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STS Launches Affiliate Programme with Income Access

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STS Launches Affiliate Programme with Income Access

STSpartner programme for Poland’s leading bookmaker to be managed using Income Access affiliate platform

 

Montreal, QC. 28th February 2018 – STS, the biggest bookmaker in Poland in terms of market share, has launched an affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The new STSpartner affiliate programme will be managed by STS’ in-house team using Income Access’ affiliate software.

Founded in 1997, STS today holds an almost 50% share of the regulated Polish sports-betting market. The brand’s site allows players to wager online on almost 25 different sports, including football (from the Premier League, Spain’s La Liga, and France’s Ligue 1 to international tournaments), tennis, ice hockey and basketball. STS also provides eSports betting, and was the first brand to introduce wagering on competitive video gaming contests to the Polish market.

To support its overall sports-betting offering, the bookmaker provides broadcasts on over 2,000 sporting events a month through STS TV, enabled through media rights contracts with relevant broadcasters.

STS places a strong and ongoing focus on technological innovation. The brand’s iOS and Android apps are prominent examples of its innovative approach.

European and global iGaming affiliates will now be able to promote the brand following the launch of the STSpartner affiliate programme. The programme’s integration with the Income Access platform, which has won eGR’s B2B ‘Affiliate Software’ four times since 2013, will allow STSpartner’s experienced affiliate managers to target campaigns down to a city level and according to players’ language, device and browser, among numerous other criteria.

More broadly, Income Access’ technology will allow STS to maximise online traffic and optimise conversion rates through the affiliate marketing channel.

Mateusz Juroszek, President of STS, said: “STS is the leading bookmaker in Poland, setting trends for the domestic market. We’re strongly focused on continuously rolling-out pioneering solutions, and our partnership with Income Access, an experienced marketing tech company, is part of this wider strategy. Our goal is to work closely together to achieve synergies across STS-managed online marketing campaigns.

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “With the largest economy in Eastern Europe and enjoying one of the strongest GDP growth rates of any EU country, Poland is fast becoming a major global sports-betting market. We are therefore excited to partner with STS, the leading Polish bookmaker, and look forward to supporting and maximising the brand’s customer acquisition strategy through our affiliate technology.

For more information about the new affiliate programme, contact STS.

 

About STS
STS is the biggest bookmaker company in Poland that accepts bets for results of sport events, as well as social and political events. The company was founded in 1997 and from that moment on it has operated successfully within the territory of the entire country. Due to dynamic development, in recent years STS has dominated in the market of legal bookmaker companies in Poland – significantly increasing market share that at present amounts to approximately 48%.

The company constantly invests in the development of modern and innovative technologies due to which it outdistances domestic competitors. STS makes services online available not only through the website, but also its mobile version, as well as applications for Android and iOS systems. The company continuously develops its offer, making available, inter alia, successive live bets and strengthening its leading position in the field of e-sport. The bookmaker has also created its own system of payments – STSpay – allowing for fast transfers 7 days a week from 10 a.m. to midnight. STS, due to the capital investment in Czech company Greep, became the co-owner of bookmaker system Betsys which STS uses.

STS actively engages in support of domestic sport. It is the biggest private entity on the market of sport sponsorship in Poland. The company is the official partner of the Polish national football team, the main sponsor of Jagiellonia Białystok, as well as the official bookmaker of Lech Poznań, Cracovia, Pogoń Szczecin, Górnik Zabrze, Asseco Resovia, Vive Kielce, and other clubs and sports associations. STS engages also in support of e-sport – it is the official bookmaker of Polska Liga Esportowa and the team Izako Boars and the sponsor of Paweł ‘innocent’ Mocek, one of the best Polish esport players. On the initiative of STS, the foundation Sport Twoją Szansą was established, helping talented sportsmen from the entire country.

Due to effective system of Customer Service, STS is able to respond perfectly to increasing needs of clients. The bookmaker is also the organizer of cyclical Championships of Poland in live betting in which the best players from the entire country compete with each other. The company offers also the possibility to watch broadcasts of sport events live through STS TV. The service is available also for users of mobile devices. Each month the company makes available broadcasts of nearly 2,000 sport events, including, without limitation, football, tennis, volleyball, basketball and other sports.

At present, modern bet placement points are located in each bigger town – jointly, within the territory of Poland there are over 420 of such points. STS employs almost 1300 people.

More information may be found at  www.sts.pl

 

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.

About Paysafe
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,600 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. For more information, visit: www.paysafe.com.

Affiliate Announcements

Meet the first four speakers of Kyiv iGaming Affiliate Conference!

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Meet the first four speakers of Kyiv iGaming Affiliate Conference!

Speakers of Kyiv iGaming Affiliate Conference: discussion of gaming affiliate programs and traffic in Russian and foreign networks

On November 15, Kyiv will host iGaming Affiliate Conference. The industry representatives will discuss the latest gambling and affiliate marketing trends as well as take an opportunity to establish new business partnership within the networking area. Meet the speakers of the event that have already confirmed attendance. They are e-business professionals and world-class experts on affiliate marketing.

The event will gather representatives of iGaming business and affiliate marketing. The platform consists of a conference, an exhibition, and a networking area. It will take place at Vsi. Svoi D12 (12 Desatinna St.), a popular center of cultural and business life in the city’s old town section.

Conference: space for expert’s presentations addressing affiliate marketing and iGaming.

Exhibition: a venue for iGaming representatives from across the globe. The companies will present software and hardware products.

Networking: business representatives will enjoy the enjoyable atmosphere with a VIP zone available to special guests.

 

Conference speakers and their presentations

iGaming is a highly competitive niche, which has to be taken into account while developing marketing strategies. Vladimir Luchaninov, Head of Acquisitions at Firelink Media, will tell about the pitfalls of eSports affiliate programs and provide the criteria of affiliate program choosing. He will also touch upon the challenges of risk assessment as well as advise on how to reach the highest profit from an affiliate program.

Kostiantyn Novofastovsky, Head of ClickFrog, will also cover the peculiarities of gaming websites. In his presentation titled ‘Buying traffic in gambling. How to avoid bots’, the speaker will feature the popular resources and compare CPM banners with ClickUnder.

Dmitry Petrenko, Head of SEO at Edu-cash.com Ukraine, will dwell on promotion in foreign networks. The speaker took part in website promotion to top positions in the U.S., Canada, Germany, Austria, and the CIS. He will reveal the secrets of leadership on foreign competitive websites emphasizing on grey promotion and organic traffic.

Myroslav Liaskovez, Founder at LeadMarketing and an author of the online course ‘Facebook Without the Fluff’, will shed light on traffic arbitrage techniques in social networks. The attendees will have a chance to find out about the frequent mistakes made by beginning arbitrage managers and effective advertising strategies for Facebook.

 

New speakers are coming soon! Visit the website Kyiv iGaming Affiliate Conference to follow the announcements.

Register to keep up with the trends of gambling affiliate marketing.

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Affiliate Announcements

Login Casino raffles one VIP ticket for Kyiv iGaming Affiliate Conference

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Login Casino raffles one VIP ticket for Kyiv iGaming Affiliate Conference

Login Casino, the media gambling-sponsor of Kyiv iGaming Affiliate Conference, is raffling a free VIP ticket for the event.

 

The conference will be held on November 15 at a popular local platform TAO Event Hall, Kyiv, Ukraine. In order to take part in the raffle one has to fill in the registration form on the Login Casino website, having indicated the name and e-mail address from 9.10.2018 to 04.11.2018. The winner will be determined on November 5 via a random number generator.

The VIP ticket includes:

  • separate registration at the entrance;
  • comfortable VIP zone with the best level of service and networking opportunities;
  • access to both conference and exhibition area;
  • access to the after-party;
  • gifts from the event organizers.

What is going to be at the conference:

Both local and foreign experts of the sector will take part in the event. The conference will bring together iGaming business representatives as well as stakeholders of the affiliate marketing industry – one of the most accessible ways of brand promotion. The platform will give the visitors and speakers the opportunity to get new business contacts and listen to a number of useful reports.

During the event, the industry experts will take the floor in section № 1. They will cover the following topics:

  • revenues from the affiliate programs;
  • correct paid traffic redirection to gambling website;
  • which resources outside of the Runet can be useful for operators;
  • how exactly the work for the World Wide Web is carried out and many more.

The special guest for the event is the head of the advertising traffic audit service ClickFrog.ru Konstantin Novofastovsky. He will dwell on how a successful gambling-related traffic purchase is carried out as well as about the most popular traffic channels to gambling websites. The expert will also explain how to avoid bots, what to choose – CRM-banner or ClickUnder and many more.

One more speaker at the platform for presentations in section № 1: Conference will be Vladimyr Luchaninov, Procurement Director at Firelink Media. He will explain the criteria for choosing an affiliate program, which risks and pitfalls can be connected with it.

The event organizer is an international company Smile-Expo.

Register: https://bit.ly/2QE5peS

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Affiliate Announcements

Betsson Group Wins Top Online Gaming Affiliate Award

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Betsson Group Affiliates – Best Affiliate Programme – EGR Italy Awards 2018

Betsson Group is proud to announce that it has received one of the highest accolades when it comes to the online gaming affiliate arena, with its affiliate offering named ‘Best Affiliate Programme 2018’ at the prestigious EGR Italy Awards.

Hosted at Aldrovandi Villa Borghese, in the heart of Rome, the fifth edition of the EGR Italy Awards brought together the largest online gaming operators and service providers operating in the Italian market. This is the first time that the EGR Italy Awards has introduced the ‘Best Affiliate Programme of the Year’ category, meaning that Betsson Group is truly leading the way with its affiliate programme in the Italian market.

Jesper Svensson, CEO for Betsson Group said, “We’re very proud to receive this award as the entire team has worked really hard to deliver excellence in everything that we do. It’s encouraging to see that the efforts done behind the scenes in offering our affiliate partners the highest possible level of service are being recognised.

Our multi-region and multi-brand offering gives our affiliate partners unrivalled flexibility to promote what works best for them and this award proves that our affiliate management teams are doing an amazing job.”

To learn more about the award-winning affiliate partnerships programme by Betsson Group, visit www.BetssonGroupAffiliates.com.

About Betsson Group

With 17 brands, including Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, offering Sportsbook, Casino and other games, Betsson Group is one of the world’s largest gaming groups, at the heart of entertainment for over five decades. The company’s vision is to provide the best customer experience in the industry – listening to, and learning from, its customers, and then exceeding their expectations. Betsson Group is wholly owned by Betsson AB – listed on Nasdaq Stockholm Large Cap.

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