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Tote Ireland Launches Managed Affiliate Programme with Income Access

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Tote Ireland Launches Managed Affiliate Programme with Income Access

Programme for Irish pool betting site will be managed in-house by Income Access team using company software

 

Montreal, QC. 5th April 2018 – Tote Ireland, the Ireland-based pool betting site, has launched an affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The programme will be managed by Income Access’ affiliate team, which will use the platform to maximise customer acquisitions globally.

Tote Ireland is licensed by the Irish government as the sole operator of pool betting on Irish horse racing, and is also regulated by the UK Gambling Commission. The structure allows players to participate in bets with others, with the awarded amount determined by the number of winning tickets. The brand offers Tote bets from Ireland, the UK, USA, Hong Kong, France and Dubai. Tote Ireland also offers Colossus Bets pools for football and other sports, in addition to betting markets for Irish greyhound racing.

The programme will be powered by the Income Access platform, which has won eGR’s B2B ‘Affiliate Software’ award four times since 2013. Through the platform, Tote Ireland will offer affiliates a tiered 25% to 40% revenue share commission.

Rewarding the efforts of member affiliates, Tote Ireland employs a policy of paying commissions on both winning and losing bets. Affiliates will also benefit from the joint expertise of both Tote Ireland and the Income Access affiliate team, while a full-time designer develops creative materials to promote new account sign-ups and player bonus offers.

Embracing a “Win Big” philosophy, Tote Ireland is dedicated to offering unique products, which can offer players big returns for small stakes. To showcase this loyalty to its players, the brand runs weekly promotions through its Tote Rewards scheme and rewards VIPs with a Best Price Guarantee, percentages back on their monthly wagering and a dedicated account manager.

For the month of April, Tote Ireland will focus its promotional efforts on the major Aintree and Punchestown racing festivals. Tote will also offer regular promotions on Irish racing throughout the month.

Tote Ireland is also proud to affirm that all profits are re-invested in the Irish horse racing industry.

Tim Higgins, CEO of Tote Ireland, said: “We partnered with Income Access to reach the widest possible audience and to ensure that our programme meets and exceeds the required standards for betting and advertising. With our new customer-facing website and mobile app, extensive international pool betting and Tote Rewards loyalty programme, we believe we have one of the best online betting products on the market.

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “Tote Ireland is known as ‘the home of pool betting’ and has truly lived up to that standard. We’re proud that both our affiliate platform and management services have been trusted with supporting its continued growth and maximising player acquisition from all corners of the globe.

For more information about the new affiliate programme, please contact Tote Ireland.

About Tote Ireland:
Tote Ireland Limited has been the home of pool betting since 1930. Established to provide betting at Irish racecourses Tote has grown into an international online hub offering horse racing pool betting from Ireland, the UK, France, USA, Dubai and Hong Kong. Tote has also expanded to offer pool betting on football, greyhound racing and other sports.

Affiliate Announcements

Thimba Media acquires UK Affiliation Website Theslotbuzz.com

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Thimba Media acquires UK Affiliation Website Theslotbuzz.com

 

Thimba Media, the iGaming performance marketing company, delivered on one of the companies core strategic goals of growing through both organic and M&A pillars by announcing its acquisition of the UK based organic affiliation website theslotbuzz.com (“theslotbuzz”).

As a result of the acquisition, Thimba Media’s revenues within locally regulated markets will be approximately 40%.

The agreed purchase price for The Slot Buzz represents a multiple of approximately 3.9 times Net Income, based on current run rate. The Slot Buzz is expected to generate EBITDA of $500,000 in this financial year.

Chris Russell, CEO of Thimba said: “The acquisition of The Slot Buzz is an important strategic deal for us from the perspective that we view ourselves as a contrarian investor. When many affiliates are looking solely at the US market for acquisitions, we are looking at value markets where there is strong regulation and rule of law to govern our business stability in the coming years.”

With its strong brand and community of Slots Players, theslotbuzz.com is a perfect addition to our business. We see the step as a strengthening of our commitment to locally regulated markets globally. Our next step for this asset is to grow it from a UK facing brand to a brand which focuses on locally regulated English speaking markets including the ever-regulating US market.

Mark Wadie, of site owner’s Helicon One Digital Ltd, said “We are excited to be completing this sale with Thimba Media which is testament to our hard work and dedication. The Slot Buzz has achieved fantastic growth in the UK and becomes part of a company with a history of successfully growing affiliate sites across the regulated global market. We now look forward to continuing our own journey as we enter the North American markets with our new site, The Casino Heat.” (thecasinoheat.ca)

The acquisition was settled using Thimba Media’s current cash balance.

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Affiliate Announcements

Slots Temple enhances Tournament offering with Relax Gaming content

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Slots Temple enhances Tournament offering with Relax Gaming content

 

Slots Temple, the innovative iGaming affiliate has emphasized their recent focus on building solid industry relationships with their latest announcement in partnering with Relax Gaming to include the developer’s content within their on-site, points-based Tournament format.

The free to play weekly and monthly competitions, which have become popular with their followers and gained industry recognition for its original promotional value, provide an exciting alternative to the standard affiliate review site offering, giving players access to the latest titles, affording developers unique marketing opportunities.

The addition of games from Relax Gaming, the outstanding B2B multi-product provider, including titles such as TNT Tumble and Temple Tumble Megaways™ is testament to the attraction of the slot tournament format, and how operators are now regarding the affiliate community as a vital promotional tool in their marketing strategy, especially those affiliates who understand the user and create products which are as enjoyable as they are informative.

The affiliate provider has placed a strong focused on developing close and productive connections with both operators and developers in recent times, an approach which has been validated by the new partnership with Relax.

Fraser Linkleter, CMO of Slots Temple, said: “It is an honour to welcome Relax Gaming to Slots Temple and to offer their games in our Slots Temple Tournaments.

“Our Free to play tournaments have received a great response from all sides and our plans for further improvements, with social features and prizes, will only go to enhance their popularity.

“Being able to partner with the very best providers, such as Relax Gaming, has been immensely pleasing and reaffirms that creative thinking affiliates can be a real asset to the iGaming community.”

Simon Hammon, CPO of Relax Gaming, said: “The affiliate market is a tremendously competitive space and the acceleration of innovation in recent times is really exciting to witness.

“Slots Temple are at the forefront of that surge and we are pleased to be able to partner with the team and offer their followers the chance to experience our content through the format of their exciting points-based tournaments.

“We are looking forward to building on the relationship and including more of our portfolio in the weeks and months to come.”

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Affiliate Announcements

Real Luck Group Ltd. Announces Luckbox’s Launch of Affiliate Programme with Paysafe’s Income Access

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Real Luck Group Ltd. Announces Luckbox’s Launch of Affiliate Programme with Paysafe’s Income Access

 

Real Luck Group Ltd. and its subsidiary companies doing business as “Luckbox” (the “Group”), a leading provider of legal, real money esports betting, today announced the launch of its new affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider.

The Luckbox betting platform is designed for passionate esports fans, who can enjoy a wide range of markets on all major esports with live streams of popular games such as CS:GO, Dota 2, League of Legends, FIFA and NBA2K. Luckbox also offers wagering on more than 100 sports, including football, basketball, hockey, soccer and tennis. Luckbox’s affiliate programme launch will see the brand leverage the Income Access platform’s robust reporting features to make data-based marketing decisions to more effectively promote its products.

Luckbox, which is part of Real Luck Group Ltd, will also leverage the Income Access Network, which provides access to qualified advertising partners as well as content marketing support. In addition, the programme launch follows the announcement that Luckbox has integrated Paysafe’s Skrill and NETELLER payment options, making its products even more accessible for customers.

To complement the comprehensive product offering, affiliates will also promote a variety of player promotions, including event-specific free bet opportunities, combo bet cash back offers and other initiatives to attract new players and encourage customer loyalty.

Affiliates will also have access to a support team providing guidance and delivering strategic creative assets to drive customer engagement.

Quentin Martin, CEO at Luckbox, said: “We are delighted to formally launch our affiliate programme and know that the Income Access platform will introduce Luckbox to thousands of players.

“Affiliate marketing is a proven, cost-effective channel in the igaming industry and, as a leading name in the esports betting industry, we will work to ensure our affiliate programme is also the best in the business, both for our partners and our players. We look forward to working with Income Access, the existing network and new affiliates as we rapidly scale our customer acquisition efforts throughout 2021.”

Tara Wilson, Chief Operating Officer at Income Access, Paysafe Group, said: “We’ve been eagerly anticipating the launch of the Luckbox affiliate programme and are excited to see our platform and full suite of services drive the brand’s growth. By bringing together our comprehensive affiliate solution with Luckbox’s array of exciting products, we know this partnership is poised for long-term success.”

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