Genting Group has become the latest tier one operator to partner with affiliate landing page tracker, Rightlander, as it looks to improve affiliate compliance and strengthen its responsible gambling measures.
Rightlander’s technology scans affiliate websites, simultaneously building a list of locations where an operator’s brand is mentioned or linked to while also searching for certain events and conditions defined by the operator.
These can be inclusive or exclusive and specific to the individual operator. The technology also captures images and the content of anchor text used to link to the operator’s brands and creates a variety of custom reports and alerts for the operator
This will help Genting discover affiliate websites linking to its brands that they are currently unaware of, allowing it to ensure the affiliates sending traffic to its sites are acting responsibly.
Rightlander also allows operators to set automatic “compliance violation events” that notify these whenever they occur on any of the websites linking to their brands.
By using Rightlander, Genting can demonstrate to the UK Gambling Commission and other regulators that it is doing all it can to ensure the affiliates sending traffic to its websites are acting responsibly.
Ian Sims, founder of Rightlander, said: “Compliance is a key consideration for operators now and moving forwards. The Rightlander platform makes this process easy and efficient, and ensures operators can be confident that the affiliates they are working with are fully compliant with the rules and regulations they must adhere to.”
Robert Wakeham, head of affiliates at Genting, said: “We take compliance very seriously. This has allowed us to improve our monitoring process, and to significantly boost compliance as a result.”
The partnership with Genting comes shortly after Rightlander striking similar deals with the likes of LeoVegas and GVC, as well as with ALEA for its SlotsMillion and LadyLucks brands, the bgo Group for its roster of online casino sites and the Kindred Group.
BuzzBingo.com teams up with Rightlander to boost affiliate compliance measures
Tier one operator becomes the latest to leverage Rightlander’s innovative compliance platform
Buzz Bingo has become the latest tier one operator to partner with leading compliance experts, Rightlander.com, to boost their responsible gambling capabilities.
The Rightlander compliance platform consists of several affiliate compliance tools that are tailored to cover market specific legislation and advertising standards. These include the Automated Compliance Monitor, PPC Monitor and Affiliate Mapping Tools all of which assist operators manage and monitor their affiliate traffic on-demand.
The Automated Compliance Monitor detects non-compliant content across multiple territories and flags violations such as missing terms and conditions, outdated offers, and incorrect marketing assets. This helps ensure that affiliates are aligned with the brand and marketing message, further strengthening Buzz Bingo’s compliance strategy.
The PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords while the Affiliate Mapping Tool helps operators map previously undeclared affiliate sites to known affiliates.
Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said: “Operators understand the importance of ensuring that affiliates sending traffic to their sites are acting responsibly, but monitoring and managing all of this can be daunting.”
“The Rightlander platform takes the hassle out of ensuring affiliate compliance, and we are delighted to be working with Buzz Bingo to help them improve their processes and better manage their affiliate partners.”
David Abrams, Senior Online Media Manager at Buzz Bingo, said: “Responsible gambling measures are one of the highest priorities to us as an operator and partnering with Rightlander means we can ensure we’re running an even more robust and compliant affiliate strategy. Working with multiple affiliates, we need to ensure they are completely aligned with our responsible gambling positioning at all times, and this requires careful monitoring of all traffic coming our way. The Rightlander platform does exactly that so we’re very happy to be working with them”.
BonusFinder granted affiliate licence for Virginia
Top affiliate site BonusFinder.com has been given a licence to operate in the US state of Virginia, complementing its suite of licences for the country’s other regulated states which includes New Jersey, West Virginia, and Illinois.
BonusFinder.com Managing Director Fintan Costello celebrated the new approval, saying: “This increases BonusFinder.com’s reach into regulated US markets and we cannot wait to bring the best deals and bonuses for sports betting to players in Virginia.”
Presently there are five sports betting providers licensed in the state: Betfair, Draft Kings, BetMGM, Rivers Casino Portsmouth, and Caesars Virginia. Twelve licences are ultimately available, so the market is anticipated to grow, plus a further five to be allocated to the state’s newly-approved bricks-and-mortar casinos.
Despite the state enjoying a population of over 8.5m people, land-based casino gambling has arrived quite late, with the first of five casinos scheduled to open in 2022.
Virginia’s Sports Betting Vendor licence is the first of its kind to be done entirely by online application.
King Billy Casino. King of Malta!
When it comes to competitive advantages in the world of online gaming, few things can compare to the big license from the small country. We are talking of course about the Malta Gaming Authority (MGA) license, which, believe it or not, has even its own slogan “Brings the odds to your favour”.
The Malta Gaming Authority has become the world’s preferred global remote gaming regulator by offering a stable legal framework for online players, operators and service providers. Companies wishing to obtain a gambling license from MGA must meet a number of strict criteria in terms of credibility, ownership structure, integrity and competence.
Criteria, which, more or less, are innate qualities of a King, aren’t they? So, it comes as no surprise that King Billy Casino, owner of so many impressive industry distinctions, awards and trophies in less than 3 years of existence is now also a proud holder of the MGA license.
King Billy Casino Chief Business Development Officer Julia Bereza says: “For all of us who have been with the King since his earliest days, this is stunning news! However, obtaining the license was only the first step. The team working on the project is committed 200% to explore an all the new opportunities the MGA license gives. Being part of King Billy always makes us remember that we are making history here!”
But is the new license going to make history for King Billy Casino’s players too? Bereza smiles and points out “You bet it is! The crystal clear Malta regulations and terms combined with the “always transparent” policy of King Billy will make the relationship with our players even more trustworthy, reliable and secure.
In addition, acquiring a wide range of EU accepted payment systems will make every King Billy Casino player especially comfortable with depositing and withdrawing. We can’t wait to see where this will take us!”
To another award perhaps for the new King of Malta?
The Malta Gaming Authority (MGA) is a Malta-based Gaming Control Board. Its mission, since its inception in 2001, has revolved around the principle of having a fair and transparent gaming sector in Malta to safeguard against crime and corruption, and to offer protection to minors and vulnerable players.
King Billy Casino is a new generation online casino, available in 6 languages (English, German, Russian, Finnish, Norwegian and Japanese) with an impressive record in awards and an amazing variety of games and features. King Billy has prioritized the creation of a superb user experience focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.
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