News
7 Rules For Online Gambling
Read these 7 tips before you begin to gamble online.
1. The Law
There is a reason why this is number one on this list. It’s because the laws varies as to whether it is legal for you to gamble online. Know your states local laws before you begin to gamble on the Internet. If you are unsure, contact your local authorities, or as a reference, visit this site: http://www.gambling-law-us.com/State-Law-Summary/
If you are outside of the United States, the same advice still applies. Do a search on the Internet or contact local authorities to determine whether it is legal or not for you to gamble over the Internet.
2. Casino Research
Keeping track of trustworthy casinos is the primary reason this website exists. I would still suggest you do your own investigation before making the first deposit. This includes your opinion of the website. Is it a shallow website without much content? Do they have customer service numbers and email addresses posted in a visible manor? Are their policies, terms, and condition statements vague or short? These are all ways to determine just how serious the company is about their operation.
Additionally, search for message boards and forums for any information regarding the casino in question. There are few websites like Casinofy that “approve” or suggest casinos. That does not mean it’s a reliable casino. Seek out more than one positive review for a casino.
3. First Time Playing
Almost all casinos and online poker rooms allow you to play for free. Once an account is made, there will be options to play for free, or play for money. Be smart! Play for free for a while. You may find out you don’t like a certain game, or the way the casino operates. This is your chance to move on before you make that first deposit.
If the casino does not offer the chance to make a free account, that would be a cause for concern. Move on to another casino if this is the case.
4. Payouts
Most importantly, when we sign up for a casino, most are thinking about winning! That’s the fun of gambling. Being a safe gambler means understanding that winning at a casino is not a given; however it’s a huge rush of excitement and adrenaline when it happens!
In the case that you win, you will want paid! Read the casinos payout conditions. Be sure that there are no stated stipulations that could prevent you from accessing your money outside of the online casino.
5. Customer Support
As stated earlier, customer support is an important way to judge the quality of the online casino. Research to make sure there are multiple ways to get in touch with casino staff. 24-hour phone numbers live online chat and email addresses are common industry standard customer services. It’s actually a great idea to call the customer service numbers and talk to the individual. Ask them a question or let them tell you about their sign-up bonuses.
6. Know The Game
This is no different with land-based casinos. Know your specific game rules before you begin to play. Different casinos will have different in-house rules that always apply first before what you are used to, or what you experienced elsewhere. Additionally, online casinos choose different software vendors. All software vendors and their licensees are not created equal. Read before you bet!
7. Adopt A Playing Style
With a land-based casino, you are often forced to play at a certain speed. You also don’t always have a nice dealer that will explain the difference in games or even how to play to you. I’ve made the same “first timer” mistakes myself. That ends up in loosing money fast!
After you research the in-house rules, be sure to use your own personal playing style with the games. Take your time! Think about your bets. Even more so, do some research on game strategy. There is plenty of free information available on the Internet that gives you an edge at playing the games. I will warn you that some “strategy” scams do exist. Use only free information, and carefully consider the tips or techniques before you employ them. After all this, HAVE FUN!
News
The UK online casino market is at a crossroads
Martyn Hannah, Managing Director of Comparasino, says the direction the government and regulator take with updates to gambling law will determine the long-term success of the market
Great Britain is approaching a crossroads when it comes to online casino and the direction it takes will ultimately determine the viability of the market for all stakeholders over the next few years, including comparison sites such as Comparasino.
This remains a market with plenty of potential. The latest participation figures from the Gambling Commission show high demand for online casino, sports betting and bingo, with around 10 million people (16% of the population) engaging in these activities.
But the regulatory requirements being put on operators are now impacting the experiences they can offer to players while squeezing margins to the point where the UK – once the benchmark for regulated online gambling markets – is no longer sustainable for some.
In the last three years or so, we have seen an exodus of brands with only a small number of new online casinos taking their place.
This should be cause for concern, especially as the consultations from the White Paper rumble on and the changes that will result come into focus – we’ve already had the £2/£5 slot stake limits confirmed with more updates to follow.
Of course, players must be protected so that those at risk of developing problem play receive the support they need long before they reach the point of crisis. But at the same time, we have to remember that just 0.3% of UK players are considered to have a gambling problem.
The real risk for me is that if regulations and requirements continue to tighten, the UK market will no longer be viable for most brands – only the tier ones will be able to manage the slim margins.
This is bad for player choice and ultimately has the potential to push consumers towards unlicensed brands that can offer the experiences they are seeking and this is the opposite of what the changes to regulations are aiming to achieve.
It’s important to remember what players are looking for when deciding where to play – they want generous bonuses, a seamless sign-up process and a great selection of games to explore. They want to do this with reputable brands they can trust, and that’s why licencing is so important.
But the requirements operators must now meet – and any new requirements set to come into force – are at risk of damaging the player experience to the point where many will turn to unlicensed brands. Remember, these sites usually offer a great customer experience, they just don’t hold a licence.
The other day I was sitting with a friend when they signed up for an online casino for the first time. They were genuinely shocked by the sign-up process, especially the amount of information they had to provide and the length of time it took to register and deposit.
They were especially irked by the need to provide their occupation and monthly income. When I said there were unlicensed sites that offered a more streamlined onboarding process – and bigger bonuses – the friend said they’d play at those brands over the licensed site.
Of course, this is just one example but for me, it should raise concerns about how far we go when it comes to limiting bonuses and imposing stringent affordability checks on operators.
The Gambling Commission has indicated that affordability will be “light touch” for most players, but any additional friction really does risk pushing players to unlicensed sites where the sign-up process is quicker and the bonuses bigger.
The challenge is striking the right balance between consumer experience and protecting the most vulnerable, and I have some ideas for how we can do this.
I think operators should be able to offer the bonuses they wish, but they should not be able to impose high wagering requirements – or any wagering requirements, ideally.
Again, I tried explaining how the wagering requirement works to my friend and they simply couldn’t get their head around it.
“So, I have to wager £975 through the casino to unlock £15 in bonus winnings? That’s ridiculous.”
This is also what leads players to ultimately gamble more than they can afford as they make additional deposits in an attempt to complete the playthrough requirement, only to run out of funds or give up having deposited more than they intended.
This is when players can become frustrated. Many find it hard to understand how wagering requirements work, and then when they can’t withdraw their bonus winnings, it leads to a negative experience with the brand but worse, can put them in a state of mind that’s not ideal for gambling.
Player onboarding needs to be faster and more seamless, too. It’s so clunky right now that operators shouldn’t be surprised that a large percentage of players drop-off between landing at a casino for the first time and spinning the reels.
For context, it took around seven minutes for my friend to find a brand, sign up, deposit and play.
There are technologies available now – I’m talking about open banking here – that would mitigate sign-up friction, but would most likely require regulatory approval for operators to be able to use them to improve the sign-up process.
I absolutely believe that operators should be mandated to monitor each and every player in real time, and benchmark their gambling activity against markers of harm. This is the best way to spot problem play early and then make the necessary interventions.
I also think education is vital, and this is where affiliates must do more. Players are often unaware of the licensing process in the UK, and why it’s important to play at licensed brands. Nor are they aware of the tools in place to help them stay in control of their play.
This is something that we have committed significant resources to, with a dedicated safe gaming hub, responsible play messaging on all of our pages and the Comparasino Blog, where we publish articles and interviews with responsible gambling thought leaders.
The UK has always set the standard for regulated online gambling and I hope that this will continue to be the case once the consultations have closed and the final updates to the law are made.
The market might be at a crossroads, but if it goes in the right direction, it has a long and successful future ahead.
News
Golden Boomerang Awards 2024 Sees Overwhelming Response in First Month with Over 220 Teams Competing — Enter Today!
Boomerang Partners’ inaugural Golden Boomerang Awards 2024 traffic tournament has captured the attention of the global affiliate marketing community. With over 226 teams already registered, representing top webmasters from across the world, the competition to drive high-quality traffic is intensifying
Boomerang Partners reported a 12% increase in month-over-month traffic for its sportsbook products within just one week, attributed to the Golden Boomerang Awards tournament, launched on February 14th. Two weeks later, it’s time to assess the impact of the Golden Boomerang Awards on Boomerang’s casino products.
Following the three-week report, new first-time casino deposits have spiked by 14% compared to the previous month, and there’s been a significant rise in repeat deposits. This indicates enhanced player engagement with Boomerang Partner’s products, thanks to the quality traffic driven by participating affiliates. Among the casino offerings, the slots that have drawn the most attention are Book of Dead, Legacy of Dead, and Book of the Fallen. Notably, the period’s largest win was a staggering €314,000.
In Week 3 of the tournament, the total across all participating teams has already surpassed 12,000 new depositing players acquired for Boomerang’s platforms, with intense competition for the top prizes. While some teams have taken an early lead, with two more months until the contest concludes, it remains wide open for other contenders to make a surge and challenge the frontrunners on the leaderboard.
The Golden Boomerang Awards offers rewards every two weeks, with the most lucrative prizes coming in later rounds. Affiliates who missed the initial weeks still have a chance at the biggest rewards by joining now. Registrations remain open until May 14th, allowing participation for the top rewards.
The tournament will culminate in a grand ceremony in Cyprus on June 1st, where the top 30 teams will enjoy an exclusive high-profile event that features awards night, networking opportunities, entertainment from leading artists, and the iconic Golden Boomerang statuettes for the winners.
Boomerang Partners invites all skilled affiliates to join the action at GoldenBoomerangAwards.com and contend for a spot among the industry’s elite traffic drivers. Register now and showcase your expertise in driving premium traffic — prestigious prizes and industry recognition start here!
Affiliate Announcements
Catena Media readies for online sports betting launch in North Carolina
Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when the state opens for licensed sports wagering.
The group’s national brands, led by LegalSportsreport.com, are attracting North Carolina bettors with dedicated content, as is Catena Media’s state-focused NCSharp.com website. Alongside Catena Media’s own brands, the group has also published content in collaboration with media partners including Advance Local, owner of NJ.com and other news websites.
In the countdown to launch day, Catena Media held several top rankings for key organic search terms used by potential bettors to find relevant sports-betting-related content and offers.
Prior to the official go-live, the group has deals in place with five major operators offering sports betting platform access to North Carolinians. The customer agreements in North Carolina consist of a mix of revenue share and cost-per-acquisition (CPA) agreements.
North Carolina, with an adult population of 8.5 million, allows anyone aged 21 and over to place sports bets online.
Ryan Harper, Catena Media Vice President North America, said: “We have had a solid run-up to the launch date and are pleased with our efforts so far. We also expect the March Madness NCAA college basketball tournament later this month to be a big driver of new depositing customers in North Carolina.”
North Carolina expands Catena Media’s operational footprint in North America to 29 state and regional markets.
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