STSpartner programme for Poland’s leading bookmaker to be managed using Income Access affiliate platform
Montreal, QC. 28th February 2018 – STS, the biggest bookmaker in Poland in terms of market share, has launched an affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The new STSpartner affiliate programme will be managed by STS’ in-house team using Income Access’ affiliate software.
Founded in 1997, STS today holds an almost 50% share of the regulated Polish sports-betting market. The brand’s site allows players to wager online on almost 25 different sports, including football (from the Premier League, Spain’s La Liga, and France’s Ligue 1 to international tournaments), tennis, ice hockey and basketball. STS also provides eSports betting, and was the first brand to introduce wagering on competitive video gaming contests to the Polish market.
To support its overall sports-betting offering, the bookmaker provides broadcasts on over 2,000 sporting events a month through STS TV, enabled through media rights contracts with relevant broadcasters.
STS places a strong and ongoing focus on technological innovation. The brand’s iOS and Android apps are prominent examples of its innovative approach.
European and global iGaming affiliates will now be able to promote the brand following the launch of the STSpartner affiliate programme. The programme’s integration with the Income Access platform, which has won eGR’s B2B ‘Affiliate Software’ four times since 2013, will allow STSpartner’s experienced affiliate managers to target campaigns down to a city level and according to players’ language, device and browser, among numerous other criteria.
More broadly, Income Access’ technology will allow STS to maximise online traffic and optimise conversion rates through the affiliate marketing channel.
Mateusz Juroszek, President of STS, said: “STS is the leading bookmaker in Poland, setting trends for the domestic market. We’re strongly focused on continuously rolling-out pioneering solutions, and our partnership with Income Access, an experienced marketing tech company, is part of this wider strategy. Our goal is to work closely together to achieve synergies across STS-managed online marketing campaigns.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “With the largest economy in Eastern Europe and enjoying one of the strongest GDP growth rates of any EU country, Poland is fast becoming a major global sports-betting market. We are therefore excited to partner with STS, the leading Polish bookmaker, and look forward to supporting and maximising the brand’s customer acquisition strategy through our affiliate technology.”
For more information about the new affiliate programme, contact STS.
STS is the biggest bookmaker company in Poland that accepts bets for results of sport events, as well as social and political events. The company was founded in 1997 and from that moment on it has operated successfully within the territory of the entire country. Due to dynamic development, in recent years STS has dominated in the market of legal bookmaker companies in Poland – significantly increasing market share that at present amounts to approximately 48%.
The company constantly invests in the development of modern and innovative technologies due to which it outdistances domestic competitors. STS makes services online available not only through the website, but also its mobile version, as well as applications for Android and iOS systems. The company continuously develops its offer, making available, inter alia, successive live bets and strengthening its leading position in the field of e-sport. The bookmaker has also created its own system of payments – STSpay – allowing for fast transfers 7 days a week from 10 a.m. to midnight. STS, due to the capital investment in Czech company Greep, became the co-owner of bookmaker system Betsys which STS uses.
STS actively engages in support of domestic sport. It is the biggest private entity on the market of sport sponsorship in Poland. The company is the official partner of the Polish national football team, the main sponsor of Jagiellonia Białystok, as well as the official bookmaker of Lech Poznań, Cracovia, Pogoń Szczecin, Górnik Zabrze, Asseco Resovia, Vive Kielce, and other clubs and sports associations. STS engages also in support of e-sport – it is the official bookmaker of Polska Liga Esportowa and the team Izako Boars and the sponsor of Paweł ‘innocent’ Mocek, one of the best Polish esport players. On the initiative of STS, the foundation Sport Twoją Szansą was established, helping talented sportsmen from the entire country.
Due to effective system of Customer Service, STS is able to respond perfectly to increasing needs of clients. The bookmaker is also the organizer of cyclical Championships of Poland in live betting in which the best players from the entire country compete with each other. The company offers also the possibility to watch broadcasts of sport events live through STS TV. The service is available also for users of mobile devices. Each month the company makes available broadcasts of nearly 2,000 sport events, including, without limitation, football, tennis, volleyball, basketball and other sports.
At present, modern bet placement points are located in each bigger town – jointly, within the territory of Poland there are over 420 of such points. STS employs almost 1300 people.
More information may be found at www.sts.pl
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$48 billion in 2016 and over 2,600 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. For more information, visit: www.paysafe.com.
Tipico U.S. Partners with Income Access for Affiliate Program
Soon to launch New Jersey-facing sportsbook to leverage Income Access’ platform and affiliate management services
Tipico U.S., a division of Tipico Group, one of the largest European sports book operators, today announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. The partnership will see Tipico U.S. unveil a new affiliate program in New Jersey for its imminently launching sports betting and iGaming brand, which will be managed by Income Access’ team of affiliate marketing experts, while leveraging the company’s technology solution.
Tipico Group, which possesses nearly 15 years of online and retail sports betting experience in Europe, is one of the few operators to use proprietary technology to power its gaming products. Regulated by the New Jersey Division of Gaming Enforcement (DGE), Tipico U.S. will officially unveil its new gaming brand to sports enthusiasts within the state in 2020.
Supporting affiliates with their acquisition and retention efforts is Income Access’ affiliate software, which features comprehensive tracking and reporting tools. As the upcoming Tipico U.S. program will also be managed by the company’s in-house affiliate management team, the brand will benefit from expert knowledge in affiliate recruitment, outreach, maintenance, payments and more.
The launch of the Tipico U.S. affiliate program will enable affiliates to develop and monitor digital marketing campaigns for the international sports gaming and entertainment company. Aiming to engage with active sports bettors, Tipico U.S. is a brand for players who want cutting-edge sports betting experiences. At launch, Tipico will offer simple enrollments via their mobile app, web and desktop platforms, as well as competitive player promotions.
Adrian Vella, Managing Director, U.S. Business at Tipico, said: “We’re thrilled to partner with Income Access and look forward to the great work the company will be able to produce for our team. As part of our U.S. expansion, we’ve made sure Tipico is aligned with the best in the business, particularly those with deep experience in the regulated New Jersey market.”
Keith Gormley, Head of U.S. Marketing at Tipico, added: “This partnership will serve as a key piece in our marketing strategy for both our upcoming launch in New Jersey and our expansion into other regulated markets in the U.S. Through our collaboration, we’re anticipating driving high-quality players into the Tipico sports betting product.”
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “Sports affiliates will soon be able to promote Tipico, a well-known brand in the gaming industry, thanks to our partnership. Both our platform and management services will help affiliates establish a presence in New Jersey, while also encouraging overall program growth.”
The Lottery Office Launches Affiliate Programme with Income Access
The Lottery Office, Australia’s premier online lottery operator, has announced the launch of its new lottery affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The agreement will see the iLottery brand, which is regulated by the Northern Territory Government of Australia, leverage Income Access’ comprehensive affiliate marketing software to optimise programme growth and increase affiliate partnerships in Australia.
An established brand with over 16 years of experience in the global lottery industry, The Lottery Office employs a unique business model, whereby Australian players are provided with a matching ticket, at the lottery of their choice, for major lotteries across the globe once a ticket is purchased locally. The company’s portfolio includes seven of the world’s biggest lottery brands such as EuroMillions®, EuroJackpot® and US Powerball®.
Part of the Global Players Network Pty Ltd, The Lottery Office is also one of a select group of online lottery operators that are licensed by the Northern Territory Government of Australia to sell tickets to Australians, allowing customers to benefit from international lottery draws.
The integration with Income Access’ award-winning reporting and tracking technology will grant The Lottery Office and its affiliates access to key data and tools that can be leveraged towards their combined digital marketing efforts to maximise overall revenue growth. Furthermore, the platform features state-of-the-art ad targeting capabilities based on geo-location, time of day, device, browser and other criteria.
Qualified partners will benefit from the brand’s in-house affiliate team with the long-standing history and experience required to acquire and retain high-value iLottery players. In addition, affiliates will be compensated through competitive revenue commission schemes.
Jaclyn Wood, CEO at The Lottery Office, said: “The combination of Income Access’ leading affiliate software and dedicated affiliates, who will play an integral role in our advancement, gives us a powerful marketing advantage while aligning with our strategic growth plans.”
Tara Wilson, SVP and General Manager at Paysafe’s Income Access, said: “We’re thrilled to be partnering with a company like The Lottery Office, which has such a strong presence in the Australian online lottery market, in support of its affiliate programme launch. Through our software platform, we will provide essential marketing tools to support both the growth of its affiliate channel, as well as the brand’s overall exposure in Australia’s expanding iLottery market.”
BonusFinder.com granted Responsible Affiliates in Gambling (RAiG) membership
Cements company’s commitment to social responsibility in UK gaming affiliate sector
BonusFinder.com has been granted membership of the Responsible Affiliates in Gambling (RAiG) body in recognition of its commitment to responsible gaming and player safety.
RAiG’s mission is to raise standards in the UK affiliate sector around responsible gaming, to foster wider initiatives to promote social responsibility and help to create a safer gambling environment for consumers.
Before being granted its membership, BonusFinder.com successfully completed a third-party social responsibility audit, ensuring it fulfils the association’s entry criteria as well as being compliant with a range of existing statutory and non-statutory regulations.
As a member of the RAiG, BonusFinder.com has agreed to uphold the Code of Conduct set by the association around social responsibility, business ethics and regulatory compliance.
The association was founded in 2019 with founding members including Better Collective, Oddschecker, and the Racing Post.
Fintan Costello, Managing Director, BonusFinder.com, said: “Ever since we started the business a year ago we have been firmly committed to ensuring the highest levels of compliance and licensing, with player safety our number one priority.
“Being granted a membership to RAiG further cements this pledge and we look forward to working together with the association and its members to share knowledge and experience and to ensure that best practices and standards are upheld in the affiliate industry.”
Clive Hawkswood, Chairman of RAiG, said: “We are thrilled to welcome BonusFinder as a member as we continue our work to promote the socially responsible marketing of gambling products.
“Our members want to go beyond what’s required and recognise the role that affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.”
BonusFinder.com was founded in 2019 with a simple goal to allow people to “play with more” at their favourite casino or sportsbook and operates in several European markets and holds affiliate licences in five US states.
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