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Exclusive Interview with Christoph C. Cemper Founder & CEO of LinkResearchTools and Link Detox

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Christoph Cemper LTR

We are very honored to have had the chance to interview one of the most well know Link Building Experts and SEO gurus Christoph C. Cemper. Christoph is Founder & CEO of LinkResearchTools and Link Detox.

 

GAV: First of all thanks for taking the time for the interview Christoph, we know you must be busy! Please be so kind and introduce yourself in one sentence!

Christoph C. Cemper: I’m an online marketing enthusiast, CEO, and Founder of LinkResearchTools and Link Detox doing links and SEO since 2003.

GAV: Could you fill out the short form below so our readers can imagine your profile?

Name: Christoph C. Cemper
Age: 43
Hometown: Vienna
Living in: Vienna
Favorite Food: Vietnamese
Must Read Book: The 4-Hour Work Week by Tim Ferriss

GAV: Tell us a bit about yourself, we want to know who Christoph Cemper is, the main person behind LinkResearchTools (LRT) and Link Detox. Where were you born? What was your first experience with the SEO world?

Christoph C. Cemper: I was born in Vienna and started a marketing blog in 2004. I started getting requests from people who wanted to have a link from my blog. They were ready to pay for it. That was the point when I started doing SEO and link building. I built links for years, then built more links, and managed a ton of affiliate sites since 2004.

In 2009, I decided to switch from the link building agency business to a SaaS business. And that’s the point when LinkResearchTools (LRT) was born.

LRT logo

GAV: We would like to know how you got started with LRT, what was the main idea/inspiration and how was the developing process?

Christoph C. Cemper: The LinkResearchTools (LRT) and Link Detox (DTOX) projects started in February 2009 at the VIP conference in SEO de Janeiro, and I can honestly say that what happened in Rio changed my business life. While sitting around in the conference venue, I discussed all sorts of SEO tricks, link pyramids, and other things with the other attendees and I showed them my own “Link Research Tool” on my notebook. This was a tool built by two part-time developers as an internal tool to help me and my team of link builders.

The tool wasn’t even close to what we have today. But the guys were all excited and couldn’t stop looking at the link data with me. They all said: “Wow, you should build a product, I would like to buy it!”

And that’s what I did.

GAV: After the first Google Penguin Update back in 2012 you launched Link Detox, a backlink audit and link risk management software, tell us about it!

Christoph C. Cemper: That’s right. Soon after Google’s first Penguin update, I created the solution for the penalties that came with Google’s algorithmic change. Link Detox soon became the industry standard for link audit and link risk management. Thousands of webmasters used it to recover their rankings. SEOs all around the world still use it to protect their websites. The great thing about Link Detox is that it works for both algorithmic penalties and Manual Actions for unnatural links pointing to your website. We’ve seen websites recover in as little as 3 days.

DTOX logo

GAV: Do you have any new projects coming up?

Christoph C. Cemper: We’ll soon bring our customers a whole new way of looking at their backlink profile, full access to the “Canonical’ed links,” full access to a highly-effective 25th link data source to *all* new LinkResearchTools Superheros and up, and amazing updates for our browser extensions.

GAV: We know you attend affiliate conferences such as LAC and BAC as a speaker, which one is your favorite and what is your most fun experience?

Christoph C. Cemper: I enjoyed both conferences. The organization was great, and I sure had a lot of fun. I especially enjoyed the BAC SEO Panel I participated in with Bastian Grimm, Fili Wiese, and Michael Caselli.

GAV: How do you see the present state of online gambling affiliation?

Christoph C. Cemper: There are certainly more online gambling affiliation programs than ever before. Now everyone can become an affiliate with the right training and the right mindset. A trend I noticed in the past year is that affiliates are using more social media platforms for promotion and I think that this is a growing trend in 2017.

GAV: Do you have clients from the online gambling industry, if so name at least two?

Christoph C. Cemper: Yes, we do have many clients from the online gambling industry. I can give you Mr. Green and Unibet as examples.

GAV: How do you see the future of the online gambling industry? For instance, will it become a truly global phenomenon shortly?

Christoph C. Cemper: The online gambling industry does have potential to become a global phenomenon.

GAV: What advice you would like to offer to the newbie SEO’s who are looking just starting?

Christoph C. Cemper: Every new SEO needs to have in mind that link risk management needs to be his top priority, alongside link building. Even Google said, “Ranking without links is really, really hard.” But these must be good links. Risky links can attract a penalty.

To make it short: a new SEO needs to focus on keeping the link detox risk low and build strong, niche-related, trustworthy links to boost the website’s rankings.

GAV: How about an advice for people who’re looking to venture into the online gambling industry as affiliates with a new website? What would you advise them?

Christoph C. Cemper: The same thing I’d advise anyone that has a new website:

  • keep the link risk low by doing weekly link audits
  • disavow risky links as often as necessary
  • monitor incoming links
  • compare the backlink profile to the ones of the competitors
  • build Penguin-friendly links (here are 20 link building tips)

GAV: Where could we catch you in the near future as a speaker, do you have some upcoming events?

Christoph C. Cemper: I’ll be speaking at SMX Munich and Campixx in March, BrightonSEO in April and September, SEOkomm and OMX in November. You can always find an updated list of the events where you can meet me or hear me speak here: http://www.linkresearchtools.com/meet-us/.

GAV: Who is your favorite celebrity?

Christoph C. Cemper: Tim Ferris and Elon Musk.

GAV: Where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet?

Christoph C. Cemper: I know and like Prague, Budapest and Bratislava. I’d gladly like to visit Warsaw and Moscow.

GAV: Where you wouldn’t want to travel in Eastern Europe?

Christoph C. Cemper: No idea.

GAV: What is your opinion about GAV (Gambling Affiliate Voice)?

Christoph C. Cemper: The Gambling Affiliate Voice is doing a great job at making the online gambling industry more transparent and easier to understand for everyone. A great place where fellow affiliates can share their views about online gambling and so much more.

 

 

If you would like to suggest subjects for future interviews, be sure to send your suggestions to: george@gamblingaffiliatevoice.com .

Affiliate Announcements

Rightlander partners with BetBull

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Rightlander partners with BetBull

 

Supplier to help tier one operator improve affiliate compliance

Rightlander.com, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.

Nicole MittonHead of Customer Success at Rightlander.com, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”

Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.

Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”

The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.

The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.

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Affiliate Program News

1xBet Partners: An affiliate program that stands out from the crowd

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1xBet Partners: An affiliate program that stands out from the crowd

 

Nominated for the Affiliate Program of the year at the Global Gaming Awards, the 1xBet Team reveals how the bookmaker has built a 30,000-strong network of healthy partnerships across the globe, with each 1xBet Partner receiving feedback and exclusive promotional materials to ensure they accurately represent the 1xBet brand of quality and success.

 

iGT: How important are affiliates to the betting industry and, in particular, 1xBet?

1xBet Team: The mechanics of affiliate programs make affiliates a vital part of any industry. Betting is no exception because also, thanks to partners, brands manage to increase growth rates. This is quantifiable, with key indicators being new users, deposits, player activity.

We have great respect for the 1xBet affiliate program participants who introduce their audience to our brand. We have more than 30 thousand partners from all over the world on our side, and this list includes both the owners of huge sites and novice bloggers, for example.

The contribution of each affects the results that we achieve. Therefore, a partnership is a two-way road. After all, we, in turn, offer affiliates favourable terms of cooperation.

 

iGT: What is the key to a successful affiliate program?

1xBet Team: Today, the number of affiliate programs is growing, including among bookmakers, and you need to be able to stand out. How to do it? There may be different approaches here: someone offers high commission rates, someone has an original approach to communication, and someone invents new models of cooperation.

We constantly evaluate our work in the area of ​​partnership programs. Our positive results are reflected in victories and nominations at prestigious awards. For example, this year, we were nominated for the Affiliate Program of the year at the Global Gaming Awards. This is a good sign that we are continuing to move in the right direction.

 

iGT: How has 1xBet assisted its affiliates to overcome challenges and reach their target markets?

1xBet Team: An affiliate program is a good opportunity to make your project profitable. For many of our affiliates, working with us is their primary source of income.

We are fully aware that partners have their own goals and challenges, and therefore we make collaborating with us reliable and orderly. Each partner can count on feedback and receiving exclusive materials for publication. We stand for quality, and we need partners to convey information about our brand correctly.

1xBet Partners is a story about healthy partnerships, where both parties try to give their maximum to achieve the optimal results.

 

iGT: What feedback have you received from affiliates over the last year?

1xBet Team: We have received many positive messages from affiliates. 2021 is turning out to be a great year because it’s been an exciting sports season: the Euro, the Olympics and dozens of other events. Therefore, we prepared various large promotions for all these activities.

This allowed partners to monetise their traffic, and for us – to introduce new users, who could bet on their favourite sports, to this feast of sporting action.

Let’s not forget that 1xBet is also a prominent player in the esports arena. We have major agreements with ESL and WePlay, an excellent range of betting options, plus attractive promotions dedicated to top tournaments. This only expanded the potential for cooperation with us, especially for those sites that do not gravitate towards sports.

In short, the partners are excited about how things are going in 2021. We are too.

 

iGT: How do you plan to continue to support and help grow your affiliates in the future?

1xBet Team: We have a number of ideas on how to make our affiliate program even better. Of course, we are constantly working on improving what we have, but we also have new ideas in our plans.

We would not want to reveal all our cards yet, but the partners will definitely be happy with any new methods adopted by 1xBet Partners. Stay tuned!

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Affiliate Success

Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

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Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

The IGB judges said the company’s innovative work with SEO “helped Blexr stand out as a winner, and we liked the deposit guarantee that they offer to their customers”.

The judges added: “Their selective way of working means Blexr only collaborates with top quality partners, which judges felt had helped contribute to their impressive growth over the last 12 months.”

IGB also mentioned how “Blexr’s charitable work within the community helped them stand out as an affiliate to be highly commended”.

Blexr is a lead generation company which operates in the iGaming, sportsbook and forex affiliate markets. It also owns the Home Grounds website, which serves a community of home baristas.

Ian Hills, Blexr’s general manager in Malta, said: “We’re delighted and thrilled to be recognised by IGB this way.

“We pride ourselves on recruiting smart people with innovative ideas and winning a prestigious award like this one is a lovely way for the whole team to be rewarded for their hard work and dedication.”

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