Connect with us

Affiliate Success

Hitting for six

Published

on

Hitting for six-cricket
Photo Source: mattcurrill.com

 

Tom Wardman, Business Development Executive at Independent Content Services, offers affiliates advice about how to use content to drive engagement during the Cricket World Cup

 

The Cricket World Cup got underway last week and is expected to attract a global audience in the billions between now and its conclusion in the middle of July.

For online sportsbook operators, it is a huge opportunity to engage new punters while re-engaging existing customers with generous promotions and a great range of odds and markets.

Indeed, it has been reported that 34% of tickets purchased for the tournament have been done so by people who have never attended a cricket match before.

This presents tremendous upsides for affiliates who can use their skills as content creators to engage new cricket fans and push them towards the sportsbooks they are partnered with.

But to succeed, affiliates must put in place a clear plan of action and a detailed strategy to be sure they are targeting the right audience with the right content.

Let’s consider the audience that affiliates should be targeting during the Cricket World Cup.

The tournament has a global audience but is particularly big in India, where the sport is a national obsession. But with online sports betting largely illegal, affiliates must focus elsewhere.

This means tailoring content to meet the needs and expectations of fans and bettors in markets such as the UK, Australia, New Zealand and South Africa where online betting is more widely available.

The good news for affiliates is that English is the standard language in these countries, so translation is not so much of a concern for content created around the tournament.

But what sort of content should affiliates be creating, and how can they use content to ensure that punters signed-up during the World Cup continue to engage with their sites afterwards?

It is important for affiliates to understand that they are not just competing with other affiliates, but also the major sports media brands, some of whom also offer sports betting.

Content must therefore go beyond general news stories and include things like match previews and reviews, player analysis, interviews, stats and data.

More feature-based pieces are also popular, including top tens (scores, best LBWs, comebacks, etc) as well as input from pundits and former players.

While most of this content will take the written form, affiliates should also create and publish audio and video content as this can unlock even higher levels of engagement. These are particularly good to share on social media.

Take audio, for example. Affiliates can partner with content providers to offer live, ball-by-ball match commentaries that their readers can listen to.

This allows readers and potential punters to stay engaged with the tournament if they are unable to attend in person or watch it on TV.

Broadcasts can also be tailored to individual affiliates to include calls to action that encourage listeners to sign up with particular sports betting brands.

For example, “England are now 2/1 to beat Pakistan. Sign up now at Sportsbook Operator A and receive a free bet.”

In addition to radio, affiliates can provide audio blast score updates, analysis bulletins and even podcasts. All of this can be done very cost-effectively.

It is really about helping the audience remain engaged with the Cricket World Cup via the affiliate site wherever they are, whatever they are doing.

They may not bet all of the time, but with regular calls to action built into audio content, when they are ready to sign-up to a sportsbook and bet, they are more likely to do so via the affiliate.

Affiliates wanting to offer something truly exciting should also plan for video content as this allows them to leverage the phenomenon of second screening and also the power of social media.

Content providers such as ICS offer cost-effective video in the form of match previews and reviews, video blasts and score updates, plus Gillette Soccer Saturday style shows.

Again, this content can be tailored to individual affiliates and include bespoke calls to action that drive viewers back to their sites and to the sportsbook brands they work with.

The other great thing about video content is that it is sharable across social media, and delivers high levels of engagement. This in turn drives brand awareness among new audiences.

Of course, the real challenge for affiliates is ensuring any new players remain engaged after the Cricket World Cup – this is often easier said than done.

But content is a powerful retention tool. Once the tournament is over, affiliates should put together a content plan for the Indian Premier League and the Big Bash League as well as the Ashes.

The key thing to remember here is that 50-over cricket is different to 20-over or Test cricket, and you can’t always assume there is a mutual interest.

But so long as the quality and variety of the content is on point, and ensures that players remain connected to the affiliate’s brand, there are plenty of opportunities for retention.

The Cricket World Cup is one of the largest sports tournaments in the world, and smart affiliates that prioritise content will be hitting for six now and throughout the year.

Affiliate Success

Casino Guru brings home ‘Casino Affiliate of the Year’ accolade at SBC Awards Europe

Published

on

Casino Guru brings home 'Casino Affiliate of the Year' accolade at SBC Awards Europe

 

The SBC Awards Europe have crowned winners across dozens of categories during the June 12 event at the Hilton Malta in San Ġiljan, Malta, featuring 400 guests, and some of the industry’s best and brightest.

As SBC Awards Europe sought to distinguish the best operators, affiliates, suppliers, payments and game developers across the European sports betting & gaming industry, Casino Guru is proud to announce that the company has won the ‘Casino Affiliate of the Year’ accolade, a distinction that has exemplified the hard work that the team behind the project have put into creating the world’s most complex casino gaming resource.

Casino Guru overcame a competitive field of contestants, proving once again that the company is committed to maintaining its status as a leader in helping players make informed decisions.

Besides developing a highly effective Safety Index that combines big data with human expertise, Casino Guru has also become a foremost authority on complaint resolutions within the iGaming sector, having returned more than $40,000,000 to players, and thus establishing the website as more than an affiliate.

Commenting on this distinction, Casino Guru Daniela Sliva, PR & Creative Projects Director at Casino Guru said: “Winning the SBC Awards Europe in the ‘Casino Affiliate of the Year’ category further reaffirms Casino Guru’s status as the leading authority in complaint resolution, casino evaluation, and helping players make committed decisions. Our brand holds a 360-degree view of the iGaming sector in which we operate, incorporating responsible gambling, a proactive approach, and an uncompromising commitment to stringent evaluation criteria.”

Casino Guru has consistently built an affiliate model that goes beyond simple deal-making, placing an uncompromising focus on players and helping them make informed decisions.
Furthermore, Casino Guru has repeatedly strengthened and enhanced its reviewing practices to guarantee fair general terms and conditions, as well as bonus terms and conditions that benefit the players.

Casino Guru is an outlier in the industry by proactively reaching out to casinos and encouraging them to improve their terms and conditions in order to ensure that players are playing safely and responsibly.

The latest win at the SBC Awards Europe is yet another testament to the tireless efforts dedicated to making iGaming safer for players every day.

Continue Reading

Affiliate Success

ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

Published

on

ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

 

‍ReferOn, a state-of-the-art affiliate management system, has won the “Rising Star Provider of the Year” title at the 2025 AffPapa Awards — a milestone that recognises the platform’s bold innovation and rapid growth in the affiliate tech space.

This award reflects ReferOn’s ability to deliver fast, transparent and scalable affiliate solutions that answer key industry demands. The category highlights the best rising companies in the iGaming and affiliate marketing industries, celebrating innovation and problem-solving solutions.

The AffPapa Awards is an annual event that recognises greatness in iGaming. The ceremony  celebrates developments and innovations among affiliates, operators and B2B providers who have raised the bar and set new standards.

Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the achievement, “ReferOn wasn’t built to impress, it was built to solve. From day one, we challenged how affiliate platforms should work, look and feel — because the existing ones simply didn’t. More than a win, this award highlights the value of asking the right questions and building with purpose.”

2025 has been a crucial year for ReferOn, with the company receiving widespread industry recognition and implementing core product developments. Heading into Q3 and Q4, ReferOn is preparing a range of new features and enhancements focused on elevating the user experience and streamlining affiliate operations. The team will travel to iGB Live in London this July ready to share what’s next, meet with partners and discuss how ReferOn is refining affiliate management.

Continue Reading

Affiliate Success

Casino Guru shortlisted in 2 categories for iGB Affiliate Awards 2025

Published

on

Casino Guru shortlisted in 2 categories for iGB Affiliate Awards 2025

 

Casino Guru has been shortlisted for the iGB Affiliate Awards 2025, joining a competitive field of contestants in the “Best Casino Affiliate” category and the “Safer Gambling Initiative of the Year.”

The iGB Affiliate Awards recognize companies in the iGaming affiliate space that have demonstrated their value through a range of initiative. This is reflected by the event’s coverage of more than 20 award categories.
Casino Guru is honored to have been shortlisted in two categories for one of the most prestigious industry events that celebrates advances in the affiliate industry and iGaming sector as a whole, and particularly in two areas where Casino Guru particularly excels.

Casino Guru has developed the world’s most comprehensive and meticulously detailed database, which actively evaluates the standing of individual casinos by scrutinizing dozens of different criteria for each listing.
These criteria are dynamic, meaning that Casino Guru is constantly reviewing offers to accurately assign ratings.
The resulting assessment is based on technological, legal, and industry knowledge, helping players make informed choices about their gambling.

Daniela Sliva, Public Relations and Creative Projects Director, said: “The shortlisting reflects Casino Guru’s ongoing commitment to upholding the highest industry standards. The Safety Index and Casino Guru Complaint Resolution Center have consistently delivered real-world impact for players, enhancing transparency and responsibility across the sector by showing operators that when it comes to their offers, it’s the players who decide. At Casino Guru, we ensure that players have all the information they need to make informed decisions. Being shortlisted for the prestigious iGB Affiliate Awards confirms that we’re on the right track.”

Casino Guru is also distinguished for its ongoing commitment to the Gamtegrity platform, which reunites the company’s efforts to make gambling safer and more transparent by advancing research, education, and best practices.

The official ceremony will be held at the Troxy, East London, on July 3, 2025. The iGB Affiliate Awards will be held on the final day of the iGB Live 2025 conference.

Continue Reading

Latest News

Discover Affigates: BetConstruct's Innovative Affiliate Network for the iGaming Sector Discover Affigates: BetConstruct's Innovative Affiliate Network for the iGaming Sector
Affiliate Announcements4 days ago

Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

  Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine...

Affilka by SOFTSWISS Unveils Updates for Affiliates Affilka by SOFTSWISS Unveils Updates for Affiliates
Affiliate Announcements4 days ago

Affilka by SOFTSWISS Unveils Updates for Affiliates

  Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the...

Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform
News5 days ago

Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

  Checkd Dev, part of the award-winning Checkd Group, has unveiled a cutting-edge addition to its suite of betting technology...

North Star Network acquires BasketUSA.com and BasketEurope.com North Star Network acquires BasketUSA.com and BasketEurope.com
News5 days ago

North Star Network acquires BasketUSA.com and BasketEurope.com

  North Star Network (NSN) is pleased to announce the acquisition of BasketUSA.com and BasketEurope.com, two of the leading basketball...

Royal Partners is touching down in London for this year’s most anticipated conference! Royal Partners is touching down in London for this year’s most anticipated conference!
iGB6 days ago

Royal Partners is touching down in London for this year’s most anticipated conference!

  This 2–3 July, Royal Partners lands at iGB L!VE, the epicentre of Europe’s iGaming scene. Swing past booth E30...

News2 weeks ago

Meet MegaList: The Rising Force in iGaming Affiliation

There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook...

Casino Guru brings home 'Casino Affiliate of the Year' accolade at SBC Awards Europe Casino Guru brings home 'Casino Affiliate of the Year' accolade at SBC Awards Europe
Affiliate Success2 weeks ago

Casino Guru brings home ‘Casino Affiliate of the Year’ accolade at SBC Awards Europe

  The SBC Awards Europe have crowned winners across dozens of categories during the June 12 event at the Hilton Malta in San...

ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025 ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025
Affiliate Success4 weeks ago

ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

  ‍ReferOn, a state-of-the-art affiliate management system, has won the “Rising Star Provider of the Year” title at the 2025...

People moves: LiveScore Media MD joins QiH Group as new CMO People moves: LiveScore Media MD joins QiH Group as new CMO
News4 weeks ago

People moves: LiveScore Media MD joins QiH Group as new CMO

  The power affiliate welcomes its latest addition to the C-level team, who will begin working on strategy for various...

ReferOn Expands Offering with New Support Packages, “ReferOn Assist” ReferOn Expands Offering with New Support Packages, “ReferOn Assist”
Affiliate Announcements1 month ago

ReferOn Expands Offering with New Support Packages, “ReferOn Assist”

  ReferOn, an innovative affiliate management system, has experienced significant growth in 2024, with multiple technical and quality-of-life improvements to...

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania