Connect with us

News

High 5 Games Inks Partnership with Online Casino Ground, Netherlands’ Top Affiliate Portal

Published

on

High 5 Games Inks Partnership with Online Casino Ground, Netherlands' Top Affiliate Portal

 

New relationship reaffirms High 5 Games’ commitment to the regulated Dutch market

High 5 Games announced a partnership with Online Casino Ground, the largest compliant casino affiliate in the newly regulated Dutch market. The partnership will see titles from High 5 Games showcased on one of the most popular affiliate portals in the Netherlands.

Lauren Gazneli, Director of Client Partner for High 5 Games, commented: “As we continue to put our games in front of more eyes and expand across Europe, partnering with the Netherlands’ top affiliate is the perfect fit. We look forward to a successful partnership with Online Casino Ground.”

Online Casino Ground is a Dutch-language iGaming platform designed to introduce players to new slots and the licensed online casinos that offer them to players in the Netherlands. The company was listed as the top affiliate portal site for 2020 by Casino City.

With the new partnership, titles from High 5 Games will be showcased in a premium spot on OnlineCasinoGround.nl. At launch players can explore Retro Riches, Quadruple Da Vinci Diamonds, Way Out Wilds, and more. High 5 Games will also have its own developer page to showcase the company and its history, experience, games, and more.

Matej Tomic, Business Development Manager at Online Casino Ground, commented: “We are looking forward to seeing High 5 Games across the licensed operators in the Netherlands. Current operators in the Dutch market should consider a variety of games, therefore we believe High 5 Games as an early newcomer will attract many players. We are proud to highlight their games on our portal and highlight innovative gaming to our visitors.”

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Affiliate Announcements

Tombola shocks affiliate world: Dutch affiliates forced to pay 1125 for compliance check

Published

on

Tombola shocks affiliate world: Dutch affiliates forced to pay 1125 for compliance check

 

Tombola, one of the largest online bingo sites globally, has decided to require affiliates who want to promote the Tombola bingo site in the Netherlands to take a compliance check with a legal consultancy firm. In the first year, this compliance check costs 1125 euros per website. Tombola is the first company in the industry to operate in this way.

Affiliates cannot choose by whom they want to conduct the compliance check. Tombola only accepts the compliance check of the legal consultancy firm XY Legal Solutions BV.

XY Legal has set up the KVA seal of approval as a brand for their compliance check. The KVA seal should not be confused with the KSA, the Dutch Gaming Authority. The KVA has nothing to do with the KSA, and is not accredited by the KSA.

XY Legal charges 1125 euros per website for their commercial KVA quality mark. After the first year, affiliates must pay another 725 euros per year per website to remain compliant.

Jan Westerhoff, Dutch igaming specialist at Nieuwslog.nl explains that this means an extra cost of tens of thousands of euros for affiliate companies with a large number of websites.

Marc Smit, country manager Netherlands at Tombola, indicates that this set-up was chosen because Tombola has no Dutch affiliate compliance employees.

“We do indeed set the KVA seal of approval as a condition for starting an affiliate program at Tombola. We believe that an affiliate partner should be tested,” says Marc Smit.

XY Legal indicates that their compliance check is not quantitative and that not the entire website will be checked. The general terms and conditions clearly state, “This means that not the entire website gets a full check.”.

Mr Steven Vrolijk of XY Legal indicates, “As mentioned, we always emphasize in communication that providers do well to also maintain their own compliance checks.”.

Therefore, it is unclear why Tombola seems to sail blindly on the expensive seal of approval of XY Legal and thus drives affiliates to high costs.

Jan Westerhoff says: “Tombola is the only provider with a Dutch KSA license that imposes this requirement. All other operators on the Dutch market, such as Bet365 and Betcity, do their own compliance check, and those companies do not charge affiliates for this.”.

“As far as is I known, Tombola.nl is unique in the igaming industry with their way of forcing affiliates to buy a seal from a commercial consultancy firm.”.

It seems that Tombola is trying to cut back on their compliance costs by making the affiliate pay for these costs. Marc Smit confirms: “Tombola will not pay for this (the compliance check, ed.).”.

Tombola’s decision created shockwaves in the igaming world. According to Jan Westerhoff this will create an unworkable situation in the affiliate market if other operators follow. “Imagine all the extra costs involved if every operator would require a compliance check from a different consultancy firm. This would mean gigantic bills for affiliate companies, and the only winners would be the money-grabbing consultants who want to make a quick buck.”.

The KVA seal of approval is not entirely uncontroversial. Several affiliates who have the seal are mentioned as customers on the website of XY Legal Solutions. Entanglement of interests seems to be lurking. The legal consultancy firm does indicate that every affiliate website must meet the same requirements. The question is how they guarantee this.

Continue Reading

Affiliate Announcements

Lottery.com Announces Hiring of Greg Potts as Global VP of Affiliate Success

Published

on

Lottery.com Announces Hiring of Greg Potts as Global VP of Affiliate Success

 

Lottery.com Inc., a leading technology company that is transforming how, where and when the lottery is played,  announced that Greg Potts has joined the Company as Global Vice President of Affiliate Success.

Mr. Potts has over 25 years of strategic marketing experience, including the implementation of growth strategies for consumer brands and their channel affiliates through targeted, local marketing efforts using co-op funding mechanisms. At Lottery.com, he will be leading the execution of the Company’s B2B growth strategy and will oversee the recently launched Global Affiliate Marketing Program. His responsibilities will include developing multiple recurring revenue streams for the Company by adding new master affiliates and sub-affiliates, and providing them with tools designed to accelerate the sales of Lottery.com products.

Mr. Potts most recently served as a Senior Sales Executive for Vericast, where he oversaw the channel affiliate program and specialized in co-op marketing, customer activation, and integrated media campaigns. Prior to his work at Vericast, he focused on helping brands deploy the technology needed to fully support their B2B2C marketing programs.

In addition to executing its B2B strategic growth initiatives, the Company anticipates launching its previously announced targeted customer marketing campaigns before the end of 2021. These multi-media campaigns include paid social media advertising, search engine optimization, and interactive display advertising. In preparation for the launch of these campaigns, the Company has been focused on maintaining its favorable customer acquisitions costs, which have averaged approximately $4 per user since the first quarter of 2020, and improving gross profit per transaction, which increased to $1.69 in the third quarter of 2021 from $0.93 in the prior year period.

“On behalf of the entire team, we’d like to welcome Greg. We expect that his experience and track record of successfully implementing affiliate market programs will be significant assets as we execute our strategic plan to expand and grow our B2B2C segment. Combined with our targeted marketing campaigns in our B2C segment, we anticipate reaching a wider audience and accelerating growth in both segments in 2022 and beyond,” said Tony DiMatteo, CEO and Co-Founder of Lottery.com.

“I am thrilled to join Lottery.com, which has already developed an impressive B2B business, including several blue-chip affiliates and easily-integrated API software. With the recent launch of the Global Affiliate Marketing Program, Lottery has the opportunity to greatly expand its B2B2C user base, and I look forward to helping the Company realize this growth,” Mr. Potts added.

Continue Reading

News

How Scalable Blockchains Can Change the iGaming Affiliate Industry for the Better

Published

on

 

Recently, iGaming pioneer Calvin Ayre called on the online gambling industry to go all-in on BSV blockchain. This blockchain is the original blockchain protocol restored and is associated with Ayre and the man who he believes to be Satoshi Nakamoto, Dr. Craig Steven Wright.

Ayre and others have outlined how BSV, or blockchains in general, can have positive impacts on the iGaming business. In this piece, we’ll zoom in on how it could impact the iGaming affiliate sector.

Immutable Audit Trails

As the hype around blockchains dies down, and speculation on token prices reaches what may well be the peak, many are beginning to figure out what this technology is and how it can be applied to industries to make them better, more efficient, and more honest.

“Blockchains are essentially distributed databases,” said Leo Twin from GamblersPro.com. “They have the potential to end disputes between affiliate program operators and affiliates themselves over shaving players, failing to report accurately, etc. Everything would be time-stamped and visible on public blockchains, giving affiliates the ability to track and verify player activity for themselves.”

Immutable audit trails have wider implications than this. They could help operators flag compliance violations in real-time and make evidence easy to find and present when they’re wrongly accused of violations by regulators. This could lead to a lot of savings in terms of both time and money for both parties.

Real-Time Payouts

Wouldn’t it be amazing if affiliates could receive commissions on a per-bet basis rather than days or weeks after the end of the month? That’s possible on blockchains with micro-fees.

On blockchains like BSV, the average fee is $0.0001 per transaction, and the fees can get a lot lower as miners lower their fee per byte in the face of demand. This makes it possible to distribute the profits of each wager to multiple wallets in real-time, with the affiliate getting their 20% on the spot rather than waiting for the cashier to clear it at the end of the month.

Of course, there are still issues to solve here. How would negative carryover work, and would it even be economically feasible for casinos to pay bets on a per bet basis? “I don’t see why not,” Leo Twin told us. “When you think about it, deciding that the cutoff points are at the end of a month is arbitrary. Why not every week or quarter? It’s up to the program to decide and solve the associated problems.”

While real-time payments might not work for everyone, it’s easy to imagine how automated payouts combined with faster payouts for affiliates would lead some programs to gain a competitive edge over others.

“When micropayments become possible, it opens up a world of new avenues we can go down,” Twin told us. “The only limit is your imagination.”

Summary

These are only two of the ways in which scalable blockchains can revolutionize the affiliate industry. There are plenty of others. If even these two changes were implemented, it would change things for the better for all stakeholders; affiliates, program managers, and regulators would all save time, money, and energy. For that reason, it’s worth it for forward-thinking affiliate programs to assess their options and plan for the future in the blockchain revolution.

Continue Reading
Advertisement

Latest News

Tombola shocks affiliate world: Dutch affiliates forced to pay 1125 for compliance check Tombola shocks affiliate world: Dutch affiliates forced to pay 1125 for compliance check
Affiliate Announcements2 days ago

Tombola shocks affiliate world: Dutch affiliates forced to pay 1125 for compliance check

  Tombola, one of the largest online bingo sites globally, has decided to require affiliates who want to promote the...

Lottery.com Announces Hiring of Greg Potts as Global VP of Affiliate Success Lottery.com Announces Hiring of Greg Potts as Global VP of Affiliate Success
Affiliate Announcements3 days ago

Lottery.com Announces Hiring of Greg Potts as Global VP of Affiliate Success

  Lottery.com Inc., a leading technology company that is transforming how, where and when the lottery is played,  announced that...

News6 days ago

How Scalable Blockchains Can Change the iGaming Affiliate Industry for the Better

  Recently, iGaming pioneer Calvin Ayre called on the online gambling industry to go all-in on BSV blockchain. This blockchain...

Gambling.com Group is the 2021 EGR Affiliate of the Year Gambling.com Group is the 2021 EGR Affiliate of the Year
Affiliate Success6 days ago

Gambling.com Group is the 2021 EGR Affiliate of the Year

  Gambling.com Group Limited, a leading provider of player acquisition services for the regulated global online gambling industry, announced it...

PartnerMatrix and SlotsCalendar sign partnership to raise security awareness PartnerMatrix and SlotsCalendar sign partnership to raise security awareness
Affiliate Announcements6 days ago

PartnerMatrix and SlotsCalendar sign partnership to raise security awareness

  Affiliate marketing software provider, PartnerMatrix, and SlotsCalendar, the IMDb of online slots, have just signed a partnership, raising awareness...

Blexr has won its fifth award in three years after being crowned Best Casino Affiliate at the EGR Operator Awards Blexr has won its fifth award in three years after being crowned Best Casino Affiliate at the EGR Operator Awards
Affiliate Announcements6 days ago

Blexr has won its fifth award in three years after being crowned Best Casino Affiliate at the EGR Operator Awards

  The event, held at the Grosvenor Hotel in London on 25 November, saw Blexr pick up this award for...

FANSUNITE ACQUIRES AMERICAN AFFILIATE, ACCELERATING ENTRY INTO U.S. GAMING MARKET FANSUNITE ACQUIRES AMERICAN AFFILIATE, ACCELERATING ENTRY INTO U.S. GAMING MARKET
Affiliate Announcements1 week ago

FANSUNITE ACQUIRES AMERICAN AFFILIATE, ACCELERATING ENTRY INTO U.S. GAMING MARKET

FansUnite Entertainment Inc., is pleased to announce a definitive agreement dated November 22, 2021 pursuant to which the Company has...

A Safer Gambling Environment For US Casino Players A Safer Gambling Environment For US Casino Players
Affiliate Announcements1 week ago

A Safer Gambling Environment For US Casino Players

  Responsible and legal gambling takes a step forwards in the US, with the launch of iGaming affiliate UScasinos.com. US online...

News2 weeks ago

5 of the most popular sports betting markets

Sports betting is big business! There is a long history of being able to bet on the outcome of your...

Vita Media Group partners with SmartSoft Gaming to start a new era on Ekstrapoint Vita Media Group partners with SmartSoft Gaming to start a new era on Ekstrapoint
Affiliate Announcements2 weeks ago

Vita Media Group partners with SmartSoft Gaming to start a new era on Ekstrapoint

  Vita Media Group, a Top 20 Power Affiliate according to EGR Global, is excited to announce a new partnership...

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2021 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania