Connect with us

Affiliate Announcements

Catena Media strengthens its position in Germany as leading affiliate within sports betting and finance

Published

on

Catena Media plc strengthens its position in Germany as leading affiliate

As part of the growth strategy, the board of Catena Media plc has approved the acquisition of affiliate related assets in Dreamworx Online Ltd., which is active in sports, casino and financial services. Dreamworx operates sports sites such as Sportwettenanbieter.com, Fussballwetten.info and financial sites such as DeutscheFXBroker.de.

 

The purchase price, payable at completion of the transaction, amounts to a payment of EUR 9.5 million, of which EUR 4.0 million will be paid with newly issued shares in Catena Media plc, and the remaining EUR 5.5 million in cash. The acquired assets are expected to generate quarterly sales of approximately EUR 600,000, with an operating margin of approximately 80 percent.

The assets of Dreamworx will strengthen our position as the leading affiliate in Germany. This will place us in the top position, short-term for the World Cup 2018 as well as long-term,” states Henrik Persson Ekdahl, Acting CEO of Catena Media.

The Dreamworx assets will form part of Catena Media´s sports division and be run by the Baybets team, based in Malta. As a consideration, Baybets may add the increased performance of the Dreamworx assets to their existing earn-out calculations, and the maximum earn-out payments to Baybets, as announced by Catena Media plc on December 4, 2017, have therefore been amended as follows:

The maximum amount of the first earn-out payment has been increased from EUR 20.0 million to EUR 23.0 million.

The maximum amount of the second earn-out payment has been increased from EUR 43.50 million to EUR 50.50 million.

Up to 40 percent of the earn-out payment related to the Dreamworx assets can be paid in Catena Media shares.

As a result, the expected total earn-out payment for Baybets, in a reasonable scenario, increases from the total amount of  EUR 30.5 million to EUR 39 million. In this scenario, the acquired assets of Baybets and Dreamworx needs to generate revenue growth of above 40 percent per year during the earn-out period.

Completion of the transaction is planned for the end of January 2018, subject to certain closing conditions being fulfilled, such as the acquired assets being duly transferred to Catena Media plc.

The shares will be issued at a subscription price of SEK 102,70 per share, corresponding to the volume-weighted average price for Catena Media’s shares on Nasdaq Stockholm during a period of 30 trading days up to and including January 16, 2018. This means that a total of 385,924 shares will be issued, corresponding to approximately 0.7 percent of the shares and votes in the company. The shares will be subject to a lock-up period of 12 months as from the closing date of the transaction.

 

 

About Catena Media

Catena Media plc is an online performance marketing company that has established a leading position through strong organic growth and acquisitions.  The business was started in 2012 and the group has approximately 245 employees in the US, Australia, Japan, Serbia, UK, and Malta, where the Head Office is situated. In 2016, revenues reached approximately EUR 40 million. The company is listed on Nasdaq Stockholm Mid Cap. Further information is available at www.catenamedia.com

Affiliate Announcements

Tipico U.S. Partners with Income Access for Affiliate Program

Published

on

Tipico U.S. Partners with Income Access for Affiliate Program

 

Soon to launch New Jersey-facing sportsbook to leverage Income Access’ platform and affiliate management services

Tipico U.S., a division of Tipico Group, one of the largest European sports book operators, today announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. The partnership will see Tipico U.S. unveil a new affiliate program in New Jersey for its imminently launching sports betting and iGaming brand, which will be managed by Income Access’ team of affiliate marketing experts, while leveraging the company’s technology solution.

Tipico Group, which possesses nearly 15 years of online and retail sports betting experience in Europe, is one of the few operators to use proprietary technology to power its gaming products. Regulated by the New Jersey Division of Gaming Enforcement (DGE), Tipico U.S. will officially unveil its new gaming brand to sports enthusiasts within the state in 2020.

Supporting affiliates with their acquisition and retention efforts is Income Access’ affiliate software, which features comprehensive tracking and reporting tools. As the upcoming Tipico U.S. program will also be managed by the company’s in-house affiliate management team, the brand will benefit from expert knowledge in affiliate recruitment, outreach, maintenance, payments and more.

The launch of the Tipico U.S. affiliate program will enable affiliates to develop and monitor digital marketing campaigns for the international sports gaming and entertainment company. Aiming to engage with active sports bettors, Tipico U.S. is a brand for players who want cutting-edge sports betting experiences. At launch, Tipico will offer simple enrollments via their mobile app, web and desktop platforms, as well as competitive player promotions.

Adrian Vella, Managing Director, U.S. Business at Tipico, said: “We’re thrilled to partner with Income Access and look forward to the great work the company will be able to produce for our team. As part of our U.S. expansion, we’ve made sure Tipico is aligned with the best in the business, particularly those with deep experience in the regulated New Jersey market.”

Keith Gormley, Head of U.S. Marketing at Tipico, added: “This partnership will serve as a key piece in our marketing strategy for both our upcoming launch in New Jersey and our expansion into other regulated markets in the U.S. Through our collaboration, we’re anticipating driving high-quality players into the Tipico sports betting product.”

Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “Sports affiliates will soon be able to promote Tipico, a well-known brand in the gaming industry, thanks to our partnership. Both our platform and management services will help affiliates establish a presence in New Jersey, while also encouraging overall program growth.”

Continue Reading

Affiliate Announcements

The Lottery Office Launches Affiliate Programme with Income Access

Published

on

The Lottery Office Launches Affiliate Programme with Income Access

 

The Lottery Office, Australia’s premier online lottery operator, has announced the launch of its new lottery affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The agreement will see the iLottery brand, which is regulated by the Northern Territory Government of Australia, leverage Income Access’ comprehensive affiliate marketing software to optimise programme growth and increase affiliate partnerships in Australia.

An established brand with over 16 years of experience in the global lottery industry, The Lottery Office employs a unique business model, whereby Australian players are provided with a matching ticket, at the lottery of their choice, for major lotteries across the globe once a ticket is purchased locally. The company’s portfolio includes seven of the world’s biggest lottery brands such as EuroMillions®, EuroJackpot® and US Powerball®.

Part of the Global Players Network Pty Ltd, The Lottery Office is also one of a select group of online lottery operators that are licensed by the Northern Territory Government of Australia to sell tickets to Australians, allowing customers to benefit from international lottery draws.

The integration with Income Access’ award-winning reporting and tracking technology will grant The Lottery Office and its affiliates access to key data and tools that can be leveraged towards their combined digital marketing efforts to maximise overall revenue growth. Furthermore, the platform features state-of-the-art ad targeting capabilities based on geo-location, time of day, device, browser and other criteria.

Qualified partners will benefit from the brand’s in-house affiliate team with the long-standing history and experience required to acquire and retain high-value iLottery players. In addition, affiliates will be compensated through competitive revenue commission schemes.

Jaclyn Wood, CEO at The Lottery Office, said: “The combination of Income Access’ leading affiliate software and dedicated affiliates, who will play an integral role in our advancement, gives us a powerful marketing advantage while aligning with our strategic growth plans.”

Tara Wilson, SVP and General Manager at Paysafe’s Income Access, said: “We’re thrilled to be partnering with a company like The Lottery Office, which has such a strong presence in the Australian online lottery market, in support of its affiliate programme launch. Through our software platform, we will provide essential marketing tools to support both the growth of its affiliate channel, as well as the brand’s overall exposure in Australia’s expanding iLottery market.”

Continue Reading

Affiliate Announcements

BonusFinder.com granted Responsible Affiliates in Gambling (RAiG) membership

Published

on

BonusFinder.com granted Responsible Affiliates in Gambling (RAiG) membership

 

Cements company’s commitment to social responsibility in UK gaming affiliate sector

BonusFinder.com has been granted membership of the Responsible Affiliates in Gambling (RAiG) body in recognition of its commitment to responsible gaming and player safety.

RAiG’s mission is to raise standards in the UK affiliate sector around responsible gaming, to foster wider initiatives to promote social responsibility and help to create a safer gambling environment for consumers.

Before being granted its membership, BonusFinder.com successfully completed a third-party social responsibility audit, ensuring it fulfils the association’s entry criteria as well as being compliant with a range of existing statutory and non-statutory regulations.

As a member of the RAiG, BonusFinder.com has agreed to uphold the Code of Conduct set by the association around social responsibility, business ethics and regulatory compliance.

The association was founded in 2019 with founding members including Better Collective, Oddschecker, and the Racing Post.

Fintan Costello, Managing Director, BonusFinder.com, said: “Ever since we started the business a year ago we have been firmly committed to ensuring the highest levels of compliance and licensing, with player safety our number one priority.

“Being granted a membership to RAiG further cements this pledge and we look forward to working together with the association and its members to share knowledge and experience and to ensure that best practices and standards are upheld in the affiliate industry.”

Clive Hawkswood, Chairman of RAiG, said: “We are thrilled to welcome BonusFinder as a member as we continue our work to promote the socially responsible marketing of gambling products.

“Our members want to go beyond what’s required and recognise the role that affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.”

BonusFinder.com was founded in 2019 with a simple goal to allow people to “play with more” at their favourite casino or sportsbook and operates in several European markets and holds affiliate licences in five US states.

 

Continue Reading
Advertisement

Groups

Latest News

7 Rules For Online Gambling 7 Rules For Online Gambling
News5 days ago

7 Rules For Online Gambling

  Read these 7 tips before you begin to gamble online. 1. The Law There is a reason why this...

Live Dealers Prove Big Draw for Online Casinos Live Dealers Prove Big Draw for Online Casinos
News1 week ago

Live Dealers Prove Big Draw for Online Casinos

  The online casino experience has come a long way in recent years. Gone are the simple and unappealing presentations...

TheBigFreeChipList.com Has Rebranded To Chipy.com TheBigFreeChipList.com Has Rebranded To Chipy.com
News2 weeks ago

TheBigFreeChipList.com Has Rebranded To Chipy.com

  Welcome To TheBigFreeChipList’s New Identity The leading gambling portal, TheBigFreeChipList, has rebranded itself as Chipy.com to better reflect the...

News3 weeks ago

Sports Betting Thriving Despite Lockdown

  Wanna Make a Bet? The global pandemic put North American professional sports on the shelf for nearly five months...

News3 weeks ago

The Outlook for UK iGaming Affiliate Marketing in 2021

  The iGaming industry can be quite lucrative for affiliates who know how to make the most out of available...

News4 weeks ago

The Growing Canadian Online Gambling Market

  All reports suggest that the Canadian online casino market is among the most remarkable in the world. With the...

News1 month ago

5 Important Facts About New Zealand’s Gambling Market

  Whenever there is a focus on the gambling market within the Asia-Pacific region, Australia, which is one of the...

3 Things To Consider Before Starting A New Casino Affiliate Business 3 Things To Consider Before Starting A New Casino Affiliate Business
Affiliate Success1 month ago

3 Things To Consider Before Starting A New Casino Affiliate Business

  There can be no question that the online casino business is flying right now. It seems that nothing can...

Big Betting Brands to Build on New Revenue Streams in 2021 Big Betting Brands to Build on New Revenue Streams in 2021
News2 months ago

Big Betting Brands to Build on New Revenue Streams in 2021

  Rain, shine, regulation issues or pandemic, it seems nothing stops the UK sports betting industry from moving forward with...

News3 months ago

Casinos around the world cautiously reopen to a new normal

  Given how devastatingly hit the casino business has been in the past few months, it should come as little...

Trending

Skip to toolbar