud acquires Voonix, Matching Visions and Traffic Grid to strengthen its strategic position on the market

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Acroud acquires Voonix, Matching Visions and Traffic Grid to strengthen its strategic position on the market

 

Acroud AB, has entered into an purchase agreement with the owners of Voonix ApS, Matching Visions Ltd. and Traffic Grid Ltd. to acquire 100 percent of the shares in the Target Companies for a consideration of EUR 4.8 million, plus an additional potential consideration based on EBT development in fiscal year 2022, on a cash- and debt- free basis. The consideration is paid in cash and in newly issued Acroud shares. The purchase agreement is based on Acroud’s signed letter of intent and previously communicated press release on 9 November 2020 regarding the acquisition of assets in PMG Group. The Target Companies are fast-growing companies mainly on the European market with the affiliate network Matching Visions and the performance marketing company Traffic Grid, but is also an industry leading SaaS service provider with Voonix. During 2020, the Target Companies generated net sales of approximately EUR 0.9 million and EUR 0.9 million in EBITDA. The Transaction is not subject to any further conditions and is completed as of 20 January 2021.

Background and rationale

The acquisition includes Matching Visions, an iGaming network with a premier position in Casino Affiliation in the European market, as well as the fast-growing Voonix, a software company that provides successful B2B software aimed at improving information and productivity for affiliates in various industries. Furthermore, the acquisition includes Traffic Grid, which is mainly focused on delivering marketing campaigns within iGaming to regular affiliate networks.

The acquisition of the Target Companies, together with the previously announced ongoing acquisitions, positions Acroud not only as a leading affiliate company in Casino, Sports Betting and Poker, but also as a B2B provider of iGaming marketing campaigns and software solutions for iGaming as well as for other affiliates industries. The acquisition is in line with the previously communicated new strategy and complements the previous acquisition focused on Sports Betting and Emerging Markets. With the acquisition, Acroud sees not only a strong financial growth driver but also significant synergies.

“This is another important piece of the puzzle in the implementation of Acroud’s strategy to become a fast-growing global challenger in digital comparison and news services. After the integration of the acquired assets, the focus will be on ‘operational excellence’ and on developing the new Acroud together with our new team and our new partners on an exciting journey forward” Robert Andersson, CEO and President, Acroud

Morten Marcussen, CEO of PMG, comments on the acquisition:

“We are convinced that the synergies and strategic benefits of this transaction will help push Acroud to the next level and give the company a unique position on the market. The product portfolio in the group becomes diversified and adapted for fast growth. Both parties and our teams share a vision that is easy to get behind. We are thrilled to be joining the ride”

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Affiliate Announcements

SoftSwiss Affiliate Platform expands to 4 new third-party clients

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SoftSwiss expands its Affilka brand presence

 

The SoftSwiss Affiliate Platform, recently singled out under the brand name Affilka, has inked deals with 4 new third-party clients, with the very first one being multi-cryptocurrency casino platform BC.Game. These agreements are significant milestones for Affilka’s product growth and distribution. 

Affilka, an Affiliate Platform designed by SoftSwiss, is a reliable, safe and trustworthy standalone tool for iGaming operators to manage, track and analyze their affiliates and their marketing performance in real-time. The solution allows to unite several casinos or sportsbook brands and products under one referral program as well as offering automated payouts to affiliates via built-in payment processing methods, an advanced commission constructor, powerful reporting and in-depth analytics.

Affilka has shown amazing results working with a variety of brands operating on the SoftSwiss Online Casino Platform. Now it keeps on actively expanding its client portfolio. And as a result Affilka signed a deal with a big crypto-friendly gaming platform in Q4 2020. The third-party platform integration is a significant milestone for Affilka in breaking new ground and strengthening its global footprint.

“We are extremely excited to introduce our very first third party client BC.Game, who will expanded our business partner network within the Affilka solution. The integration with a third-party platform is a major step in the Affilka development plan. The deal will accelerate our reach into the market as a standalone affiliate tracking product. In the nearest future, we expect Affilka’s further massive brand growth as well as expansion into new exciting markets”, noted Anastasia Borovaya, Affilka Product Owner at SoftSwiss.

Additionally, BC.Game has recently signed a cooperation agreement with another SoftSwiss sub-brand – the SoftSwiss Game Aggregator. The deal will include the delivery of various slot games produced by BGaming and 50+ other popular game providers.

Affilka continues to gain momentum enhancing the solution with even more new features as well as collaborating on new interesting projects with major industry players.

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Affiliate Announcements

Affiliate Capital Joins Safe Affiliate Programs to Share Expertise and Experience

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Affiliate Capital Joins Safe Affiliate Programs to Share Expertise and Experience

 

Affiliate Capital has joined the Safe Affiliate Programs alliance enabling its members to benefit from the experience of some of the most successful affiliate programs in the business and to share their own expertise to the benefit of their affiliates.

Affiliate Capital was launched last month when Jackpot Capital Casino, Grande Vegas Casino and Slotastic merged their affiliate programs into one. The group has developed new, enhanced software that provides affiliates with detailed reporting and dynamic tracking. Affiliates have just one logon and one commission payment for the three well-established brands.

Safe Affiliate Programs is an association of like-minded affiliate programs all committed to sharing expertise and providing support to each other and their affiliates. It includes Intertops Affiliates,  Legend Affiliates, Golden Euro Affiliates, Drake Affiliates, Juicy Stakes Affiliates, Slots Vendor and Springbok Affiliates.

These affiliate programs share a belief in honest and supportive business relationships. The benefits for all include easy recommendations between partners, trouble shooting for affiliates across programs and a collective flow of information in one combined newsletter.

“If you have an idea or an issue to discuss then one of our members can pitch it to one or all of the other programs for you” said Ellen at Safe Affiliate Programs.  “We’re all in this together!”

Safe Affiliate Programs members share business acumen with each other ethically, honestly and with integrity. They also enjoy socializing together at joint dinners and open bar events at conferences like Safe’s launch party at the iGB Affiliate Conference in London last February.

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