Connect with us

Affiliate Announcements

STS Launches Affiliate Programme with Income Access

Published

on

STS Launches Affiliate Programme with Income Access

STSpartner programme for Poland’s leading bookmaker to be managed using Income Access affiliate platform

 

Montreal, QC. 28th February 2018 – STS, the biggest bookmaker in Poland in terms of market share, has launched an affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The new STSpartner affiliate programme will be managed by STS’ in-house team using Income Access’ affiliate software.

Founded in 1997, STS today holds an almost 50% share of the regulated Polish sports-betting market. The brand’s site allows players to wager online on almost 25 different sports, including football (from the Premier League, Spain’s La Liga, and France’s Ligue 1 to international tournaments), tennis, ice hockey and basketball. STS also provides eSports betting, and was the first brand to introduce wagering on competitive video gaming contests to the Polish market.

To support its overall sports-betting offering, the bookmaker provides broadcasts on over 2,000 sporting events a month through STS TV, enabled through media rights contracts with relevant broadcasters.

STS places a strong and ongoing focus on technological innovation. The brand’s iOS and Android apps are prominent examples of its innovative approach.

European and global iGaming affiliates will now be able to promote the brand following the launch of the STSpartner affiliate programme. The programme’s integration with the Income Access platform, which has won eGR’s B2B ‘Affiliate Software’ four times since 2013, will allow STSpartner’s experienced affiliate managers to target campaigns down to a city level and according to players’ language, device and browser, among numerous other criteria.

More broadly, Income Access’ technology will allow STS to maximise online traffic and optimise conversion rates through the affiliate marketing channel.

Mateusz Juroszek, President of STS, said: “STS is the leading bookmaker in Poland, setting trends for the domestic market. We’re strongly focused on continuously rolling-out pioneering solutions, and our partnership with Income Access, an experienced marketing tech company, is part of this wider strategy. Our goal is to work closely together to achieve synergies across STS-managed online marketing campaigns.

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “With the largest economy in Eastern Europe and enjoying one of the strongest GDP growth rates of any EU country, Poland is fast becoming a major global sports-betting market. We are therefore excited to partner with STS, the leading Polish bookmaker, and look forward to supporting and maximising the brand’s customer acquisition strategy through our affiliate technology.

For more information about the new affiliate programme, contact STS.

 

About STS
STS is the biggest bookmaker company in Poland that accepts bets for results of sport events, as well as social and political events. The company was founded in 1997 and from that moment on it has operated successfully within the territory of the entire country. Due to dynamic development, in recent years STS has dominated in the market of legal bookmaker companies in Poland – significantly increasing market share that at present amounts to approximately 48%.

The company constantly invests in the development of modern and innovative technologies due to which it outdistances domestic competitors. STS makes services online available not only through the website, but also its mobile version, as well as applications for Android and iOS systems. The company continuously develops its offer, making available, inter alia, successive live bets and strengthening its leading position in the field of e-sport. The bookmaker has also created its own system of payments – STSpay – allowing for fast transfers 7 days a week from 10 a.m. to midnight. STS, due to the capital investment in Czech company Greep, became the co-owner of bookmaker system Betsys which STS uses.

STS actively engages in support of domestic sport. It is the biggest private entity on the market of sport sponsorship in Poland. The company is the official partner of the Polish national football team, the main sponsor of Jagiellonia Białystok, as well as the official bookmaker of Lech Poznań, Cracovia, Pogoń Szczecin, Górnik Zabrze, Asseco Resovia, Vive Kielce, and other clubs and sports associations. STS engages also in support of e-sport – it is the official bookmaker of Polska Liga Esportowa and the team Izako Boars and the sponsor of Paweł ‘innocent’ Mocek, one of the best Polish esport players. On the initiative of STS, the foundation Sport Twoją Szansą was established, helping talented sportsmen from the entire country.

Due to effective system of Customer Service, STS is able to respond perfectly to increasing needs of clients. The bookmaker is also the organizer of cyclical Championships of Poland in live betting in which the best players from the entire country compete with each other. The company offers also the possibility to watch broadcasts of sport events live through STS TV. The service is available also for users of mobile devices. Each month the company makes available broadcasts of nearly 2,000 sport events, including, without limitation, football, tennis, volleyball, basketball and other sports.

At present, modern bet placement points are located in each bigger town – jointly, within the territory of Poland there are over 420 of such points. STS employs almost 1300 people.

More information may be found at  www.sts.pl

 

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.

About Paysafe
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,600 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. For more information, visit: www.paysafe.com.

Affiliate Announcements

Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling

Published

on

Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling

 

World leading iGaming affiliate, Better Collective, co-founds new trade association, Responsible Affiliates in Gambling, that is established to promote the socially responsible marketing of gambling products and a safer gambling environment for consumers.

The three iGaming actors Better Collective, Oddschecker and Racing Post have launched the trade association, Responsible Affiliates in Gambling (RAIG), as they recognise the role affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.

As a condition of membership of RAIG, each member will be subject to an annual social responsibility audit which will be conducted by Gambling Integrity. This audit is designed to ensure compliance with a range of existing statutory and non-statutory regulation as well as any additional measures which might be adopted over time. These will include:

  • The UK Code of non-broadcast Advertising and Direct and Promotional Marketing (the ‘CAP’ code)
  • The UK Code of Broadcast Advertising (‘BCAP’ code)
  • The Gambling Industry Code for Socially Responsible Advertising
  • Any relevant guidance issued by regulators such as the Advertising Standards Authority; Gambling Commission; and Information Commissioners’ Office on affiliate marketing requirements.

Jesper Søgaard, CEO of Better Collective, said: “For Better Collective, compliance and responsible gambling have always been core focus areas due to our commitment and vision to empower iGamers. I am therefore extremely proud that we become co-founders of RAIG which I believe can be a game-changer for compliance standards for affiliates and which will ensure a lift of the entire industry in terms of responsible behaviour for the benefit of the users”.

Clive Hawkswood has been appointed inaugural chairman of RAIG.

Read more about Responsible Affiliates in Gambling here: https://www.raig.org/

 

RAIG directors

Clive Hawkswood (Chairman): was most recently Chief Executive of the Remote Gambling Association (RGA) from August 2004 to January 2019. He was formerly head of the Betting & Racing Branch at the Department for Culture, Media & Sport (DCMS). Prior to that, he was at the Home Office, spending time in both the Gambling Section and the Horseracing Policy Team. He has been on the boards of GambleAware; GAMSTOP (The National Online Self Exclusion system); The Industry Group for Responsible Gambling; and the Gambling Anti-Money Laundering Group. He was also the author of the Industry Code for Socially Responsible Advertising and various industry good practice guidance publications ranging from complaints handling to GDPR implementation.

Karl Pugh: Head of Business Development at Better Collective

Guy Harding: Head of Commercial at Oddschecker

Cian Nugent: Digital Director at the Racing Post

 

About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products, among other bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory.

About Responsible Affiliates in Gambling
Responsible Affiliates in Gambling (RAIG) is a trade association founded in 2019 by the three gambling affiliate players The Racing Post, Oddschecker and Better Collective. The purpose of the association is to foster wider initiatives in the UK affiliate marketing sector to promote social responsibility and create a safer gambling environment for consumers. As a condition of membership, each member will be subject to an annual social responsibility audit which will be conducted by an independent third party.

Continue Reading

Affiliate Announcements

Manchester Betting Affiliate Aims To Take The US By Storm With Launch Of GamingUSA.com

Published

on

Manchester Betting Affiliate Aims To Take The US By Storm With Launch Of GamingUSA.com

 

Following their success in the UK betting affiliate market, Manchester based firm Moneta Communications have taken their business stateside with the launch of their first American website, GamingUSA.com.

With casino, slots, horse racing and sports websites in the pipeline, GamingUSA.com is the first of what will be many sites that will be geared towards the American market.

The team embarking on a new project will be using their expertise in website and content creation to spearhead multiple sites that will appeal to the betting fraternity.

The sites users will be provided with all the latest information on online gaming and betting availability by state, allowing them to make well informed decisions.

GamingUSA.com is being backed by Fred Done, the renowned businessman and owner of industry giant Betfred.

Speaking on entering the US market, Fred said: “GamingUSA is one of our most exciting projects. The speed at which many states are looking to legalise betting shows that this is a lively new frontier for our industry. With many sports shows now openly incorporating betting lines, it is becoming evident that people are starting to embrace betting on sports and we intend to be at the heart of that.”

The determination to enter the American market was sped up by the Supreme Court’s decision to strike down the 1992 Federal Law that prohibited most states from implementing their own betting laws.

This ruling means that more people will be able to bet legally and already more than half the individual states have bills in their respective state legislatures to open up betting opportunities online.

GamingUSA Chief Operations Officer Natalie Merrison said of the launch of the website: “Myself along with Moneta’s experienced CEO Daniel Campbell and our talented team here at GamingUSA.com, are excited to enter the US betting affiliate market.

“Our collective experience and knowledge of the industry means that we are confident that this will be a very prosperous project for all involved. We are thrilled to be bringing a unique betting experience to an American audience.”

Continue Reading

Affiliate Announcements

Commission Magazine Launches Issue 1

Published

on

Commission Magazine Launches Issue 1

 

Commission Magazine is a new digital magazine that is focused on affiliate marketing, online marketing, business and entrepreneurship. The magazine has just launched issue 1 for February 2019 and is filled with articles ranging from affiliate marketing and search engine optimization (SEO).

The magazine was created by John Wright and co-founder of StatsDrone where he felt there were not many magazines around in the affiliate marketing space aside from online gaming.

In my experience, I’ve been able to learn learn more by getting out of my comfort zone and venturing into other industries within affiliate marketing and online marketing. I felt there are a lot of igaming magazines around but not a lot that cover other aspects of online marketing. My goal of the magazine is to have articles that educate and help you with your business but also to share stories from successful entrepreneurs. ” – John Wright, Editor & founder of Commission Magazine

Featured articles in Issue 1

  • Profit First interview with Mike Michalowicz
  • Interview with Erik Bergman: Founder of Great.com
  • White Hat Link Building by Dan Ray
  • Cryptocurrency: Lessons from the bear market
  • iGaming vs Blockchain

Profit First Interview with Mike Michalowicz

Mike Michalowicz is the author of best selling books Profit First and recently released book Clockwork. In this interview, Mike dives deep into why his system for running a successful business works and explains why most entrepreneurs fail. His Profit First book is certainly a book that anybody should read that wants to start a business and work for themselves.

Interview with Erik Bergman: Founder of Great.com

Erik Bergman is is the founder of Great.com and in this interview he shares his passion for not just business but his charity work. Erik’s story is one where he achieved a high level of success and financial freedom but he was looking to do something bigger and more meaningful. Find out what Erik is up to and what he is creating behind the scenes with Great.com.

Featured Article: White Hat Link Building Systems with Dan Ray

Dan Ray is an SEO that focuses on white hat link building. He shares his story of why he builds his fail safe systems for building links. He takes it a step further by teaching these systems to anybody that wants to learn and buy his courses. He has a Facebook SEO group that has over 3600 members that are screened before they join. His site and courses can be found at danray.me

Get featured in the magazine

If you have a story you want to share or to be featured in the magazine, you can email read@commissionmagazine.com .

 

About Commission Magazine:

Commission Magazine is a marketing magazine that was created by the people at StatsDrone.com . The magazine is produced quarterly and is free for users to read or download. You can read the latest issue of the magazine at commissionmagazine.com.

Continue Reading

Groups

Latest News

Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling
Affiliate Announcements15 hours ago

Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling

  World leading iGaming affiliate, Better Collective, co-founds new trade association, Responsible Affiliates in Gambling, that is established to promote...

Good Game Limited offloads esports news site Good Game Limited offloads esports news site
News4 days ago

Good Game Limited offloads esports news site

  The affiliate company behind Bojoko.com sells Eurheilu.com to Esports Media Solutions for an undisclosed sum   Good Game Limited,...

5 Panel Discussions at Zurich iGaming Affiliate Conference: What Will Experts Talk About? 5 Panel Discussions at Zurich iGaming Affiliate Conference: What Will Experts Talk About?
News6 days ago

5 Panel Discussions at Zurich iGaming Affiliate Conference: What Will Experts Talk About?

  On June 21, Switzerland’s first and single event dedicated to gambling business and affiliate marketing – Zurich iGaming Affiliate...

Invitation to presentation of Better Collective’s Q1 report 2019 Invitation to presentation of Better Collective’s Q1 report 2019
News2 weeks ago

Invitation to presentation of Better Collective’s Q1 report 2019

Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, will publish its...

Better Collective takes home prize at Global Regulatory Awards 2019 Better Collective takes home prize at Global Regulatory Awards 2019
Awards3 weeks ago

Better Collective takes home prize at Global Regulatory Awards 2019

At the Global Regulatory Awards 2019, world-leading iGaming affiliate, Better Collective, has won the award for Commitment to Compliance by...

Celebrating the International Workers’ Day: 30% Discount on Zurich iGaming Affiliate Conference Tickets! Celebrating the International Workers’ Day: 30% Discount on Zurich iGaming Affiliate Conference Tickets!
Conferences3 weeks ago

Celebrating the International Workers’ Day: 30% Discount on Zurich iGaming Affiliate Conference Tickets!

  The organizer of the Zurich iGaming Affiliate Conference offers 30% discount on the tickets to the event about affiliate...

Manchester Betting Affiliate Aims To Take The US By Storm With Launch Of GamingUSA.com Manchester Betting Affiliate Aims To Take The US By Storm With Launch Of GamingUSA.com
Affiliate Announcements3 weeks ago

Manchester Betting Affiliate Aims To Take The US By Storm With Launch Of GamingUSA.com

  Following their success in the UK betting affiliate market, Manchester based firm Moneta Communications have taken their business stateside...

Endorphina’s CEO will be a speaker at Prague iGaming Affiliate Conference Endorphina’s CEO will be a speaker at Prague iGaming Affiliate Conference
Conferences1 month ago

Endorphina’s CEO will be a speaker at Prague iGaming Affiliate Conference

This week, the central European city of Prague will be hosting the iGaming Affiliate conference for the first time ever....

Karamba returning to AffiliateCon Sofia this year Karamba returning to AffiliateCon Sofia this year
Conferences1 month ago

Karamba returning to AffiliateCon Sofia this year

Karamba is the latest brand to join the AffiliateCon Sofia line-up on Wednesday 15 and Thursday 16 May, returning to...

50% Discount for Prague iGaming Affiliate Conference Tickets – Last Chance! 50% Discount for Prague iGaming Affiliate Conference Tickets – Last Chance!
Conferences1 month ago

50% Discount for Prague iGaming Affiliate Conference Tickets – Last Chance!

The first Prague iGaming Affiliate Conference, the event about marketing in gambling sphere from Smile-Expo, is approaching. Don’t miss the...

Advertisement

Trending

Skip to toolbar