We are very honored to have had the chance to interview one of the most well know Link Building Experts and SEO gurus Christoph C. Cemper. Christoph is Founder & CEO of LinkResearchTools and Link Detox.
GAV: First of all thanks for taking the time for the interview Christoph, we know you must be busy! Please be so kind and introduce yourself in one sentence!
Christoph C. Cemper: I’m an online marketing enthusiast, CEO, and Founder of LinkResearchTools and Link Detox doing links and SEO since 2003.
GAV: Could you fill out the short form below so our readers can imagine your profile?
Name: Christoph C. Cemper
Living in: Vienna
Favorite Food: Vietnamese
Must Read Book: The 4-Hour Work Week by Tim Ferriss
GAV: Tell us a bit about yourself, we want to know who Christoph Cemper is, the main person behind LinkResearchTools (LRT) and Link Detox. Where were you born? What was your first experience with the SEO world?
Christoph C. Cemper: I was born in Vienna and started a marketing blog in 2004. I started getting requests from people who wanted to have a link from my blog. They were ready to pay for it. That was the point when I started doing SEO and link building. I built links for years, then built more links, and managed a ton of affiliate sites since 2004.
In 2009, I decided to switch from the link building agency business to a SaaS business. And that’s the point when LinkResearchTools (LRT) was born.
GAV: We would like to know how you got started with LRT, what was the main idea/inspiration and how was the developing process?
Christoph C. Cemper: The LinkResearchTools (LRT) and Link Detox (DTOX) projects started in February 2009 at the VIP conference in SEO de Janeiro, and I can honestly say that what happened in Rio changed my business life. While sitting around in the conference venue, I discussed all sorts of SEO tricks, link pyramids, and other things with the other attendees and I showed them my own “Link Research Tool” on my notebook. This was a tool built by two part-time developers as an internal tool to help me and my team of link builders.
The tool wasn’t even close to what we have today. But the guys were all excited and couldn’t stop looking at the link data with me. They all said: “Wow, you should build a product, I would like to buy it!”
And that’s what I did.
GAV: After the first Google Penguin Update back in 2012 you launched Link Detox, a backlink audit and link risk management software, tell us about it!
Christoph C. Cemper: That’s right. Soon after Google’s first Penguin update, I created the solution for the penalties that came with Google’s algorithmic change. Link Detox soon became the industry standard for link audit and link risk management. Thousands of webmasters used it to recover their rankings. SEOs all around the world still use it to protect their websites. The great thing about Link Detox is that it works for both algorithmic penalties and Manual Actions for unnatural links pointing to your website. We’ve seen websites recover in as little as 3 days.
GAV: Do you have any new projects coming up?
Christoph C. Cemper: We’ll soon bring our customers a whole new way of looking at their backlink profile, full access to the “Canonical’ed links,” full access to a highly-effective 25th link data source to *all* new LinkResearchTools Superheros and up, and amazing updates for our browser extensions.
GAV: We know you attend affiliate conferences such as LAC and BAC as a speaker, which one is your favorite and what is your most fun experience?
Christoph C. Cemper: I enjoyed both conferences. The organization was great, and I sure had a lot of fun. I especially enjoyed the BAC SEO Panel I participated in with Bastian Grimm, Fili Wiese, and Michael Caselli.
GAV: How do you see the present state of online gambling affiliation?
Christoph C. Cemper: There are certainly more online gambling affiliation programs than ever before. Now everyone can become an affiliate with the right training and the right mindset. A trend I noticed in the past year is that affiliates are using more social media platforms for promotion and I think that this is a growing trend in 2017.
GAV: Do you have clients from the online gambling industry, if so name at least two?
Christoph C. Cemper: Yes, we do have many clients from the online gambling industry. I can give you Mr. Green and Unibet as examples.
GAV: How do you see the future of the online gambling industry? For instance, will it become a truly global phenomenon shortly?
Christoph C. Cemper: The online gambling industry does have potential to become a global phenomenon.
GAV: What advice you would like to offer to the newbie SEO’s who are looking just starting?
Christoph C. Cemper: Every new SEO needs to have in mind that link risk management needs to be his top priority, alongside link building. Even Google said, “Ranking without links is really, really hard.” But these must be good links. Risky links can attract a penalty.
To make it short: a new SEO needs to focus on keeping the link detox risk low and build strong, niche-related, trustworthy links to boost the website’s rankings.
GAV: How about an advice for people who’re looking to venture into the online gambling industry as affiliates with a new website? What would you advise them?
Christoph C. Cemper: The same thing I’d advise anyone that has a new website:
keep the link risk low by doing weekly link audits
disavow risky links as often as necessary
monitor incoming links
compare the backlink profile to the ones of the competitors
GAV: Where could we catch you in the near future as a speaker, do you have some upcoming events?
Christoph C. Cemper: I’ll be speaking at SMX Munich and Campixx in March, BrightonSEO in April and September, SEOkomm and OMX in November. You can always find an updated list of the events where you can meet me or hear me speak here: http://www.linkresearchtools.com/meet-us/.
GAV: Who is your favorite celebrity?
Christoph C. Cemper: Tim Ferris and Elon Musk.
GAV: Where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet?
Christoph C. Cemper: I know and like Prague, Budapest and Bratislava. I’d gladly like to visit Warsaw and Moscow.
GAV: Where you wouldn’t want to travel in Eastern Europe?
Christoph C. Cemper: No idea.
GAV: What is your opinion about GAV (Gambling Affiliate Voice)?
Christoph C. Cemper: The Gambling Affiliate Voice is doing a great job at making the online gambling industry more transparent and easier to understand for everyone. A great place where fellow affiliates can share their viewsabout online gambling and so much more.
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