Connect with us
No campaign with ID: 4 on the server! Please check if the domain is not blocked on the server.

Affiliate Compliance

Genting partners Rightlander

Published

on

Genting partners Rightlander

Genting Group has become the latest tier one operator to partner with affiliate landing page tracker, Rightlander, as it looks to improve affiliate compliance and  strengthen its responsible gambling measures.

Rightlander’s technology scans affiliate websites, simultaneously building a list of locations where an operator’s brand is mentioned or linked to while also searching for certain events and conditions defined by the operator.

These can be inclusive or exclusive and specific to the individual operator. The technology also captures images and the content of anchor text used to link to the operator’s brands and creates a variety of custom reports and alerts for the operator

This will help Genting discover affiliate websites linking to its brands that they are currently unaware of, allowing it to ensure the affiliates sending traffic to its sites are acting responsibly.

Rightlander also allows operators to set automatic “compliance violation events” that notify these whenever they occur on any of the websites linking to their brands.

By using Rightlander, Genting can demonstrate to the UK Gambling Commission and other regulators that it is doing all it can to ensure the affiliates sending traffic to its websites are acting responsibly.

Ian Sims, founder of Rightlander, said: “Compliance is a key consideration for operators now and moving forwards. The Rightlander platform makes this process easy and efficient, and ensures operators can be confident that the affiliates they are working with are fully compliant with the rules and regulations they must adhere to.

Robert Wakeham, head of affiliates at Genting, said: “We take compliance very seriously. This has allowed us to improve our monitoring process, and to significantly boost compliance as a result.”

The partnership with Genting comes shortly after Rightlander striking similar deals with the likes of LeoVegas and GVC, as well as with ALEA for its SlotsMillion and LadyLucks brands, the bgo Group for its roster of online casino sites and the Kindred Group.

Affiliate Compliance

Responsible Gambling Affiliate Association Announces Appointment of George Rover as Executive Director

Published

on

Responsible Gambling Affiliate Association Announces Appointment of George Rover as Executive Director

 

Responsible Gambling Affiliate Association, the industry trade coalition that advocates for reasonable regulation, responsible advertising, and consumer protection has appointed George Rover as its first Executive Director to lead the organization. Comprising of six major players in the US online gambling affiliate sector, the Association includes Better Collective, Catena Media, FairPlay Sports Media, Gambling.com Group, Spotlight Sports Group, and XLMedia PLC.

As Executive Director, Rover will be responsible for executing the RGAA’s long-term mission to safeguard responsible gambling marketing and advertising practices. His duties as Executive Director will be pivotal in shaping the future of responsible affiliate practices, advocating the needs and interests of the Group’s members, promoting sensible regulation, fostering collaboration with industry stakeholders, and advocating for the highest standards of integrity.

“In the spirit of collaboration – whether it be with state regulators, politicians, legislators or online gambling operators, I look forward to working with key stakeholders and will champion the critical role affiliate companies play in the regulated online gambling ecosystem,” said Rover. “The formation of the RGAA will provide this essential segment of the industry with an important and constructive voice to promote responsible gambling, prioritizing the best interests of consumers through a unified set of high standards and guidelines to achieve long-term success.”

Prior to joining the RGAA, Rover held numerous senior positions with the New Jersey Department of Law and Public Safety, Office of the Attorney General and the New Jersey Division of Gaming Enforcement (NJDGE). At the NJDGE, Rover oversaw the agency’s Service Industry Licensing, Casino Prosecutions, Internet Gaming and Technical Services Bureaus. During his tenure, he directed the successful launch of Internet Gaming in New Jersey and supervised some of the NJDGE’s most complex licensing and organized crime investigations and prosecutions.

After his retirement from government service, Rover also worked closely with the industry’s leading gaming companies to form the Sports Wagering Integrity Monitoring Association (SWIMA), a national non-profit organization with the mission to detect and discourage fraud and other illegal activity related to betting on sporting events. In addition to his role with the RGAA, Rover will continue to support companies in the gaming industry through his strategic gaming advisory company, Princeton Global Strategies.

“We are thrilled to welcome George Rover to the RGAA family,” said Katie McCord, Chair of the Responsible Gambling Affiliate Association. “His unparalleled expertise, spanning decades in casino and sports betting law, will undoubtedly elevate our organization. George’s substantial contributions to the industry, including spearheading initiatives like SWIMA, showcase his commitment to integrity and innovation.”

Rover will participate in a fireside chat at the Next.io Online Gambling and Sports Betting Summit in New York on March 4 to discuss the dangers of the offshore and unregulated market which continues to target consumers in the US who still lack education regarding legitimate operators.

Continue Reading

Affiliate Compliance

AFFILIATE QUALITY MARK LAUNCHED FOR 6 REGULATED MARKETS

Published

on

QMRA to enter Belgium, Poland and Estonia: Game Lounge joins immediately with Belgian website, Place2bet as well

 

At XY Legal Solutions, founder of the Dutch ‘Keurmerk Verantwoorde Affiliates (KVA)’ (https://kva.nl/), we have decided to launch the Quality Mark Responsible Affiliates (QMRA, https://qmra.eu/) for 6 regulated markets:

Spain, Norway, The United Kingdom, Denmark, Germany and Sweden.

The procedure works as follows: the affiliate applies (per website) through our contact form, after which the QMRA Team will review the website. QMRA has Compliance Codes per market on which the reviews will be based. These QMRA Compliance Codes are a distillation of the law in the named markets, relevant for affiliates. The yearly fee for QMRA membership per website is set at 695,- Euro’s (VAT excluded), 595,- when a company offers three or more websites.

The decision to launch this new Quality Mark stems from the tremendous success of KVA. The Dutch situation has demonstrated the need for an affiliate quality mark. No country has a quality mark like KVA. We now aim to change that.

Compliance demands for iGaming are growing for all regulated markets. For affiliates, it is becoming more and more important to show they are able to keep up with compliance standards. A quality mark helps affiliates demonstrate to operators that they are trustworthy. Next to that, the QMRA compliance procedures will help the affiliate to understand relevant legislation.

Launching websites are: CasinoHawks.Com (Game Lounge) and BetterWorldCasinos.Com (Coherentes)

Continue Reading

Affiliate Announcements

bet365 Strengthens Responsible Gambling Stance with Renewed Rightlander Partnership

Published

on

bet365 Strengthens Responsible Gambling Stance with Renewed Rightlander Partnership

 

bet365 has announced the extension of their partnership contract with Rightlander, the foremost provider of innovative affiliate compliance solutions.

The agreement underscores bet365’s sustained dedication to promoting responsible gambling and ensuring the highest level of affiliate compliance. Since the partnership began, Rightlander’s cutting-edge compliance tools have been instrumental in assisting bet365 to maintain ethical advertising standards and abide by the strict regulatory landscape.

“We are excited to renew our contract with Rightlander,” said a spokesperson from bet365. “Their comprehensive compliance solution has become an integral part of our affiliate program. The extended partnership reinforces our commitment to responsible gambling and our dedication to providing a secure and fair environment for all our customers.”

The Rightlander platform offers a host of advanced features, and the technology is designed to facilitate compliance with evolving gambling regulations, a fundamental aspect of bet365’s operations.

Rightlander’s Head of Customer Success, Nicole Mitton, expressed her enthusiasm about the ongoing partnership, stating, “We’re delighted to extend our relationship with bet365. This renewed agreement is a testament to the effectiveness of our compliance solutions, and we look forward to continuing to help bet365 promote responsible gambling and adhere to regulatory requirements.”

The extended contract is expected to further strengthen the robust compliance infrastructure at bet365 and drive innovation in affiliate compliance within the online gambling industry. This strategic partnership will continue to provide an example for industry standards of affiliate compliance, further solidifying the companies’ shared commitment to promoting responsible gambling practices.

Continue Reading
Advertisement

Latest News

Affiliate Success12 hours ago

Slotsjudge Awarded Best Affiliate in CEE at Prague Gaming & Tech Summit 2024

  It has been announced that iGaming entertainment and comparison site Slotsjudge has been awarded Best Affiliate in Central and...

CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies
Affiliate Announcements12 hours ago

CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

  Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with...

Why Crash Casino Games are Legal in Brazil Why Crash Casino Games are Legal in Brazil
News2 days ago

Why Crash Casino Games are Legal in Brazil

  In a recent ENV Media’s insight piece, the mechanics and legal standing of crash games within Brazil’s regulated gaming...

Martyn Hannah, Managing Director of Comparasino, says the direction the government and regulator take with updates to gambling law will determine the long-term success of the market Martyn Hannah, Managing Director of Comparasino, says the direction the government and regulator take with updates to gambling law will determine the long-term success of the market
News2 weeks ago

The UK online casino market is at a crossroads

  Martyn Hannah, Managing Director of Comparasino, says the direction the government and regulator take with updates to gambling law...

Golden Boomerang Awards 2024 Sees Overwhelming Response in First Month with Over 220 Teams Competing — Enter Today! Golden Boomerang Awards 2024 Sees Overwhelming Response in First Month with Over 220 Teams Competing — Enter Today!
News2 weeks ago

Golden Boomerang Awards 2024 Sees Overwhelming Response in First Month with Over 220 Teams Competing — Enter Today!

  Boomerang Partners’ inaugural Golden Boomerang Awards 2024 traffic tournament has captured the attention of the global affiliate marketing community....

Catena Media readies for online sports betting launch in North Carolina Catena Media readies for online sports betting launch in North Carolina
Affiliate Announcements2 weeks ago

Catena Media readies for online sports betting launch in North Carolina

  Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when...

Slotland Affiliates Running $10,000 Affiliate Contest Slotland Affiliates Running $10,000 Affiliate Contest
News3 weeks ago

Slotland Affiliates Running $10,000 Affiliate Contest

  Slotland Entertainment recently launched CryptoWins, a brand-new crypto-only online casino with more than 350 games. This month, Slotland Affiliates...

Catena Media appoints Manuel Stan as new CEO Catena Media appoints Manuel Stan as new CEO
Affiliate Announcements3 weeks ago

Catena Media appoints Manuel Stan as new CEO

  Catena Media’s board of directors today announces the appointment of Manuel Stan as CEO, an experienced business executive in...

We are sure you’ve seen TikTok clips and Instagram Reels of online ‘influencers’ telling you how easy it is to make passive income online or to become rich and famous with simple affiliate marketing, but there is more to it than just posting a few links to ecommerce sites on a website or blog. We are sure you’ve seen TikTok clips and Instagram Reels of online ‘influencers’ telling you how easy it is to make passive income online or to become rich and famous with simple affiliate marketing, but there is more to it than just posting a few links to ecommerce sites on a website or blog.
News3 weeks ago

How to become a successful affiliate in The Netherlands

  We are sure you’ve seen TikTok clips and Instagram Reels of online ‘influencers’ telling you how easy it is...

Golden Boomerang Awards Traffic Tournament Offers Big Rewards for Top Affiliates – Be A Part Of It! Golden Boomerang Awards Traffic Tournament Offers Big Rewards for Top Affiliates – Be A Part Of It!
News4 weeks ago

Golden Boomerang Awards Traffic Tournament Offers Big Rewards for Top Affiliates – Be A Part Of It!

  Boomerang shares product stats and insights revealing significant traffic and engagement boost since the traffic tournament launch just one...

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania