Affiliate programme for African sportsbook and casino brand will use Income Access platform

Surebet247, the Nigeria-based sportsbook and casino brand, has relaunched its affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. Powered by Income Access’ affiliate software platform, the Surebet247 programme will look to extend its brand reach within sub-Saharan Africa by optimising growth and acquisitions.

Founded in 2011, Surebet247 has dedicated years to solidifying both its land-based and online market positions within the Nigerian market. The relaunch of the affiliate programme coincides with its plans to expand its online presence into other African markets, including Kenya, Ghana, Benin and Cameroon.

In addition to its traditional sportsbook and casino products, Surebet247 also offers live betting, virtual games, eSports wagering and an array of features exclusive to the mobile offering. Each of these products benefits from Surebet247’s commitment to creating optimal user experiences through regular design enhancements, quality support and competitive odds. Surebet247 also offers its players a range of region-specific payment methods.

Affiliates of the Surebet247 programme will have access to expert affiliate management support to help leverage brand marketing materials and maximise conversions. Through this support, affiliates will also receive guidance on optimising their use of the Income Access platform by monitoring programme performance and obtaining strategic insights that can inform future marketing initiatives.

A well-regarded brand within the region, Surebet247 has established a strong reputation based on its sustained market presence and comprehensive knowledge of the local market. These factors contribute to Surebet247’s ability to collaborate with affiliates on a mutually beneficial, performance-driven approach to player acquisition and retention.

Surebet247 affiliates will be compensated through a competitive commission plan based on the number of depositing acquisitions. Further details of the structure can be viewed on the affiliate website.

Through recent updates to its website design and last year’s partnership announcement with Betradar, Surebet247 has continued to bolster its product offering. Complementing these improvements is a collection of assorted player promotions across casino and sportsbook.

Sheriff Olaniyan, CEO at Surebet247, said: “As one of the oldest and most trusted sportsbooks in the country, and now with new funding injected into the company, we are ready to make a bigger push to expand than ever before. The affiliate programme relaunch has been a long-standing project that will provide a strong holistic approach to our efforts, and one that will be enhanced for our affiliate partners by using a top-notch industry leader, Income Access.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “We’re very proud that when Surebet247 decided to relaunch their affiliate programme they chose to partner with Income Access. The African market is obviously a subject of great excitement within the industry and we look forward to our platform contributing to Surebet247’s future efforts.”

To learn more about the Surebet247 affiliate programme, contact Surebet247.

About Surebet247:
Surebet247, which trades under the name ChessPlus International Limited, is an online and retail sports betting company (also offering casino, virtuals & live betting) with retail operations in Nigeria, Benin and Ghana; soon to expand to Kenya & Cameroon (among others). Currently only Nigeria for online.
Founded in August 2011, Surebet is renowned for their fast payouts, user-friendly interface, easy registration process, excellent customer support and variety of market betting options offered on different sports. We offer competitive sports betting odds and exciting promotions to our diverse customers and we also support and give back to communities where we operate.
Surebet247 is registered and licensed in all states of operations in Nigeria and is licensed and regulated through the National Lottery Regulatory Commission (NLRC); and are a supporter of Responsible Gambling (18+ only).

About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.

AffiliateINSIDER will launch Pitch & Fix speed networking sessions and a Business Coaching Workshop at next year’s Affiliate Bootcamp, held at Roman Abramovich’s extravagant personal nightclub, Under the Bridge, from 21-22 March.

The second instalment of the popular affiliate conference, held over two days for the first time, has been designed to help affiliates in the sports betting industry growth hack and gain expert digital knowledge around driving traffic growth to their sites.

The event, which has previously attracted sponsorship from key industry brands such as Paysafe’s Income Access, Buffalo Partners, Intertops, MyBet and BetonAces, has this year seen its headline sponsorship slot taken up by leading sports betting brand Vbet Affiliates.

Arsen Aharonyan, VP Operations at Vbet, said: “We’re delighted to be partnering with AffiliateINSIDER to promote affiliate business growth. Affiliate marketing is vitally important for our business and this conference puts us in touch with over 100 active affiliates in a number of regions that we can do business with and that’s a perfect opportunity to expand our brand reach.”

“This year we are going bigger and bolder, with more than 150 delegates expected for a spectacular two-day bootcamp, specifically designed to support affiliate marketing and skills development,” explained AffiliateINSIDER founder and CEO Lee-Ann Johnstone.

“As digital is constantly disrupting, we are striving to keep affiliates updated with new trends, and allow operators to get better connected to new and mid tier affiliates who are serious about doing good business but maybe aren’t directly account managed in a programme yet.

“Content is a key focus for our bootcamps, as is facilitating commercial negotiations for better business, which is why we’ve collated some of the brightest digital minds to share expert insights and cutting edge digital trends for delegates to implement in their businesses.”

Within the conference agenda, AffiliateINSIDER has introduced ‘Pitch & Fix’ speed networking sessions to help delegates make new connections, secure commercial deals and find skills they need to grow their business through approved and vetted agency suppliers.

Meanwhile, the second day will feature an ‘Elevate + Thrive entrepreneurial affiliate business coaching session’ – hosted by a leading UK entrepreneur and business coach, which will encourage delegates to focus on the competition and get in the right business mindset to drive revenue growth.

“The objective of this session is to help delegates adjust their mind set for entrepreneurial success,” added Johnstone. “Running an affiliate business is hard work; adjusting your mindset when challenges are faced is key to driving commercial growth in your business.

“This is unique opportunity for delegates in the iGaming affiliate community to take advantage of customised coaching which is generally readily available in our industry.”

This year’s speaker lineup includes a range of digital experts such as Square in the Air Director Robin Hutchison, Alex Burgess and Frankie Hobbs of GOAT agency, Ayima Chief Strategy Officer Rob Kerry and Duncan Thomas, Head of Innovation for Pomegranate – a leading UK agency specialising in the psychology of emotion within UX and Design.

• For more information, or to book your seat at this exclusive two-day digital accelerator Affiliate Bootcamp, please visit: https://affiliateinsider.com/affiliateinsider-bootcamp/

• For information on how to participate as a vetted agency or operator sponsor, contact the sales team at AffiliateINSIDER via sales@affiliateinsider.com

Newly-launched bingo brand will use Income Access’ affiliate platform to grow UK acquisitions

Lindar Media, the UK-based operator of white-label online bingo and casino brands, has announced the launch of the MrQ affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. The programme will support the MrQ bingo brand, which launched in August and runs on proprietary software developed by the team at Lindar.

MrQ currently operates nine online bingo rooms, offering a variety of 75-ball, 90-ball and jackpot bingo.

Affiliates of the MrQ programme will be equipped with a range of marketing tools, including ads in multiple formats and dimensions, with bespoke landing pages available upon request. Through the Income Access platform, affiliates can evaluate the performance of marketing campaigns and use data-based insights to guide future efforts. MrQ marks the second affiliate programme that Lindar has launched with Income Access – the first integration took place in April.

The programme will supply key resources, including affiliate management support, an in-house CRM team to maximise player value and a content specialist to craft site reviews in a suitable tone and style. MrQ affiliates will also earn 70% revenue share commission for their first three months of membership.

Complementing MrQ’s bingo product is a catalogue of 28 slot games supplied by Thunderkick and 50 additional titles from Eyecon set to be integrated by the end of the year. Players have access to a variety of bonus offers, the details of which can be found on the MrQ Promotions page.

MrQ runs two 24-hour bingo rooms – Popcorn and Winner Takes All – and is the first and only bingo site to offer uncapped real money winnings to its players, with no wagering required. The platform that runs the site incorporates dynamic bingo scheduling and an automated marketing platform. Furthermore, it includes a unique business intelligence tool that facilitates responsible gambling and the correct prioritisation of compliance integrations, which is supported by a specialised team that ensures adherence to UK regulations and the proactive protection of player interests.

James Booth, Acquisition Operations Manager at Lindar Media, said: “Income Access has an excellent reputation as the go-to affiliate tracking platform in the iGaming space. We’ve used them in our own capacity as an affiliate and as a white-label operator, so it made sense to use them as a partner for our custom-built platform.”

Booth added: “The affiliate channel naturally makes up a huge portion of our marketing activity, but Income Access is used across all of our channels and to evaluate all of our marketing partners, including our agency-led marketing campaigns.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “We’re excited about the opportunity to build on our existing relationship with the team at Lindar through this new launch. They are committed to providing unique player experiences and we’re proud that our affiliate platform will play a role in their continued success.”

To learn more about the MrQ affiliate programme, contact Lindar Media.

About MrQ:
Launched in August 2018, MrQ was created by Lindar Media to bring new life into the world of online bingo. Why choose MrQ? Well, it may be the new kid on the block, but it’s like nothing you’ve seen before. With one-of-a-kind software, and real cash wins – you won’t want to play anywhere else.

The gaming services on this website are operated by Lindar Media Limited, a company registered in England & Wales and which is licensed and regulated by the UK Gambling Commission (License No: R 000-051250-R-328289-001). All games on this website are extensively tested and certified by an independent third-party test house to ensure a random, fair and honest experience for all.

We are committed to ensuring the privacy and safety of our players at all times. Our responsible gambling policy provides guidance, support and advice on managing the time and money you spend at MrQ.

About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.