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The iGB Affiliate Awards

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iGB Affiliate Awards

iGB’s Affiliate Awards will be handed out during the London Affiliate Conference 2017, which will take place between the 9th – 12th February next year at ExCel, London.  Next year, like this year the  iGB Affiliate Awards will be free to attend for each person who has registered for the London Affiliate Conference. The nominations for iGB’s Affiliate Awards are now officially open.  In order to nominate you’ll have to work within the igaming affiliate industry, your nominations can be placed on this page!

Next year’s theme for the iGB Affiliate Awards is: momentum. So you might be the biggest at this moment , but the 2017 awards will concentrate on maintaining and growing that position.

Below you’ll find some of the changes that were made last year by the organizers of the iGB Affiliate Awards to the process, what will continue in 2017 as well: 

  • Nominations and voting: The nominations process will be similar to that of the previous years, however the voting has been totally dropped from the process. There’s a nominations board that will make use of the supplied information as well as their own industry knowledge to create a shortlist of 7 candidates.
  • The categories: The number of awards has been reduced from 32 to 25.
  • The Criteria: will be at the forefront of both the nomination and judging process. This will also focus only on the last 12 months and not before – making sure that the awards will be about the momentum and not the size.
  • Judging: Here the focus will be on the criteria, with given points to each item to drive accountability and transparency. The number of judges has been increased thus a head judge was created for each category. The head judge’s are accountable for the final decision collated with their fellow judges. The judge’s decision will be final, the head judge will get involved only if the situation provides a tie.  The judges will  create a report for each award that clearly states why each winner won.
  • VIP tables: If you want a little bit more, then the VIP tables are just for you.  These include alcohol and close seats to the stage.
  • Free to attend: The iGB Affiliate Awards is free to attend for everyone registered to attend the London Affiliate Conference 2017.

 

The iGB Affiliate Awards is hosted by iGB Affiliate – organizers of the iGB Affiliate event series and publishers of iGB Affiliate Magazine.

Affiliate Success

Gambling.com Group is the 2021 EGR Affiliate of the Year

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Gambling.com Group is the 2021 EGR Affiliate of the Year

 

Gambling.com Group Limited, a leading provider of player acquisition services for the regulated global online gambling industry, announced it has won the most prestigious award for affiliates in the online gambling industry: the Affiliate of the Year award presented by eGaming Review (“EGR”). The Group accepted the honor at the 2021 EGR Global Operator Awards in London on November 25th. It is the second time the Group has won the award, following its win in 2018.

Gambling.com Group beat out 15 other affiliates shortlisted in the Affiliate of the Year category by delivering outstanding financial performance during the July 2020 to June 2021 judging period. Not only was the Group a leader in revenue growth, based on public disclosures, but 100 percent of its growth was achieved organically, without any contribution from acquisitions. The Group considers organic revenue to be the hardest thing to achieve in the affiliate industry and the most important financial metric affiliate companies report. This revenue outperformance helped fuel a successful initial public offering (IPO) on the Nasdaq Global Market in New York, making the Group the first online gambling affiliate publicly traded in the United States.

Charles Gillespie, Chief Executive Officer of Gambling.com Group, said of the honor, “Being named the 2021 Affiliate of the Year is the crown jewel on top of a monumental and historic year for the Group. I am grateful to work with our first-class, professional and dedicated team which drove significant growth in the business as well as delivered on our key, strategic projects.”

For the Group’s Affiliate of the Year nomination, the judges commented, “They have had a stand-out year and quite a lot going for them. Stellar growth and they have done so much over the past year. Differentiation, quality and scale – they cover it all off with a data-driven approach.”

The EGR Awards are judged by a team of independent, external judges with a diverse range of in-depth online gambling expertise. The awards were given by EGR Global, a B2B publisher and networking group for the online gambling industry.

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Affiliate Announcements

Blexr has won its fifth award in three years after being crowned Best Casino Affiliate at the EGR Operator Awards

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Blexr has won its fifth award in three years after being crowned Best Casino Affiliate at the EGR Operator Awards

 

The event, held at the Grosvenor Hotel in London on 25 November, saw Blexr pick up this award for the second time, having previously won the same prize in 2019.

Blexr is a lead generation company which operates in the iGaming and sportsbook affiliate markets. It is a remote-first company with an office in Malta.

The EGR Operator Awards describes itself as the Oscars of the iGaming world, and its judges said Blexr offers “quality products and truly covers the globe”.

They added: “Blexr has innovated with some unique features that go over and above the standard affiliate offering, which is always great to see.

“One for the ages – a truly long-standing operation that has successfully evolved with the times, and most importantly with compliance.”

Koen Bongers, Blexr’s head of marketing, said: “We’re absolutely delighted to be recognised once again by the EGR Operator Awards.

“Our whole team works very hard to offer quality products and create innovation, so it’s fantastic to win another award, one which all our Blexrians can be very proud of.”

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Affiliate Announcements

Rightlander partners with BetBull

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Rightlander partners with BetBull

 

Supplier to help tier one operator improve affiliate compliance

Rightlander.com, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.

Nicole MittonHead of Customer Success at Rightlander.com, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”

Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.

Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”

The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.

The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.

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