Connect with us

Affiliate Compliance

Genting partners Rightlander

Published

on

Genting partners Rightlander

Genting Group has become the latest tier one operator to partner with affiliate landing page tracker, Rightlander, as it looks to improve affiliate compliance and  strengthen its responsible gambling measures.

Rightlander’s technology scans affiliate websites, simultaneously building a list of locations where an operator’s brand is mentioned or linked to while also searching for certain events and conditions defined by the operator.

These can be inclusive or exclusive and specific to the individual operator. The technology also captures images and the content of anchor text used to link to the operator’s brands and creates a variety of custom reports and alerts for the operator

This will help Genting discover affiliate websites linking to its brands that they are currently unaware of, allowing it to ensure the affiliates sending traffic to its sites are acting responsibly.

Rightlander also allows operators to set automatic “compliance violation events” that notify these whenever they occur on any of the websites linking to their brands.

By using Rightlander, Genting can demonstrate to the UK Gambling Commission and other regulators that it is doing all it can to ensure the affiliates sending traffic to its websites are acting responsibly.

Ian Sims, founder of Rightlander, said: “Compliance is a key consideration for operators now and moving forwards. The Rightlander platform makes this process easy and efficient, and ensures operators can be confident that the affiliates they are working with are fully compliant with the rules and regulations they must adhere to.

Robert Wakeham, head of affiliates at Genting, said: “We take compliance very seriously. This has allowed us to improve our monitoring process, and to significantly boost compliance as a result.”

The partnership with Genting comes shortly after Rightlander striking similar deals with the likes of LeoVegas and GVC, as well as with ALEA for its SlotsMillion and LadyLucks brands, the bgo Group for its roster of online casino sites and the Kindred Group.

Affiliate Compliance

Largest Dutch poker affiliate complies with regulatory changes post introduction of new Dutch gambling law

Published

on

Largest Dutch poker affiliate complies with regulatory changes post introduction of new Dutch gambling law

 

PokerKamers.nl, one of the Netherlands’ first and largest poker affiliate sites, introduced a new policy that fully complies with the regulatory changes that came in effect after the Dutch Gambling Authority (Kansspelautoriteit/ KSA) introduced its set of rules for operators to offer legal poker in the Netherlands.

As of October 2021, PokerKamers.nl, a Dutch spoken website existing since 2006, launched its new website. The founders introduced a policy to comply with new regulations, after the new Dutch gambling law took effect on October 1st of 2021.

“Being fully compliant meant saying farewell to online poker sites that did not receive a license to legally operate in the Netherlands; this includes renowned sites like partypoker and bwin, as parent company Entain’s initial application got rejected,” said PokerKamers.nl founder Joris Koningsberg.

Entain plc, one of the world’s largest gambling/ gaming, poker, and betting operators, did not receive a license to offer their brands in the Netherlands, including their online poker sites, because they continued to accept Dutch customers after the market closed due to the Dutch Remote Gambling Act (Kansspel op Afstand/ KOA) on April 1st of 2021.

“It was an easy decision, because the only other option was working with illegal poker sites. And besides, one of our favorite partners (ed: Hillside plc’s bet365) did receive their license,” said Joris Koningsberg.

Meanwhile, all Entain brands now comply to the Dutch Gambling Authority’s cooling off period and the company is expected to obtain a license in the first half of 2022.

With the decision to be fully compliant to Dutch law and regulations, PokerKamers.nl also improved the overall quality of its website. A new look and feel, a comprehensive audit of all existing pages and many new, were completed before the launch of their new website.

“And there is more,” said PokerKamers.nl co-owner Oscar Oosterling, “We have added a poker course, several tools including a tournament filter and the M-Calculator, and poker cheat sheets. And our to-do list is only getting bigger.”

PokerKamers.nl is a website to keep on your radar the next few months. New gambling licenses will be issued, and this website will only list the very best of them. You can expect continuous updates and new features that improve the overall quality and user experience. And with PokerKamers.nl being a compliant poker affiliate, you can rest assured that you’re not going to be misled into signing up with shady – or illegal poker sites.

Continue Reading

Affiliate Compliance

GiG adds Matching Visions to its growing list of partners for GiG Comply

Published

on

GiG adds Matching Visions to its growing list of partners for GiG Comply

 

Gaming Innovation Group Inc. (GiG) has signed an agreement with Malta-based ​​affiliate network, Matching Visions, recently acquired by Acroud AB, for the provision of its B2B marketing compliance software, GiG Comply.

GiG’s automated marketing compliance solution allows operators and affiliate networks like Matching Visions to scan web pages for content, links and iGaming code red words. The rules engine based software analyses snapshots from advertising campaigns and provides insights in real-time of the content, which is being used by affiliates to promote operators brands.

As more markets regulate, the excelled need for brands to have a strong digital presence has resulted in heightened advertising regulations. It’s now more important than ever that operators and affiliate networks alike invest in marketing compliance software.

GiG Comply will support Matching Visions with its compliance strategy, helping to ensure that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date throughout all markets, it operates in.

Jonas Warrer, CMO at GiG, said:  We look forward to supporting Matching Visions in its efforts to enhance its affiliate marketing compliance. The excelled demand for GiG Comply is a clear sign that more and more affiliates like Matching Visions are placing strong value on creating a more responsible and sustainable gaming movement – this makes us very proud.

Dennis Dyhr-Hansen, CEO at Matching Visions, said: It’s extremely important for us to ensure we remain 100% compliant no matter which geo or brand we are sending traffic to. We want to be completely transparent to all brands that work with us that we take compliance very seriously and will do what it takes to be at the forefront of compliance. We are proud to partner up with GiG Comply to make this happen!

Continue Reading

Affiliate Announcements

Tombola shocks affiliate world: Dutch affiliates forced to pay 1125 for compliance check

Published

on

Tombola shocks affiliate world: Dutch affiliates forced to pay 1125 for compliance check

 

Tombola, one of the largest online bingo sites globally, has decided to require affiliates who want to promote the Tombola bingo site in the Netherlands to take a compliance check with a legal consultancy firm. In the first year, this compliance check costs 1125 euros per website. Tombola is the first company in the industry to operate in this way.

Affiliates cannot choose by whom they want to conduct the compliance check. Tombola only accepts the compliance check of the legal consultancy firm XY Legal Solutions BV.

XY Legal has set up the KVA seal of approval as a brand for their compliance check. The KVA seal should not be confused with the KSA, the Dutch Gaming Authority. The KVA has nothing to do with the KSA, and is not accredited by the KSA.

XY Legal charges 1125 euros per website for their commercial KVA quality mark. After the first year, affiliates must pay another 725 euros per year per website to remain compliant.

Jan Westerhoff, Dutch igaming specialist at Nieuwslog.nl explains that this means an extra cost of tens of thousands of euros for affiliate companies with a large number of websites.

Marc Smit, country manager Netherlands at Tombola, indicates that this set-up was chosen because Tombola has no Dutch affiliate compliance employees.

“We do indeed set the KVA seal of approval as a condition for starting an affiliate program at Tombola. We believe that an affiliate partner should be tested,” says Marc Smit.

XY Legal indicates that their compliance check is not quantitative and that not the entire website will be checked. The general terms and conditions clearly state, “This means that not the entire website gets a full check.”.

Mr Steven Vrolijk of XY Legal indicates, “As mentioned, we always emphasize in communication that providers do well to also maintain their own compliance checks.”.

Therefore, it is unclear why Tombola seems to sail blindly on the expensive seal of approval of XY Legal and thus drives affiliates to high costs.

Jan Westerhoff says: “Tombola is the only provider with a Dutch KSA license that imposes this requirement. All other operators on the Dutch market, such as Bet365 and Betcity, do their own compliance check, and those companies do not charge affiliates for this.”.

“As far as is I known, Tombola.nl is unique in the igaming industry with their way of forcing affiliates to buy a seal from a commercial consultancy firm.”.

It seems that Tombola is trying to cut back on their compliance costs by making the affiliate pay for these costs. Marc Smit confirms: “Tombola will not pay for this (the compliance check, ed.).”.

Tombola’s decision created shockwaves in the igaming world. According to Jan Westerhoff this will create an unworkable situation in the affiliate market if other operators follow. “Imagine all the extra costs involved if every operator would require a compliance check from a different consultancy firm. This would mean gigantic bills for affiliate companies, and the only winners would be the money-grabbing consultants who want to make a quick buck.”.

The KVA seal of approval is not entirely uncontroversial. Several affiliates who have the seal are mentioned as customers on the website of XY Legal Solutions. Entanglement of interests seems to be lurking. The legal consultancy firm does indicate that every affiliate website must meet the same requirements. The question is how they guarantee this.

Continue Reading
Advertisement

Latest News

Rightlander partners with Awin to accelerate growth into new markets Rightlander partners with Awin to accelerate growth into new markets
News5 hours ago

Rightlander partners with Awin to accelerate growth into new markets

  Affiliate and advertising compliance experts, Rightlander.com have announced an overall product enhancement to support their growth into new markets...

SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING
News6 hours ago

SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING

  Scott Thomas TV personality, podcaster, the managing director of The Social PR, and co-founder of Food4Thoughts, has recently joined...

The 5th AskGamblers Awards Winners Are Here! The 5th AskGamblers Awards Winners Are Here!
News1 week ago

The 5th AskGamblers Awards Winners Are Here!

  After several months of anticipation, on a magical night on 16 June we finally revealed the names of winners...

MiFinity launches the most competitive affiliate programme in the industry MiFinity launches the most competitive affiliate programme in the industry
Affiliate Program News2 weeks ago

MiFinity launches the most competitive affiliate programme in the industry

  MiFinity Affiliates affirms the company’s commitment to growth with the highest revenue commission in the industry, adding more value...

VegasSlots.net Undergoing Revamp and Content Update VegasSlots.net Undergoing Revamp and Content Update
News3 weeks ago

VegasSlots.net Undergoing Revamp and Content Update

  In the ever-changing world of online casinos, keeping the gaming suite up to date is essential. VegasSlots.net, a well-known...

SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING
News3 weeks ago

Casino Guru Complaints Resolution Center Breaks Another Record: Almost $1 Million Returned to Players in May 2022

  May has become a new record month for Casino Guru whose Complaints team has seen $915,000 returned to unfairly...

After succesful Dutch Affiliate Quality Mark, UK Focused Quality Mark is being launched After succesful Dutch Affiliate Quality Mark, UK Focused Quality Mark is being launched
News4 weeks ago

After succesful Dutch Affiliate Quality Mark, UK Focused Quality Mark is being launched

  On September 8, 2021, XY Legal Solutions successfully launched the ‘Keurmerk Verantwoorde Affiliates’ (KVA), a quality mark for Dutch...

News4 weeks ago

Most Reputable Online Casinos in Ohio

  Ohio’s state government is yet to legalize online casinos, card games, and sportsbooks. Governor Mike DeWine signed the corresponding...

Betsson Group Affiliates to sponsor AffPapa iGaming Awards Betsson Group Affiliates to sponsor AffPapa iGaming Awards
Awards1 month ago

Betsson Group Affiliates to sponsor AffPapa iGaming Awards

  Betsson Group Affiliates has made it to the list of the AffPapa iGaming Awards as a Silver Sponsor. The...

News1 month ago

How important are partnerships in iGaming?

  Many industries have been driven by rivalries as every company is striving for the best – but it’s not...

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2022 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania