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Cybersquatting

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about cybersquatting

Cybersquatting is one of the most serious problems that can affect your brand and also your domain/website! This problem has became increasingly more serious last year, when domain name poaching became a mainstream concern!

 

What is cybersquatting?

 

The practice of cybersquatting (or domain squatting)  occurs when a party registers, uses or sells a domain name with the sole intention of exploiting the “rightful” owner, in other words: purchasing a domain name just for the purpose of reselling it at a superior price, or using it for different spam activities. Cybersquatting first appeared in the middle of the 1990’s when most of the companies did not yet used the internet for marketing reasons and thus didn’t have a true understanding of trademarking or registering domain names! As it happens in other places too , there were already back then parties who understood the true value of registering profitable domain names and selling them back to those big companies for serious profits.

The premium targets in this case are usually celebrities or big brands, but affiliate websites are also targeted!

 

In order to protect your domain name and your reputation you should take the following precautions just so that you avoid domain hijackers:

  • The first and perhaps the most important step is to register your trademark. You just simply can’t afford NOT TO. By doing this you’ll be able to enforce your rights as owner of the trademark/domain name, in case you have to prove it in a court of law that you are/were the first one to use it! You can register your trademark at the Trademark Clearinghouse which maintains a global database of verified trademarks for the DNS(Domain Name System). But keep in mind that the Trademark Clearinghouse is not a trademark office, next to them you also have to register with at your country’s trademark office!

domain signs

  • Make sure you register multiple variations of your domain name.The reason behind this is that a
    typosquatter could be already buying up the most common misspellings of your brand name.The most easiest way to avoid this particular type of cybersquatting is to register multiple spellings of your brand/domain name, and by this we mean that you should register plural, singular and also the acronym of your brand or domain.

 

  • To better target different online markets you can and should register your domain with a variety of extensions, such as: .com, .net, .org, .info, .biz, after this you can also register your domain with relevant ccTLD’s (country code top-level domains) too.

 

Be wise and don’t let the cybersquatters get you and monetise your traffic, take this preventive steps in order to protect your domain and brand from fraud!

 

We hope that you’ve enjoyed this article, if so make sure you share it with others as well, and don’t forget to Like our Facebook Page !

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Affiliate Success

Bojoko crowned Affiliate of the Year at EGR Nordic Awards

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Bojoko crowned Affiliate of the Year at EGR Nordic Awards

 

Popular online casino listing site fends off stiff competition to take home the trophy at prestigious awards ceremony

 The Bojoko team is celebrating once again after being named Affiliate of the Year at the prestigious EGR Nordic Awards 2021.

This is the second EGR award that Bojoko has taken home after being crowned Casino Affiliate of the Year at the hotly contested EGR Operator Awards 2020.

Bojoko fought off stiff competition from some of the biggest names in the affiliate industry including AskGamblers, Better Collective, Blexr, Catena Media and the Gambling.com Group.

EGR judges said it had been “another excellent year” for Bojoko and that its SEO performance and overall conversion “really shines”.

The EGR judges added: “A more unique idea than most affiliates with great growth and sustainability. A very clever and new type of affiliate that is showing great success. Well done!”

Bojoko allows online casino operators and game developers in the Nordics to create their own dedicated listing page and tell their story through their own words, images and videos.

Bojoko members, of which there are now 30,000+, then rate and review each casino and game and share their honest opinion about the experience they receive.

During the judging period Bojoko built out its team dedicated to the Nordics which led to a 10x increase in unique site visitors and a 25x increase in registered Finnish players.

Joonas Karhu, Chief Business Officer at Bojoko.com, said: “We will need to find more space for our trophies after scooping our second EGR award in as many months but seriously, the entire team is thrilled how have been recognised for our work in the Nordics.

“The Nordics remain a key focus for us and we see plenty of opportunity to drive growth from the region by providing players with our award-winning online casino listing product and service.

“Our mission from day one has been to help players quickly and easily select online casinos through transparency and community feedback and it is a concept that has proved to be hugely popular.

“I would like to thank the EGR judges for recognising our efforts and successes in the Nordics by crowning Bojoko Affiliate of the Year 2021.”

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Affiliate Success

GGPoker strengthens its commitment to compliance by partnering with Rightlander.com

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GGPoker strengthens its commitment to compliance by partnering with Rightlander.com

 

Supplier to help tier-one operator improve affiliate compliance via its innovative compliance solution

GGPoker, one of the world’s leading online poker rooms has partnered with compliance specialist, Rightlander.com to help boost their responsible gambling measures.

Rightlander.com provides operators with a comprehensive solution to mitigate compliance risks. Using Rightlander.com allows GGPoker to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows them to protect their brand in a constantly changing environment.

Rightlander.com’s proprietary technology scans over 15 million web pages and more than 150 million links every month, analysing content and providing customised reports to protect operators from harmful brand violations or regulatory risks. It analyses links, text and images reporting potentially non-compliant content that could pose a risk to GGPoker’s brand.

The Compliance Monitor helps detect non-compliant content across territories and flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets while the PPC Monitor identifies ads that could be harmful to the brand.

Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said: “Compliance is a vital yet time and resource-intensive aspect of the business.  As GGPoker continues to grow its network of affiliate and marketing partners, maintaining efficient and effective compliance monitoring practices will become ever more critical. We are delighted to be working with GGPoker to assist in improving affiliate compliance in this regard.”

Raghav Ghei, Compliance Manager at GGPoker, said: “As a gambling operator, affiliate monitoring is very crucial. The Rightlander platform has made our lives much easier by providing efficient tools and systems enabling us to effectively conduct affiliate monitoring on an ongoing basis.”

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Affiliate Success

PartnerMatrix releases Top Affiliate Networks Report 2021

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PartnerMatrix releases Top Affiliate Networks Report 2021

 

Affiliate software provider PartnerMatrix publishes the Top Affiliates Networks Report 2021, an in-depth analysis of the most popular and trustworthy affiliate networks and media within the iGaming space. The report gives casino and sportsbook operators a full view on affiliate media, allowing them to find and initiate partnerships with relevant affiliates.

The Top Affiliates Network Report helps operators answer essential questions such as:

  • Which are the most popular iGaming affiliate platforms?
  • How to find the perfect match for your brand’s needs?
  • How can operators assess the potential of affiliate networks?
  • What types of traffic and activity can you expect?

 

The fast development of the iGaming industry has positively impacted affiliate media and networks over the years, helping both established and niche affiliates grow at a stable rate and build substantial gaming communities around their platforms.

With a high return of investment in iGaming, the data gathered from PartnerMatrix’s vast network of over 60,000 gambling affiliates shows that the average CPA varies around $50-$100 per acquisition. As a proven marketing channel in many industries, the search interest for affiliate marketing is up over 200% since 2015, which shows that the industry is expanding at a healthy pace.

Levon Nikoghosyan, PartnerMatrix CEO, says: “When operators are looking for business opportunities, they have to focus on networks and media to promote their platforms. The new tech we have at our disposal allows operators to find media and affiliates based on their regions of interest, business model, expectations, and this report aims to show a glimpse of the market and help them find relevant partners who are already vetted by our team.”

Download a free copy of the report: https://everymatrix.com/top-affiliate-networks/.

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